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Experienced marketing consultant specialising in digital and direct
Clare Quinn
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A commercially focused, strategic marketing consultant with a background in digital and direct. A track record of supporting businesses grow and building strategic relationships to manage and deliver client objectives.
A background in client services, working both agency and client-side. Extensive experience working with a diverse media mix including: digital campaigns, global web builds/CMS/Apps, CRM/eCRM, Social, traditional DM, targeted direct response/Lead-generation, DRTV, advertising, press, radio and events.
A background in client services, working both agency and client-side. Extensive experience working with a diverse media mix including: digital campaigns, global web builds/CMS/Apps, CRM/eCRM, Social, traditional DM, targeted direct response/Lead-generation, DRTV, advertising, press, radio and events.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Available
My experience
2019 - ?
job
Hybrid Senior Account Director/Project Manager
Flipside (Weber Shandwick).
Clients: Adobe, Clé de Peau Beauté, Getac, Mastercard, Normandy Memorial Trust and Splunk.
Maternity cover role overseeing digital strategies and projects for a variety of consumer and B2B clients. Driving forwards project roadmaps to meet client's short-term and long-term business objectives. Working closely with the key client stakeholders to understand priority commercial issues to align and ultimately add value. Collaborative working being a key part of the role, to bring teams and clients together to achieve successful projects.
Projects included: digital content strategies, pitch presentations, social consumer campaigns (LinkedIn, Twitter, Instagram), digital campaigns (multimedia and GDN), Google AdWords/PPC, lead-gen, web and app builds.
Key achievements: The Normandy Memorial Trust's Digital Visitor Experience App (still in progress) & a beautiful Instagram creative poll campaign for Adobe.
Maternity cover role overseeing digital strategies and projects for a variety of consumer and B2B clients. Driving forwards project roadmaps to meet client's short-term and long-term business objectives. Working closely with the key client stakeholders to understand priority commercial issues to align and ultimately add value. Collaborative working being a key part of the role, to bring teams and clients together to achieve successful projects.
Projects included: digital content strategies, pitch presentations, social consumer campaigns (LinkedIn, Twitter, Instagram), digital campaigns (multimedia and GDN), Google AdWords/PPC, lead-gen, web and app builds.
Key achievements: The Normandy Memorial Trust's Digital Visitor Experience App (still in progress) & a beautiful Instagram creative poll campaign for Adobe.
Twitter, Social, Manager, Hybrid, Campaign, Google, App, Web, Adobe, Google adwords, Content, Linkedin, Adwords, PPC, Instagram, B2B, Project Manager
2019 - 2019
job
Account Director
Ogilvy London.
Client: Boots Advantage card re-brand and Loyalty comms
2019 - 2019
job
Account Director
Keko London.
Client: Bentley Motors
Managing and supporting Bentley in the development and delivery of activation launch communications including emails, direct mails, press ads, brochures and a dealer toolkit within short timelines.
Managing and supporting Bentley in the development and delivery of activation launch communications including emails, direct mails, press ads, brochures and a dealer toolkit within short timelines.
ADS, Development
2018 - 2018
job
Client-side eCRM Manager at giffgaff/Account Director
STEEL Ltd.
Clients: giffgaff gameplan, TalkTalk, Warner Brothers and Studio Canal.
Maternity cover role (client-side) as eCRM Manager at giffgaff gameplan. Responsible for driving acquisition, retention and reactivation via eCRM channel and website. Customer segmentation, KPI tracking, results analysis, insights, test and learn and targeting.
Collaborative working with key business stakeholders to align and continually optimise the customer lifecycle. Built great relationships at giffgaff and was invited to be part of the 'Centre of Excellence' leadership team.
Key achievement: results reported back to the business proved eCRM channel as a key revenue driver.
Maternity cover role (client-side) as eCRM Manager at giffgaff gameplan. Responsible for driving acquisition, retention and reactivation via eCRM channel and website. Customer segmentation, KPI tracking, results analysis, insights, test and learn and targeting.
Collaborative working with key business stakeholders to align and continually optimise the customer lifecycle. Built great relationships at giffgaff and was invited to be part of the 'Centre of Excellence' leadership team.
Key achievement: results reported back to the business proved eCRM channel as a key revenue driver.
Leadership, Test, Website, KPI, Retention, Manager
2017 - 2017
job
Senior Producer
Virgin Media Business (VMB).
Client: VMB.
Supporting VMB B2B enterprise team in the development of strategic presentations to drive forward business objectives. Development of B2B digital campaigns and sales/marketing collateral to support VMB teams.
Key achievement: developed VMB Customer Experience Centre (Tech Lab) business model for board buy-in.
Supporting VMB B2B enterprise team in the development of strategic presentations to drive forward business objectives. Development of B2B digital campaigns and sales/marketing collateral to support VMB teams.
Key achievement: developed VMB Customer Experience Centre (Tech Lab) business model for board buy-in.
Producer
2016 - 2016
job
Senior Account Director
LIDA.
Client: Royal Mail.
Responsible for the planning and development of Royal Mail’s acquisition, social, B2B, and CRM creative.
Responsible for the planning and development of Royal Mail’s acquisition, social, B2B, and CRM creative.
2014 - 2015
job
Senior Account Director
Partners Andrews Aldridge (Engine Group).
Client: NOW TV.
Brand and acquisition including: DRTV, digital, mobile, social, consoles, press, inserts, POS & Door drops
Brand and acquisition including: DRTV, digital, mobile, social, consoles, press, inserts, POS & Door drops
TV, Pos, Social
2014 - 2014
job
Group Account Director
McCann.
Client: Job.com
Development of a social platform digital prototype for investors.
Development of a social platform digital prototype for investors.
Development, Social
2013 - 2014
job
Account Director
Them.
Client: Mitchells & Butler
Brand positioning/creative strategies for pub brands using DR including - POS, menus, FB, twitter & eCRM.
Brand positioning/creative strategies for pub brands using DR including - POS, menus, FB, twitter & eCRM.
2012 - 2013
job
Account Director (UK Website Content)
Spark44.
Client: Jaguar www.jaguar.co.uk
Website content development/management for Jaguar & prototype roll-out globally in over 30 countries.
Website content development/management for Jaguar & prototype roll-out globally in over 30 countries.
Content Development, Management, Content, Website, Twitter, Pos, Development
2011 - 2012
job
Senior Account Manager
Proximity.
Clients: Braun, Great Ormond Street Hospital Children's Charity, Shell and Aviva.
Management of Great Ormond Street Hospital's off-line direct mail & door drops acquisition and CRM.
Management of Great Ormond Street Hospital's off-line direct mail & door drops acquisition and CRM.
CRM, Account Manager, Management, Manager
2009 - 2010
job
Senior Communications Manager
Department of Health.
Client: 5 A DAY & Maternal and Infant Nutrition (DH) comms
Manager
2008 - 2009
job
DM Senior Account Manager
EHS Brann.
Client: Change4Life (DH).
Account Manager, Manager
2007 - 2008
job
DM Senior Account Manager
Change4Life (DH).
Clients: Royal Bank of Scotland and NatWest.
Account Manager, Manager
2004 - 2007
job
DM Account Manager
RMG Connect.
Clients: BT, Iveco, Viking River Cruises, Dollond & Aitchison, BSkyB, AXA and Manchester United.
Account Manager, Manager
My education
1999
-
2003
University of Brighton, Sussex
BA (Hons), International Business Studies with Spanish.
BA (Hons), International Business Studies with Spanish.
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