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Strategic Marketing Leader & Brand Storyteller
Annie Legge
,
Bromley, United Kingdom
Experience
Other titles
Skills
I'm offering
A seasoned Marketing & Communications Manager with more than 9 years’ experience in design, retail, placemaking and enhancing marketing strategies. I excel in campaign creation, written content, social media management and event coordination, and have a passion for stunning visual communication that connects and resonates with diverse audiences. Currently seeking an exciting new opportunity to get creative within a well-positioned brand, where I can add immediate value.
Markets
United Kingdom
Language
English
Fluently
Russian
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2018 - 2020
job
Marketing & Communications Manager
3S POS.
Leading commercially driven strategic marketing to increase brand awareness and generate new business.
* Conducted a complete review of brand, marketing and strategy directly following engagement.
* Developed and implemented a new strategic marketing plan and new, lead-generation driven tactics
such as paid advertising and CRM automation.
* Developed and implemented a new email marketing strategy, achieving average open rates of 47%.
* Achieved resounding success over the first 8 months (see key achievements).
* Accountable for the company's event and trade show calendar, including coordination of stand,
graphics and marketing collateral.
* Management of company's online content across social media pages, website, digital PR outreach and editorial features.
* Researching, preparing and copywriting of all communication; company announcements, marketing
and sales literature and press releases.
* Developing & nurturing partner relations with existing technology and hospitality partners and industry
organisations such as UKHospitality.
* Conceptualisation and implementation of marketing and advertising multi-media campaigns, including
all partnership marketing and customer case studies.
* Conducted a complete review of brand, marketing and strategy directly following engagement.
* Developed and implemented a new strategic marketing plan and new, lead-generation driven tactics
such as paid advertising and CRM automation.
* Developed and implemented a new email marketing strategy, achieving average open rates of 47%.
* Achieved resounding success over the first 8 months (see key achievements).
* Accountable for the company's event and trade show calendar, including coordination of stand,
graphics and marketing collateral.
* Management of company's online content across social media pages, website, digital PR outreach and editorial features.
* Researching, preparing and copywriting of all communication; company announcements, marketing
and sales literature and press releases.
* Developing & nurturing partner relations with existing technology and hospitality partners and industry
organisations such as UKHospitality.
* Conceptualisation and implementation of marketing and advertising multi-media campaigns, including
all partnership marketing and customer case studies.
Management, Social, Manager, Online, Implementation, Website, Technology, Content, Strategic Marketing, Sales, Social Media, Pr, Event, Automation, Email marketing, CRM, MArketing Strategy, Advertising, Copywriting, Marketing
2017 - 2018
job
Brand & Content Manager
The Blackstone Group.
Formulating strategic direction and devising innovative marketing tactics to grow brand awareness and presence
* Led the Brand, Marketing and Communications Department with 4 direct reports.
* Formulated a high-level marketing strategy and set up multi-channel marketing campaign plans for the annual calendar of events, lifestyle and CSR programmes within the business.
* Managed all content output across the brand's marketing channels and platforms.
* Supported the CEO in the wider business strategy, ensuring consistency and alignment.
* Launched a new mobile app platform focussed on added value and community engagement.
* Led the Brand, Marketing and Communications Department with 4 direct reports.
* Formulated a high-level marketing strategy and set up multi-channel marketing campaign plans for the annual calendar of events, lifestyle and CSR programmes within the business.
* Managed all content output across the brand's marketing channels and platforms.
* Supported the CEO in the wider business strategy, ensuring consistency and alignment.
* Launched a new mobile app platform focussed on added value and community engagement.
Marketing, Business strategy, MArketing Strategy, CSR, Content, Ceo, Community, App, Campaign, Direction, Manager, LED, UP
2011 - 2012
job
Sales Associate & Visual Coordinator
Autumn and May Contemporary Jewellers.
Sales, Coordinator
2010 - 2012
freelance
Freelance Designer
unknown.
2010 - 2011
job
Retail & E-commerce Manager
Eley Kishimoto.
Manager
My education
2008
-
2011
Ravensbourne
1st Class BA Hons, Fashion (Womenswear, Menswear, Textiles & Promotion)
1st Class BA Hons, Fashion (Womenswear, Menswear, Textiles & Promotion)
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