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jobs
Marketing consultant specialising in digital marketing
Vickie Bertram
,
new longton, United Kingdom
Experience
Other titles
Skills
I'm offering
I am responsible for the creation, implementation and delivery of effective marketing communications activity across all parts of the promotional mix. Having worked in a variety of sectors I have a comprehensive background managing highly effective communication campaigns that support key sales, marketing and stakeholder engagement objectives. I am proficient at collaborating with multiple partners to determine audience interest and develop strategic go-to-market communication plans that align with the company's priorities and initiatives.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
freelance
Freelance Marketing Manager
A.R.N Contractors.
Currently freelancing for a start-up building contractor to build their local brand identity and to develop new and current business avenues.
• Design, develop and implement new B2B WordPress website
• Create, develop and manage the marketing plan for A.R.N in line with the overall business objectives and budget
• Creation of all marketing collateral from design to working with print suppliers
• Design and build a solid identity for the brand
• Set up and implement a social media strategy across multiple platforms
• Create content and assets for website and social channels
• Define and develop new target areas for the company to grow into
• Actively develop new partnerships with Architects
• Plan and maintain contact with existing customer contacts
• Implement and structure a CRM (customer relationship management) system
• Actively generate warm leads through follow-ups from campaigns
• Write company project contract documents
• Organise and implement new HR forms and procedures across all employees and subcontractors
• Implement new OneDrive system for workforce
• Design, develop and implement new B2B WordPress website
• Create, develop and manage the marketing plan for A.R.N in line with the overall business objectives and budget
• Creation of all marketing collateral from design to working with print suppliers
• Design and build a solid identity for the brand
• Set up and implement a social media strategy across multiple platforms
• Create content and assets for website and social channels
• Define and develop new target areas for the company to grow into
• Actively develop new partnerships with Architects
• Plan and maintain contact with existing customer contacts
• Implement and structure a CRM (customer relationship management) system
• Actively generate warm leads through follow-ups from campaigns
• Write company project contract documents
• Organise and implement new HR forms and procedures across all employees and subcontractors
• Implement new OneDrive system for workforce
Social Media, Wordpress, Marketing, Design, CRM, B2B, Budget, R, Print, Management, Content, Website, SOLID, UP, Manager, Social
2018 - 2018
job
Group Marketing Manager
Greenwoods Menswear.
Head hunted from LOFT Interiors to progress, develop and manage Chilli Apparels e-commerce platforms, with the focus being setting up Greenwoods Menswear Online as a separate entity from the bricks & mortar stores to gain an online presence for the brand.
• Implementation of a new B2C ecommerce Greenwoods website with annualised earnings of over £200,000 in its first year
• Forecasted Greenwoods Online potential revenue and P&L based on budget provided
• Forecasted, planned and bought stock based on previous sales
• Managed set up of the e-commerce warehouse including mapping out pick locations
• Planned and delivered campaign and ecommerce photography for the rebrand of Greenwoods Menswear
• Conducted competitor analysis to maintain competitive pricing and product lines
• Created cost comparisons with online competitors bi-weekly to remain competitive
• Undertook relevant technical and content amendments for SEO purposes
• Issue out weekly and monthly reports to Directors
• Present monthly reports within the monthly board meeting
• Worked alongside PR firm Lucky 7 to gain celebrity endorsements and brand exposure
• Creation, implementation and management of the Social Media strategy including reporting for Greenwoods
• Created, bought stock and managed the groups eBay, Amazon and Costco online offers
• Worked alongside the current Sales Manager to develop new business avenues
• Provided a marketing analysis and strategy for the company's new venture Deck Direct
• Implementation of a new B2C ecommerce Greenwoods website with annualised earnings of over £200,000 in its first year
• Forecasted Greenwoods Online potential revenue and P&L based on budget provided
• Forecasted, planned and bought stock based on previous sales
• Managed set up of the e-commerce warehouse including mapping out pick locations
• Planned and delivered campaign and ecommerce photography for the rebrand of Greenwoods Menswear
• Conducted competitor analysis to maintain competitive pricing and product lines
• Created cost comparisons with online competitors bi-weekly to remain competitive
• Undertook relevant technical and content amendments for SEO purposes
• Issue out weekly and monthly reports to Directors
• Present monthly reports within the monthly board meeting
• Worked alongside PR firm Lucky 7 to gain celebrity endorsements and brand exposure
• Creation, implementation and management of the Social Media strategy including reporting for Greenwoods
• Created, bought stock and managed the groups eBay, Amazon and Costco online offers
• Worked alongside the current Sales Manager to develop new business avenues
• Provided a marketing analysis and strategy for the company's new venture Deck Direct
Content, Social, Manager, UP, Online, Campaign, BEE, Ebay, Amazon, Implementation, Website, Social Media, Sales, Management, Pr, Photography, E-commerce, B2C, Budget, Ecommerce, Seo, Marketing
2017 - 2018
job
Marketing Manager
LOFT Interiors.
To work within the small marketing team to devise strategies, ideas and delivery of a variety of marketing projects that promote the multiple brands, products and services of LOFT Interiors.
Duties
• Responsible for the planning, development, implementation and reporting of the company's marketing strategies, marketing communications and public relations activities, both online and offline
• Expanding the brands portfolio across sub-websites / businesses, reaching and showcasing our service to residential home owners, landlord, and student accommodation providers
• Responsible for the management of the company's three websites
• Lead, mentor and motivate a small internal marketing team
• Creation and Management of the Social Media strategy including reporting
• Undertook relevant technical and content amendments for SEO purposes
• Creation of collateral from design to working with suppliers for print
• Conduct market research, for example using customer questionnaires and focus groups
• Monitor competitor activity
• Implement, co-ordinate and maintain an end to end process to manage and control all LOFT imagery and photography in line with Marketing/Branding guidelines
Duties
• Responsible for the planning, development, implementation and reporting of the company's marketing strategies, marketing communications and public relations activities, both online and offline
• Expanding the brands portfolio across sub-websites / businesses, reaching and showcasing our service to residential home owners, landlord, and student accommodation providers
• Responsible for the management of the company's three websites
• Lead, mentor and motivate a small internal marketing team
• Creation and Management of the Social Media strategy including reporting
• Undertook relevant technical and content amendments for SEO purposes
• Creation of collateral from design to working with suppliers for print
• Conduct market research, for example using customer questionnaires and focus groups
• Monitor competitor activity
• Implement, co-ordinate and maintain an end to end process to manage and control all LOFT imagery and photography in line with Marketing/Branding guidelines
Mentor, Social, Manager, Online, Development, Implementation, Content, Service, Management, Photography, Social Media, Print, Research, Market research, Websites, Public relations, Branding, Seo, Design, Marketing
2016 - 2017
job
Marketing Manager
Whispering Smith.
Worked for one of the UK's largest creator, importer, wholesaler and distributor of innovative fashion clothing for all major high street stores and e-tailers globally. Responsible for the rebranding of the company's core brand through photography and across both online and offline marketing.
Duties
• Implementation of a new B2B ecommerce website - from design to launch
• Implementation of a new B2C brand website with the scope to develop into an ecommerce site
• Provide efficient and effective brand marketing support, providing "brand" communication and expertise across all areas of the business including Operations, International and POS
• Create, review, develop and manage the Campaign Plan for the brand in line with the overall business objectives and budget
• Coordinating with production and retail teams to plan marketing opportunities and in store events
• Creation of all collateral from design to working with suppliers for print
• Build a solid identity for the brand by successfully planning and executing events and tradeshows
• Track and analyse the results of all marketing activities including post event analysis
• Planning of digital marketing, partnering and advertising opportunities
• Set up and implementation of a social media strategy
• Write product descriptions and improve SEO
• Responsible for all photography in the business, both lifestyle and product. Managing all pre-production through to post production editing
Duties
• Implementation of a new B2B ecommerce website - from design to launch
• Implementation of a new B2C brand website with the scope to develop into an ecommerce site
• Provide efficient and effective brand marketing support, providing "brand" communication and expertise across all areas of the business including Operations, International and POS
• Create, review, develop and manage the Campaign Plan for the brand in line with the overall business objectives and budget
• Coordinating with production and retail teams to plan marketing opportunities and in store events
• Creation of all collateral from design to working with suppliers for print
• Build a solid identity for the brand by successfully planning and executing events and tradeshows
• Track and analyse the results of all marketing activities including post event analysis
• Planning of digital marketing, partnering and advertising opportunities
• Set up and implementation of a social media strategy
• Write product descriptions and improve SEO
• Responsible for all photography in the business, both lifestyle and product. Managing all pre-production through to post production editing
Event, Social, Manager, UP, Online, Production, Campaign, International, SOLID, Pos, Implementation, Support, Website, Photography, Digital Marketing, Fashion, Print, B2C, Budget, Operations, B2B, Retail, Ecommerce, Advertising, Seo, Design, Marketing, Social Media
2014 - 2016
job
Marketing Communications Manager
The Senator Group.
Marketing, Manager
2013 - 2013
job
JAMpr Account Executive
unknown.
2011 - 2013
job
Marketing & PR Executive
Stone Create.
Marketing, Pr
2009 - 2010
job
Junior Account Executive (work placement)
Dee Carpenter PR.
My education
1999
-
?
Merchant Taylors Girls School
Secondary, Maths and English
Secondary, Maths and English
n/a
Bachelors, Fashion Promotion
Bachelors, Fashion Promotion
Runshaw Adult College
N/a, Foundation Art
N/a, Foundation Art
Runshaw College
Secondary, Textiles
Secondary, Textiles
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