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Experienced Integrated Marketing Manager (with full 360 experience in a range of industries)
Heléna Birch
,
Manchester, United Kingdom
Experience
Other titles
Skills
I'm offering
A driven marketing manager with almost ten years of experience across a range of market sectors, including B2B and B2C. Most recently acquiring four years experience in the food and beverage sector in the Middle East for a leading multinational restaurant group, managing and leading the marketing activity across the group portfolio for eighteen restaurants.
Throughout my career I have always been in a 360 marketing role, gaining strong experience in developing and delivering integrated marketing strategies and executing captivating campaigns, utilising a full marketing mix. My knowledge and skills span multiple marketing disciplines including but not limited to; branding and positioning, marketing strategy and planning, campaign management, event management, PR, social media, brand loyalty and digital marketing.
Throughout my career I have always been in a 360 marketing role, gaining strong experience in developing and delivering integrated marketing strategies and executing captivating campaigns, utilising a full marketing mix. My knowledge and skills span multiple marketing disciplines including but not limited to; branding and positioning, marketing strategy and planning, campaign management, event management, PR, social media, brand loyalty and digital marketing.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - 2019
job
MARKETING MANAGER
Food Fund International.
Food Fund International is a Dubai-based international restaurant group, boasting a portfolio of eleven brands across the UAE, Kuwait, Bahrain, the UK, South Africa, Greece and Kenya. As Marketing Manager for the Middle East and London, I managed all marketing activity across the complete brand portfolio for eighteen stores. The key responsibilities included:
• Marketing Strategy – developing strategic marketing plans for each brand utilising market research and consumer insight, and optimising an integrated approach.
• Planning & Budgeting – campaign planning to annual budgets.
• Branding – brand conceptualisation and positioning strategies for each brand.
• Brand Launches – managing the launch of new brands and individual outlets (nine stores across Dubai, Abu Dhabi, London and Bahrain)
• Campaign Management – planning, analysis and day-to-day management of on-going marketing campaigns for each brand and specific outlets.
• Strategic Partnerships – manage and develop sustainable relationships with strategic partners to increase market reach, engage specific demographics and create brand loyalty.
• Social Media Management – working alongside multiple agencies to develop strong social media strategies with compelling messaging and engaging content.
• Customer Loyalty – working alongside app developer in the creation, launch and implementation of the FFI Lifestyle mobile application.
• Event Management – planning & management of key events including restaurant launches, exclusive influencer and blogger previews, corporate and private events.
• PR – working alongside PR agency to oversee PR activity for each brand, ensuring maximum exposure and coverage.
• Marketing Analysis – comprehensive analysis of marketing activities to measure ROI and make solid recommendations for future strategy and activity.
• Marketing Strategy – developing strategic marketing plans for each brand utilising market research and consumer insight, and optimising an integrated approach.
• Planning & Budgeting – campaign planning to annual budgets.
• Branding – brand conceptualisation and positioning strategies for each brand.
• Brand Launches – managing the launch of new brands and individual outlets (nine stores across Dubai, Abu Dhabi, London and Bahrain)
• Campaign Management – planning, analysis and day-to-day management of on-going marketing campaigns for each brand and specific outlets.
• Strategic Partnerships – manage and develop sustainable relationships with strategic partners to increase market reach, engage specific demographics and create brand loyalty.
• Social Media Management – working alongside multiple agencies to develop strong social media strategies with compelling messaging and engaging content.
• Customer Loyalty – working alongside app developer in the creation, launch and implementation of the FFI Lifestyle mobile application.
• Event Management – planning & management of key events including restaurant launches, exclusive influencer and blogger previews, corporate and private events.
• PR – working alongside PR agency to oversee PR activity for each brand, ensuring maximum exposure and coverage.
• Marketing Analysis – comprehensive analysis of marketing activities to measure ROI and make solid recommendations for future strategy and activity.
Marketing, Manager
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