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Experienced Brand Marketing & Agency Leader
Mark Bauer
,
Staplehurst, United Kingdom
Experience
Other titles
Skills
I'm offering
A highly accomplished, commercially astute marketing and agency leader with significant agency and client-side experience working within media, creative and consultancy environments. Brings proven capability of successfully navigating complexity to drive step changes in performance from multidisciplinary, specialist teams.
I have now established a reputation as an interim / consultant capable of managing complex, short-term turn around projects to their successful conclusion.
Specialties: Global & UK Agency & Client Leadership - Integrated Brand and Communication Strategy - Pitch Management - Brand Creation and Transformation - Management of Multi-Disciplinary Teams
I have now established a reputation as an interim / consultant capable of managing complex, short-term turn around projects to their successful conclusion.
Specialties: Global & UK Agency & Client Leadership - Integrated Brand and Communication Strategy - Pitch Management - Brand Creation and Transformation - Management of Multi-Disciplinary Teams
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
Global Client Leadership & Pitch Consultant
UM EMEA, Mindshare Worldwide, Havas, WPP,.
Maternity cover for the UM EMEA Chief Client O|cer. Leading our Digital
Transformation and restructure for UM's largest client.
Mindshare Global pitch lead on both client retention and acquisition RFPs. Led the evolution of two EMEA regional structures and ways of working.
Retained by the WPP Chief Client O|cer to lead a global holding company pitch across WPP's advertising, media, PR, e-commerce and shopper marketing facing
opcos.
Led a fast-tracked change plan for two key Havas UK clients; restructuring and recruiting a high performance team, changing working practices and ensuring a
return to client advocacy and growth.
Transformation and restructure for UM's largest client.
Mindshare Global pitch lead on both client retention and acquisition RFPs. Led the evolution of two EMEA regional structures and ways of working.
Retained by the WPP Chief Client O|cer to lead a global holding company pitch across WPP's advertising, media, PR, e-commerce and shopper marketing facing
opcos.
Led a fast-tracked change plan for two key Havas UK clients; restructuring and recruiting a high performance team, changing working practices and ensuring a
return to client advocacy and growth.
Marketing, Advertising, Growth, Transformation, Retention, B2c marketing, B2B Marketing, Pitching
2011 - 2017
job
Chief Client Officer EMEA, Global Client Lead
Maxus Global.
Global Client Lead and custodian of the Maxus client experience. Led the development of a best in class regional Client Leadership function.
Accounts led: Barclays - Olympic Channel - JLL - Associated British Foods
Accounts led: Barclays - Olympic Channel - JLL - Associated British Foods
Account management, Strategy and business development, People management, Training Program
2008 - 2011
job
Founding Partner
Polestar Communications (Previously Rise Communications).
Equity partner within this boutique brand and communications consultancy that focused on helping brands to build new or existing revenue streams via analytics and innovation. Ran key accounts whilst holding specific management responsibility for marketing, proposition development, new business and recruitment.
- Expanded Polestar's credentials into the brand strategy space and ensuring we achieved billings of over £1m since reformation of the company away from VC ownership in July 2009.
- Secured a 5-year contract with the Department for Work & Pensions on a far-reaching piece of pension reform activity, achieving lead agency status and managing the overall strategic framework.
- Expanded Polestar's credentials into the brand strategy space and ensuring we achieved billings of over £1m since reformation of the company away from VC ownership in July 2009.
- Secured a 5-year contract with the Department for Work & Pensions on a far-reaching piece of pension reform activity, achieving lead agency status and managing the overall strategic framework.
Business Management, Communication strategy, Business development, Media and marketing strategy, Change management, Brand identity
2005 - 2008
job
Planning Director & Head of Consumer Context Planning
Starcom.
Created a best in class Communication Planning vision and culture for Starcom including the development of the Consumer Context Planning (CCP) discipline in EMEA. Oversaw agency Planning whilst leading the communications strategy for the likes of Stella Artois, Becks, Aviva and United Biscuits
- Revitalised the agency's approach to briefing, planning and quality control.
- EMEA lead on the Global Product and Global Proposition Activation Committees; co-defined, launched & rolled-out a new global proposition for SMV Group.
- Revitalised the agency's approach to briefing, planning and quality control.
- EMEA lead on the Global Product and Global Proposition Activation Committees; co-defined, launched & rolled-out a new global proposition for SMV Group.
Communication strategy, Media and marketing strategy, Change management
2002 - 2004
job
Head of Communications Planning, Consumer
Orange.
Set the direction and ensured alignment of Orange's £50m plus marcomms expenditure to both contract and pay as you go personal customer groupings.
- Instigated Orange Fair, a new stream of value focused communications that brought about brand preference shifts not seen in the previous 2 years.
- Co-authored the comms strategy behind the Orange Learn initiative, which drove broader product and service adoption and contributed to a threefold increase in traffic to Orange stores.
- Instigated Orange Fair, a new stream of value focused communications that brought about brand preference shifts not seen in the previous 2 years.
- Co-authored the comms strategy behind the Orange Learn initiative, which drove broader product and service adoption and contributed to a threefold increase in traffic to Orange stores.
Communication strategy, Brand identity
My education
University of Plymouth
Bachelors, Business Studies
Bachelors, Business Studies
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