Matthew Leatherland , Nottingham, United Kingdom

Hi, I'm Matt, an experienced graphic designer with a proven history and track record designing for the real world, delivering successful campaigns and projects for multiple clients, across a broad spectrum of industry sectors including, retail, pharmaceutical, health care, beauty, sport, finance, education and construction and property development.

I'm a multidisciplinary designer who understands the importance and need for businesses to stay relevant and keep up with current trends and changes in the marketplace. With increase in competition and more innovative ways to communicate and interact with products and brands, it has become more important than ever to continue discovering new ways to create new experiences that adds real meaningful value to businesses and customers.

My skills and strengths are design, creativity, intelligence, problem-solving, communication, passion, energy, positivity and brand awareness.

For the last 4 years I've been working as a freelance graphic designer working onsite or remotely from home for a number design agencies located in the UK. Some of my most recent work includes:

Deli by Jamie Oliver – National campaign and launch for Shell. Working in partnership with celebrity chef Jamie Oliver, Shell introduced a new range of healthy snacks and sandwiches in store across UK forecourts. Responsibilities included creating and developing key POS items to aid the retail customer journey, as well as create new brand assets to be used for environmental design and navigation in forecourt stores.

Boots rebrand – Boots opened a brand new store in Covent Garden last June, revealing a fresh new look focusing on health and wellness. Part of the new launch included the exclusive launch of Fenty, a new range of beauty products by popstar, Rihanna. I worked as part of the design development team helping to build and develop the new brand look and feel from the ground up. It was a long and intensive process carefully crafting new rules and guidelines as to how the brand should look and communicate across multiple platforms from advertising, online to in store. The process included looking at every aspect and application from typography, colour, branding, down to identity and development for key campaigns throughout the year, Value, Christmas and Summer.

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