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Graphic Design & Art Direction Specialist
Alex Garrow
,
Horsham, United Kingdom
Experience
Other titles
Skills
I'm offering
I love helping brands forge authentic connections.
As a Designer, I help brands define what they stand for and set a visual tone. I do this through integrated concepts that inspire and engage customers at every touchpoint. With a background in retail and hospitality I find something incredible in helping and simplifying problems for people - Showing them the potential in something or themselves.
Turning insight into value.
I love solving the challenge of unlocking what matters to brands’ customers. Just over a year ago, I had the unique opportunity to propose a creative brand strategy and campaign for Snow + Rock. We distilled research into to values, a point of difference, tone of voice, visual style guides and a campaign to launch it. The clarity of direction and data helped unify departments, and social reports showed a significant uplift across multiple measures.
Thank you for your time and consideration. I look forward to hearing from you!
As a Designer, I help brands define what they stand for and set a visual tone. I do this through integrated concepts that inspire and engage customers at every touchpoint. With a background in retail and hospitality I find something incredible in helping and simplifying problems for people - Showing them the potential in something or themselves.
Turning insight into value.
I love solving the challenge of unlocking what matters to brands’ customers. Just over a year ago, I had the unique opportunity to propose a creative brand strategy and campaign for Snow + Rock. We distilled research into to values, a point of difference, tone of voice, visual style guides and a campaign to launch it. The clarity of direction and data helped unify departments, and social reports showed a significant uplift across multiple measures.
Thank you for your time and consideration. I look forward to hearing from you!
Markets
United States
(Remote
only)
United Kingdom
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2014 - ?
freelance
Freelance Designer / Art Director
Alex Garrow Design.
• Worked with various clients including Dell, Energizer, Hanway Associates, UCL and PDT Solicitors
• Branded and manufacturing my own range of home accessories
• Branded and manufacturing my own range of home accessories
Branding, Graphic design, Large-format banners, Print design, Posters, Brochures / Flyers, Logo Design, Adobe Photoshop, Adobe Indesign, Web design, Creative Strategy
2018 - 2019
job
Lead Graphic Designer and Art Director specialised in branding
O&CC.
● Designed a creative brand strategy for Snow+Rock contributing to +65% social to web traffic, +151% Instagram following and +353% Facebook engagement (all YOY)
● Conceptualised, Art directed and assist over £250K of international and studio shoots
● Collaborated with 25 peers to deliver a minimum of 18 campaigns per year
● Developed and managed brand consistency for 2 brands across all channels
including OOH, press ads, online, digital, email, social, windows and in-store POS
● Achieved positive reports from customer research groups with campaigns that
"strongly resonated with customers" and evolved the brands marketing strategy
● Generated +86% uplift in product views, +34% uplift in Average Order Value and
+74% uplift in revenue (participation/visit) by simplifying the online customer journey
● Conceptualised, Art directed and assist over £250K of international and studio shoots
● Collaborated with 25 peers to deliver a minimum of 18 campaigns per year
● Developed and managed brand consistency for 2 brands across all channels
including OOH, press ads, online, digital, email, social, windows and in-store POS
● Achieved positive reports from customer research groups with campaigns that
"strongly resonated with customers" and evolved the brands marketing strategy
● Generated +86% uplift in product views, +34% uplift in Average Order Value and
+74% uplift in revenue (participation/visit) by simplifying the online customer journey
Graphic design, Art Direction, Digital design, Print design, Creative Strategy, Marketing Campaigns, Web design, Adobe Photoshop, Adobe Indesign, Photo editing
2016 - 2018
job
Creative Designer
O&CC.
• Designed multi channel solus campaigns for Kjus, Fjällräven and Rab
• Creatively led 4 seasonal campaigns for Runners Need and Cycle Surgery
• Styled the products on Christmas studio shoots
• Creatively led 4 seasonal campaigns for Runners Need and Cycle Surgery
• Styled the products on Christmas studio shoots
Graphic design, Art Direction, Marketing Campaigns, Print design, Digital design, Large-format banners, Adobe Photoshop, Adobe Indesign, Adobe Illustrator
My education
2010
-
2013
UAL: Central St Martins
Ba (hons), Graphic Design
Ba (hons), Graphic Design
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