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Digital and ATL marketing expert with a track record to deliver business growth.
Ovie Esiekpe
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Cross-channel marketing expert with over 10years experience, in-depth understanding of digital marketing and a believer in a channel-agnostic approach to marketing. I believe that every marketing communications piece is intrinsically linked to brand love and plays a vital role in communicating and reinforcing brand values, building brand association and creating high performance brands.
Deeply analytical and loves developing, planning, executing and managing marketing campaigns that are data-informed and optimized to deliver business results. I am hands-on and believe that speed of execution is just as important as speed of thought. I thrive at simplifying complex and technical information, developing brand/campaign strategy, securing buy-in and taking a hands-on approach to execution.
I believe in two rule only. Rule One: The best thing for the customer is the best thing for growth. Rule two: Never break rule one.
Deeply analytical and loves developing, planning, executing and managing marketing campaigns that are data-informed and optimized to deliver business results. I am hands-on and believe that speed of execution is just as important as speed of thought. I thrive at simplifying complex and technical information, developing brand/campaign strategy, securing buy-in and taking a hands-on approach to execution.
I believe in two rule only. Rule One: The best thing for the customer is the best thing for growth. Rule two: Never break rule one.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Growth Director, Grow@Mindshare
Mindshare.
Clients: Dollar Shave Club, Treatwell, Birchbox, Festicket, Carwow, Nested, Depop, Graze
Channels: ATL, BTL & Owned
Markets: EU, US & APAC
Grow is Mindshare's rebellious, disruptive and maverick little sister; a start-up built for start-ups and entrepreneurial digital-first businesses that demand accelerated growth.
I work with start-ups at different stages in the growth journey; from seed though to Series F. I provide hands-on leadership and management of the grow team with one ambition in mind; to accelerate growth for our clients through a laser-focused performance culture, strategy, planning and execution. This involves;
- Leading a dedicated growth team, staffed with creative, data, digital marketing, ATL planning, business planning and conversion rate optimisation specialists.
- Defining new commercial models that nurture and enable accelerated growth for brands.
- Developing way of working that maximise the integration of creativity, innovation, technology, data and performance to help brands scale faster.
- Ensuring optimal delivery of the commercial results key to further growth investment.
- Planning and activation of cross-channel performance plans optimised to increase customer acquisition and retention.
- Fostering a culture of experimentation and creativity to improve key performance metrics.
- Delivering accelerated growth without compromising on customer experience or retention.
- Defining, measuring and understanding client's growth metrics and how they correlate.
- Planning and developing longer-term brand experience and product features that generate network effect and amplify organic brand growth.
- Working closely with marketing teams to optimise customer acquisition and retention strategies
- Developed proprietary tools key to assessing the impact of media channels on customer acquisition
- Board reporting and exec leadership team contributions
- Managing media and marketing investment
- Overseeing P&L
Key Achievements
Performance
- Increased brand response by 95% for Dollar Shave Club
- Decreased CAC by 52% for Dollar Shave Club
- Increased new customer acquisition for The Fold by 63% and increased revenue by 160%
- Developed successful go-to-market strategies for seed and venture brands including Swishfund and Festicket
Creative
- Conceptualized and produced Treatwell's first ever TV ad as well as planned and launched its first UK ATL campaign
- Conceptualized and produced Festicket's first ever TV ad
- Conceptualised and built the first-ever tool for assessing digital-first brands and forecasting their growth
International
- Launched and managed Treatwell's first pan-EU campaign
- Overseeing the delivery of best practice brand and demand campaigns for Deliveroo across EU, US and APAC
Channels: ATL, BTL & Owned
Markets: EU, US & APAC
Grow is Mindshare's rebellious, disruptive and maverick little sister; a start-up built for start-ups and entrepreneurial digital-first businesses that demand accelerated growth.
I work with start-ups at different stages in the growth journey; from seed though to Series F. I provide hands-on leadership and management of the grow team with one ambition in mind; to accelerate growth for our clients through a laser-focused performance culture, strategy, planning and execution. This involves;
- Leading a dedicated growth team, staffed with creative, data, digital marketing, ATL planning, business planning and conversion rate optimisation specialists.
- Defining new commercial models that nurture and enable accelerated growth for brands.
- Developing way of working that maximise the integration of creativity, innovation, technology, data and performance to help brands scale faster.
- Ensuring optimal delivery of the commercial results key to further growth investment.
- Planning and activation of cross-channel performance plans optimised to increase customer acquisition and retention.
- Fostering a culture of experimentation and creativity to improve key performance metrics.
- Delivering accelerated growth without compromising on customer experience or retention.
- Defining, measuring and understanding client's growth metrics and how they correlate.
- Planning and developing longer-term brand experience and product features that generate network effect and amplify organic brand growth.
- Working closely with marketing teams to optimise customer acquisition and retention strategies
- Developed proprietary tools key to assessing the impact of media channels on customer acquisition
- Board reporting and exec leadership team contributions
- Managing media and marketing investment
- Overseeing P&L
Key Achievements
Performance
- Increased brand response by 95% for Dollar Shave Club
- Decreased CAC by 52% for Dollar Shave Club
- Increased new customer acquisition for The Fold by 63% and increased revenue by 160%
- Developed successful go-to-market strategies for seed and venture brands including Swishfund and Festicket
Creative
- Conceptualized and produced Treatwell's first ever TV ad as well as planned and launched its first UK ATL campaign
- Conceptualized and produced Festicket's first ever TV ad
- Conceptualised and built the first-ever tool for assessing digital-first brands and forecasting their growth
International
- Launched and managed Treatwell's first pan-EU campaign
- Overseeing the delivery of best practice brand and demand campaigns for Deliveroo across EU, US and APAC
Network, UP, That you, Go, Creativity, Campaign, International, Retention, Growth, TV, Digital Marketing, Technology, Management, Integration, Optimization, Leadership, Customer experience, Forecasting, Innovation, Marketing
2015 - 2018
job
Associate Performance Director
Starcom.
Clients: Etihad, Flybe, Saga Plc, Alfa Romeo, Jeep, Alitalia
Channels: TV, Press, Radio, OOH, Paid Search, SEO, Affiliates, VOD, Social and Content
I provided strategic thinking grounded in data, uncovered strategic insights that help create, shape and transform my client's strategic direction through brand and investment recommendations, media strategy and comms/media plan. Working on a combination of performance and brand accounts, I was responsible for;
- Developing and implementing conversion and retention initiatives
- Leading performance marketing teams; managing and hands on optimization of acquisition campaigns
- Think strategically and creatively: analysing, synthesizing, making recommendation and taking action
- Managing time and schedules to meet aggressive deadlines and influence through persuasive written and verbal communication
- Using business intelligence tools (such as Google Analytics, Adjust, Optimizely etc.) to develop data-informed strategies to influence business outcomes
- Defining multi-channel growth strategies based on product needs: SEO/ASO, SEM, DSPs, social paid and community/influencer development, word of mouth, email marketing, push notifications, traditional, mobile native and web, programmatic display and setting up growth / sales team functions
- Defining, executing, analysing, and optimize A/B and multi-variant tests
- Implementing price testing, competitor research and branding tests
- Preparing growth strategy documents, frameworks, and guidelines for internal and external use
- Converting insights into action - see customer acquisition process through from ideation to execution
- Defining and validating core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business
- Design holistic lead generation and nurturing campaigns, leveraging marketing automation and CRM functionalities
Key Achievements
- Delivered 3 of the highest revenue generating campaigns ever in Flybe history despite a backdrop of declining media investment; including the highest-ever in the brands history
- Planned and managed a campaign that helped Saga Travel achieve its FY 2017 PAX target by half year
Channels: TV, Press, Radio, OOH, Paid Search, SEO, Affiliates, VOD, Social and Content
I provided strategic thinking grounded in data, uncovered strategic insights that help create, shape and transform my client's strategic direction through brand and investment recommendations, media strategy and comms/media plan. Working on a combination of performance and brand accounts, I was responsible for;
- Developing and implementing conversion and retention initiatives
- Leading performance marketing teams; managing and hands on optimization of acquisition campaigns
- Think strategically and creatively: analysing, synthesizing, making recommendation and taking action
- Managing time and schedules to meet aggressive deadlines and influence through persuasive written and verbal communication
- Using business intelligence tools (such as Google Analytics, Adjust, Optimizely etc.) to develop data-informed strategies to influence business outcomes
- Defining multi-channel growth strategies based on product needs: SEO/ASO, SEM, DSPs, social paid and community/influencer development, word of mouth, email marketing, push notifications, traditional, mobile native and web, programmatic display and setting up growth / sales team functions
- Defining, executing, analysing, and optimize A/B and multi-variant tests
- Implementing price testing, competitor research and branding tests
- Preparing growth strategy documents, frameworks, and guidelines for internal and external use
- Converting insights into action - see customer acquisition process through from ideation to execution
- Defining and validating core KPIs, such as cost per metrics, retention, ROI and LTV to drive the business
- Design holistic lead generation and nurturing campaigns, leveraging marketing automation and CRM functionalities
Key Achievements
- Delivered 3 of the highest revenue generating campaigns ever in Flybe history despite a backdrop of declining media investment; including the highest-ever in the brands history
- Planned and managed a campaign that helped Saga Travel achieve its FY 2017 PAX target by half year
Web, TV, PLC, Growth, Development, Testing, Community, Retention, Programmatic, Content, Google, Search, Campaign, Native, Direction, UP, Social, SEM, ROI, Design, Seo, Branding, Google analytics, Business Intelligence, CRM, Email marketing, Research, Marketing, Automation, Marketing Automation, SEM, Word, Growth strategy, Analytics, Sales, Radio
2013 - 2015
job
Digital Account Director
Stickyeyes.
Clients: GSK, Lloyds of London, Superdrug, Saga Insurance
Channels: SEO, Display, PPC, Affiliates, Social and Content
Channels: SEO, Display, PPC, Affiliates, Social and Content
Seo, PPC, Content, Insurance, Social
2013 - 2013
job
Cross-Channel Digital Strategist
Unique Digital.
Clients: PZ Cussons Beauty, RAC, Ovo Energy and Wonga
Channels: Print, OOH, Radio, SEO, PPC, Social, Content and Display
Channels: Print, OOH, Radio, SEO, PPC, Social, Content and Display
Seo, PPC, Print, Radio, Content, Energy, Energy, Social
2010 - 2010
internship
Intern, Client Leadership Team, Mindshare Worldwide / Blue Hive
Ford Europe.
Specialisms: Social, Consumer Insight and Ad Trafficking
Leadership, Hive, Internal, Social
My education
Kings College London
MSc, International Management
MSc, International Management
Middlesex University
Bachelors, Business Management
Bachelors, Business Management
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