$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
3
jobs
Marketing Communication Strategist
Jake Dyer
,
Beaconsfield, United Kingdom
Experience
Other titles
Skills
I'm offering
CIM qualified integrated strategist with 15+ years' experience underpinned by a B2B2C marketing skillset. Expert focus on creating business + customer value by fusing commerciality with creativity through a deep understanding of human behaviour. Seeks to establish and elevate those valued experiences that truly matter from a transformational perspective. Has held strategy leadership roles across the major agency networks to more nimble independents. This embraces board level responsibilities, plus wider company remits, including MD of a £3m+ digital service design consultancy.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Available
My experience
2017 - ?
job
Co-owner
LILY MARKETING.
Contract marketing strategist focused around brand development, marketing activation and CX engagement.
Diverse projects include start-up strategy support, business repositioning, pharma NPD launch, addressable TV insurance advertising, B2B EMEA credit card marketing, EMEA mobile phone launch; establishing agency CRM capabilities.
Diverse projects include start-up strategy support, business repositioning, pharma NPD launch, addressable TV insurance advertising, B2B EMEA credit card marketing, EMEA mobile phone launch; establishing agency CRM capabilities.
Marketing, Advertising, CRM, B2B, TV, Npd, Support, Pharma, Development, Insurance, CX, UP
2015 - 2017
job
Head of Strategy & Media
GYRO LONDON.
Strategy department head & member of triumvirate leadership team to grow the UK agency capabilities and revenues. Established and developed a multi-skilled strategy and planning department: business, brand, comms & social planning; plus content marketing strategy and hub management. Responsible for the strategy development and implementation of B2B2C cross-channel marketing communications supported by sale enablement materials and toolkits for channel partners and end business users.
Clients include: Jabra Global, Franke Global, HP Inc. EMEA, Panasonic Business EMEA, Vodafone Business UK.
Achievement highlights:
• Lead strategy securing £5m+ new business wins: Jabra - Global; HP Inc. - EMEA; Panasonic - EMEA, Vodafone Business - UK.
• Reinforced HP leadership in EMEA PC/Print markets: established Content Marketing capability engaging C-suite decision makers across POE media to drive sales lead nurture program.
• Defined Panasonic Business EMEA platform: led C-suite engagement around articulation of their Brand Purpose to unify and align their business focus and marketing platform for 15k+ products.
Clients include: Jabra Global, Franke Global, HP Inc. EMEA, Panasonic Business EMEA, Vodafone Business UK.
Achievement highlights:
• Lead strategy securing £5m+ new business wins: Jabra - Global; HP Inc. - EMEA; Panasonic - EMEA, Vodafone Business - UK.
• Reinforced HP leadership in EMEA PC/Print markets: established Content Marketing capability engaging C-suite decision makers across POE media to drive sales lead nurture program.
• Defined Panasonic Business EMEA platform: led C-suite engagement around articulation of their Brand Purpose to unify and align their business focus and marketing platform for 15k+ products.
Marketing, Content marketing, MArketing Strategy, C, Print, Leadership, Management, Sales, Content, Implementation, Development, Strategy development, PC, LED, Social
2014 - 2015
freelance
DIGITAL CONSULTANT
INDEPENDENT BUSINESS.
Contractor for SME, start-up and NPO organisations. Includes partnership of Dragon Den funded media tech start-up.
UP
2013 - 2014
job
Managing Director / Director of Strategy & Insight
insight and service design consultancy.
Leader of £3m pa, 30 FTE digital strategy and service design business. Business and strategy leadership role, pivotal in the development and delivery of innovative digital customer experience solutions across commercial and public sectors.
Clients included: Transport for London, Zurich Financial Services, American Express, Savills, Cineworld and Paddy Power.
Achievement highlights:
• Zurich Financial Services commercial development: led business case, playbook and roadmap to develop mobile capability and customer experience to secure business revenue opportunity against projected 10%+ customer engagement volume via mobile.
• Award winning digital product/service design solutions. includes Design for Experience Award Winner (International).
Clients included: Transport for London, Zurich Financial Services, American Express, Savills, Cineworld and Paddy Power.
Achievement highlights:
• Zurich Financial Services commercial development: led business case, playbook and roadmap to develop mobile capability and customer experience to secure business revenue opportunity against projected 10%+ customer engagement volume via mobile.
• Award winning digital product/service design solutions. includes Design for Experience Award Winner (International).
Design, Digital Strategy, Customer experience, Service Design, Leadership, Service, Business Case, Development, International, Express, Power, ON, LED, Winning
2012 - 2012
freelance
FREELANCE/PERSONAL NPD PROJECTS
LIDA/MC Saatchi (integrated agency).
Led the strategic and creative development of digital & TTL activities.
Clients included: IKEA (CRM), Boots (Integrated/Digital advertising) and O2 (Business propositions).
Clients included: IKEA (CRM), Boots (Integrated/Digital advertising) and O2 (Business propositions).
Advertising, CRM, Npd, Development, LED
2009 - 2012
job
Head of Planning, Business Consultancy & Media Strategy
LBi LONDON.
Various senior roles including overall Head of Planning, Business Consultancy & Media Strategy: March 2009- July 2012
Department leader; member of wider Senior Leadership Team and Global New Business Team. Direct responsibility for driving digital web/marketing strategies and customer experiences for clients across UK, Europe and Middle East offices.
Clients included: BT, Barratt Homes, Compare the Market, Capital One, Honda and Saudi Aramco.
Achievement highlights:
• Led major digital transformation strategies: including Barratt Homes (Gold Winner at Digital Impact Awards).
• Building corporate reputation and audience growth: Positioned Saudi Aramco oil company as a leader on the world's energy stage.
Department leader; member of wider Senior Leadership Team and Global New Business Team. Direct responsibility for driving digital web/marketing strategies and customer experiences for clients across UK, Europe and Middle East offices.
Clients included: BT, Barratt Homes, Compare the Market, Capital One, Honda and Saudi Aramco.
Achievement highlights:
• Led major digital transformation strategies: including Barratt Homes (Gold Winner at Digital Impact Awards).
• Building corporate reputation and audience growth: Positioned Saudi Aramco oil company as a leader on the world's energy stage.
Marketing, Digital transformation, Leadership, Growth, Transformation, Web, Energy, Energy, LED
2006 - 2009
job
Head of Strategy Planning
OMNICOM.
Board member and department leader of account planners, business strategists and researchers. Also lead planner across a range of clients and new business covering the full digital spectrum - advertising/website /eCRM activity.
Clients included: IKEA, P&G, Dulux, Ladbrokes, British Airways and British Telecom.
Achievement highlights:
• 20% sales growth for IKEA: Led integrated marketing to drive store visit and sales uplift. Resulted in Agency of the Year award.
• Secured new business revenues for agency: strategy lead on pitch wins for IKEA, John Lewis and P&G - UK & Global.
Clients included: IKEA, P&G, Dulux, Ladbrokes, British Airways and British Telecom.
Achievement highlights:
• 20% sales growth for IKEA: Led integrated marketing to drive store visit and sales uplift. Resulted in Agency of the Year award.
• Secured new business revenues for agency: strategy lead on pitch wins for IKEA, John Lewis and P&G - UK & Global.
Marketing, Advertising, Sales, Website, Growth, Telecom, LED
2005 - 2006
freelance
Planning Director (freelance)
KITCATT NOHR ALEXANDER SHAW (Integrated marketing agency).
Strategic and creative development of integrated communication campaigns.
Clients: public sector.
Clients: public sector.
Development, Public sector
2002 - 2005
job
Senior Planner
unknown.
Lead marketing strategist working with senior clients to apply strategic thinking across CRM and creative communications.
Marketing, CRM
1997 - 2002
freelance
Data Planning Consultant
Nissan, News International.
Department head of data planners and analysts, plus data-driven strategic lead for key accounts.
Clients included: Vauxhall, Nissan, News International, M&S, House of Fraser, Canon, NatWest, Pru, Churchill and Three.
Achievement highlights:
• Increased sales by 15% for News International: award winning newspaper CRM program for The Sun and News of the World.
• Increased sales by 10%+ for Vauxhall Motors: award winning automotive CRM program across B2C private and B2B fleet.
Clients included: Vauxhall, Nissan, News International, M&S, House of Fraser, Canon, NatWest, Pru, Churchill and Three.
Achievement highlights:
• Increased sales by 15% for News International: award winning newspaper CRM program for The Sun and News of the World.
• Increased sales by 10%+ for Vauxhall Motors: award winning automotive CRM program across B2C private and B2B fleet.
CRM, B2B, B2C, Sales, International, Winning
1990 - 1997
job
Group Account Manager, Client Services
PRINTRONIC INTERNATIONAL.
(with 5 promotions): February 1990 - February 1997:
Client services commercial and team leadership role growing, managing and servicing over £2m of business.
Client services commercial and team leadership role growing, managing and servicing over £2m of business.
Team Leadership, Account Manager, Leadership, Manager
My education
Chartered Institute of Marketing
Masters, MA Marketing
Masters, MA Marketing
Kingston University
DipM AND MCIM Chartered Marketer AND mentor, Marketing (Minor in Business)
DipM AND MCIM Chartered Marketer AND mentor, Marketing (Minor in Business)
Jake's reviews
Contact Jake Dyer
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Jake directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark