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Digital Agency and Technology Sales Specialist
Guy Littlejohn
,
Manchester, United Kingdom
Experience
Other titles
Skills
I'm offering
Digital Partner and Business Development professional specialising in strategy, brand development and performance growth of digital agencies, IT tech solution organisations and advertisers. Experienced gained through Tech solutions, SaaS, Agency, Tech, AdTech and Publisher channels.
I succeed with client interaction and maintaining professional relationships at all levels from pitch through to implementation, delivery and post campaign analysis. A natural communicator, marketer and networker with strong leadership instincts, demonstrated whilst project managing the merging of corporate partnerships, creating new departmental revenue streams and building teams built on strong relationships.
Experience designing, building, sustaining, developing and growing digital marketing campaigns and technology business processes by joining up data, challenging assumption, and expressing the changing user journey to drive stronger interaction and higher results across desktop and mobile.
Commercial experience developed through Director level roles undertaken to develop teams and departments. Client growth is paramount, achieved through implementation, product adoption, data analysis and training across both brand and performance advertising and IT solutions including HRonbaording, process development, digital transformation, paid search, display, social, video, email and e-commerce.
All the above served well due to a passion for digital strategy and business development which has allowed my knowledge of the digital landscape to grow through the challenging roles I have taken whilst consistently engaging with industry news/updates. I understand the functionality of advertising from print to programmatic through DSPs and Ad Exchanges and how to partner with enterprise businesses to leverage emerging technologies to benefit stakeholder and customer facing business processes.
I succeed with client interaction and maintaining professional relationships at all levels from pitch through to implementation, delivery and post campaign analysis. A natural communicator, marketer and networker with strong leadership instincts, demonstrated whilst project managing the merging of corporate partnerships, creating new departmental revenue streams and building teams built on strong relationships.
Experience designing, building, sustaining, developing and growing digital marketing campaigns and technology business processes by joining up data, challenging assumption, and expressing the changing user journey to drive stronger interaction and higher results across desktop and mobile.
Commercial experience developed through Director level roles undertaken to develop teams and departments. Client growth is paramount, achieved through implementation, product adoption, data analysis and training across both brand and performance advertising and IT solutions including HRonbaording, process development, digital transformation, paid search, display, social, video, email and e-commerce.
All the above served well due to a passion for digital strategy and business development which has allowed my knowledge of the digital landscape to grow through the challenging roles I have taken whilst consistently engaging with industry news/updates. I understand the functionality of advertising from print to programmatic through DSPs and Ad Exchanges and how to partner with enterprise businesses to leverage emerging technologies to benefit stakeholder and customer facing business processes.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - ?
freelance
Contractor - Business Development Director
unknown.
Key Highlights
● Entrepreneurial drive and technology interest led me to undertake several contracting/shorter term roles
in order to learn through experience of SaaS, software, creative and programmatic companies.
● Providing commercial consulting targeting CMO/Marketing Director/Managing Director level for clients.
Helping devise and implement new business and client retention strategy whilst utilising substantial
networking skills and industry knowledge of UK Creative, Digital and Marketing agency landscape to provide the best results through partnerships and sales
● GO! New business Transformation - Agency partnerships role selling intermediary consulting services. 19
new to GO! Agencies joined through my relationships in 7 months. £300k + and continuining commercial
impact due to residual income model
● Leighton - Agency technology role undertaken, digital transformation utilising emerging technologies.
● Adludio - Mobile display; commercial project developing business for creative SaaS platform. Gumtree
was key client acquired. Casumo, Mercedes and EveSleep other key clients. £386k commercial impact
● Adthena - Agency partner development - SaaS. 12 agency partners won, £182k commercial impact
● Determine requirements from agencies/advertisers to provide functional partnership platform for each.
● Implement holistic commercial strategy for businesses
● Sales & client services strategy, process flow creation & management, tool creation, pitch & communications copywriting. Experienced bid winner.
● Training of internal marketing and client services teams across digital strategy & process, product
adoption & utilisation inc. set up, sales process with difference to new and existing clients.
● Set up of commercial partnerships from portfolio of contacts providing an endemic solution for their
business through data analysis and multi-channel thinking.
● Big single deal - non for profit organisation - £230k + marketing budget (Agency - Energy House Digital)
● Managed through training, KPI objective setting, weekly reporting, 50+ persons. Sales and account
management role personal.
● Entrepreneurial drive and technology interest led me to undertake several contracting/shorter term roles
in order to learn through experience of SaaS, software, creative and programmatic companies.
● Providing commercial consulting targeting CMO/Marketing Director/Managing Director level for clients.
Helping devise and implement new business and client retention strategy whilst utilising substantial
networking skills and industry knowledge of UK Creative, Digital and Marketing agency landscape to provide the best results through partnerships and sales
● GO! New business Transformation - Agency partnerships role selling intermediary consulting services. 19
new to GO! Agencies joined through my relationships in 7 months. £300k + and continuining commercial
impact due to residual income model
● Leighton - Agency technology role undertaken, digital transformation utilising emerging technologies.
● Adludio - Mobile display; commercial project developing business for creative SaaS platform. Gumtree
was key client acquired. Casumo, Mercedes and EveSleep other key clients. £386k commercial impact
● Adthena - Agency partner development - SaaS. 12 agency partners won, £182k commercial impact
● Determine requirements from agencies/advertisers to provide functional partnership platform for each.
● Implement holistic commercial strategy for businesses
● Sales & client services strategy, process flow creation & management, tool creation, pitch & communications copywriting. Experienced bid winner.
● Training of internal marketing and client services teams across digital strategy & process, product
adoption & utilisation inc. set up, sales process with difference to new and existing clients.
● Set up of commercial partnerships from portfolio of contacts providing an endemic solution for their
business through data analysis and multi-channel thinking.
● Big single deal - non for profit organisation - £230k + marketing budget (Agency - Energy House Digital)
● Managed through training, KPI objective setting, weekly reporting, 50+ persons. Sales and account
management role personal.
Technology, UP, ME, LED, Energy, Go, Energy, Organization, Programmatic, Software, Retention, KPI, Development, Transformation, Marketing, Sales, Management, Consulting, Business transformation, Saas, Training, Networking, Digital transformation, Budget, Digital Strategy, Data Analysis, Copywriting, Business development
2015 - 2016
freelance
New Business Development Consultant - Contract
Google.
● Managed a portfolio of 30 digital marketing agencies with combined Google spend c.£50m per annum
● Role required close relationships at all levels within an agency in order to impact commercial growth
through implementation of new business strategy, including identifying new business opportunities,
providing industry/sector data, formulating proposals, research, product adoption, training and campaign
build/optimisation suggestions.
● Advanced understanding of paid search through Google products and platforms - Search, GDN, YouTube,
Gmail, Shopping and all forms of remarketing to identify opportunities for agencies to obtain additional
revenue streams and drive conversions for clients.
● Selected as part of project Topaz assignment and Micro-Moments leader of 12 consultants which opened
up the door to some of my agencies being placed on Google's Elevator programme for the UK's Top 250
performers
● Proactively designed sales masterclass pulling on previous experience to walk agencies through the service selling process to ensure continued new business acquisition and therefore revenue from agency
portfolio.
● Strong feedback from my portfolio coupled with internal trust gained allowed me to partake in leadership
program.
● Knowledge of the digital landscape and user journey has enabled me to advise on website design through
to reporting to ensure advertisers consumers find what they want, when they are searching for it and convert.
● Role required close relationships at all levels within an agency in order to impact commercial growth
through implementation of new business strategy, including identifying new business opportunities,
providing industry/sector data, formulating proposals, research, product adoption, training and campaign
build/optimisation suggestions.
● Advanced understanding of paid search through Google products and platforms - Search, GDN, YouTube,
Gmail, Shopping and all forms of remarketing to identify opportunities for agencies to obtain additional
revenue streams and drive conversions for clients.
● Selected as part of project Topaz assignment and Micro-Moments leader of 12 consultants which opened
up the door to some of my agencies being placed on Google's Elevator programme for the UK's Top 250
performers
● Proactively designed sales masterclass pulling on previous experience to walk agencies through the service selling process to ensure continued new business acquisition and therefore revenue from agency
portfolio.
● Strong feedback from my portfolio coupled with internal trust gained allowed me to partake in leadership
program.
● Knowledge of the digital landscape and user journey has enabled me to advise on website design through
to reporting to ensure advertisers consumers find what they want, when they are searching for it and convert.
Sales, UP, ME, Campaign, Search, Google, Development, Growth, Implementation, It, Website, Youtube, Service, Digital Marketing, User journey, Optimization, Leadership, SoMe, C, Training, Research, Business strategy, Business development, Design, Marketing
2014 - 2015
job
Sales Manager EMEA
AdTech Network.
● Originally headhunted to take a UK start-up network to the top within the Healthcare industry.
● Lead GTM process for the Luxury and Business side of the company to market after the exclusive
re-launch of NewsWeek magazine, establishing new print and digital contacts within companies requiring
a C-suite audience such as Patek Philippe. British Airways, P&O and Microsoft.
● All business generated consisted of new business prior to account management. £140k quarter target
exceeded in Q2 through above clients.
● Accountable for the highest sales figures in company Q3 2014 by interacting with senior decision for the likes of Proctor and Gamble, ASDA, Apos Therapy, Abbott UK, Beneden Health and Aviva.
● All Sales roles prior - duties inclusive
● 1 direct report - sales executive
Sales Manager - (SE Prior to promotion to SM)
● Lead GTM process for the Luxury and Business side of the company to market after the exclusive
re-launch of NewsWeek magazine, establishing new print and digital contacts within companies requiring
a C-suite audience such as Patek Philippe. British Airways, P&O and Microsoft.
● All business generated consisted of new business prior to account management. £140k quarter target
exceeded in Q2 through above clients.
● Accountable for the highest sales figures in company Q3 2014 by interacting with senior decision for the likes of Proctor and Gamble, ASDA, Apos Therapy, Abbott UK, Beneden Health and Aviva.
● All Sales roles prior - duties inclusive
● 1 direct report - sales executive
Sales Manager - (SE Prior to promotion to SM)
Account management, C, Print, Management, Sales, Network, Health, Manager, UP
2012 - 2014
job
Manager of display CPM
DigitalBox.
team across Digital Sports Group.
● Promoted on performance and leadership to manage a team of three. Substantial time effort placed in
executives - repeated phone/face to face pitch practise, industry seminars, meeting attendances - with strategy implemented to accomplish business growth. Reported to me on a daily basis.
● Utilising role to put in place tenancy agreements across sports inventory with sports betting companies
direct for Q4 2013. £130k generated as affiliate to the likes of William Hill, Paddy Power, Ladbrokes and SkyBet.
● Branding Team sales targets of £90k met each month for Q3 and exceeded Q4.
● Own initiative utilised to put in place sponsorship of Northern Digital Party in order to gain exposure to rapidly growing Northern agency spend.
● Opened up preferred partners with Blinkx and Silence Media to add to sales targets through relationships
previously had.
● All Sales Executive duties inclusive:
● Proactively generated new online advertising revenue through prospecting for new client business.
● Maintain previous spend by utilising people skills to develop long term relationships
● Past probation with a salary increase due to sales within this period. £28k new/maintained business
brought on board within first 3 months.
● Making professional recommendations to clients to deliver campaigns to suit needs
● Salary increase due to revenue performance, consistently over-achieving sales targets - £25k growing to
£35k to £50k.
● Largest client single spend £62.5k - Universal McCann
● Proactively utilised relationships to move clients to different Digitalbox offering when necessary - CPM to CPL.
● One direct report - sales executive
● Promoted on performance and leadership to manage a team of three. Substantial time effort placed in
executives - repeated phone/face to face pitch practise, industry seminars, meeting attendances - with strategy implemented to accomplish business growth. Reported to me on a daily basis.
● Utilising role to put in place tenancy agreements across sports inventory with sports betting companies
direct for Q4 2013. £130k generated as affiliate to the likes of William Hill, Paddy Power, Ladbrokes and SkyBet.
● Branding Team sales targets of £90k met each month for Q3 and exceeded Q4.
● Own initiative utilised to put in place sponsorship of Northern Digital Party in order to gain exposure to rapidly growing Northern agency spend.
● Opened up preferred partners with Blinkx and Silence Media to add to sales targets through relationships
previously had.
● All Sales Executive duties inclusive:
● Proactively generated new online advertising revenue through prospecting for new client business.
● Maintain previous spend by utilising people skills to develop long term relationships
● Past probation with a salary increase due to sales within this period. £28k new/maintained business
brought on board within first 3 months.
● Making professional recommendations to clients to deliver campaigns to suit needs
● Salary increase due to revenue performance, consistently over-achieving sales targets - £25k growing to
£35k to £50k.
● Largest client single spend £62.5k - Universal McCann
● Proactively utilised relationships to move clients to different Digitalbox offering when necessary - CPM to CPL.
● One direct report - sales executive
Branding, Advertising, Leadership, Sales, Growth, People skills, Affiliate, Sponsorship, Power, Online, Manager, ME, UP
My education
University Marketing Managementspecialising in Digital
Bachelors, N/a
Bachelors, N/a
n/a
Secondary, English Literature (Minor in English Language)
Secondary, English Literature (Minor in English Language)
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