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Senior
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0
jobs
Digital Marketing Consultant
Safak Erkol
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Digital Marketing Full Service
-Strategy Planning
-Campaign Management
-CRO
-Search and social media marketing
-Email Marketing
-Strategy Planning
-Campaign Management
-CRO
-Search and social media marketing
-Email Marketing
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
temp
Digital Marketing Manager
American Express.
• Managing cross-channel campaign capabilities & solutions across EMEA & LACC markets under Enterprise Digital team
• Develop and execute content strategy, targeting, optimization and testing frameworks
• Consult w/ multiple business units for capabilities and strategy definition, cross-channel user experience, dynamic content and personalization
• Develop and execute content strategy, targeting, optimization and testing frameworks
• Consult w/ multiple business units for capabilities and strategy definition, cross-channel user experience, dynamic content and personalization
Digital Marketing, Marketing, User Experience, Content, Testing, Content strategy, Campaign, Enterprise, Manager
2019 - 2020
temp
Digital Marketing Manager
Barclays UK.
• Managed the marketing charter delivery of Jobs to be Done product/proposition development initiatives for Barclays UK Retail Banking segments #JTBD
• E2E marketing strategy, planning & campaign execution to support the launch of a suite of new customer propositions for key segments.
• Working with stakeholders to develop communication plans, targeting/segmentation approach, testing/optimisation roadmaps
• Leading marketing delivery of initiatives spanning across traditional & digital channels (including Email, Direct Mail, Social, Display, PPC and In-App)
• Focused on Performance Marketing & Brand/Engagement with a strong commercial focus
• E2E marketing strategy, planning & campaign execution to support the launch of a suite of new customer propositions for key segments.
• Working with stakeholders to develop communication plans, targeting/segmentation approach, testing/optimisation roadmaps
• Leading marketing delivery of initiatives spanning across traditional & digital channels (including Email, Direct Mail, Social, Display, PPC and In-App)
• Focused on Performance Marketing & Brand/Engagement with a strong commercial focus
Digital Marketing, Marketing, MArketing Strategy, Retail, PPC, Optimization, Banking, Support, Development, Testing, App, Campaign, Manager, Social
2018 - 2019
temp
Digital Marketing Manager
One Family.
• Manage digital marketing business plan and campaigns for growth portfolio products covering strategic and media planning, creative development, execution and reporting
• Leverage revenue growth through the digital channels (including paid search, programmatic display, social, native, affiliate, email)
• Identify new capabilities to improve digital channel performance & support launch of new initiatives and programs
• Manage, support and develop the Digital Channel Executive and Email Marketing Executive
• Leverage revenue growth through the digital channels (including paid search, programmatic display, social, native, affiliate, email)
• Identify new capabilities to improve digital channel performance & support launch of new initiatives and programs
• Manage, support and develop the Digital Channel Executive and Email Marketing Executive
Digital Marketing, Marketing, Email marketing, Media planning, Support, Growth, Affiliate, Development, Programmatic, Search, Native, Manager, Social
2015 - 2016
temp
Marketing Manager (Contract)
Plentific.
UK: Plentific is an online home services marketplace founded in 2013.
• Managed user acquisition and lead generation focused marketing activities across channels: search and PPC, email, direct mail
• Led B2B marketing efforts to acquire highly credible property professionals on the platform
• Delivered growth marketing initiatives based on content marketing, 3rd party partnerships e.g. LendInvest, event marketing
• Online product management for the build and improvement of 'Find a Pro' service, launched in partnership with Zoopla
• Managed user acquisition and lead generation focused marketing activities across channels: search and PPC, email, direct mail
• Led B2B marketing efforts to acquire highly credible property professionals on the platform
• Delivered growth marketing initiatives based on content marketing, 3rd party partnerships e.g. LendInvest, event marketing
• Online product management for the build and improvement of 'Find a Pro' service, launched in partnership with Zoopla
Marketing, Content marketing, B2B Marketing, Product Management, B2B, PPC, Event, Management, Service, Content, Growth, Search, Online, Manager, LED
2012 - 2014
job
Digital Marketing Communication Manager
ING Group, ING Bank Turkey.
Turkey
• Ownership of digital marketing campaign strategy and execution including creative design, media-planning for ING re-branding program across retail and corporate portfolios
• Led the launch communication of Para Mara, mobile wallet and contactless payment application, on digital, mobile and social media channels. (in coordination with global partners)
• Managed display and PPC ads, affiliate marketing and online partnership projects. Transitioned the focus to programmatic advertising, retargeting, marketing automation, conversion optimization.
• Led ING Bank brand on the global social media workstream of digital transformation project for the brand w/ multiple creative and media agencies. Awarded Silver Midas in 2014, in Use of Medium with Real-Time Content Creation.
• Initiated & executed innovative, first-in-media initiatives such as #uptomytweet campaign using second-screen mechanics to integrate TV+ social platforms for consumer loan communication. Awarded in IAC Internet Advertising Competition Awards 2014, 'Best Banking Social Media Campaign' & Mediacat Felis Awards 2013, 'Best Creative Social Media Campaign' and 'Best Digital Media Focused Campaign'
• Directed the customer experience initiative for customer services on social media: ING Orange Support launch awarded in Inova Awards 2014 for marketing category.
• Ownership of digital marketing campaign strategy and execution including creative design, media-planning for ING re-branding program across retail and corporate portfolios
• Led the launch communication of Para Mara, mobile wallet and contactless payment application, on digital, mobile and social media channels. (in coordination with global partners)
• Managed display and PPC ads, affiliate marketing and online partnership projects. Transitioned the focus to programmatic advertising, retargeting, marketing automation, conversion optimization.
• Led ING Bank brand on the global social media workstream of digital transformation project for the brand w/ multiple creative and media agencies. Awarded Silver Midas in 2014, in Use of Medium with Real-Time Content Creation.
• Initiated & executed innovative, first-in-media initiatives such as #uptomytweet campaign using second-screen mechanics to integrate TV+ social platforms for consumer loan communication. Awarded in IAC Internet Advertising Competition Awards 2014, 'Best Banking Social Media Campaign' & Mediacat Felis Awards 2013, 'Best Creative Social Media Campaign' and 'Best Digital Media Focused Campaign'
• Directed the customer experience initiative for customer services on social media: ING Orange Support launch awarded in Inova Awards 2014 for marketing category.
TV, Social, LED, Manager, Affiliate marketing, Online, Campaign, Internet, Programmatic, Google retargeting, Conversion optimization, Affiliate, Transformation, Support, Banking, Digital Marketing, ADS, Content, Marketing Automation, Automation, PPC, Customer experience, Digital transformation, Retail, Content creation, Advertising, Branding, Design, Marketing, Social Media
2009 - 2012
job
Product Marketing Manager
Coca-Cola Beverages.
Turkey
• Brand management, category growth, shopper marketing strategy and execution for Coca-Cola, Fanta, Sprite and Schweppes brands. Reporting to Category Marketing Manager with 2 direct reports.
• Managing shopper marketing activities, brand communication campaigns, and marketing research from brief to completion for
• Brand management, category growth, shopper marketing strategy and execution for Coca-Cola, Fanta, Sprite and Schweppes brands. Reporting to Category Marketing Manager with 2 direct reports.
• Managing shopper marketing activities, brand communication campaigns, and marketing research from brief to completion for
Marketing, MArketing Strategy, Research, Management, Growth, Manager
2008 - 2009
job
Marketing Analyst
British American Tobacco.
Turkey
• Successfully delivered marketing research and insights, retail communication and brand management assignments as parts of the management trainee program.
• Successfully delivered marketing research and insights, retail communication and brand management assignments as parts of the management trainee program.
Marketing, Retail, Research, Management, Analyst
My education
2014
-
2015
Queen Mary University
MSc, Management and Organizational Innovation
MSc, Management and Organizational Innovation
2003
-
2007
Sabanci University
BSc, Industrial Engineering
BSc, Industrial Engineering
1999
-
2003
American Collegiate Institute
N/a, N/a
N/a, N/a
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