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Data-driven Digital Marketer with passion for Social Media and PPC
Gabby R.
,
Glasgow, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a digital marketing professional with experience in SEO tools, creating Social Media and Digital paid advertisement and content writing. I have a great passion for social media management and lead generation strategies.
My recent projects involved launching a shopify website, Facebook Ads budgeting and conversion rate optimisation and sold-launching a new product via Facebook Ads.
My recent projects involved launching a shopify website, Facebook Ads budgeting and conversion rate optimisation and sold-launching a new product via Facebook Ads.
Markets
United Kingdom
Language
English
Fluently
Lithuanian
Fluently
Russian
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Digital Marketing Assistant
Trtl Travel Ltd.
Part of a data-driven digital marketing team in charge of optimising Paid Online advertising
channels to scale e-commerce business globally. My duties involved:
• Introducing a scientific approach of testing creative/audiences/ad formats/platforms and placements for conversion rate optimisation (CRO) of Facebook Ads
• Black Friday/Cyber Monday ad management and optimisation (achieved daily sales no. over 4K)
• Facebook Ad strategy for soft-launching new product - Trtl Eye Mask (20+ daily sales)
• PPC campaigns management and analysis (Google Ads, Facebook Ads, Amazon Ads)
• Digital Marketing Data Analysis and reporting
• CRO strategy through A/B tests for web and Facebook Ads
• In charge of translations/updating and setting live fr.trtltravel.com website (less than a weeks turnaround)
• Email marketing campaign creation (Klaviyo and Mail Chimp)
channels to scale e-commerce business globally. My duties involved:
• Introducing a scientific approach of testing creative/audiences/ad formats/platforms and placements for conversion rate optimisation (CRO) of Facebook Ads
• Black Friday/Cyber Monday ad management and optimisation (achieved daily sales no. over 4K)
• Facebook Ad strategy for soft-launching new product - Trtl Eye Mask (20+ daily sales)
• PPC campaigns management and analysis (Google Ads, Facebook Ads, Amazon Ads)
• Digital Marketing Data Analysis and reporting
• CRO strategy through A/B tests for web and Facebook Ads
• In charge of translations/updating and setting live fr.trtltravel.com website (less than a weeks turnaround)
• Email marketing campaign creation (Klaviyo and Mail Chimp)
Sales, Online, Campaign, Google, Web, Cro, Testing, Amazon, Turnaround, Website, Less, ADS, Digital Marketing, Management, Optimization, E-commerce, Facebook, PPC, Social media ads, Email marketing, Advertising, Data Analysis, Marketing
2019 - 2019
job
Social Media and Digital Marketing Executive
Barrhead Travel Group.
In charge of executing supplier and in-house campaigns across various Digital and Social Media
channels. In-house product promotion with budgets based on ROI.
• Supplier campaigns: proposals, sign offs and execution throughout Digital and Social Media
channels (PPC, Display, Video, Facebook/Instagram, Twitter)
• Paid and unpaid product promotion (weekly content plans, Facebook/Instagram ads)
• Social Media coverage for travel events/competitions
• Weekly Digital/Social Media sales reports, ROI
• Building brand audiences based on data analysis
• Creative photo/video editing
• Creative content production on a daily basis
channels. In-house product promotion with budgets based on ROI.
• Supplier campaigns: proposals, sign offs and execution throughout Digital and Social Media
channels (PPC, Display, Video, Facebook/Instagram, Twitter)
• Paid and unpaid product promotion (weekly content plans, Facebook/Instagram ads)
• Social Media coverage for travel events/competitions
• Weekly Digital/Social Media sales reports, ROI
• Building brand audiences based on data analysis
• Creative photo/video editing
• Creative content production on a daily basis
ROI, Social, Production, Twitter, Video editing, ADS, Content, Sales, Social media ads, Social Media, Facebook, Content Production, PPC, Creative content, Instagram, Video, Data Analysis, Marketing
2018 - 2019
job
SEO and Digital Marketing Executive
allAgents.co.uk.
In charge of implementing new SEO and Digital Marketing strategies to improve organic
traffic and generate more leads
• SEO Copywriting
• Building a strategy for content creation based on competitive keyword research
• Auditing and analysing complex datasets using Google analytics, SEMrush and ahrefs to find out
changes in organic/SEO traffic to allAgents Website.
• Reporting website traffic and keyword position changes
• Setting up and designing Facebook Ads and Google Ads
• Managing social media marketing (Facebook, Twitter)
• GDPR compliance
traffic and generate more leads
• SEO Copywriting
• Building a strategy for content creation based on competitive keyword research
• Auditing and analysing complex datasets using Google analytics, SEMrush and ahrefs to find out
changes in organic/SEO traffic to allAgents Website.
• Reporting website traffic and keyword position changes
• Setting up and designing Facebook Ads and Google Ads
• Managing social media marketing (Facebook, Twitter)
• GDPR compliance
Analytics, Social media ads, UP, Social, Ahrefs, Google, KEYWORD RESEARCH, Twitter, Compliance, Website, ADS, Content, Digital Marketing, GDPR Compliance, GDpr, Facebook, Research, Content creation, Social Media Marketing, Google analytics, Copywriting, Seo, Marketing, Social Media
2017 - 2018
job
SEO Co-ordinator
Belfort Digital Ltd.
In charge of Search Engine Optimization initiative within Digital Marketing Firm, Belfort Digital.
• Targeting growth opportunities through audience analysis and data source tracking.
• Website Management and Website Architecture Design on Wordpress.
• Growing client market positions through organic digital projects.
• Social Media Management and Account creations.
• Link Building, link outreach and blog outreach.
• SEO copywriting and editing and keeping up to date with the latest algorithmic updates by the major
search engines & how they impact SEO efforts.
• Keyword Research using Google Keyword Planner, SemRush.com and ahrefs.com
Achievements & Honours
• Google Ads and Google Analytics certification
• University of Strathclyde Department of Science Class Representative 2016/17.
• Co-author of peer reviewed journal & publication on Glucose powered Nanomotors. (DOI: 10.1039/C7NR00298J).
• Proficient in Microsoft Tools (Office/Access/Publisher) and Basic Graphic Design
(Photoshop/Illustrator).
• Fluency in English, Lithuanian & Basic Russian.
• Targeting growth opportunities through audience analysis and data source tracking.
• Website Management and Website Architecture Design on Wordpress.
• Growing client market positions through organic digital projects.
• Social Media Management and Account creations.
• Link Building, link outreach and blog outreach.
• SEO copywriting and editing and keeping up to date with the latest algorithmic updates by the major
search engines & how they impact SEO efforts.
• Keyword Research using Google Keyword Planner, SemRush.com and ahrefs.com
Achievements & Honours
• Google Ads and Google Analytics certification
• University of Strathclyde Department of Science Class Representative 2016/17.
• Co-author of peer reviewed journal & publication on Glucose powered Nanomotors. (DOI: 10.1039/C7NR00298J).
• Proficient in Microsoft Tools (Office/Access/Publisher) and Basic Graphic Design
(Photoshop/Illustrator).
• Fluency in English, Lithuanian & Basic Russian.
Website, Social media ads, Basic, UP, Social, Ahrefs, Microsoft tools, Search, Google, Science, Office, Russian, Growth, KEYWORD RESEARCH, Blog, Architecture, Digital Marketing, ADS, Analytics, Search engine optimization, Management, Social media management, Graphic design, Research, Illustrator, Google analytics, Copywriting, Seo, Design, Marketing, Wordpress, Social Media
My education
2012
-
2017
University of Strathclyde
Masters, Year abroad
Masters, Year abroad
2008
-
2012
Siauliai Didzdvario Gimnazija School
Bachelors, English
Bachelors, English
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