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Marketing Communications Specilist
Tim Sergent
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Personable, results-focused with a track record of achievement in the development and delivery of direct/channel marketing and communications strategies for industry leading IT organisations such as Microsoft, Novell, IBM and Trimble MAPS. Thorough analysing of customer requirements to align campaigns and strategies with trends in the B2B space. Adaptable, with effective client, agency and interim experience. Creative and strategic in thought, with a ‘hands on’ approach to project delivery. A motivational leader of cross-functional and multi-cultural teams.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Available
My experience
2006 - 2019
job
EUROPEAN MARKETING MANAGER
Trimble MAPS.
TRIMBLE MAPS (FORMERLY ALK TECHNOLOGIES LTD.) 2006 - 2019
EUROPEAN MARKETING MANAGER – ENTERPRISE SOLUTIONS
(2010 – 2019)
MARKETING COMMS MANAGER
(2006 – 2010)
Key Accomplishments:
• In 2019, during a period of global company transition from ALK Technologies to Trimble MAPS, worked closely with the Business Development team to design and implement an EMEA-specific marketing direct sales/channel communications program delivering revenue in excess of $6M across the B-to-B business.
• Formulated and managed marketing alliances with hardware manufacturers Zebra Technologies, Honeywell and Panasonic that led to major customer acquisitions including the Royal Mail and Yodel.
• Recruited a 200+ ISV channel network, collaborating on joint GTM propositions, lead generation, seminar and exhibition opportunities. The channel generates over 80% of Trimble MAPS’ annual revenue in EMEA.
• Devised a customer evidence program, which promoted company success, copywriting on case studies including the AA, RAC, DPD, Tesco and a video case for Severn Trent Water.
• Achieved numerous awards including Motorola Solutions UK Partner of the Year, Global Partner of the Year and Microsoft Global Mobility Sales and Marketing Partner of the year award.
• Held sole accountability for a marketing budget of £500K in EMEA.
• Influential advisor and thought leader providing commentary and articles about the Sat Nav industry.
• Consistently achieved channel partner and direct sales targets including annual divisional growth of 10%.
Responsibilities:
➢ Created and managed campaigns across EMEA.
➢ Managed brand development across all medias, both electronic and print in five key European languages.
➢ Direct line management for a team consisting of a digital marketing manager, marketing communication manager and product marketing manager.
➢ The ‘Go to’ for direct and channel documentation.
➢ EMEA lead on social media.
➢ Primary organiser of EMEA tradeshows.
EUROPEAN MARKETING MANAGER – ENTERPRISE SOLUTIONS
(2010 – 2019)
MARKETING COMMS MANAGER
(2006 – 2010)
Key Accomplishments:
• In 2019, during a period of global company transition from ALK Technologies to Trimble MAPS, worked closely with the Business Development team to design and implement an EMEA-specific marketing direct sales/channel communications program delivering revenue in excess of $6M across the B-to-B business.
• Formulated and managed marketing alliances with hardware manufacturers Zebra Technologies, Honeywell and Panasonic that led to major customer acquisitions including the Royal Mail and Yodel.
• Recruited a 200+ ISV channel network, collaborating on joint GTM propositions, lead generation, seminar and exhibition opportunities. The channel generates over 80% of Trimble MAPS’ annual revenue in EMEA.
• Devised a customer evidence program, which promoted company success, copywriting on case studies including the AA, RAC, DPD, Tesco and a video case for Severn Trent Water.
• Achieved numerous awards including Motorola Solutions UK Partner of the Year, Global Partner of the Year and Microsoft Global Mobility Sales and Marketing Partner of the year award.
• Held sole accountability for a marketing budget of £500K in EMEA.
• Influential advisor and thought leader providing commentary and articles about the Sat Nav industry.
• Consistently achieved channel partner and direct sales targets including annual divisional growth of 10%.
Responsibilities:
➢ Created and managed campaigns across EMEA.
➢ Managed brand development across all medias, both electronic and print in five key European languages.
➢ Direct line management for a team consisting of a digital marketing manager, marketing communication manager and product marketing manager.
➢ The ‘Go to’ for direct and channel documentation.
➢ EMEA lead on social media.
➢ Primary organiser of EMEA tradeshows.
Marketing
2002 - 2006
job
ACCOUNT DIRECTOR/ SENIOR ACCOUNT MANAGER
Metia Lifd.
ACCOUNT DIRECTOR (2006)
SENIOR ACCOUNT MANAGER (2002 – 2006)
Key Accomplishments:
• Delivered over £100K in additional Microsoft related revenue in the last 12 months of this role.
• Acted as the key regional contact for partner development and continually improving the partner programme following research and analysis.
• Identified 14 leading ISV channel partners with an interest in development and selling their products in tandem with the latest release of Windows Office.
• Defined and documented joint Microsoft/Channel Partner objectives, targets, and Key Performance Indicators.
• Established revenue generation goals and tracked performance against estimates to maximise profitability.
• Designed and delivered a campaign in conjunction with Accenture for Microsoft Education involving a full online marketing programme and in office on the ground promotions simultaneously for Microsoft’s 60 subsidiary offices across the EMEA region.
• Worked with Microsoft Retail to develop and implement an eDM campaign that produced a 25% increase in ISV participation based on previous year results.
• Microsoft Windows Mobile Interim EMEA Partner Marketing Manager for Microsoft. Facilitated the Microsoft Partner Advisory Council (MPAC) with a remit to deliver in country content across the EMEA region while also hosting annual Partner meetings across the territory.
Responsibilities:
➢ Directed client accounts for major IT organisations.
➢ Marketing and communications campaigns and implementation.
➢ Oversaw new business development activities to continually grow the portfolio.
➢ Managed budgets to deliver against client expectation.
SENIOR ACCOUNT MANAGER (2002 – 2006)
Key Accomplishments:
• Delivered over £100K in additional Microsoft related revenue in the last 12 months of this role.
• Acted as the key regional contact for partner development and continually improving the partner programme following research and analysis.
• Identified 14 leading ISV channel partners with an interest in development and selling their products in tandem with the latest release of Windows Office.
• Defined and documented joint Microsoft/Channel Partner objectives, targets, and Key Performance Indicators.
• Established revenue generation goals and tracked performance against estimates to maximise profitability.
• Designed and delivered a campaign in conjunction with Accenture for Microsoft Education involving a full online marketing programme and in office on the ground promotions simultaneously for Microsoft’s 60 subsidiary offices across the EMEA region.
• Worked with Microsoft Retail to develop and implement an eDM campaign that produced a 25% increase in ISV participation based on previous year results.
• Microsoft Windows Mobile Interim EMEA Partner Marketing Manager for Microsoft. Facilitated the Microsoft Partner Advisory Council (MPAC) with a remit to deliver in country content across the EMEA region while also hosting annual Partner meetings across the territory.
Responsibilities:
➢ Directed client accounts for major IT organisations.
➢ Marketing and communications campaigns and implementation.
➢ Oversaw new business development activities to continually grow the portfolio.
➢ Managed budgets to deliver against client expectation.
Marketing, Account Manager, Manager, Business development, Digital Marketing, Interm Marketing
2001 - 2002
freelance
Campaign Manager/Marketing Manager/Alliance Manager
TS CoNSULTANCY.
Freelance Marketing Communications. Projects included:
Project Management - Avaya - internal documentation for CRM best practice.
Lead Generation - Clarus - Direct Marketing Campaigns across verticals including retail and Oil and Gas
Copywriting - Touchstone Computers - Direct Marketing Campaign Content
Project Management - Avaya - internal documentation for CRM best practice.
Lead Generation - Clarus - Direct Marketing Campaigns across verticals including retail and Oil and Gas
Copywriting - Touchstone Computers - Direct Marketing Campaign Content
Marketing, Campaign, Manager
1991 - 1994
job
Marketing Executives/Marketing Manager
ATI TECHNOLOGIES LTD.
Marketing, Manager
My education
UNIVERSITY COLLEGE OF ST MARK AND ST JOHN
Somepostgraduate, MARKETING
Somepostgraduate, MARKETING
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