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Nicola Clark
,
Experience
Other titles
Skills
I'm offering
A results-oriented, conscientious and highly motivated Marketing Manager with 16 years of proven experience across the full marketing mix. Good understanding of the luxury industry with roles managing the UK, European and Global markets. High level of literacy and ability to create engaging content which incites action. Using confident communication skills to effectively converse, influence and build good working relationships at all levels. Works well under pressure and multitasks to meet deadlines, budgets and achieve goals, whilst maintaining high levels of accuracy and organisation.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
German
Good
English
Fluently
French
Good
Ready for
My experience
2020 - ?
temp
Marketing Manager
M&I Forums.
(Contract role)
Working on a freelance basis, reporting to the Director of Marketing, I am responsible for
enhancing and rolling out the latest brand campaign in America. The campaign, called 'closer with tech' aims at building the M&I Forum brand in a new and untouched territory, whilst also
looking at ways to use assets of the campaign to support their existing European
markets. Deliverables include: Website development, social media content, a 3D direct mail and two campaign videos, as well as, a PR pitch and selection process.
Working on a freelance basis, reporting to the Director of Marketing, I am responsible for
enhancing and rolling out the latest brand campaign in America. The campaign, called 'closer with tech' aims at building the M&I Forum brand in a new and untouched territory, whilst also
looking at ways to use assets of the campaign to support their existing European
markets. Deliverables include: Website development, social media content, a 3D direct mail and two campaign videos, as well as, a PR pitch and selection process.
Social Media, Marketing, Pr, Content, Website, 3D, Support, Development, Campaign, Manager, Social
2018 - 2019
job
Marketing Manager
Mountfitchet Group.
Private Jets and wider luxury travel services.
Responsibilities
● Responsible for managing the marketing for the new services and products in the Groups'
portfolio. (VOLUXIS, Interflight Aircraft Maintenance, and ACS Travel & Concierge) Working
closely with the Marketing Director, CEO, and Chairman to positively impact sales growth.
● Providing regular and timely project status updates to key stakeholders including monthly
presentations to the Board of Directors for all three businesses
● Develop optimal budget recommendations in support of the annual marketing plans, as part
of the company-wide budgeting process. Once agreed, management of the budgets
● Design and implement 360 marketing plans for each of the business unit
● Manage and improve digital marketing campaigns including social media.
● Complete control of all external and internal communications including writing press
releases to generate brand/product/service exposure.
● Database management including identification of potential new clients mainly within EMEA
region.
● Management and implementation of direct mail and email campaigns
● Creation and publication of all printed/digital materials ensuring they accurately and consistently reflect the range of services/products provided.
● Selecting appropriate events and sponsorships for the brands and optimising these
opportunities.
● Raising awareness internally within the Group of the new business units and promoting
collaboration and cross-sell/referral opportunities.
Tel: 07552922924
Email: tu-nics@hotmail.com
LinkedIn: https://www.linkedin.com/in/nicola-clark-1066b75/
Achievements
● Reacting to external opportunities successfully marketed ACS Travel & Concierge packages
for the Champions league all-English final achieving a total ROI of £38,385
● Successfully launched two new aircraft to the charter broker market.
● Implemented a successful charter broker engagement programme to strengthen
relationships and position VOLUXIS as the brokers' airline within the industry
● Produced the first video content for the business units
● Grew the social media engagement and followers across all channels
● A successful direct mail campaign targeting aircraft owners led to the signing of a new
aircraft management contract.
Responsibilities
● Responsible for managing the marketing for the new services and products in the Groups'
portfolio. (VOLUXIS, Interflight Aircraft Maintenance, and ACS Travel & Concierge) Working
closely with the Marketing Director, CEO, and Chairman to positively impact sales growth.
● Providing regular and timely project status updates to key stakeholders including monthly
presentations to the Board of Directors for all three businesses
● Develop optimal budget recommendations in support of the annual marketing plans, as part
of the company-wide budgeting process. Once agreed, management of the budgets
● Design and implement 360 marketing plans for each of the business unit
● Manage and improve digital marketing campaigns including social media.
● Complete control of all external and internal communications including writing press
releases to generate brand/product/service exposure.
● Database management including identification of potential new clients mainly within EMEA
region.
● Management and implementation of direct mail and email campaigns
● Creation and publication of all printed/digital materials ensuring they accurately and consistently reflect the range of services/products provided.
● Selecting appropriate events and sponsorships for the brands and optimising these
opportunities.
● Raising awareness internally within the Group of the new business units and promoting
collaboration and cross-sell/referral opportunities.
Tel: 07552922924
Email: tu-nics@hotmail.com
LinkedIn: https://www.linkedin.com/in/nicola-clark-1066b75/
Achievements
● Reacting to external opportunities successfully marketed ACS Travel & Concierge packages
for the Champions league all-English final achieving a total ROI of £38,385
● Successfully launched two new aircraft to the charter broker market.
● Implemented a successful charter broker engagement programme to strengthen
relationships and position VOLUXIS as the brokers' airline within the industry
● Produced the first video content for the business units
● Grew the social media engagement and followers across all channels
● A successful direct mail campaign targeting aircraft owners led to the signing of a new
aircraft management contract.
Management, Social, LED, Manager, Campaign, Ceo, Growth, Implementation, Support, Content, Service, Sales, Digital Marketing, Linkedin, Database, ROI, Budget, Video, Video content, Writing, Design, Marketing, Social Media
2013 - 2018
job
Marketing Manager
Harrods Estates.
Responsibilities
● Annual marketing Strategy - writing and executing the annual strategy for the brand
● Budgets- management of all marketing budgets across the 12 areas within Harrods Estates
● Agency management - ensuring that the PR, design, web, media buying and events agencies
work best to Harrods Estates advantage.
● In-store Promotions/events - project managing property promotions to include the design of window displays, collateral, launch event, PR and all other relating logistics.
● International Trips - Analysis of which cities and countries to visit/promote the brand
through research of current & client trends, organising all aspect of international trips
including exhibition stand design, promotional material, advertising, and PR
● PR liaison with key journalists, organisation of press events and trips to achieve maximum
exposure for the brand, on and offline including local, national and international press, in conjunction with the PR agency
● Digital marketing - developing digital strategy in support of key business goals and objectives
including social media, SEO, PPC, website management, blog creation. Email marketing
● Collateral - production of Harrods Estates magazine, as well as, all other collateral for the departments including brochures, flyers, and invitations.
Achievements
● A successful pitching process with four agencies resulting in the appointment of a new PR
agency and an immediate uplift in online and offline PR as well as increased links back and hits on harrodsestates.com
● A full review of the publications and allocation of the advertising spend undertaken and new
titles introduced and better prices per page achieved with existing titles plus editorial added
value negotiated and scheduled with every magazine. A total saving of £22,000 on the marketing budget
● Co-ordination between key internal stakeholders (content providers) and design agency to deliver an important pitching document against a tight deadline and to a high quality
● Project managed the delivery of the new Harrods Estates website with new property
categorisation tool, improved search functionality, and UX
● Delivery of a multimedia campaign and brand partnership with an international developer
within the Harrods store. Resulting in multiple sales, lead creation of clients from 43
countries and purchasers from 18 countries
● Implementation of a successful employee and third-party client referral scheme
● Launched two new offices in Chelsea and Kensington.
Tel: 07552922924
Email: tu-nics@hotmail.com
LinkedIn: https://www.linkedin.com/in/nicola-clark-1066b75/
● Annual marketing Strategy - writing and executing the annual strategy for the brand
● Budgets- management of all marketing budgets across the 12 areas within Harrods Estates
● Agency management - ensuring that the PR, design, web, media buying and events agencies
work best to Harrods Estates advantage.
● In-store Promotions/events - project managing property promotions to include the design of window displays, collateral, launch event, PR and all other relating logistics.
● International Trips - Analysis of which cities and countries to visit/promote the brand
through research of current & client trends, organising all aspect of international trips
including exhibition stand design, promotional material, advertising, and PR
● PR liaison with key journalists, organisation of press events and trips to achieve maximum
exposure for the brand, on and offline including local, national and international press, in conjunction with the PR agency
● Digital marketing - developing digital strategy in support of key business goals and objectives
including social media, SEO, PPC, website management, blog creation. Email marketing
● Collateral - production of Harrods Estates magazine, as well as, all other collateral for the departments including brochures, flyers, and invitations.
Achievements
● A successful pitching process with four agencies resulting in the appointment of a new PR
agency and an immediate uplift in online and offline PR as well as increased links back and hits on harrodsestates.com
● A full review of the publications and allocation of the advertising spend undertaken and new
titles introduced and better prices per page achieved with existing titles plus editorial added
value negotiated and scheduled with every magazine. A total saving of £22,000 on the marketing budget
● Co-ordination between key internal stakeholders (content providers) and design agency to deliver an important pitching document against a tight deadline and to a high quality
● Project managed the delivery of the new Harrods Estates website with new property
categorisation tool, improved search functionality, and UX
● Delivery of a multimedia campaign and brand partnership with an international developer
within the Harrods store. Resulting in multiple sales, lead creation of clients from 43
countries and purchasers from 18 countries
● Implementation of a successful employee and third-party client referral scheme
● Launched two new offices in Chelsea and Kensington.
Tel: 07552922924
Email: tu-nics@hotmail.com
LinkedIn: https://www.linkedin.com/in/nicola-clark-1066b75/
International, Content, Website, Blog, Media buying, Developer, Support, Implementation, Pitching, Sales, Organization, Web, Search, Campaign, Production, Online, Manager, Social, UX, Social Media, Marketing, Design, Seo, Digital Strategy, Advertising, MArketing Strategy, Writing, Digital Marketing, Email marketing, Research, Budget, PPC, Event, Linkedin, Pr, Management
2012 - 2013
job
Project Manager
Flourish.
Samsung (12-month contract)
Achievements
● Working for an award-winning direct/digital agency, developed and shaped the CRM
programme, identifying opportunities to build relationships with Samsung's UK consumers
● Developed the 'My Samsung' online portal, improving the functionality and providing a channel
to better communicate and engage customers
● Implemented a technical data solution (Aprimo) to support the underlying CRM Strategies,
providing actionable insight to enable appropriate and relevant communications
● Delivered Samsung's first CRM programme.
Achievements
● Working for an award-winning direct/digital agency, developed and shaped the CRM
programme, identifying opportunities to build relationships with Samsung's UK consumers
● Developed the 'My Samsung' online portal, improving the functionality and providing a channel
to better communicate and engage customers
● Implemented a technical data solution (Aprimo) to support the underlying CRM Strategies,
providing actionable insight to enable appropriate and relevant communications
● Delivered Samsung's first CRM programme.
Project Manager, CRM, Support, Online, Portal, Manager, Winning
2010 - 2011
job
Global Trade Marketing Manager
VERTU.
Achievements
● Co-ordinated, project managed and executed key trade events and global conferences,
including a four-day global sales conference in Dubai
● Worked cross-functionally to develop and manage a 426m² exhibition area over seven days at the Basel World trade fair. Dealt with all press, end consumers and trade, delivering record
sales for Vertu, an increase of 37% on 2010
● Successful global rollout of new season uniform accessories (ties and scarfs)
● Re-designed the store operations manual with input and feedback from global retail managers.
● Co-ordinated, project managed and executed key trade events and global conferences,
including a four-day global sales conference in Dubai
● Worked cross-functionally to develop and manage a 426m² exhibition area over seven days at the Basel World trade fair. Dealt with all press, end consumers and trade, delivering record
sales for Vertu, an increase of 37% on 2010
● Successful global rollout of new season uniform accessories (ties and scarfs)
● Re-designed the store operations manual with input and feedback from global retail managers.
Marketing, Retail, Operations, Sales, Global sales, Accessories, Manager
2004 - 2007
job
Luxury Brands Marketing & PR Executive
Swatch Group.
Achievements
● Assisted in the organisation of artwork for ATL activity.
● Worked with the Brand Director to develop and successfully execute BTL campaigns.
● Worked cross-functionally to deliver activity on time, and to meet sales targets.
● Ensure the overall smooth running of gala nights and the international client's event.
● Assisted in the organisation of artwork for ATL activity.
● Worked with the Brand Director to develop and successfully execute BTL campaigns.
● Worked cross-functionally to deliver activity on time, and to meet sales targets.
● Ensure the overall smooth running of gala nights and the international client's event.
Marketing, Event, Artwork, Pr, Sales, International, Organization, That you
My education
1999
-
2003
n/a
Bachelors, European Business Studies
Bachelors, European Business Studies
1997
-
1999
Colstons Girls School
Secondary, French
Secondary, French
1992
-
1997
Colstons Girls School
GCSEs, N/a
GCSEs, N/a
?
-
2004
Chartered Institute of Marketing
Professional, N/a
Professional, N/a
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