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Freelance Marketing Consultant - Marketing Strategy, Communications and Digital Marketing Specialist
Rebecca Dack
,
NORWICH, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a highly motivated and dedicated marketing professional who demonstrates a wide variety of marketing skills covering: marketing strategy, digital marketing, corporate branding, design, PR, direct mail, internal communications, market research and analysis.
I specialise in assisting SMEs with their marketing strategy and implementation, and pride myself on achieving high levels of engagement and return on investment from my activities.
With over 20 years of marketing experience, I have used my extensive skills to provide the strategic direction, digital marketing and local marketing support to a nationwide network. I have successfully project managed and co-ordinated national rebrands, developed new websites and extranets, organised national conferences, produced a wide variety of marketing materials and demonstrated an excellent all round knowledge of marketing disciplines.
My analytical focus on the development of online mediums is a particular strength, producing a great deal of success. I have a strong aptitude for analysis and focus on ROMI to ensure the best value from marketing budgets.
I am currently assisting local businesses as a freelance marketing consultant and am available for short or long-term marketing projects, either working within an in-house marketing team or as a sole marketer, offering professional support for an organisation.
I specialise in assisting SMEs with their marketing strategy and implementation, and pride myself on achieving high levels of engagement and return on investment from my activities.
With over 20 years of marketing experience, I have used my extensive skills to provide the strategic direction, digital marketing and local marketing support to a nationwide network. I have successfully project managed and co-ordinated national rebrands, developed new websites and extranets, organised national conferences, produced a wide variety of marketing materials and demonstrated an excellent all round knowledge of marketing disciplines.
My analytical focus on the development of online mediums is a particular strength, producing a great deal of success. I have a strong aptitude for analysis and focus on ROMI to ensure the best value from marketing budgets.
I am currently assisting local businesses as a freelance marketing consultant and am available for short or long-term marketing projects, either working within an in-house marketing team or as a sole marketer, offering professional support for an organisation.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2020 - ?
freelance
Freelance Marketing Consultant
Diamond Services Ltd.
• Marketing strategy
• Marketing planning, guidance and advice
• Social media strategy and content
• Copywriting
• Management of website redesign including liaison with external suppliers
• Email Marketing
• SEO
• Marketing planning, guidance and advice
• Social media strategy and content
• Copywriting
• Management of website redesign including liaison with external suppliers
• Email Marketing
• SEO
Social Media, Seo, Copywriting, MArketing Strategy, Email marketing, Management, Content, Website, Marketing Planning, Project Management, Digital Marketing, Digital Strategy, Content marketing, Marketing, Communication
2020 - ?
freelance
Freelance Digital Content Marketer
The Romantic Tourist.
Generate engaging and SEO friendly content for subscribing hotels and villas
• Venue research
• Create original content based on the romantic experiences available at the subscribing venue
• Customer focused and benefit driven content
• CMS updates
• Venue research
• Create original content based on the romantic experiences available at the subscribing venue
• Customer focused and benefit driven content
• CMS updates
Content marketing, Digital Marketing, Seo, Copywriting
2019 - ?
freelance
Freelance Marketing Consultant
Diamond Controls Ltd.
Develop a consistent marketing approach, specialising in digital marketing activities.
A hands-on in-house part time marketing role.
• Marketing strategy
• Marketing planning, guidance and advice
• Social media strategy and content
• Copywriting
• Management of website redesign including liaison with external suppliers
• Email Marketing
• SEO/PPC
A hands-on in-house part time marketing role.
• Marketing strategy
• Marketing planning, guidance and advice
• Social media strategy and content
• Copywriting
• Management of website redesign including liaison with external suppliers
• Email Marketing
• SEO/PPC
Digital Marketing, Marketing, Social Media Marketing, MArketing Strategy, Marketing project management, Marketing B2B, Seo, PPC, Content marketing, Copywriting
2018 - 2019
job
Head of Marketing Support
Signs Express Ltd.
UK's largest sign company with 65 centres and a leading franchise organisation.
Objectives: Development and management of brand/marketing strategy, digital lead generation, Franchisee support of local marketing initiatives and internal communications. Team development, management and implementation of the ‘National Promotional Fund’ marketing budget.
• Digital strategy encompassing content, technical SEO, PPC and social campaigns
• Central marketing strategy and fulfilment of campaigns combining eshots (200k+ database), marketing templates and data purchase
• Local marketing support for branch-level marketing campaigns covering strategy, planning and implementation
• Helpdesk support and training for Franchisees and their marketing staff
• Internal communications comprising management of extranet, in-centre engagement and training resources
• Managing supplier relationships with trade supply partners, external call centre, print management and consultancy support
• Management of marketing support team, objective setting and results monitoring
• Full project management of annual Convention event incorporating sponsorship, attendance, seminar programme, awards evening, marketing materials and venue liaison
Objectives: Development and management of brand/marketing strategy, digital lead generation, Franchisee support of local marketing initiatives and internal communications. Team development, management and implementation of the ‘National Promotional Fund’ marketing budget.
• Digital strategy encompassing content, technical SEO, PPC and social campaigns
• Central marketing strategy and fulfilment of campaigns combining eshots (200k+ database), marketing templates and data purchase
• Local marketing support for branch-level marketing campaigns covering strategy, planning and implementation
• Helpdesk support and training for Franchisees and their marketing staff
• Internal communications comprising management of extranet, in-centre engagement and training resources
• Managing supplier relationships with trade supply partners, external call centre, print management and consultancy support
• Management of marketing support team, objective setting and results monitoring
• Full project management of annual Convention event incorporating sponsorship, attendance, seminar programme, awards evening, marketing materials and venue liaison
Marketing, Marketing B2B, MArketing Strategy, Marketing management, Digital Marketing, Seo, PPC
2007 - 2018
job
Marketing & PR Manager
Signs Express Ltd.
• Marketing strategy and brand development – both national and regional
• Management of marketing team of 5, objective setting and results monitoring
• Managing website development: corporate site, extranet & social media
• Analysing web performance, SEO & PPC campaigns
• Digital content strategy
• Email marketing (200,000+ database)
• Franchisee advice, support & local marketing initiatives to increase sales
• PR: website, trade, regional, email newsletters
• Corporate literature production
• Product related seasonal & regional marketing campaigns: national & local implementation
• Internal communication: newsletters, training materials, extranet, regular email distributions
• Corporate sponsorship
• Liaising with marketing & web agencies, suppliers & industry associations
• Management of marketing team of 5, objective setting and results monitoring
• Managing website development: corporate site, extranet & social media
• Analysing web performance, SEO & PPC campaigns
• Digital content strategy
• Email marketing (200,000+ database)
• Franchisee advice, support & local marketing initiatives to increase sales
• PR: website, trade, regional, email newsletters
• Corporate literature production
• Product related seasonal & regional marketing campaigns: national & local implementation
• Internal communication: newsletters, training materials, extranet, regular email distributions
• Corporate sponsorship
• Liaising with marketing & web agencies, suppliers & industry associations
Digital Marketing, Marketing, MArketing Strategy, B2B Marketing, Communication, Content marketing, Branding, Brand Building, Brand identity
My education
2005
-
2006
Chartered Institute of Marketing
Post Graduate Diploma, Professional Marketing Qualification
Post Graduate Diploma, Professional Marketing Qualification
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