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Management consulting specialist in digital, sales and marketing, and customer experience strategy
Cherry Wang
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced management consultant and business development specialist
Markets
United Kingdom
Language
English
Fluently
French
Fluently
Chinese (Mandarin)
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2017 - ?
freelance
Consultant
BAIN & COMPANY.
Focus on retail & consumer products industry - digital strategy, customer strategy & marketing and operations
Select project experience:
Digital Marketing Growth Strategy: Online Customer Journey Redesign - Tobacco Co.
• Performed online customer journey gap analysis for e-vapour business and designed prototypes including retargeting
campaigns, email workflow, post purchase experience & online registration form to increase online repurchase rates
• Managed three teams to launch prototype campaigns using Scrum methodology; analyzed results and provided initial
recommendation - combination of all prototypes resulted in an overall 2x increase in repurchase rates
• Worked closely with leadership team to co-design an Agile Centre of Excellence office to embed new ways of working
Customer Sales & Marketing Growth Strategy: Retail Experience Redesign & Digital Acceleration - Fragrance Co.
• Led Scrum team as Scrum Master to redesign in-store shopping experience, overseeing launch of various prototypes
including fragrance bar layout, beauty advisor retraining & engagement, resulting in a 1.5x in-store sales uplift
• Led A/B testing & analysis of ad campaign to create a winning digital experience, generating 2x in sales rev. & positive ROI
• Co-developed a marketing investment optimizer model to measure effectiveness of digital ad spend and synchronise
campaigns across channels to maximize digital ad spend
Select project experience:
Digital Marketing Growth Strategy: Online Customer Journey Redesign - Tobacco Co.
• Performed online customer journey gap analysis for e-vapour business and designed prototypes including retargeting
campaigns, email workflow, post purchase experience & online registration form to increase online repurchase rates
• Managed three teams to launch prototype campaigns using Scrum methodology; analyzed results and provided initial
recommendation - combination of all prototypes resulted in an overall 2x increase in repurchase rates
• Worked closely with leadership team to co-design an Agile Centre of Excellence office to embed new ways of working
Customer Sales & Marketing Growth Strategy: Retail Experience Redesign & Digital Acceleration - Fragrance Co.
• Led Scrum team as Scrum Master to redesign in-store shopping experience, overseeing launch of various prototypes
including fragrance bar layout, beauty advisor retraining & engagement, resulting in a 1.5x in-store sales uplift
• Led A/B testing & analysis of ad campaign to create a winning digital experience, generating 2x in sales rev. & positive ROI
• Co-developed a marketing investment optimizer model to measure effectiveness of digital ad spend and synchronise
campaigns across channels to maximize digital ad spend
Leadership, Winning, LED, Online, Redesign, Campaign, Google retargeting, Office, Testing, Growth, Workflow, Sales, Digital Marketing, Growth strategy, ROI, Agile, Scrum master, Operations, Retail, Scrum, Digital Strategy, Layout, Design, Marketing
2016 - 2016
internship
Supply Chain & New Product Development Intern
Pizza Hut.
• Managed and oversaw supply chain operations and logistics across five stores, identifying 50% raw material cost savings
• Achieved a 15% revenue uplift from new menu pricing strategy and menu rationalization
• Achieved a 15% revenue uplift from new menu pricing strategy and menu rationalization
Product development, Operations, Development, Internal
2013 - 2015
job
Business Development Manager - Chinese Market
THURLESTONE SHIPPING.
• Elevated company profile from top 30 to top 10 shipbroking firms in China contributing to a 3x increase in revenues
• Negotiated & completed over 30 contracts and made recommendations based on customer's fleet / cargo strategy
• Initiated in-house mentoring program for new trainees and co-developed centralized training initiatives and materials
• Negotiated & completed over 30 contracts and made recommendations based on customer's fleet / cargo strategy
• Initiated in-house mentoring program for new trainees and co-developed centralized training initiatives and materials
Business development, Contracts, Training, Mentoring, Development, China, Contracts, Manager
2014 - 2014
job
Launch Campaign & Marketing Manager
THAT'S VAPORE.
• Devised one-year integrated marketing strategy and oversaw launch campaign, attracting over 100 industry attendees
• Managed strategic partnership activations, including implementation, activation and press coverage
• Managed strategic partnership activations, including implementation, activation and press coverage
Marketing, MArketing Strategy, Implementation, Campaign, Manager
2010 - 2013
job
Business Development Specialist - New Business Innovation and Client Sourcing
GFI GROUP.
Leading provider of broker services & data analytics products to institutional clients London, UK
Business Development Specialist - New Business Innovation and Client Sourcing 2010 - 2013
• Launched and led a new business division to offer an innovative freight risk solution for the wider container shipping,
logistics and commodities industries, generating over 100 leads within first year
• Initiated an industry leading weekly report (GFI Container Derivatives Weekly), distributed to over 250 clients and often
quoted in wider industry press, including Bloomberg and Reuters
• Identified as industry specialist and invited to speak at global key industry conferences: World Shipping Summit (China),
Global Liner Shipping Asia (Singapore), AgTrans (San Francisco), Multimodal (UK) and CFDA (New York)
Business Development Specialist - New Business Innovation and Client Sourcing 2010 - 2013
• Launched and led a new business division to offer an innovative freight risk solution for the wider container shipping,
logistics and commodities industries, generating over 100 leads within first year
• Initiated an industry leading weekly report (GFI Container Derivatives Weekly), distributed to over 250 clients and often
quoted in wider industry press, including Bloomberg and Reuters
• Identified as industry specialist and invited to speak at global key industry conferences: World Shipping Summit (China),
Global Liner Shipping Asia (Singapore), AgTrans (San Francisco), Multimodal (UK) and CFDA (New York)
Business development, Innovation, Analytics, Sourcing, Shipping, Development, China, SAN, LED, Asia
2008 - 2009
job
Small Cap & Hedge Fund Sales Analyst
Merrill Lynch.
• Designed & implemented new trade flow system for Australian offices, resulting in an 8% trade volume increase
• Awarded management of key hedge fund accounts, generating >$100k trading commissions within first three months
• Awarded management of key hedge fund accounts, generating >$100k trading commissions within first three months
Management, Sales, Analyst
My education
2015
-
2017
LONDON BUSINESS SCHOOL
MBA, Business Administration
MBA, Business Administration
2004
-
2008
UNIVERSITY OF SYDNEY
Bachelors, Finance & Accounting
Bachelors, Finance & Accounting
Columbia Business School
N/a, N/a
N/a, N/a
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