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Gerard Mohammed
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I'm offering
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United Kingdom
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Language
English
Fluently
Italian
Good
Ready for
My experience
2017 - ?
job
General manager
Sonos UK.
• Opened the first experiential/cultural store in Europe, modeled after the flagship store in New York City.
• The store is a combination of listening room experience, white glove retail service, exhibition gallery, event space for album release parties, podcasts, live radio broadcasts, and guest sonos speakers.
• Opened a new demographic such as younger families and females.
• Created advocacy and word of mouth despite limited advertising.
• First to demo new products and feature exclusives only limited to the store.
• Staff training and development.
• Oversee day to day operations of the store and and spent 90% of time on shop floor.
• P/L less than 1%.
• POS support and training.
• NPS score increased from 70 to 97 within 6 months of opening.
• Supported company in creating policy and procedures.
• Liaison between our U.S. and European offices.
• Worked closely with Abbey Road studios for best sound for the listening rooms.
• 'Insider Trends' magazine voted the store number 35 of 50 of the most influential stores in Europe.
• Overseen tour groups from companies looking to change retail standards.
• Support in opening up Berlin in April 2018.
• The store is a combination of listening room experience, white glove retail service, exhibition gallery, event space for album release parties, podcasts, live radio broadcasts, and guest sonos speakers.
• Opened a new demographic such as younger families and females.
• Created advocacy and word of mouth despite limited advertising.
• First to demo new products and feature exclusives only limited to the store.
• Staff training and development.
• Oversee day to day operations of the store and and spent 90% of time on shop floor.
• P/L less than 1%.
• POS support and training.
• NPS score increased from 70 to 97 within 6 months of opening.
• Supported company in creating policy and procedures.
• Liaison between our U.S. and European offices.
• Worked closely with Abbey Road studios for best sound for the listening rooms.
• 'Insider Trends' magazine voted the store number 35 of 50 of the most influential stores in Europe.
• Overseen tour groups from companies looking to change retail standards.
• Support in opening up Berlin in April 2018.
Advertising, Retail, Operations, Training, Word, Event, Radio, Service, Less, Support, Pos, Development, Feature, Demo, UP, Manager
2008 - 2016
job
Retail Area Manager
An Original Penguin Clothing, Farah Vintage, and Callaway Golf.
Responsibilities:
• Created weekly reporting: Budgets / Stock Analysis and staff development procedures which are currently used as company standard.
• Profit & Loss Management with an achievement of less than1% loss in all stores
• Financial Management of store budgeting and expenses, keeping all aspects of the business within the set budget as well finding new ways to streamline costs without compromise.
• Stock Management: buying and stock allocation.
• Working with UK Creative Director on the selection of product range from the US Collections
• Creating & Implementing In-store Merchandising and Window Displays
• Human Resources: Recruitment / Employee Training & Development
• Liaison between UK and US offices
• Creating blueprint of structures and standards for prospective new stores throughout Europe
• PR & Marketing / Collaboration with in-house PR and Agencies
• Business Development of all new stores openings
• Organized all In-store Events & Promotions
• Customer Database Creation & Management
• IT proficient
• Maintaining Health & Safety standards achieving over 80% on all store yearly audits
Achievements:
• Project Managed the set up of the UK's first two retail shops including the flagship store in Covent Garden and the Outlet in Cheshire Oaks
• Covent Garden Store:
◦ Achieved 2010-2-15 Budget of £1.5 million- 20% increase like for like
• Cheshire Oaks Store:
◦ Exceeded 2009- Budget of £800K - Achieving £1 million
◦ Exceeded 2010-2015 Budget of 1 million - Achieving £2 million
• Created weekly reporting: Budgets / Stock Analysis and staff development procedures which are currently used as company standard.
• Profit & Loss Management with an achievement of less than1% loss in all stores
• Financial Management of store budgeting and expenses, keeping all aspects of the business within the set budget as well finding new ways to streamline costs without compromise.
• Stock Management: buying and stock allocation.
• Working with UK Creative Director on the selection of product range from the US Collections
• Creating & Implementing In-store Merchandising and Window Displays
• Human Resources: Recruitment / Employee Training & Development
• Liaison between UK and US offices
• Creating blueprint of structures and standards for prospective new stores throughout Europe
• PR & Marketing / Collaboration with in-house PR and Agencies
• Business Development of all new stores openings
• Organized all In-store Events & Promotions
• Customer Database Creation & Management
• IT proficient
• Maintaining Health & Safety standards achieving over 80% on all store yearly audits
Achievements:
• Project Managed the set up of the UK's first two retail shops including the flagship store in Covent Garden and the Outlet in Cheshire Oaks
• Covent Garden Store:
◦ Achieved 2010-2-15 Budget of £1.5 million- 20% increase like for like
• Cheshire Oaks Store:
◦ Exceeded 2009- Budget of £800K - Achieving £1 million
◦ Exceeded 2010-2015 Budget of 1 million - Achieving £2 million
Management, Manager, UP, Health, Development, Safety, It, Recruitment, Less, Marketing, Pr, Human Resources, Database, Training, Budget, Retail, Business development
2005 - 2008
job
Liaison between Italian & UK Head Offices
Central London.
• Administration - Staff rotas, payroll, accounts
• Health and Safety
• Loss Prevention
Achievements:
• Covent Garden store: Increased sales from £1.1 - £1.5 million (+36%)
• Carnaby Street store: Increased sales from £1.2 - £1.5 million (+25%)
• Fulham Road store: Increased sales from £500k - £800k (+60%) by re-launching the kids store (loss making) as an outlet store
• Nottingham store: Achieved £750k in first year of opening
• Edinburgh (Franchise) Achieved £1.2k in first year of opening
• Glasgow (Franchise) Achieved £800k in first year of opening
• Combined turnover of over £10 million with staff of 50+
• Health and Safety
• Loss Prevention
Achievements:
• Covent Garden store: Increased sales from £1.1 - £1.5 million (+36%)
• Carnaby Street store: Increased sales from £1.2 - £1.5 million (+25%)
• Fulham Road store: Increased sales from £500k - £800k (+60%) by re-launching the kids store (loss making) as an outlet store
• Nottingham store: Achieved £750k in first year of opening
• Edinburgh (Franchise) Achieved £1.2k in first year of opening
• Glasgow (Franchise) Achieved £800k in first year of opening
• Combined turnover of over £10 million with staff of 50+
Administration, Sales, Safety, Health
1994 - 2004
job
General Manager
Riccardi Ltd.
Overseen the day to day operations of three luxury boutiques. The main store which carried over 100 designers from Dolce and Gabbana, Prada, Versace, Miu Miu, Vivienne Westwood, Dior, Paul Smith to denim brands such as Levi's red line, AG, True Religion, Ms Sixty.
Managed two locations of first Diesel Jeans franchises in the U.S. (Newbury Street and Harvard Square.)
Responsibilities:
• Overseen the buying and allocation process
• Business development of new stores
• Created PR and marketing events
• Liaison between offices in Boston and New York
• Overseen the merchandising and window concepts for both stores under Diesel guidelines
• Developed new CRM for customer retentention.
• Logistics Management
• Creating and updating merchandise displays throughout the store
• P/L
• Staff development and training with strong understanding of the Diesel culture and Ethos.
• HR
Achievements:
• Implementing new store policies and procedure under the Diesel guidelines
• Total stores revenue per year $10million (increase of 20% year on end)
• Staff: 50+
Managed two locations of first Diesel Jeans franchises in the U.S. (Newbury Street and Harvard Square.)
Responsibilities:
• Overseen the buying and allocation process
• Business development of new stores
• Created PR and marketing events
• Liaison between offices in Boston and New York
• Overseen the merchandising and window concepts for both stores under Diesel guidelines
• Developed new CRM for customer retentention.
• Logistics Management
• Creating and updating merchandise displays throughout the store
• P/L
• Staff development and training with strong understanding of the Diesel culture and Ethos.
• HR
Achievements:
• Implementing new store policies and procedure under the Diesel guidelines
• Total stores revenue per year $10million (increase of 20% year on end)
• Staff: 50+
Marketing, Business development, CRM, Operations, Training, Pr, Management, Logistics Management, Development, Religion, Manager
My education
Bay State College
ASc, Business Administration
ASc, Business Administration
University of Massachusetts
Bachelors, N/a
Bachelors, N/a
Chartered Institute of Environmental Health
N/a, N/a
N/a, N/a
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