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jobs
Marketing Consultant
Anoushka Farouk
,
Addlestone, United Kingdom
Experience
Other titles
Skills
I'm offering
https://www.aventurine-http://********.***
Do you want to optimise your digital marketing presence and create measurable results?
Do you want to create a market engagement strategy that delivers tangible value?
Concerned that your marketing spend is not bringing in the ROI you could really achieve?
If the answer to any of those challenges is yes then Aventurine Marketing can help. With a successful track record in the full range of professional marketing activities Aventurine will help you to build targeted and effective brand and market engagement strategies, product marketing campaigns and attractive, compelling & engaging events. We will also design and deliver marketing automation processes and solutions to optimise your engagement with customers and prospective customers.
Crystalise your marketing strategy and feel, see and measure the benefit in your business.
Aventurine Marketing delivers time-based results-focused marketing comms, analytics and market engagement projects.
Over 14 years experience devising and optimising marketing and brand communication strategies in B2B SaaS, technology, health, social care, broadcast and telecoms.
Philosophy:
Marketing is a science to me, it’s about revenue rather than design. It’s about numbers rather than just pictures. If handled intelligently, marketing can generate more growth for a business than direct sales.
Strategic approach:
Whilst my marketing strategy developed from a ‘funnel’ approach to a ‘fly wheel’ approach, I discovered that the combination of the technicalities of pure marketing with the broader brand engagement work was a recipe for success that I could replicate in a variety of businesses.
The ‘what’, the ‘how’ and the ‘why’. ‘What’s’ under the hood within the tactical drivers of the marketing department, ‘How’ these are performing and the return they generate, and ultimately the ‘Why’ - which drives the strategy and develops the marketing plan. Marketing is about performance and return. Now I’d like to share these strategies with companies large and small with a flexible and affordable offering to meet a range of requirements.
Skills:
My marketing skills span across the entire spectrum from complex large scale events, budget management, RoI reporting and performance analysis to detailed optimisation and tracking the performance of PPC, Seo, websites and email marketing. Im driven by results and always seek out opportunities to evidence performance and strive for continuous improvements and growth. My passion is around joining the dots between touch points in the prospect journey and optimising that experience. From an event to an email to an ad and eventually to a face to face meeting.
A bit about me:
As a person I am a highly motivated, driven individual that always thrives to go above and beyond. I manage time effectively and maximise output. Always grateful for a challenge and an opportunity to improve existing strategies and develop new ones. I enjoy working with people, forming and maintaining relationships and professional in face to face as well as telephone/online situations.
Do you want to optimise your digital marketing presence and create measurable results?
Do you want to create a market engagement strategy that delivers tangible value?
Concerned that your marketing spend is not bringing in the ROI you could really achieve?
If the answer to any of those challenges is yes then Aventurine Marketing can help. With a successful track record in the full range of professional marketing activities Aventurine will help you to build targeted and effective brand and market engagement strategies, product marketing campaigns and attractive, compelling & engaging events. We will also design and deliver marketing automation processes and solutions to optimise your engagement with customers and prospective customers.
Crystalise your marketing strategy and feel, see and measure the benefit in your business.
Aventurine Marketing delivers time-based results-focused marketing comms, analytics and market engagement projects.
Over 14 years experience devising and optimising marketing and brand communication strategies in B2B SaaS, technology, health, social care, broadcast and telecoms.
Philosophy:
Marketing is a science to me, it’s about revenue rather than design. It’s about numbers rather than just pictures. If handled intelligently, marketing can generate more growth for a business than direct sales.
Strategic approach:
Whilst my marketing strategy developed from a ‘funnel’ approach to a ‘fly wheel’ approach, I discovered that the combination of the technicalities of pure marketing with the broader brand engagement work was a recipe for success that I could replicate in a variety of businesses.
The ‘what’, the ‘how’ and the ‘why’. ‘What’s’ under the hood within the tactical drivers of the marketing department, ‘How’ these are performing and the return they generate, and ultimately the ‘Why’ - which drives the strategy and develops the marketing plan. Marketing is about performance and return. Now I’d like to share these strategies with companies large and small with a flexible and affordable offering to meet a range of requirements.
Skills:
My marketing skills span across the entire spectrum from complex large scale events, budget management, RoI reporting and performance analysis to detailed optimisation and tracking the performance of PPC, Seo, websites and email marketing. Im driven by results and always seek out opportunities to evidence performance and strive for continuous improvements and growth. My passion is around joining the dots between touch points in the prospect journey and optimising that experience. From an event to an email to an ad and eventually to a face to face meeting.
A bit about me:
As a person I am a highly motivated, driven individual that always thrives to go above and beyond. I manage time effectively and maximise output. Always grateful for a challenge and an opportunity to improve existing strategies and develop new ones. I enjoy working with people, forming and maintaining relationships and professional in face to face as well as telephone/online situations.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2020
job
Director of Market Engagement /Board Director
The CARE Badge.
EveryLIFE Technologies
everyLIFE is committed to innovation and thought-leadership. As Director of Market Engagement I am responsible for everyLIFE's outward-facing engagement strategy which is aligned with everyLIFE's culture and vision, mission and values.
I am responsible for maintaining and developing a deep understanding of the sector and most particularly, of those business drivers and key players (individual or corporate) who shape the industry. I actively seek and plan the optimum ways in which everyLIFE should engage with sector stakeholders to ensure the brand is represented as broadly and influentially as possible, and in alignment with everyLIFE's corporate objectives.
This role evolved to support and leverage the exisiting marketing strategy by improving building brand integrity and positioning in the market. This 'fly wheel' approach to marketing has enabled everyLIFE to become part of the fabric of the sector in both written and physical presence and through associating with strong allies. During this role I also co-founded a community interest company 'The Care badge'. Launched in 2019 to raise the profile of care in partity with the NHS, the badge is now being worn by over 100k people in the uk supporting the work of the care sector.
Key responsibilities:
• Own and strategically manage a 200k event and engagement budget for maximum and most effective brand positioning and lobbying for speaking opportunities
• Market intelligence and competitor landscape
• Own and develop the everyLIFE Engagement strategy through which the business fills green space and white space to maximum effect
• Identify and connect with primary industry stakeholder contacts and own the partnership relationship
• Care badge board member
everyLIFE is committed to innovation and thought-leadership. As Director of Market Engagement I am responsible for everyLIFE's outward-facing engagement strategy which is aligned with everyLIFE's culture and vision, mission and values.
I am responsible for maintaining and developing a deep understanding of the sector and most particularly, of those business drivers and key players (individual or corporate) who shape the industry. I actively seek and plan the optimum ways in which everyLIFE should engage with sector stakeholders to ensure the brand is represented as broadly and influentially as possible, and in alignment with everyLIFE's corporate objectives.
This role evolved to support and leverage the exisiting marketing strategy by improving building brand integrity and positioning in the market. This 'fly wheel' approach to marketing has enabled everyLIFE to become part of the fabric of the sector in both written and physical presence and through associating with strong allies. During this role I also co-founded a community interest company 'The Care badge'. Launched in 2019 to raise the profile of care in partity with the NHS, the badge is now being worn by over 100k people in the uk supporting the work of the care sector.
Key responsibilities:
• Own and strategically manage a 200k event and engagement budget for maximum and most effective brand positioning and lobbying for speaking opportunities
• Market intelligence and competitor landscape
• Own and develop the everyLIFE Engagement strategy through which the business fills green space and white space to maximum effect
• Identify and connect with primary industry stakeholder contacts and own the partnership relationship
• Care badge board member
Marketing, MArketing Strategy, Innovation, Budget, Event, Leadership, Support, Community
2016 - 2018
job
Head of Marketing
EveryLIFE Technologies.
EveryLIFE is the creator of The PASSsystem software, designed to support the effective management of domiciliary and residential care paperwork, records and medication administration. This role has been developed to redesign the marketing strategies in a period of rapid growth and expansion, whilst managing and maintaining the current tactical execution of a small but growing team.
Key responsibilities:
• Responsible for developing the Marketing Strategy, planning and management of budget
• Managing a team of 3 to execute the major tactical approaches (SEO, Marketing Automation, Events, PPC advertising) and providing best practice guidance and coaching.
• Designing detailed digital marketing automation programs that nurture and accelerate prospects through the B2B buying process, as well as retaining, informing and persuading existing customers
• Developing and automating the prospect journey to effectively measure MQL, SQL and Closed Won business generated from Marketing
• Presenting reports and analysis across departments and to the Board
• Event management for all tradeshows - strategic management of event budget
• Advertising planning and booking - strategic management of ad budget for maximum ROI
• Developing the Martech portfolio and providing training for the team: Martech includes SFDC, Pardot, Lead Forensics, Google Analytics, Adwords, Bing, Web CEO, Hootsuite and Webmaster tools.
• Co-Marketing content and brand strategy working alongside complimentary technology partners, Industry affiliates, consultants and associated bodies
• Competitor and Market analysis
Key achievements:
• Designed, developed and optimised a new lead generation strategy by introducing marketing automation (Pardot) for customer journey nurturing
• Improved lead generation by 150% (18 to 45 SQL and 116 to 289 MQL)
• Developed advanced skills in SFDC and Pardot integrating inbound lead flow and mapping through to Closed Won for improved reporting, ROI calculations and better visibility of the new lead gen strategy
• Developed a new segmented marketing approach developed for specific target markets through manipulation of data in Pardot
• Sales enablement and marketing excellence programme; integration of sales and marketing departments through development of new processes
• Digital optimisation across all current channels: PPC, SEO, Email marketing, Social Media and Website conversion optimisation
Key responsibilities:
• Responsible for developing the Marketing Strategy, planning and management of budget
• Managing a team of 3 to execute the major tactical approaches (SEO, Marketing Automation, Events, PPC advertising) and providing best practice guidance and coaching.
• Designing detailed digital marketing automation programs that nurture and accelerate prospects through the B2B buying process, as well as retaining, informing and persuading existing customers
• Developing and automating the prospect journey to effectively measure MQL, SQL and Closed Won business generated from Marketing
• Presenting reports and analysis across departments and to the Board
• Event management for all tradeshows - strategic management of event budget
• Advertising planning and booking - strategic management of ad budget for maximum ROI
• Developing the Martech portfolio and providing training for the team: Martech includes SFDC, Pardot, Lead Forensics, Google Analytics, Adwords, Bing, Web CEO, Hootsuite and Webmaster tools.
• Co-Marketing content and brand strategy working alongside complimentary technology partners, Industry affiliates, consultants and associated bodies
• Competitor and Market analysis
Key achievements:
• Designed, developed and optimised a new lead generation strategy by introducing marketing automation (Pardot) for customer journey nurturing
• Improved lead generation by 150% (18 to 45 SQL and 116 to 289 MQL)
• Developed advanced skills in SFDC and Pardot integrating inbound lead flow and mapping through to Closed Won for improved reporting, ROI calculations and better visibility of the new lead gen strategy
• Developed a new segmented marketing approach developed for specific target markets through manipulation of data in Pardot
• Sales enablement and marketing excellence programme; integration of sales and marketing departments through development of new processes
• Digital optimisation across all current channels: PPC, SEO, Email marketing, Social Media and Website conversion optimisation
Web, Sales, Content, Technology, Website, Webmaster, Support, Growth, Presenting, Development, Ceo, Software, Analytics, Google, Strategic Management, Redesign, Booking, Calculations, Hootsuite, Marketing excellence, Processes, Social, Brand identity, Budget, Social Media, Marketing, Seo, Sql, Google analytics, Advertising, MArketing Strategy, Coaching, Administration, Email marketing, B2B, Digital Marketing, Training, PPC, Adwords, Automation, ROI, Marketing Automation, Event, Optimization, Management, Integration
2016 - 2016
freelance
Marketing Consultant
CleverTouch.
Clever Touch is a Marketing Automation consultancy supporting business transformation through the selection, build and deployment of the optimum marketing automation platform for the business. My role as a consultant is to develop new strategies, educate the business on best practice, and continue to optimize their nurture programmes for maximum return on investment. Key skills and experience: Eloqua, Pardot and Marketo. Independent research projects delivered for the company's Best practice portfolio include; Account based marketing, Marketing to the Customer Lifecycle, Social Media, Retargeting and AdTech.
Social Media, Marketing, Research, Deployment, Automation, Marketing Automation, Business transformation, Transformation, Google retargeting, Marketo, Social
2014 - 2016
job
Marketing Manager
TSL Systems and Products UK Ltd.
Television Systems Limited is a global company consisting of TSL Systems and TSL Products. TSL Systems specializes in Broadcast systems integration and services and TSL Products is a leading manufacturer of broadcast equipment. As Marketing Manager for both companies I am responsible for the development of the global marketing strategy and delivery of region specific tactics for both subsidiaries.
Key Responsibilities:
• Global Marketing strategy and Budget management
• Events Management: 26 tradeshows a year globally. From the ground up. From stand design, collateral/graphics production, advertising, event campaigns, lead capture and post-show follow up.
• HTML campaigns to support exhibitions pre and post show
• Digital strategy: to improve SEO, Restructure entire PPC account, introduce Social media strategy and develop CMS Best practice guidelines for optimal content management of the company websites.
• Product Campaign Management and design of concepts and messaging.
• Advertising budget management and bookings in support of regional exhibitions
• Introduced channel co-marketing strategy with resellers
• PR stakeholder management: for all press releases, case studies, thought leadership and editorial opportunities in support of key industry shows/exhibitions and speaking events.
• Reporting/presenting to the board on all areas of marketing eg. Regional Budgets, Campaign results, Website Analytics and Competitor metrics.
Key Achievements:
Developed new Digital Strategy introducing SEO, PPC, HTML, Marketing automation programmes and shifting advertising spend from print to digital for greater ROI. Highlights from past 12 months:
• Increase in website visitors from previous year: 90,868 vs 109,856 (21% increase)
• SEO/Organic searches increased by 230%
• PPC/Google adwords , complete restructure enabled more targeted visits, specific to relevant audiences. As a result PPC visitors decreased by 43.95%
• New HTML design encouraged greater click through rates average 3.5% to 11%.
• More content driven CTA's on web and email marketing. Incentivising higher CTR.
• Pre exhibition marketing more digitally focussed (eblasts, web banners, Pre and post show email campaigns to encourage footfall at exhibitions and improve follow up of leads)
• Lead generation from exhibitions improved by 45% from previous year
• Social Media Management via Hootsuite encouraged 23% increase in web visitors achieved through content delivery via these platforms
Key Responsibilities:
• Global Marketing strategy and Budget management
• Events Management: 26 tradeshows a year globally. From the ground up. From stand design, collateral/graphics production, advertising, event campaigns, lead capture and post-show follow up.
• HTML campaigns to support exhibitions pre and post show
• Digital strategy: to improve SEO, Restructure entire PPC account, introduce Social media strategy and develop CMS Best practice guidelines for optimal content management of the company websites.
• Product Campaign Management and design of concepts and messaging.
• Advertising budget management and bookings in support of regional exhibitions
• Introduced channel co-marketing strategy with resellers
• PR stakeholder management: for all press releases, case studies, thought leadership and editorial opportunities in support of key industry shows/exhibitions and speaking events.
• Reporting/presenting to the board on all areas of marketing eg. Regional Budgets, Campaign results, Website Analytics and Competitor metrics.
Key Achievements:
Developed new Digital Strategy introducing SEO, PPC, HTML, Marketing automation programmes and shifting advertising spend from print to digital for greater ROI. Highlights from past 12 months:
• Increase in website visitors from previous year: 90,868 vs 109,856 (21% increase)
• SEO/Organic searches increased by 230%
• PPC/Google adwords , complete restructure enabled more targeted visits, specific to relevant audiences. As a result PPC visitors decreased by 43.95%
• New HTML design encouraged greater click through rates average 3.5% to 11%.
• More content driven CTA's on web and email marketing. Incentivising higher CTR.
• Pre exhibition marketing more digitally focussed (eblasts, web banners, Pre and post show email campaigns to encourage footfall at exhibitions and improve follow up of leads)
• Lead generation from exhibitions improved by 45% from previous year
• Social Media Management via Hootsuite encouraged 23% increase in web visitors achieved through content delivery via these platforms
Presenting, Print, Event, Leadership, Pr, Management, Integration, Analytics, Content, Website, Support, Stakeholder Management, Global Marketing, Development, Web, Google, Campaign, Production, Hootsuite, Manager, Social, UP, CMS, Marketing, Html, Design, Seo, Digital Strategy, Google adwords, Advertising, MArketing Strategy, HTML/CSS/Javascript, Email marketing, Social Media, Websites, Budget, Social media management, PPC, Content Management, Adwords, Automation, ROI, Marketing Automation
2013 - 2014
job
Marketing Manager
Covenco Applied Technologies UK Ltd.
Responsible for managing all areas of marketing from website management to lead generation, for Covenco UK Ltd, and IT Broker and reseller, and its sister company Applied Technologies, IBM Premier Business partner.
Key Responsibilities:
• Managing online content through CMS for both Covenco.co.uk and Applied-tech.co.uk
• Initiated, built and maintain the Social media strategy for both companies, using Hootsuite to manage daily updates across all SM platforms
• Manage both companies' Google Adwords accounts and maintained both budgets
• Management and ongoing maintenance of SEO across both websites through analysis of CMS content and effectiveness of keyword positioning.
• Introduced web tracking software and online chat to both sites to improve conversion of website visitors.
• Managed MDF and comarketing projects with key vendors - IBM, Dell and NetApp for the development of Lead Generation campaigns
• Manage and create regular e-mail campaigns for both companies using Dotmailer and Mailchimp
• Monthly and quarterly ROI calculations and lead forecasting for all Marketing activities.
Key Achievements:
• Developed regular HTML programme for bi-monthly newsletters and offers to exisiting customer database and purchased lists.
• Improved and tracked web visitors and developed a follow-up system for canvassers to nurture interest from HTML
• Complete re-design of Applied-tech.co.uk from messaging to design to CMS Structure
• Developed relationships with key partners (software and hardware) for collaborative marketing opportunities and generated funding opportunities for joint marketing ventures.
Feb 2012 - April 2013 (Maternity break)
Key Responsibilities:
• Managing online content through CMS for both Covenco.co.uk and Applied-tech.co.uk
• Initiated, built and maintain the Social media strategy for both companies, using Hootsuite to manage daily updates across all SM platforms
• Manage both companies' Google Adwords accounts and maintained both budgets
• Management and ongoing maintenance of SEO across both websites through analysis of CMS content and effectiveness of keyword positioning.
• Introduced web tracking software and online chat to both sites to improve conversion of website visitors.
• Managed MDF and comarketing projects with key vendors - IBM, Dell and NetApp for the development of Lead Generation campaigns
• Manage and create regular e-mail campaigns for both companies using Dotmailer and Mailchimp
• Monthly and quarterly ROI calculations and lead forecasting for all Marketing activities.
Key Achievements:
• Developed regular HTML programme for bi-monthly newsletters and offers to exisiting customer database and purchased lists.
• Improved and tracked web visitors and developed a follow-up system for canvassers to nurture interest from HTML
• Complete re-design of Applied-tech.co.uk from messaging to design to CMS Structure
• Developed relationships with key partners (software and hardware) for collaborative marketing opportunities and generated funding opportunities for joint marketing ventures.
Feb 2012 - April 2013 (Maternity break)
Content, UP, Social, Manager, Hootsuite, Calculations, Online, Google, BEE, Web, Software, Business Partner, Development, Hardware, It, Website, Social Media, Management, Mailchimp, Database, ROI, Adwords, Forecasting, Websites, CMS, HTML/CSS/Javascript, Google adwords, Seo, Design, Html, Marketing
2011 - 2012
job
B2B Marketing Manager
Samsung Electronics Ltd, Notebook PC Division.
As B2B Marketing Manager, I was responsible for all Marketing for Notebook PC at Samsung Electronics, through the distribution, reseller and end user channels, and launching the new business notebook range.
Key Responsibilities:
• Strategic B2B Marketing planning, forecasting and delivery of campaigns.
• Product Launch campaigns and promotions for Business Notebooks
• Management and execution of BTL Marketing Collateral (eg. E-shots, web banners and print collateral) throughout B2B Channel
• Management and creative direction of ATL Marketing projects alongside specialist media agencies
• Managing Microsoft and Intel Compliancy across B2B and B2C Laptop Marketing to maximize co-funding opportunities
• Budget tracking and planning of MDF and stakeholder funding.
• Reporting and Analysis of B2B Marketing campaigns to illustrate ROI to senior management
• Execution and management of all B2C and B2B digital marketing on Samsung.com and partner websites
• Event Planning and management of sponsorship opportunities
• Maintaining good working relationships with key stakeholders and channel partners
Key Achievements:
• Launched the new Series 9 (World's thinnest and lightest) Business Notebook at the Institute of Directors, 'Director of the year' awards through presenting Samsung as headline sponsor and offering an exclusive offer to members.
• Developed the samsungoffers.com microsite for B2B Channel campaigns in support of the new Samsung Business range launch.
Key Responsibilities:
• Strategic B2B Marketing planning, forecasting and delivery of campaigns.
• Product Launch campaigns and promotions for Business Notebooks
• Management and execution of BTL Marketing Collateral (eg. E-shots, web banners and print collateral) throughout B2B Channel
• Management and creative direction of ATL Marketing projects alongside specialist media agencies
• Managing Microsoft and Intel Compliancy across B2B and B2C Laptop Marketing to maximize co-funding opportunities
• Budget tracking and planning of MDF and stakeholder funding.
• Reporting and Analysis of B2B Marketing campaigns to illustrate ROI to senior management
• Execution and management of all B2C and B2B digital marketing on Samsung.com and partner websites
• Event Planning and management of sponsorship opportunities
• Maintaining good working relationships with key stakeholders and channel partners
Key Achievements:
• Launched the new Series 9 (World's thinnest and lightest) Business Notebook at the Institute of Directors, 'Director of the year' awards through presenting Samsung as headline sponsor and offering an exclusive offer to members.
• Developed the samsungoffers.com microsite for B2B Channel campaigns in support of the new Samsung Business range launch.
Event, That you, Manager, Direction, PC, Sponsorship, Web, Electronics, Presenting, Support, Marketing Planning, Management, Digital Marketing, Print, ROI, B2C, Event planning, Forecasting, Creative direction, Budget, Websites, B2B, B2B Marketing, Marketing
My education
2005
-
2006
Royal Academy of Dance
PGCE, N/a
PGCE, N/a
2001
-
2002
University College Chichester
Masters, Dance and collaborative
Masters, Dance and collaborative
1998
-
2001
University College Chichester
Bachelors, Dance (Minor in Music)
Bachelors, Dance (Minor in Music)
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