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Strong digital marketing professional specialising in digital campaigns and projects
Catherine Filmer
,
Dunstable, United Kingdom
Experience
Other titles
Skills
I'm offering
A strong and enthusiastic marketing manager developing and implementing the digital marketing strategy using data driven insights.
Planning and executing all digital marketing campaigns and projects including email, website, online content curation, brand and lead nurture, SEM/PPC and SEO, acquiring, converting and retaining customers to increase business revenue while creating a seamless online customer experience.
Utilising advanced analytics to evaluate end-to-end campaign performance and customer behaviour, making business minded commercial recommendations for improvements.
Goal-driven and personable, enthusiastic about business growth and passionate about bringing out the best in others.
Planning and executing all digital marketing campaigns and projects including email, website, online content curation, brand and lead nurture, SEM/PPC and SEO, acquiring, converting and retaining customers to increase business revenue while creating a seamless online customer experience.
Utilising advanced analytics to evaluate end-to-end campaign performance and customer behaviour, making business minded commercial recommendations for improvements.
Goal-driven and personable, enthusiastic about business growth and passionate about bringing out the best in others.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Digital Marketing Manager
Champneys Health Spa.
https://www.champneys.com/
Responsibilities and achievements
• Planning, designing and project managing two new website launches within the first three months, managing a total of six domains overall.
• Managing multi-brand digital marketing initiatives and activities and overseeing
execution across each business area/department.
• Adopting a holistic search strategy across organic and paid, with PPC testing and automation strategies in place.
Increasing organic acquisition and conversion by 20%.
• Planning, designing and project managing new website booking flow to increase
conversion rates, reduce bounce rates, improve user experience and increase
online revenue.
• Being the gatekeeper for all things data - reviewing engagement and performance
metrics, analysing and refining database segmentation, setting up and reviewing
automated email programmes, feeding insights to the brand teams and giving
direction to the commercial teams.
• Launch, redesign and ongoing optimisation of mobile app.
• Modernising and improving business efficiencies with new systems, tools and processes.
• Planning, sourcing and implementing new reporting technology to pull all data
points into a single view and allow for efficient and accurate marketing
attribution.
• Fostering and encouraging cross functional marketing processes and structures.
Responsibilities and achievements
• Planning, designing and project managing two new website launches within the first three months, managing a total of six domains overall.
• Managing multi-brand digital marketing initiatives and activities and overseeing
execution across each business area/department.
• Adopting a holistic search strategy across organic and paid, with PPC testing and automation strategies in place.
Increasing organic acquisition and conversion by 20%.
• Planning, designing and project managing new website booking flow to increase
conversion rates, reduce bounce rates, improve user experience and increase
online revenue.
• Being the gatekeeper for all things data - reviewing engagement and performance
metrics, analysing and refining database segmentation, setting up and reviewing
automated email programmes, feeding insights to the brand teams and giving
direction to the commercial teams.
• Launch, redesign and ongoing optimisation of mobile app.
• Modernising and improving business efficiencies with new systems, tools and processes.
• Planning, sourcing and implementing new reporting technology to pull all data
points into a single view and allow for efficient and accurate marketing
attribution.
• Fostering and encouraging cross functional marketing processes and structures.
Testing, Manager, UP, Processes, Online, Direction, Booking, Redesign, Search, App, Digital Marketing, Website, Technology, Sourcing, Optimization, Database, Automation, PPC, User Experience, Marketing
2017 - 2018
job
Digital Marketing Specialist
WPP Wunderman Commerce.
https://www.wundermanthompsoncommerce.com/en/
Role and responsibilities
• Managing digital spend and budget.
• Managing a team of marketing assistants.
• Managing external agencies including website development, PPC, SEO, creative and design.
• Project management of corporate website.
• Planning and implementing all digital campaigns and activity.
• Managing all marketing data and systems.
Role and responsibilities
• Managing digital spend and budget.
• Managing a team of marketing assistants.
• Managing external agencies including website development, PPC, SEO, creative and design.
• Project management of corporate website.
• Planning and implementing all digital campaigns and activity.
• Managing all marketing data and systems.
Digital Marketing, Marketing, Design, Seo, Project Management, Budget, PPC, Management, Website, Development
2014 - 2017
job
Marketing Executive
Access Group.
https://www.theaccessgroup.com/
Role and responsibilities
• Planning and executing all aspects of the marketing strategy while continually
monitoring and reporting on activity against KPIS, timescales and budget.
• Digital marketing - monitoring and maintaining website content, optimising landing
pages, managing PPC activity and improving SEO to increase website traffic and quality lead conversion.
• Delivering exceptional focus on both quantity and quality of leads, MQLs and SQLs.
• Providing tactical marketing support to the field sales operation.
• Monthly reporting and weekly forecasting figures.
• Presenting plans and reports to both internal and external teams in a confident
manner.
• Co-ordinating events, trade shows and conferences.
Role and responsibilities
• Planning and executing all aspects of the marketing strategy while continually
monitoring and reporting on activity against KPIS, timescales and budget.
• Digital marketing - monitoring and maintaining website content, optimising landing
pages, managing PPC activity and improving SEO to increase website traffic and quality lead conversion.
• Delivering exceptional focus on both quantity and quality of leads, MQLs and SQLs.
• Providing tactical marketing support to the field sales operation.
• Monthly reporting and weekly forecasting figures.
• Presenting plans and reports to both internal and external teams in a confident
manner.
• Co-ordinating events, trade shows and conferences.
Digital Marketing, Marketing, Seo, MArketing Strategy, Budget, Forecasting, PPC, Sales, Content, Website, Support, Presenting, Monitoring
2013 - 2014
job
Marketing Assistant
Sworder Belcher Holt.
(sbh)
https://www.sbh.co.uk/
Role summary
Supporting the Marketing Director in all aspects of marketing and business development.
https://www.sbh.co.uk/
Role summary
Supporting the Marketing Director in all aspects of marketing and business development.
Marketing, Business development, Development
2010 - 2013
job
Editorial Assistant
Finlayson Media Communications (FMC).
https://www.fmc.co.uk/
Role summary
Selling PR space in all titles through the use of email and direct sales calls. Sub-editing and proofing editorial and PR copy, meeting strict publishing deadlines. Attending conferences,
exhibitions and press launches when appropriate.
2003 - 2008
Part time work throughout school and sixth form and full-time work during gap year.
Role summary
Selling PR space in all titles through the use of email and direct sales calls. Sub-editing and proofing editorial and PR copy, meeting strict publishing deadlines. Attending conferences,
exhibitions and press launches when appropriate.
2003 - 2008
Part time work throughout school and sixth form and full-time work during gap year.
Pr, Sales
My education
2007
-
2010
University of East Anglia
BSc, Psychology
BSc, Psychology
1999
-
2006
Chancellors School
Secondary, Sociology (Minor in Sociology)
Secondary, Sociology (Minor in Sociology)
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