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jobs
Digital specialist focussing on user experience, product management and information architecture
Daniel Stassinos
,
Epsom, United Kingdom
Experience
Other titles
Skills
I'm offering
Digital specialist with 20 years' experience. Passionate about user centered design, customer journey development, taking new products to market, product management, increasing online revenues and profit, website analysis and optimising user experiences.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
UX Product Manager, VFS Global
unknown.
(Contract)
- Lead role in Digital Transformation of 1400+ websites onto Sitecore focusing on new UX, rationalized content and an upgraded appointment/sales journey
- Worked very closely with other product owners/analysts on user story creation, backlog grooming and sprint planning for the core migration activities
- Acted as product owner for the Sitecore re-architecture to improve content authoring experience and performance through better IA, data structure and usability
- Led the optimization channel, working with insight and analytics team to optimize and improve journeys through AB testing, user testing, surveys and analytics data
- Provided solutions to problems for both getting websites live and maximizing conversion
- Provided training, support and consultancy to users across the world on Sitecore CMS
- Lead role in Digital Transformation of 1400+ websites onto Sitecore focusing on new UX, rationalized content and an upgraded appointment/sales journey
- Worked very closely with other product owners/analysts on user story creation, backlog grooming and sprint planning for the core migration activities
- Acted as product owner for the Sitecore re-architecture to improve content authoring experience and performance through better IA, data structure and usability
- Led the optimization channel, working with insight and analytics team to optimize and improve journeys through AB testing, user testing, surveys and analytics data
- Provided solutions to problems for both getting websites live and maximizing conversion
- Provided training, support and consultancy to users across the world on Sitecore CMS
Sales, LED, Manager, Testing, Usability & UX, Transformation, Surveys, Support, Architecture, Content, Sitecore, UX, Analytics, Product Manager, Product owner, Usability, User testing, Training, Digital transformation, Websites, CMS
2016 - 2017
job
User Experience Manager, Avios
unknown.
(Contract)
- Led user experience for the Spanish, Italian and French Avios websites, working closely with the digital agency to ensure best in class experiences
- Project managed the Content workstream for Spanish, Italian and French translations
- Identified opportunities to increase conversion on the UK site in the flight/hotel ecommerce channels as well as people joining, based on website analysis findings
- Worked closely with Avios Airline Partners to develop the 'Join Avios' proposition
- Designed a new Global sites - language and content taxonomy - in Oracle WCS
- Led user experience for the Spanish, Italian and French Avios websites, working closely with the digital agency to ensure best in class experiences
- Project managed the Content workstream for Spanish, Italian and French translations
- Identified opportunities to increase conversion on the UK site in the flight/hotel ecommerce channels as well as people joining, based on website analysis findings
- Worked closely with Avios Airline Partners to develop the 'Join Avios' proposition
- Designed a new Global sites - language and content taxonomy - in Oracle WCS
User Experience, Ecommerce, Oracle, Websites, Content, Website, Manager, LED
2015 - 2016
job
User Experience Manager
Old Mutual Wealth.
(Contract)
- Developed a new strategic way of delivering UX within the International programme of work, ultimately moving away from static UI specs to a lean agile UX model
- Worked with business change to plan UX activities for the following 12 months, looking at resource, software and support requirements
- Built relationships with key stakeholders to understand user feedback and behavior
- Produced use cases, user journeys, wireframes and prototypes for all new solutions
- Point of contact for IT developers, ensuring smooth transition from design to implemented development, including testing
- Developed a new strategic way of delivering UX within the International programme of work, ultimately moving away from static UI specs to a lean agile UX model
- Worked with business change to plan UX activities for the following 12 months, looking at resource, software and support requirements
- Built relationships with key stakeholders to understand user feedback and behavior
- Produced use cases, user journeys, wireframes and prototypes for all new solutions
- Point of contact for IT developers, ensuring smooth transition from design to implemented development, including testing
Design, User Experience, UX, Agile, UI, Lean, Wireframes, It, Support, Development, Testing, Software, International, Manager
2015 - 2015
job
User Experience Architect, Legal & General
unknown.
(Contract)
- Created the taxonomy and IA for new Retirement section on landg.com and validated the approach with the SEO agency to maximize traffic and sales opportunities
- Managed the user testing approach liaising with the research team and agency to set the test criteria and analysed the results post research providing recommendations
- Produced wireframes and prototypes creating a new simple and usable experience
- Created a detailed analytics report showing how the current website is performing and also showing areas for improvement (using GA and Adobe SiteCatalyst)
- Created the taxonomy and IA for new Retirement section on landg.com and validated the approach with the SEO agency to maximize traffic and sales opportunities
- Managed the user testing approach liaising with the research team and agency to set the test criteria and analysed the results post research providing recommendations
- Produced wireframes and prototypes creating a new simple and usable experience
- Created a detailed analytics report showing how the current website is performing and also showing areas for improvement (using GA and Adobe SiteCatalyst)
Seo, User Experience, Research, User testing, Wireframes, Analytics, Sales, Test, Website, Adobe, Testing, Performing, Adobe sitecatalyst, Sitecatalyst
2013 - 2014
job
User Experience Business Analyst, Legal & General
landg.com.
Contract)
- Lead UX analyst on the Digital Estate programme
- Developed user needs for all customer segments using website analytics data, survey feedback and research information
- Worked with the product owners to define and capture user stories, tasks and epics, detailing them in the product backlog
- Produced interactive user journeys for all user tasks showing how new and existing customers would navigate the website.
- Worked alongside the digital agency to generate the new proposed information architecture for landg.com
- Led the customer research approach working closely with the online agency setting the research criteria and scenarios to test against. The research methods included face to face usability testing and tree sorting.
- Created initial wireframes for the Digital Estate programme and worked closely with the design agency to fine tune
- Developed a new customer mobile website prototype and crafted the content and design into an interactive user experience
- Developed a new interactive decision tree tool prototype
- Created a new test and learn approach for new website developments using prototyping tools and user testing facilities
- Produced a detailed proposition document to articulate the vision for landg.com
- Lead UX analyst on the Digital Estate programme
- Developed user needs for all customer segments using website analytics data, survey feedback and research information
- Worked with the product owners to define and capture user stories, tasks and epics, detailing them in the product backlog
- Produced interactive user journeys for all user tasks showing how new and existing customers would navigate the website.
- Worked alongside the digital agency to generate the new proposed information architecture for landg.com
- Led the customer research approach working closely with the online agency setting the research criteria and scenarios to test against. The research methods included face to face usability testing and tree sorting.
- Created initial wireframes for the Digital Estate programme and worked closely with the design agency to fine tune
- Developed a new customer mobile website prototype and crafted the content and design into an interactive user experience
- Developed a new interactive decision tree tool prototype
- Created a new test and learn approach for new website developments using prototyping tools and user testing facilities
- Produced a detailed proposition document to articulate the vision for landg.com
Test, LED, Online, Information Architecture, Testing, Analyst, Usability & UX, Architecture, Website, Content, Design, Analytics, User stories, Wireframes, Usability, User testing, Research, UX, Prototyping, User Experience
2010 - 2013
job
Ecommerce Business Analyst, Legal & General
unknown.
(Contract)
- Reviewed current Direct online capability and provided strategic recommendations.
- Compared our My Accounts offering with our Platform service offering to understand the capabilities of each service and how customers used them.
- Delivered detailed requirements and associated costs for new online functionality
- Produced the content plan and provided best practice recommendations on the user experience and designs for the new customer registration and secure servicing area
- Worked closely with business stakeholders across numerous divisions including investments, general insurance, protection and our investor portfolio service
- Worked with our IT company and Web development agency ensuring all changes were developed correctly and answered questions in a timely and accurate fashion
- Led the user acceptance testing, undertaking my own level of testing as well as supporting the business testers on any business or technical queries
- Reviewed current Direct online capability and provided strategic recommendations.
- Compared our My Accounts offering with our Platform service offering to understand the capabilities of each service and how customers used them.
- Delivered detailed requirements and associated costs for new online functionality
- Produced the content plan and provided best practice recommendations on the user experience and designs for the new customer registration and secure servicing area
- Worked closely with business stakeholders across numerous divisions including investments, general insurance, protection and our investor portfolio service
- Worked with our IT company and Web development agency ensuring all changes were developed correctly and answered questions in a timely and accurate fashion
- Led the user acceptance testing, undertaking my own level of testing as well as supporting the business testers on any business or technical queries
User Experience, Ecommerce, Fashion, Service, Content, It, Analyst, Development, Insurance, Testing, Web, Online, LED
2010 - 2010
job
Ecommerce Manager
TUI Travel.
(Contract)
- Responsible for improving the online experience to increase conversion and sales
- Worked with key business stakeholders to prioritise and plan website developments
- Managed the redesign of Austravel.com specifying business and user requirements, completing competitor analysis, user journeys and wireframes
- Worked closely with online marketing to enhance SEO and PPC activity
- Worked closely with the marketing, product and commercial teams to improve daily trading on the three flight led websites.
- Managed the Long Haul Ecommerce design and development team's workload on the three flight led websites
- Responsible for improving the online experience to increase conversion and sales
- Worked with key business stakeholders to prioritise and plan website developments
- Managed the redesign of Austravel.com specifying business and user requirements, completing competitor analysis, user journeys and wireframes
- Worked closely with online marketing to enhance SEO and PPC activity
- Worked closely with the marketing, product and commercial teams to improve daily trading on the three flight led websites.
- Managed the Long Haul Ecommerce design and development team's workload on the three flight led websites
Marketing, Design, Seo, Online Marketing, Ecommerce, Websites, PPC, Wireframes, Sales, Website, Development, Redesign, Online, Manager, LED
2009 - 2010
job
Ecommerce Manager
Hotels4u.com.
Ecommerce, Manager
2008 - 2009
job
Senior Web Manager, Legal & General
unknown.
Web, Manager
2007 - 2008
job
Head of Online Marketing, Legal & General
unknown.
Marketing, Online Marketing, Online
2005 - 2007
job
Internet Manager, Legal & General
unknown.
Internet, Manager
2004 - 2005
job
Online Marketing Manager, Legal & General
unknown.
Marketing, Online Marketing, Online, Manager
2003 - 2004
freelance
Internet Marketing Consultant, Legal & General
unknown.
Marketing, Internet
2001 - 2003
job
Website Analyst, Legal & General
unknown.
Website, Analyst
2001 - 2001
job
E-commerce Support Analyst, Legal & General
unknown.
E-commerce, Support, Analyst
2000 - 2001
job
Pensions Administrator, Legal & General
unknown.
Administrator
1999 - 2000
job
Management accounts assistant
Haymarket Publishing.
Management
1997 - 1999
job
Senior Produce Assistant
Sainsbury's.
My education
1990
-
1997
Richard Challoner School
Secondary, N/a
Secondary, N/a
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