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Senior
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Senior Marketing Professional - Available for copy writing, proofreading, full marketing mix and admin
Alice Barrett
,
Greenhithe, United Kingdom
Experience
Other titles
Skills
I'm offering
With 8 year's of experience as a Senior Marketing and Communications professional, I have a wealth of knowledge when it comes to creating targeted and engaging content, whatever the audience and your objectives.
Specialising in copy writing, proof reading and content creation, I have worked across a number of brands, ranging from health and fitness, food and lifestyle, professional services and insurance to healthcare, travel and fashion. With experience in writing for both B2B and direct to consumer, I can tailor your content to reach your target audience, resonate with them and help achieve your goals.
I am knowledgeable in all types of communications and marketing, having written web copy, sales copy, blogs, magazines, internal communications, email campaigns and product descriptions to name but a few.
My sales copy gets results.
My web copy optimises your site and improves SEO.
My blogs engage and retain your audience.
I look forward to working with you and helping to achieve your goals.
Contact me to discuss your requirements if you are looking for top quality content at a competitive price.
I hope to hear from you soon.
Alice
Specialising in copy writing, proof reading and content creation, I have worked across a number of brands, ranging from health and fitness, food and lifestyle, professional services and insurance to healthcare, travel and fashion. With experience in writing for both B2B and direct to consumer, I can tailor your content to reach your target audience, resonate with them and help achieve your goals.
I am knowledgeable in all types of communications and marketing, having written web copy, sales copy, blogs, magazines, internal communications, email campaigns and product descriptions to name but a few.
My sales copy gets results.
My web copy optimises your site and improves SEO.
My blogs engage and retain your audience.
I look forward to working with you and helping to achieve your goals.
Contact me to discuss your requirements if you are looking for top quality content at a competitive price.
I hope to hear from you soon.
Alice
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Corporate Marketing Manager
CT Travel Group.
As the Corporate Marketing Manager I am responsible for 5 brands, creating and executing the marketing strategies for each. I am currently managing an external SEO and PPC agency as well as a team of in-house web developers and designers to assist with the implementation of the marketing strategy, over a mixture of channels. The business had no Marketing function for over a year, therefore my first priority was the creation of a brand and all associated literature for the sales team to utilise. I work closely with the Sales Team and Directors to ensure all activity is on brand and feeds into the business objectives.
Content marketing, Digital Marketing, Social Media Marketing, Communication, Internal communication, Project Management, Marketing, Advertising, Branding, MArketing Strategy
2018 - 2019
job
Campaign & Automation Marketing Manager
EPG Health Media.
Working for EPG Health Media, I was responsible for client communications targeting healthcare professionals (HCPs) using a combination of digital marketing channels including email automation, paid search, SEO and social media. Creating websites for pharmaceutical companies to target HCPs, meant a large part of my role was the creation of content and the ownership of our CRM to ensure thorough segmentation and targeting of all messaging. I managed the creation of the brand new platform, to move the business to a full automation platform. My focus was creating the best possible user experience for our members, attracting new users and engaging existing to create advocates of the platform.
Marketing Automation, Content marketing, Websites, Email marketing, Marketing, Social Media
2017 - 2018
job
Global Marketing Communications Manager
Crimson Tide PLC.
As the Marketing lead for Crimson Tide PLC, I reported directly to the Sales Director and worked closely with the sales team daily, becoming an integral part of the team. Starting from scratch I built the marketing function, creating a small team including a Digital Marketing Manager and in-house Designer. The product was a B2B SaaS offering, used by Highstreet names such as Tesco and Compass Group as well as SMEs.
This was a great challenge, overseeing the creation and execution of the strategy as well as managing the budget and reporting on all activity and results for the UK, Ireland, Benelux and Middle East.
As a service based business, I developed and executed the marketing strategy for business development, Internal Communications and customer onboarding and retention, to ensure great service was at the heart of our brand. We worked directly with customers, as well as building a robust partner channel.
I managed a full scope of activities from events including internationally to PR, management of our Microsoft Dynamics CRM and advertising and sponsorships, as well as editorial and content creation, all to support our sales function. I was also lucky enough to have a large input into the product offering itself, ensuring customer requests were presented to the development team, shaping it into a product that truly served our customers.
Key achievements
• Building a marketing function from scratch, researching and launching our product, mpro5, into the UK and International markets.
• Developing a Customer Excellence Team, building brand values and ensuring service standards and communication throughout the business.
• Generating 6x more leads than before, providing over 120 new business opportunities for the sales team, creating a potential add to base of over £4million.
This was a great challenge, overseeing the creation and execution of the strategy as well as managing the budget and reporting on all activity and results for the UK, Ireland, Benelux and Middle East.
As a service based business, I developed and executed the marketing strategy for business development, Internal Communications and customer onboarding and retention, to ensure great service was at the heart of our brand. We worked directly with customers, as well as building a robust partner channel.
I managed a full scope of activities from events including internationally to PR, management of our Microsoft Dynamics CRM and advertising and sponsorships, as well as editorial and content creation, all to support our sales function. I was also lucky enough to have a large input into the product offering itself, ensuring customer requests were presented to the development team, shaping it into a product that truly served our customers.
Key achievements
• Building a marketing function from scratch, researching and launching our product, mpro5, into the UK and International markets.
• Developing a Customer Excellence Team, building brand values and ensuring service standards and communication throughout the business.
• Generating 6x more leads than before, providing over 120 new business opportunities for the sales team, creating a potential add to base of over £4million.
Marketing, Content marketing, Branding, Social Media Marketing, Event management, MArketing Strategy, Project Management, Communication, Email marketing, Marketing Automation
2011 - 2017
job
Marketing - various roles from Administrator to Manager
Markerstudy Group.
As the sole Marketing Manager for the Retail Division, I managed the marketing for 12 insurance brands. The pace was extremely fast with extensive scope. I managed the planning and execution of our marketing function, managing other team members to achieve our goals. From websites, PPC and content creation to branding, events, advertising and partnerships, the role was extremely hands on. As the sole marketing function for the brands, reporting directly to the respective Managing Directors, I controlled a number of budgets, reporting on campaign performance. In a crowded insurance market, segmentation and partnerships were key to this role, which allowed me to hone my data and CRM skills. With so many brands to manage, the key to this role was time management, prioritising my workload and building strong relationships ensuring all of my stakeholders were well informed and happy, managing expectations to deliver the best results that I could for them and their brands.
Marketing, Digital Marketing, Email marketing, Social Media Marketing, Content marketing
My education
2010
-
2011
CIM (Chartered Institute of Marketing)
Certificate of Professional Marketing, Marketing
Certificate of Professional Marketing, Marketing
2009
-
2010
Southampton University
Certificate of Higher Education, Philosophy
Certificate of Higher Education, Philosophy
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