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Senior
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0
jobs
Experienced media consultant specialising in sales development and strategy
Matt Wakefield
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A seasoned media salesperson whose career has spanned across national press, consumer magazines, digital, mobile and OOH. Now an advertising consultant helping businesses grow revenue through alignment of product and customer marketing objectives.
Markets
United States
(Remote
only)
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
job
Founding Director
Repped Ltd.
Client: Able Hotel Media
Repped is a specialist media representation service for digital media owners in the travel/luxury advertising space. Company purpose is to achieve overall highspeed growth for businesses and significantly grow advertising revenues from travel and luxury brands. Experts in in-market travel data and insights.
Remit:
• Took on the role of Sales and Marketing Director at AHM - Transformed this business from a £0 revenue company to over £500k global advertising revenues annually in my first full operational year.
• My extensive US client and agency relationships enabled me to drive new revenue into new products and platforms within the business, focussing on key clients such as Dell Technologies, Estée Lauder Companies and many more.
• Responsible for full running of the business and have since recruited key members of staff both full time and contractors in territories across the world.
• Company now gearing up to raise venture capital and expand into new markets including the Middle East and the Far East in 2020.
• In addition to sales & revenue, I was able to close multiple partner/supply deals which saw our inventory grow from 70 hotel properties to over 10,000 globally.
• Evolved platform from single DOOH platform to 4 multi-channel advertising revenue streams; Digital Display, Programmatic, Pre-Roll Video and Digital Out-of-Home.
Repped is a specialist media representation service for digital media owners in the travel/luxury advertising space. Company purpose is to achieve overall highspeed growth for businesses and significantly grow advertising revenues from travel and luxury brands. Experts in in-market travel data and insights.
Remit:
• Took on the role of Sales and Marketing Director at AHM - Transformed this business from a £0 revenue company to over £500k global advertising revenues annually in my first full operational year.
• My extensive US client and agency relationships enabled me to drive new revenue into new products and platforms within the business, focussing on key clients such as Dell Technologies, Estée Lauder Companies and many more.
• Responsible for full running of the business and have since recruited key members of staff both full time and contractors in territories across the world.
• Company now gearing up to raise venture capital and expand into new markets including the Middle East and the Far East in 2020.
• In addition to sales & revenue, I was able to close multiple partner/supply deals which saw our inventory grow from 70 hotel properties to over 10,000 globally.
• Evolved platform from single DOOH platform to 4 multi-channel advertising revenue streams; Digital Display, Programmatic, Pre-Roll Video and Digital Out-of-Home.
Marketing, Advertising, Video, Sales, Service, Growth, Programmatic, UP, ME, Many more
2015 - 2017
job
International Sales Manager - UK & The Americas
unknown.
LUXIA GLOBAL.
LUXIA Global was home to the world's largest market-place of hotel media.
Remit:
• Drive new revenues through innovative SaaS WiFi & retargeting platform, connected TV & experiential.
• Execute engaging campaigns targeting HNWI business & leisure.
• Carved myself an autonomous role and expanded the business in revenue and supply.
• Selling to clients, agencies and C-Level hotel group executives (Marriott, Accor & Hilton)
• Managed team of 4 sales executives and responsible for UK sales recruitment
• Met and exceeded UK & US annual sales targets
• Promoted to Senior Management team with commercial and operational focus & internal recruitment
• 1/3 year based in US which was required and enjoyed -NYC, Miami and Los Angeles.
LUXIA Global was home to the world's largest market-place of hotel media.
Remit:
• Drive new revenues through innovative SaaS WiFi & retargeting platform, connected TV & experiential.
• Execute engaging campaigns targeting HNWI business & leisure.
• Carved myself an autonomous role and expanded the business in revenue and supply.
• Selling to clients, agencies and C-Level hotel group executives (Marriott, Accor & Hilton)
• Managed team of 4 sales executives and responsible for UK sales recruitment
• Met and exceeded UK & US annual sales targets
• Promoted to Senior Management team with commercial and operational focus & internal recruitment
• 1/3 year based in US which was required and enjoyed -NYC, Miami and Los Angeles.
C, Saas, Management, Sales, Recruitment, TV, Google retargeting, International, WiFi, Manager
2012 - 2015
job
National Sales Agency Account Manager
Clear Channel UK.
Clear Channel UK is the British division of iHeartMedia and is one of the world's leading Out of Home media owners.
Remit:
• Key Clients: Google, McDonalds, BMW, 20th Century Fox, InBev, Intel, Channel 4, PepsiCo, Coty, Carlsberg Group and PSA Peugeot Citroen. Personal annual sales targets of £20-25million were met and exceeded.
• To ensure that CCUK was represented regularly and professionally amongst media & specialist agencies and their clients, through regular face to face meetings on both a group and individual level.
• To increase the number of clients in my roster of agencies using CCUK products and increase the level of expenditure on CCUK products as a percentage of their total billings.
• Adhere to Retain, Grow and Acquire framework implanted by McKinsey.
• Create and tailor bespoke innovative opportunities for clients based on new, award winning ideas that also match clients' commercial goals and business plans.
• Conduct business and social-led initiatives with my clients on a quarterly basis in line with KPI's.
• Appraised successfully and regarded as a 'star of the future' by my seniors.
• Cannes Lions - Walker's 'Tweet To Eat' - Vending 6 sheets. Executed my idea from inception to completion - Over 1 million views on YouTube.
• Daily Out of Home Award for 'Best use of Social Media in Outdoor'
Remit:
• Key Clients: Google, McDonalds, BMW, 20th Century Fox, InBev, Intel, Channel 4, PepsiCo, Coty, Carlsberg Group and PSA Peugeot Citroen. Personal annual sales targets of £20-25million were met and exceeded.
• To ensure that CCUK was represented regularly and professionally amongst media & specialist agencies and their clients, through regular face to face meetings on both a group and individual level.
• To increase the number of clients in my roster of agencies using CCUK products and increase the level of expenditure on CCUK products as a percentage of their total billings.
• Adhere to Retain, Grow and Acquire framework implanted by McKinsey.
• Create and tailor bespoke innovative opportunities for clients based on new, award winning ideas that also match clients' commercial goals and business plans.
• Conduct business and social-led initiatives with my clients on a quarterly basis in line with KPI's.
• Appraised successfully and regarded as a 'star of the future' by my seniors.
• Cannes Lions - Walker's 'Tweet To Eat' - Vending 6 sheets. Executed my idea from inception to completion - Over 1 million views on YouTube.
• Daily Out of Home Award for 'Best use of Social Media in Outdoor'
Social Media, Account Manager, Sales, Youtube, KPI, Google, Framework, Manager, LED, Social, Winning
2010 - 2012
job
Senior MagBook Account Manager
Dennis Publishing Ltd.
Dennis Publishing Ltd. is an independent publisher founded in 1974.
Remit:
• Promoted in 1st Year and Sales Person of The Year nomination - Runner-up
• 5 Salesperson of the Month nominations
• Co-manage the MagBook platform representing Fashion, Fitness and IT Titles.
• Sell to the UK's largest media agencies and direct clients through meetings and regular contact.
• Gain series investment and strong client relationships both managed accounts and new business.
• Motivate and manage a small team of 2 executives
• Travel both nationally and abroad in order to seek and develop client relationships.
Remit:
• Promoted in 1st Year and Sales Person of The Year nomination - Runner-up
• 5 Salesperson of the Month nominations
• Co-manage the MagBook platform representing Fashion, Fitness and IT Titles.
• Sell to the UK's largest media agencies and direct clients through meetings and regular contact.
• Gain series investment and strong client relationships both managed accounts and new business.
• Motivate and manage a small team of 2 executives
• Travel both nationally and abroad in order to seek and develop client relationships.
Account Manager, Fashion, Sales, It, UP, Manager
2010 - 2010
job
Project Manager
Mediaplanet.
Project managed 16-page supplements within the Guardian Newspaper; responsible for all editorial and advertising sales. Patch was across OMG clients and Mediacom. Exceeded all sales targets per issue.
Advertising, Project Manager, Sales, Advertising sales, Manager
My education
2006
-
2010
University of Lincoln
Bachelors, European Marketing
Bachelors, European Marketing
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