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Very experienced creative artworker specialising in entertainment
Gareth White
,
Brighton, United Kingdom
Experience
Other titles
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Hello!
I am a parent, husband, climber, creative artworker with many years experience in theatre and live entertainment marketing. I've freelanced before for network agencies, so also have experience in FMCG, outdoor, B2B, B2C. I have a calm demeanour and care that, as a team, we all get over the line together. Particular expertise is colour calibration, profiling and soft proofing. No one wants their first reliable proof to be a 20,000 run in tomorrow's Evening Standard. Additionally I'm considered pretty much unflappable, very approachable and diplomatic if I have to push back
I am a parent, husband, climber, creative artworker with many years experience in theatre and live entertainment marketing. I've freelanced before for network agencies, so also have experience in FMCG, outdoor, B2B, B2C. I have a calm demeanour and care that, as a team, we all get over the line together. Particular expertise is colour calibration, profiling and soft proofing. No one wants their first reliable proof to be a 20,000 run in tomorrow's Evening Standard. Additionally I'm considered pretty much unflappable, very approachable and diplomatic if I have to push back
Markets
United Kingdom
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
FREELANCE
unknown.
I left AKA to freelance again after a couple of years managing a small team, which although fun and rewarding, I missed being 'hands-on'
2009 - 2019
job
CREATIVE ARTWORK DIRECTOR
AKAUK LTD.
AKA is one of the world's largest live entertainment marketing companies. They are responsible for the marketing of over half (at any one time) of the theatre productions in London's West End, as well as being the majority supplier on the DCMS roster. I began at AKA as freelancer, then became a permanent
Creative Artworker, Senior Creative Artworker, and finally Creative Artwork Director. I managed a team
of 10 hugely talented creatives and supported the CD in running the wider studio. Clients I have worked for during this time include National Theatre, ATG, Natural History Museum, Museum of London,
National Portrait Gallery, National Gallery, Sonia Friedman Productions / Harry Potter
Creative Artworker, Senior Creative Artworker, and finally Creative Artwork Director. I managed a team
of 10 hugely talented creatives and supported the CD in running the wider studio. Clients I have worked for during this time include National Theatre, ATG, Natural History Museum, Museum of London,
National Portrait Gallery, National Gallery, Sonia Friedman Productions / Harry Potter
Marketing, Artwork, Natural, Senior Creative
2004 - 2009
job
DIRECTOR
WHITE DESIGN AND ARTWORK LTD.
I decided to 'go' freelance to broaden my experience of design and artworking within some of the other
disciplines available to someone with my skill set. Since August 2004 I worked in several agencies
(Claydon Heeley, Inferno, BMB, AKA, Wunderman) on both short and long term contracts. Artworking
a variety of materials from DM, national press advertising and display material for product launches and trade shows for Saab, Orange and Virgin among others, West End theatre show advertising, programmes and flyers, to cinema display items and food containers featuring characters and scenes from forthcoming
films, I have a broad experience of what is required of a freelance artworker.
disciplines available to someone with my skill set. Since August 2004 I worked in several agencies
(Claydon Heeley, Inferno, BMB, AKA, Wunderman) on both short and long term contracts. Artworking
a variety of materials from DM, national press advertising and display material for product launches and trade shows for Saab, Orange and Virgin among others, West End theatre show advertising, programmes and flyers, to cinema display items and food containers featuring characters and scenes from forthcoming
films, I have a broad experience of what is required of a freelance artworker.
Design, Advertising, Contracts, SoMe, Artworking, Go, Contracts
2003 - 2004
job
HEAD OF CREATIVE SERVICES
DYNAMIC ENTERTAINMENT LTD JANUARY.
Working with a small team of creatives and product developers on projects including Packaging, Point of Sale, Print Ads and Catalogues, I was instrumental in the conception, design and artworking of 25+ cds
and 10+ dvds per month, along with associated promotional materials (both print and pos). I gave creative
direction for projects undertaken by other team members as well as maintaining the macs and peripherals to ensure limited 'down time'.
and 10+ dvds per month, along with associated promotional materials (both print and pos). I gave creative
direction for projects undertaken by other team members as well as maintaining the macs and peripherals to ensure limited 'down time'.
Design, Packaging, Print, ADS, Pos, Artworking, Direction
2000 - 2002
job
HEAD OF DESIGN
PLANET MEDIA AND ENTERTAINMENT.
In charge of concepts, design and artworking of all cd's, promotional material, company and product
logos and all other creative company requirements (embossed stationery, business cards), I successfully
developed a catalogue of over two hundred product items which projected a cohesive brand feel.
logos and all other creative company requirements (embossed stationery, business cards), I successfully
developed a catalogue of over two hundred product items which projected a cohesive brand feel.
Design, Artworking
1999 - 2000
job
MIDDLEWEIGHT DESIGNER/ARTWORKER
POINT ENTERTAINMENT.
In a supporting role to the studio manager, I was responsible for design and artworking of 20 cds per
month for the main catalogue, promotional material (including editing of 'bad boy bill' dj video promo and titles for ch4 broadcast 'Once Upon A Time - Sergio Leone') and production from concept to finished
print of several extensive music catalogues.
month for the main catalogue, promotional material (including editing of 'bad boy bill' dj video promo and titles for ch4 broadcast 'Once Upon A Time - Sergio Leone') and production from concept to finished
print of several extensive music catalogues.
Design, Video, Print, Music, Artworking, Production, Manager
1997 - 1999
job
JUNIOR DESIGNER
CARLTON HOME ENTERTAINMENT.
Designing and artworking of Carlton TV video sleeves (including Inspector Morse and The Rank Film Collection), promotional material (posters, display stands, newspaper campaigns). Also design and artworking of the Hallmark range and associated promotional material.
Design, Video, Movie, TV, Artworking
1996 - 1997
freelance
part of a collective of freelance artists, generation and display
QUENCH.
of 'in-club' entertainment through the use of slides, backdrops, video projections and own video work. Proactive in the approaching of potential
clients and finalising of bookings.
clients and finalising of bookings.
Video
My education
1994
-
1997
University of Lincolnshire and Humberside
Bachelors, Graphic Design
Bachelors, Graphic Design
1993
-
1994
West Herts College
N/a, Art and Design
N/a, Art and Design
1984
-
1991
Queens School
Secondary, N/a
Secondary, N/a
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