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Your go-to content creator, social media & marketing professional
CV Howard
,
Leeds, United Kingdom
Experience
Other titles
Skills
I'm offering
With five years in content creation and social media, I also have a year's experience handling and managing advertising campaigns across digital and print media.
I am educated to Masters level (Early Modern History at the University of York) and live and breathe content! Writing is my thing, what can I say? My keen eye for detail is perfect for proofreading to catch any errors, as well as fine-tuning content to the best it can be.
With experience of Later, Buffer, Hootsuite, Tailwind, and Tweetdeck, I *know* how to handle your social media. I can put together a strategy for you, or create the content to get people involved.
In need of a website and social media audit? I can do that too!
I am a long-time user of WordPress, with knowledge of Wix and Squarespace, and have a wide range of other digital skills, including logo (and brand) creation, photo editing and more.
I am educated to Masters level (Early Modern History at the University of York) and live and breathe content! Writing is my thing, what can I say? My keen eye for detail is perfect for proofreading to catch any errors, as well as fine-tuning content to the best it can be.
With experience of Later, Buffer, Hootsuite, Tailwind, and Tweetdeck, I *know* how to handle your social media. I can put together a strategy for you, or create the content to get people involved.
In need of a website and social media audit? I can do that too!
I am a long-time user of WordPress, with knowledge of Wix and Squarespace, and have a wide range of other digital skills, including logo (and brand) creation, photo editing and more.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
German
Good
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
freelance
Freelance marketing and social media consultant
unknown.
Using my five years' experience, I act as a freelance consultant in marketing and social media to help SMEs improve brand awareness and sales conversions. My work often includes:
● Devising and managing multi-channel marketing campaigns for SMEs, including paid social media ads,
content strategy, leaflet creation, SEO etc. This involves liaising with agencies, creation of artwork and
copywriting, budget management into the £1000s. Regularly keeping the client informed of the project's progress.
● Auditing websites, SEO, analytics, and social media channels, to create a report for the client and recommend improvements. Working with stakeholders of all levels.
● Audience analysis of social media, website including design and traffic, to assess current strategies and the best course of action moving forward.
● Implementing updated social media strategies to increase reach, engagement and click through rates
and sales, both organically and using paid media.
● Creation of written and visual content to increase content and engagement on websites.
● Creation of websites for clients (Shopify, Wix, WordPress), including copywriting.
● Creation of logos and visual graphics for websites and social media.
● Devising and managing multi-channel marketing campaigns for SMEs, including paid social media ads,
content strategy, leaflet creation, SEO etc. This involves liaising with agencies, creation of artwork and
copywriting, budget management into the £1000s. Regularly keeping the client informed of the project's progress.
● Auditing websites, SEO, analytics, and social media channels, to create a report for the client and recommend improvements. Working with stakeholders of all levels.
● Audience analysis of social media, website including design and traffic, to assess current strategies and the best course of action moving forward.
● Implementing updated social media strategies to increase reach, engagement and click through rates
and sales, both organically and using paid media.
● Creation of written and visual content to increase content and engagement on websites.
● Creation of websites for clients (Shopify, Wix, WordPress), including copywriting.
● Creation of logos and visual graphics for websites and social media.
Artwork, Social, Content strategy, Website, ADS, Content, Sales, Analytics, Management, Wix, Social Media, Social media strategies, Shopify, Budget, Websites, Copywriting, Seo, Design, Marketing, Wordpress
2015 - ?
job
Founder and director
London Reign Communications Ltd.
Managing The Crown Chronicles, a royal news and British history site, and Replicate Royalty, a royal fashion blog, both of my own creation. Responsibilities include, but not limited to:
● Content creation, management, and planning, e.g. history blog posts to coincide with anniversaries of events, social media posts to mirror current events and trends.
● Devising and implementing a proactive and interactive social media strategy - e.g. running regular #royalhour Q&A sessions, competitions etc - which has seen us achieve some 33,000 Facebook 'likes', more than 7,000 Twitter followers and over 10,000 Instagram followers.
● Editing and proofreading articles before publication; writing headlines to attract readers and using SEO keywords.
● Remotely managing and motivating a team of eight writers across both sites.
● Acting as a leading royal commentator and history expert in the UK for British and international media, with the ability to communicate complex themes, commentary and analysis in a clear and succinct
manner for various audiences. The ability to operate in stressed and pressurised environments, such as live TV and radio. Appearances include live domestic media analysis and commentary e.g. BBC
Breakfast, Sky News, as well as 'talking head commentary, e.g. Channel 5. Foreign media: Bunte.de, The Oprah Magazine, Radio New Zealand (see www.thecrownchronicles.co.uk/press for more).
● Creation of graphics and visual material to illustrate content, and photo editing; I use Photoshop, Canva, and can edit videos.
● Creating email campaigns to subscribers to maintain an engaged audience and increase sales in our online store e.g. sharing recent content, new products, competitions etc. Knowledge of MailChimp,
MailJet, Send in Blue email marketing programmes.
● Extensive knowledge using social media management tools including Hootsuite, Tailwind, Later and Buffer.
● Assessing and interpreting analytics to identify trends and areas of potential growth through use of tools like Twitter and Google analytics.
● Extensive WordPress and Shopify knowledge, from site design, through to posts and updates.
● Content creation, management, and planning, e.g. history blog posts to coincide with anniversaries of events, social media posts to mirror current events and trends.
● Devising and implementing a proactive and interactive social media strategy - e.g. running regular #royalhour Q&A sessions, competitions etc - which has seen us achieve some 33,000 Facebook 'likes', more than 7,000 Twitter followers and over 10,000 Instagram followers.
● Editing and proofreading articles before publication; writing headlines to attract readers and using SEO keywords.
● Remotely managing and motivating a team of eight writers across both sites.
● Acting as a leading royal commentator and history expert in the UK for British and international media, with the ability to communicate complex themes, commentary and analysis in a clear and succinct
manner for various audiences. The ability to operate in stressed and pressurised environments, such as live TV and radio. Appearances include live domestic media analysis and commentary e.g. BBC
Breakfast, Sky News, as well as 'talking head commentary, e.g. Channel 5. Foreign media: Bunte.de, The Oprah Magazine, Radio New Zealand (see www.thecrownchronicles.co.uk/press for more).
● Creation of graphics and visual material to illustrate content, and photo editing; I use Photoshop, Canva, and can edit videos.
● Creating email campaigns to subscribers to maintain an engaged audience and increase sales in our online store e.g. sharing recent content, new products, competitions etc. Knowledge of MailChimp,
MailJet, Send in Blue email marketing programmes.
● Extensive knowledge using social media management tools including Hootsuite, Tailwind, Later and Buffer.
● Assessing and interpreting analytics to identify trends and areas of potential growth through use of tools like Twitter and Google analytics.
● Extensive WordPress and Shopify knowledge, from site design, through to posts and updates.
Live tv, Analytics, Sales, Radio, Content, TV, Blog, Twitter, Growth, Management, International, Google, Planning, Online, Hootsuite, Social, Founder, Instagram, Wordpress, Marketing, Design, Seo, Google analytics, Writing, Content creation, Email marketing, Social Media, Social media management, Shopify, Facebook, Mailchimp, SoMe, Fashion, Proofreading
2019 - 2019
job
media account manager
JPI Media.
Managing a territory of c.280 customers, acting as their key point of contact with the business;
building relationships and ensuring client satisfaction.
● Successfully creating and managing B2B and B2C ad campaigns for print and digital platforms; from the point of sale through to its end, including progress updates and end of campaign reports.
● Copywriting and artwork design for clients. I was responsible for the final copy, briefing designers to deliver brand consistent and effective artwork. I also have worked independently to create artwork for
my clients.
● Prioritising my workload to manage multiple campaigns at once, often a dozen or more.
● Liaising with customers, agencies, media buyers to find a campaign to suit their needs and budget.
● Ensuring my knowledge of the sales funnel and marketing practices - from newspapers, to social
media, Google Ads and websites, to event sponsorship - was up to date.
● Converting leads to clients via telephone and social media contact.
● Following KPIs: in my last three months I hit all targets, including one finishing 132% revenue to target.
building relationships and ensuring client satisfaction.
● Successfully creating and managing B2B and B2C ad campaigns for print and digital platforms; from the point of sale through to its end, including progress updates and end of campaign reports.
● Copywriting and artwork design for clients. I was responsible for the final copy, briefing designers to deliver brand consistent and effective artwork. I also have worked independently to create artwork for
my clients.
● Prioritising my workload to manage multiple campaigns at once, often a dozen or more.
● Liaising with customers, agencies, media buyers to find a campaign to suit their needs and budget.
● Ensuring my knowledge of the sales funnel and marketing practices - from newspapers, to social
media, Google Ads and websites, to event sponsorship - was up to date.
● Converting leads to clients via telephone and social media contact.
● Following KPIs: in my last three months I hit all targets, including one finishing 132% revenue to target.
Event, Social media ads, UP, Social, Manager, Campaign, Google, Sponsorship, ADS, Sales, Artwork, Social Media, Print, C, Account Manager, B2C, Budget, Websites, B2B, Copywriting, Design, Marketing
2018 - 2018
job
Christianity and Culture research assistant
The Centre.
One month contract. Researcher for AHRC-funded project to mark the 'Beckett 2020' anniversary. My
research helped to shape the virtual recreation of Canterbury c.1400, in cooperation with large
stakeholders like Canterbury Cathedral and the British Museum.
research helped to shape the virtual recreation of Canterbury c.1400, in cooperation with large
stakeholders like Canterbury Cathedral and the British Museum.
Research, C, Researcher
My education
2017
-
2018
University of York
Masters, Early Modern History
Masters, Early Modern History
2013
-
2017
University of Birmingham
Bachelors, German Studies
Bachelors, German Studies
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