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Experienced PR, Communications and Social Media professional
Jonathan Greathead
,
Market Harborough, United Kingdom
Experience
Other titles
Skills
I'm offering
A senior PR & Communications leader with 15 years' experience delivering brand and commercial retail growth across diverse European marketplaces, DTC and physical retail channels for organisations including Nike, TaylorMade, Bauer and IRONMAN in the sport, lifestyle and entertainment spaces. Expertise across all facets of internal/external communications and go-to-market consumer engagement including press, media, television, radio, streaming and social media launch strategies, events, brand positioning, product innovation, sports marketing, consumer insights, marketplace activation, photoshoots and crisis communications. Vast experience of storytelling with commercial partners, influencers, ambassadors, athletes, agents and governing bodies, whilst utilising solid relationships with sports media, lifestyle press, business publications and YouTube stars in order to connect brand, product and commercial stories to consumers. Currently providing freelance PR assistance to a number of athletes, SMEs and agencies including Mercieca in London.
Markets
United Kingdom
Language
German
Good
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
job
HEAD OF COMMUNICATIONS
ULTIMATE BOXXER.
Key Responsibilities:
• Create and implement novel integrated PR, content, social and brand strategies to grow the start-up Ultimate Boxxer in order to help sell out arenas including Indigo at the 02 in London, targeting existing fans and attracting new consumers.
• Orchestrate all content on owned channels with industry press, regional outlets and national media, in addition to owning broadcast relationship with BT Sport, whilst working with commercial partners including Lucozade Sport and MansionBet.
• Manage agency and lead 'talent' throughout print, digital, social and broadcast media opportunities, including former World Champions Paulie Malignaggi, Anthony Crolla, Amir Khan and notable influencers including Jack Fincham and Viddal Riley.
Key Achievements:
• Ultimate Boxxer 5, at O2 London, record engagement of 1.08bn readership, 3.7m coverage and 786k YouTube views with key coverage across BT Sport, BBC Sport, The Sun, TalkSport, The Express, Mail Online and vertical boxing media including IFL TV.
• Assumed control of media and communications for Ultimate Boxxer 4 campaign in Manchester, generating an online readership of 166m, 266k coverage views and over 1 million YouTube hits, three weeks after onboarding.
• Built and implemented new media relations strategy ensuring brand and athlete stories were told to the widest possible audience across the key sports and boxing media, helping to complete arena sell-outs for three shows consecutively.
• Create and implement novel integrated PR, content, social and brand strategies to grow the start-up Ultimate Boxxer in order to help sell out arenas including Indigo at the 02 in London, targeting existing fans and attracting new consumers.
• Orchestrate all content on owned channels with industry press, regional outlets and national media, in addition to owning broadcast relationship with BT Sport, whilst working with commercial partners including Lucozade Sport and MansionBet.
• Manage agency and lead 'talent' throughout print, digital, social and broadcast media opportunities, including former World Champions Paulie Malignaggi, Anthony Crolla, Amir Khan and notable influencers including Jack Fincham and Viddal Riley.
Key Achievements:
• Ultimate Boxxer 5, at O2 London, record engagement of 1.08bn readership, 3.7m coverage and 786k YouTube views with key coverage across BT Sport, BBC Sport, The Sun, TalkSport, The Express, Mail Online and vertical boxing media including IFL TV.
• Assumed control of media and communications for Ultimate Boxxer 4 campaign in Manchester, generating an online readership of 166m, 266k coverage views and over 1 million YouTube hits, three weeks after onboarding.
• Built and implemented new media relations strategy ensuring brand and athlete stories were told to the widest possible audience across the key sports and boxing media, helping to complete arena sell-outs for three shows consecutively.
Print, Pr, Onboarding, Content, Youtube, Sport, TV, Express, Campaign, Online, UP, Social
2018 - 2019
job
COMMUNICATIONS DIRECTOR
IRONMAN EMEA.
Key Responsibilities:
• Create and implement innovative internal & external communications plans to drive PR, amplify brand stories and achieve engagement growth in targeted EMEA marketplaces while achieving marketing target of 80% sale of race registrations.
• Lead team of nine regional PR, Social Media & Marketing Managers to deliver elevated event-specific content campaigns, targeting specific audiences across diverse EMEA marketplaces whilst managing and leveraging agency support.
• Supervise and create strategic partnership PR plans with the likes of Red Bull, Enervit Sport, Ventum, Roka and Hoka One One, overseeing all collaborations to elevate key athletes, products, merchandise and events.
• Ownership of all C-Suite communications across EMEA; announcing race logistics, new partnership deals and press releases.
Key Achievements:
• 6.6m EMEA coverage views of IRONMAN World Championship 2018, data by Coverage Books.
• Exceeded 80% sell-out target for all races throughout EMEA, generating media interviews and digital, social and broadcast content with athletes including double Olympic Gold medalist Alistair Brownlee and four-time World Champion Daniela Ryf.
• Directed Facebook 'Watch live' streaming production from the ground at IRONMAN Barcelona 2018.
• Elevated launch of new IRONMAN products across EMEA, including IRONMAN Vitoria-Gasteiz, IRONMAN 70.3 Emilia-Romagna and IRONMAN 70.3 Oman, writing all press materials, newsletters and social media messaging.
• Create and implement innovative internal & external communications plans to drive PR, amplify brand stories and achieve engagement growth in targeted EMEA marketplaces while achieving marketing target of 80% sale of race registrations.
• Lead team of nine regional PR, Social Media & Marketing Managers to deliver elevated event-specific content campaigns, targeting specific audiences across diverse EMEA marketplaces whilst managing and leveraging agency support.
• Supervise and create strategic partnership PR plans with the likes of Red Bull, Enervit Sport, Ventum, Roka and Hoka One One, overseeing all collaborations to elevate key athletes, products, merchandise and events.
• Ownership of all C-Suite communications across EMEA; announcing race logistics, new partnership deals and press releases.
Key Achievements:
• 6.6m EMEA coverage views of IRONMAN World Championship 2018, data by Coverage Books.
• Exceeded 80% sell-out target for all races throughout EMEA, generating media interviews and digital, social and broadcast content with athletes including double Olympic Gold medalist Alistair Brownlee and four-time World Champion Daniela Ryf.
• Directed Facebook 'Watch live' streaming production from the ground at IRONMAN Barcelona 2018.
• Elevated launch of new IRONMAN products across EMEA, including IRONMAN Vitoria-Gasteiz, IRONMAN 70.3 Emilia-Romagna and IRONMAN 70.3 Oman, writing all press materials, newsletters and social media messaging.
Social Media, Marketing, Writing, Facebook, C, Event, Pr, Content, Sport, Support, Growth, Streaming, Production, Social
2017 - 2018
job
PR & MARKETING MANGER, EMEA
TAYLORMADE GOLF.
Key Responsibilities:
• Lead and execute PR and sports marketing campaigns and strategies focusing on product launches, events, athletes and consumer activations, working closely with sales to drive commercial revenue and delivering innovative press kits.
• Leverage strong relationships with media to ensure TaylorMade remains at the forefront of the industry, whilst managing and overseeing all elite athlete opportunities with focus on Rory McIlroy, Jason Day, Tiger Woods, Jon Rahm and Dustin Johnson.
• Plan and oversee content shoots with athlete and key products to accompany PR campaigns or brand team initiatives, drawing on extensive contacts in videography and photography, utilising third party agency support.
Key Achievements:
• Co-hosted TaylorMade 'Twist Face' global product launch media event in Carlsbad, California, with former world number one Dustin Johnson, ensuring athlete and product coverage landed throughout EMEA, leading to an online readership of 722m, 3.48m estimate coverage views and 941k YouTube views. Data by Coverage Books.
• Led influencer negotiations and contract discussions, as well as ongoing management of a number of YouTube professionals including with Me and My Golf founders Piers Ward and Andy Proudman, Seb on Golf (Sebastian Carmichael-Brown), Chris Ryan and German YouTube duo James Taylor and Oliver Sequenz of Golf und Ich.
• Worked with key partners on brand collaborations and content, including Audi, adidas and Nike.
• Lead and execute PR and sports marketing campaigns and strategies focusing on product launches, events, athletes and consumer activations, working closely with sales to drive commercial revenue and delivering innovative press kits.
• Leverage strong relationships with media to ensure TaylorMade remains at the forefront of the industry, whilst managing and overseeing all elite athlete opportunities with focus on Rory McIlroy, Jason Day, Tiger Woods, Jon Rahm and Dustin Johnson.
• Plan and oversee content shoots with athlete and key products to accompany PR campaigns or brand team initiatives, drawing on extensive contacts in videography and photography, utilising third party agency support.
Key Achievements:
• Co-hosted TaylorMade 'Twist Face' global product launch media event in Carlsbad, California, with former world number one Dustin Johnson, ensuring athlete and product coverage landed throughout EMEA, leading to an online readership of 722m, 3.48m estimate coverage views and 941k YouTube views. Data by Coverage Books.
• Led influencer negotiations and contract discussions, as well as ongoing management of a number of YouTube professionals including with Me and My Golf founders Piers Ward and Andy Proudman, Seb on Golf (Sebastian Carmichael-Brown), Chris Ryan and German YouTube duo James Taylor and Oliver Sequenz of Golf und Ich.
• Worked with key partners on brand collaborations and content, including Audi, adidas and Nike.
Marketing, Event, Photography, Pr, Management, Sales, Content, Youtube, Support, Online, LED, ME
2013 - 2017
job
PR, COMMS & SOCIAL MEDIA MANAGER - GOLF
NIKE Europe.
Key Responsibilities:
• Lead PR, Communications and Social Media function in EMEA, growing interest in the brand amongst a younger consumer demographic, targeting style-conscious golfers across multiple markets.
• Manage agency and work with product team directors on launches and campaigns, across performance and lifestyle categories in footwear, apparel, accessories, club and ball across EMEA and also in the US.
• Devise territory-specific strategy to ensure key brand, athlete and product messages were communicated by media and influencers in order to drive commercial revenue.
• Sign influencers from within golf to Nike, as well as high-profile individuals from TV and social media channels.
Key Achievements:
• Ran Nike Town London PR consumer, media and trade activation with Rory McIlroy, resulting in BBC News and Sky Sports News rolling coverage, as well as in The Guardian, GQ, Huffington Post UK, Shortlist, Mail Online and The Dan Patrick Show.
• Launched PR of Nike Performance Fitting Centre at Archerfield Links Resort, resulting in substantial brand energy across TV, print, digital and social media, Sky Sports News, T3, The Daily Telegraph, Mail Online and Forbes magazine, leading to commercial growth across club and ball categories.
• Orchestrated the opening of One Nike Place with Tiger Woods, a Nike pub at St Andrews for the week of the Open Championship in 2015, generating coverage across platforms including BBC Sport, The Daily Telegraph, USA Today and Fortune.
• Successfully launched multiple products (2013-2017) across club, ball, footwear and apparel, generating vast media recognition across the key markets of EMEA in all vertical golf titles and trade media.
• Lead PR, Communications and Social Media function in EMEA, growing interest in the brand amongst a younger consumer demographic, targeting style-conscious golfers across multiple markets.
• Manage agency and work with product team directors on launches and campaigns, across performance and lifestyle categories in footwear, apparel, accessories, club and ball across EMEA and also in the US.
• Devise territory-specific strategy to ensure key brand, athlete and product messages were communicated by media and influencers in order to drive commercial revenue.
• Sign influencers from within golf to Nike, as well as high-profile individuals from TV and social media channels.
Key Achievements:
• Ran Nike Town London PR consumer, media and trade activation with Rory McIlroy, resulting in BBC News and Sky Sports News rolling coverage, as well as in The Guardian, GQ, Huffington Post UK, Shortlist, Mail Online and The Dan Patrick Show.
• Launched PR of Nike Performance Fitting Centre at Archerfield Links Resort, resulting in substantial brand energy across TV, print, digital and social media, Sky Sports News, T3, The Daily Telegraph, Mail Online and Forbes magazine, leading to commercial growth across club and ball categories.
• Orchestrated the opening of One Nike Place with Tiger Woods, a Nike pub at St Andrews for the week of the Open Championship in 2015, generating coverage across platforms including BBC Sport, The Daily Telegraph, USA Today and Fortune.
• Successfully launched multiple products (2013-2017) across club, ball, footwear and apparel, generating vast media recognition across the key markets of EMEA in all vertical golf titles and trade media.
Social Media, Print, Pr, Sport, TV, Growth, Apparel, Accessories, Energy, Online, USA, Energy, Manager, Social
2013 - 2013
job
SPORTS PAGE EDITOR, MAIL PLUS
DAILY MAIL.
2013
Key Responsibilities / Achievements:
• Key member of 20-plus team who created UK's iPad/Kindle edition of The Daily Mail.
• Created features and interviews for the additional sport content across rugby, football, golf and cricket.
• Led additional content around The British and Irish Lions tour to Australia, securing 1:1 interview time with former players including Willie John McBride, Jeremy Guscott and Ryan Jones.
Key Responsibilities / Achievements:
• Key member of 20-plus team who created UK's iPad/Kindle edition of The Daily Mail.
• Created features and interviews for the additional sport content across rugby, football, golf and cricket.
• Led additional content around The British and Irish Lions tour to Australia, securing 1:1 interview time with former players including Willie John McBride, Jeremy Guscott and Ryan Jones.
Interview, Content, Sport, LED
2007 - 2013
job
STAFF WRITER - SENIOR EDITOR
BAUER MEDIA.
Key Responsibilities / Achievements:
• Interviewed PGA/European Tour players for 40-page section of Europe's best-selling golf magazine Today's Golfer.
• Managed a senior journalist, web editor, and freelance contributors, covering events on The European Tour.
• Promoted three times within 24months; team & responsibilities expanded each time.
• Interviewed PGA/European Tour players for 40-page section of Europe's best-selling golf magazine Today's Golfer.
• Managed a senior journalist, web editor, and freelance contributors, covering events on The European Tour.
• Promoted three times within 24months; team & responsibilities expanded each time.
Journalist, Web
2006 - 2007
job
SPORTS JOURNALIST
THE PRESS ASSOCIATION.
Journalist
2005 - 2006
job
SPORTS EDITOR
THE HUNTS POST.
My education
2004
-
2005
Harlow College
N/a, Advanced Post-Graduate Journalism (Minor in Law)
N/a, Advanced Post-Graduate Journalism (Minor in Law)
2001
-
2004
Portsmouth University
Bachelors, History
Bachelors, History
1995
-
2000
Rugby School
Secondary, N/a
Secondary, N/a
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