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Senior
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jobs
Writer and Marketer
Alexander Boast
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Constantly striving to improve my skills as a communicator, I possess many years' experience as an agent of growth for start-up, national and multinational businesses across the pharmaceutical, finance, education and data sectors, with some experience working and writing for charity.
Markets
United Kingdom
Links for more
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Language
Arabic
Good
German
Good
English
Fluently
Russian
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - ?
job
Advocacy & Proposition Lead
Experian UK.
Initially brought in to generate more leads for Experian's Pandora Data Management Software - resulting in a 479% increase in leads in the first six months - role expanded to focus on conversion rate.
Created and owned the Experian Advocates club, generating £2m additional pipeline in the first year and receiving numerous awards from Experian including a Marketing Masters award and a place on the summer incentive trip to Lisbon.
Recently launched the program in Sydney, Australia, and looking to expand into other markets like the US, Europe, Brazil and Singapore.
Role includes working with third party experts to create vertical specific, repeatable propositions for Experian's Data Management capabilities.
Harnessing networks and influencer contacts to create and run marketing events consisting of the right people at the right time.
Created over 7.5m in pipeline and over 1.6m in sales - received multiple awards and spots on incentive trips.
https://www.experian.co.uk/business/data-management/experian-advocates/
Similarly, created and owned the Experian Data Excellence awards to champion businesses doing society-impacting work with Data.
I was able to judge the AI awards, and am often a speaker at events.
https://www.nationalbusinessawards.co.uk/all-categories/the-experian-data-excellence-award
https://www.nationalbusinessawards.co.uk/our-judges/alex-boast
Created and owned the Experian Advocates club, generating £2m additional pipeline in the first year and receiving numerous awards from Experian including a Marketing Masters award and a place on the summer incentive trip to Lisbon.
Recently launched the program in Sydney, Australia, and looking to expand into other markets like the US, Europe, Brazil and Singapore.
Role includes working with third party experts to create vertical specific, repeatable propositions for Experian's Data Management capabilities.
Harnessing networks and influencer contacts to create and run marketing events consisting of the right people at the right time.
Created over 7.5m in pipeline and over 1.6m in sales - received multiple awards and spots on incentive trips.
https://www.experian.co.uk/business/data-management/experian-advocates/
Similarly, created and owned the Experian Data Excellence awards to champion businesses doing society-impacting work with Data.
I was able to judge the AI awards, and am often a speaker at events.
https://www.nationalbusinessawards.co.uk/all-categories/the-experian-data-excellence-award
https://www.nationalbusinessawards.co.uk/our-judges/alex-boast
Marketing, Data management, Management, Sales, Speaker, Ai, Software
2014 - 2015
job
Email Marketing Specialist/Email Strategist
Kaplan International Colleges.
Owner of the email and marketing automation plan covering commercial and transactional email sends and list management for B2C.
More commercial elements involved working with UK and US universities such as Glasgow, Sheffield and Pace to create successful lead generation and nurturing campaigns that performed very well in our three major languages: English, Russian and Arabic.
Responsibilities included leading copywriting, design, content creation across five languages along with the setting of KPIs.
Email role expanded to include B2B communications to third party staff worldwide, supporting colleagues in HQs around the world, and mentoring a part-time member of staff on English copywriting, along with an Arabic translator.
This more strategic role looked at branding, tone of voice, style and editorial, as well as the commercial impact of our copywriting.
Oversaw creation and implementation of target beating automations and triggered sends.
Gained considerable experience in Exacttarget, Unbounce and Salesforce.
I was able to lend my SEO expertise to the websites, consequently improving domain authority and overall traffic for the corporate websites.
More commercial elements involved working with UK and US universities such as Glasgow, Sheffield and Pace to create successful lead generation and nurturing campaigns that performed very well in our three major languages: English, Russian and Arabic.
Responsibilities included leading copywriting, design, content creation across five languages along with the setting of KPIs.
Email role expanded to include B2B communications to third party staff worldwide, supporting colleagues in HQs around the world, and mentoring a part-time member of staff on English copywriting, along with an Arabic translator.
This more strategic role looked at branding, tone of voice, style and editorial, as well as the commercial impact of our copywriting.
Oversaw creation and implementation of target beating automations and triggered sends.
Gained considerable experience in Exacttarget, Unbounce and Salesforce.
I was able to lend my SEO expertise to the websites, consequently improving domain authority and overall traffic for the corporate websites.
B2C, Russian, Implementation, Content, Management, Salesforce, Marketing Automation, Mentoring, Automation, Marketing, Websites, B2B, Email marketing, Content creation, Branding, Copywriting, Seo, Design
2013 - 2014
job
Ecommerce Copywriter/ Social Media & Web Coordinator
Day Lewis PLC.
Lead copywriting, social media, content creation, email marketing and SEO for online pharmacy TheHealthcounter before being promoted and moved to head office of parent company Day Lewis Pharmacy.
Developed entire marketing strategy and was responsible for a full-time member of staff, liaising with major third parties on medical writing and commissioned, researched, edited and wrote dozens of medical articles.
Learned advanced proficiency with Wordpress and Dotmailer.
Developed entire marketing strategy and was responsible for a full-time member of staff, liaising with major third parties on medical writing and commissioned, researched, edited and wrote dozens of medical articles.
Learned advanced proficiency with Wordpress and Dotmailer.
Content creation, Social, Online, Web, Office, Coordinator, Content, Copywriter, Email marketing, Social Media, Ecommerce, Writing, MArketing Strategy, Copywriting, Seo, Marketing, Wordpress
2011 - 2014
freelance
Freelance Digital Marketing Consultant
People Per Hour on how Community.
In my time as a freelance consultant I helped over 54 websites improve their web traffic and search engine rankings, before deciding to move solely in-house.
I was commissioned to write a one off feature article on the future of content marketing from a youth perspective:
The Rise of Content Marketing by Alex Boast
Guest blogged for the now offline howtoruleonline.com
Was asked to write an article for People Per Hour on how Community, Engagement, Repeat Custom and Trust are integral parts in the freelance machine.
Spent a year writing for and learning SEO from James Nicholson and SEODesk.co.uk
I was commissioned to write a one off feature article on the future of content marketing from a youth perspective:
The Rise of Content Marketing by Alex Boast
Guest blogged for the now offline howtoruleonline.com
Was asked to write an article for People Per Hour on how Community, Engagement, Repeat Custom and Trust are integral parts in the freelance machine.
Spent a year writing for and learning SEO from James Nicholson and SEODesk.co.uk
Digital Marketing, Marketing, Content marketing, Seo, Writing, Websites, Content, Community, Web, Feature, Search
My education
2011
-
2012
Kingston University
Masters, Creative
Masters, Creative
2008
-
2011
Royal Holloway University of London
Bachelors, Classical Studies
Bachelors, Classical Studies
2001
-
2008
Oxted County School
Secondary, Classics (Minor in Latin)
Secondary, Classics (Minor in Latin)
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