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Freelance Data Planner with a wealth of experience both agency and client-side
Gillian Rolland
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a London-based freelance Data Planner / Strategist, with experience across a wide number of industry sectors.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2018
freelance
Freelance Senior Data Strategist
Wunderman.
Client; BT Acquisition
• Designing prospect multi-channel contact strategies to optimise testing,
response and sales opportunities
• Forecasting anticipated future campaign response and sales, utilizing past
performance, seasonal and market factors
• Quarterly activity performance reviews to inform on-going strategy and targeting
• GDPR scenario planning to estimate impact on future campaign
performance and resulting sales
• Defining approach for marketing effectiveness measures - target response
rates, KPIs and benchmarks
• Designing prospect multi-channel contact strategies to optimise testing,
response and sales opportunities
• Forecasting anticipated future campaign response and sales, utilizing past
performance, seasonal and market factors
• Quarterly activity performance reviews to inform on-going strategy and targeting
• GDPR scenario planning to estimate impact on future campaign
performance and resulting sales
• Defining approach for marketing effectiveness measures - target response
rates, KPIs and benchmarks
Marketing, Forecasting, GDpr, Sales, Testing, Campaign
2017 - 2017
freelance
Freelance Senior Data Planner
OgilvyOne.
Client; BT Mobile
• Designing multi-channel test and learn campaign plans for quarterly
activity
• Creation of quarterly campaign plans to forecast anticipated response and sales
• Creation of activity performance reviews to inform on-going strategy and targeting
• Designing multi-channel test and learn campaign plans for quarterly
activity
• Creation of quarterly campaign plans to forecast anticipated response and sales
• Creation of activity performance reviews to inform on-going strategy and targeting
Sales, Test, Campaign, Forecast
2014 - 2016
freelance
Freelance Campaign Planner
O2.
Designing contact strategies for Welcome and Retention activity across
multiple channels to optimise campaign performance
• Defining closed-loop, end-to-end operational processes to maximise data
collection
• Creation of campaign briefs for 3rd party campaign delivery teams
• Working with legal team to maximise comms opportunities
• Help in shaping customer segmentation and models with analytics team
multiple channels to optimise campaign performance
• Defining closed-loop, end-to-end operational processes to maximise data
collection
• Creation of campaign briefs for 3rd party campaign delivery teams
• Working with legal team to maximise comms opportunities
• Help in shaping customer segmentation and models with analytics team
Analytics, Retention, Campaign, Processes
2014 - 2014
freelance
Freelance Senior Data Planner
Proximity.
Clients; John Lewis, P&G
Development of email contact strategy for John Lewis;
• Online journey across access channels - email, CPC and search
• Mapping journey patterns to identify how learnings could be used to drive
sales i.e. introduce landing pages, reduce buying process steps etc.
Identifying best content to drive and engage visitors to Super Savvy Me website;
• Used online metrics - page visits, dwell time, bounce rate - to devise
methodology for scoring content
• Applied to cross section of content to identify common characteristics most
likely to drive traffic and engage visitors
Development of email contact strategy for John Lewis;
• Online journey across access channels - email, CPC and search
• Mapping journey patterns to identify how learnings could be used to drive
sales i.e. introduce landing pages, reduce buying process steps etc.
Identifying best content to drive and engage visitors to Super Savvy Me website;
• Used online metrics - page visits, dwell time, bounce rate - to devise
methodology for scoring content
• Applied to cross section of content to identify common characteristics most
likely to drive traffic and engage visitors
Sales, Content, Website, Landing pages, Development, Search, Online, Patterns, ME
2013 - 2013
freelance
Freelance Data Strategist
M&C Saatchi Milk.
Client; British Airways
• Ongoing campaign performance reviews, identifying learnings and insights
for BA's Executive Club loyalty programme
• Creation of laydown plans to test personalisation
• Ongoing campaign performance reviews, identifying learnings and insights
for BA's Executive Club loyalty programme
• Creation of laydown plans to test personalisation
Test, Campaign
My education
n/a
Honours Degree, English Literature
Honours Degree, English Literature
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