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Expert
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15
jobs
Business Director
Tina Pilley
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a professional marketer with over 15 years' experience in Client Services, Project Management and Business Development. In my career I have gained vast experience in a variety of sectors and broadened my skills in all areas of the business including: - Project Management & Resource Management - Managing large teams of Account Mangers and Creatives ensuring campaigns are rolled out efficiently and with the correct resources allocated throughout - Client Services - Being the senior point of contact to senior clients and ensuring the agencies reputation is upheld by developing strong, trustworthy, working relationships - Developing Strategies - Working with those within and outside the agency to create and deliver brand strategies and content strategies which are rolled out across a number of channels including CRM and Social - Market Research - First-hand experience in the sector. Mediating User testing Groups to test strategies or content - Analysis - Managing, analysing and reporting on campaign performances - Financing - Managing campaign budgets and Agency forecasting I have worked across a range of sectors including: Automotive, FMCG, Charity & Not For Profit, Media & Entertainment, B2B, Alcohol and Consumer Goods. I pride myself on the work that I produce, the relationships I build, the attention to detail I possess and have the knowledge and confidence to help enhance any team.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - 2020
freelance
Group Account Director
MullenLowe Open.
⬥ To lead, manage and launch the Global Digital CRM programme for Harley-Davidson
⬥ To lead the account management and strategic planning team, booking resource and full project management across the brand
⬥ To act as the lead contact to all clients and stakeholders within Harley and ensuring they feel supported by building strong, trusting relationships with them
⬥ To lead the account management and strategic planning team, booking resource and full project management across the brand
⬥ To act as the lead contact to all clients and stakeholders within Harley and ensuring they feel supported by building strong, trusting relationships with them
Project Management, CRM, Account management, Strategic Planning, Management, Booking
2018 - 2020
job
Senior Project and Client Manager
YoungMinds, Pride London, St Christopher's Hospice, Whizz-Kidz (Consultancy).
(Contractor)
Mere Mortals London (Start-up) - YoungMinds, Pride London, St Christopher's Hospice, Whizz-Kidz (Consultancy)
• To create and manage the agency processes from creative resourcing to implementation of internal procedures
• To understand our client's brand, audience, competitors, capabilities, objectives and targets to then go on to develop
campaign & brand strategies
• To ensure the smooth running of projects, accurate scoping, timings and budget
• To work alongside the founder and Creative Director to pitch and secure new business
• To oversee finance and billing across clients and to then review weekly with the leadership team
• To manage the department's output ensuring it is fit for purpose and of a high standard
• To manage recruitment, appraisals, personal development plans and morale
Mere Mortals London (Start-up) - YoungMinds, Pride London, St Christopher's Hospice, Whizz-Kidz (Consultancy)
• To create and manage the agency processes from creative resourcing to implementation of internal procedures
• To understand our client's brand, audience, competitors, capabilities, objectives and targets to then go on to develop
campaign & brand strategies
• To ensure the smooth running of projects, accurate scoping, timings and budget
• To work alongside the founder and Creative Director to pitch and secure new business
• To oversee finance and billing across clients and to then review weekly with the leadership team
• To manage the department's output ensuring it is fit for purpose and of a high standard
• To manage recruitment, appraisals, personal development plans and morale
Budget, Leadership, Finance, Recruitment, It, Implementation, Development, Campaign, Go, Processes, Manager, UP, Founder
2015 - 2016
job
Senior Account Director
Engine Group.
To develop the 2015/16 business and comms plans for two of the agency's largest accounts – Unilever & Xbox
⬥ To lead the social strategy, creative development & activations across both businesses
⬥ To work closely with the Data Planning team to create campaign strategies, monthly campaign insights and quarterly recommendations on how to move the programmes forward
⬥ To set business objectives for all comms and ensure they are met before being presented back to the Board
⬥ To lead the social strategy, creative development & activations across both businesses
⬥ To work closely with the Data Planning team to create campaign strategies, monthly campaign insights and quarterly recommendations on how to move the programmes forward
⬥ To set business objectives for all comms and ensure they are met before being presented back to the Board
Forecasting, Pr, Finance, Support, Development, Campaign, Planning, Social
2012 - 2013
job
Senior Account Director
Mercedes-Benz CRM.
(Permanent)
Weapon7 - Mercedes-Benz CRM specialist (Integrated),
• To plan, launch and manage the first UK Passenger Cars CRM programme for Mercedes-Benz
• To maintain and grow the open rate success of 40%+ and click through rates of 12%+ since launch
• To plan and launch 5 further CRM programmes for other business sectors within Mercedes-Benz following the success of the Passenger Cars campaign
• To act as a leader within my team and manage 8 Account Managers and Senior Account Managers
• To act as the lead contact to senior clients and the main point of call at escalation
• To set objectives for all direct reports and ensure they are met before being presented back to the Board
• To deliver £830k of production revenue in 2013 with a stretch to £950k
• To manage senior management expectations in regards to the accuracy of forecasted income, WIP's, outstanding PO's and debtors on a weekly basis
• To help drive new business pitches
Weapon7 - Mercedes-Benz CRM specialist (Integrated),
• To plan, launch and manage the first UK Passenger Cars CRM programme for Mercedes-Benz
• To maintain and grow the open rate success of 40%+ and click through rates of 12%+ since launch
• To plan and launch 5 further CRM programmes for other business sectors within Mercedes-Benz following the success of the Passenger Cars campaign
• To act as a leader within my team and manage 8 Account Managers and Senior Account Managers
• To act as the lead contact to senior clients and the main point of call at escalation
• To set objectives for all direct reports and ensure they are met before being presented back to the Board
• To deliver £830k of production revenue in 2013 with a stretch to £950k
• To manage senior management expectations in regards to the accuracy of forecasted income, WIP's, outstanding PO's and debtors on a weekly basis
• To help drive new business pitches
CRM, Management, Campaign, Production
2012 - 2012
job
Account Director
RNLI's.
(Permanent)
Whitewater Creative Services - The Christie's (DM), RNLI (Integrated),
• To work on three charity organisations providing strategic insights and creative recommendations for their appeals
• To create a collection of Legacy literature for everyone from potential donors to hospital staff at The Christie's
• To compile, analyse and present full post campaign results & recommendations for RNLI's 2011 press campaign
• To develop the 2012 /2013 digital campaign for the RNLI including the overarching creative theme, calendar of events, test & learn strategies, segmentation recommendations and KPI's
• To support the teams AE and AM with their day to day duties and to provide support and insights to help with their career
progression
• (Immediate notice given when Whitewater went into administration March 2012)
Whitewater Creative Services - The Christie's (DM), RNLI (Integrated),
• To work on three charity organisations providing strategic insights and creative recommendations for their appeals
• To create a collection of Legacy literature for everyone from potential donors to hospital staff at The Christie's
• To compile, analyse and present full post campaign results & recommendations for RNLI's 2011 press campaign
• To develop the 2012 /2013 digital campaign for the RNLI including the overarching creative theme, calendar of events, test & learn strategies, segmentation recommendations and KPI's
• To support the teams AE and AM with their day to day duties and to provide support and insights to help with their career
progression
• (Immediate notice given when Whitewater went into administration March 2012)
Administration, Test, Support, KPI, Campaign
2011 - 2011
job
Junior Account Director
Accor Hotels.
(Contractor)
MBA - Accor Hotels (Integrated)
• To win new business by building strategic business plans and recommendations which increase revenue for both the Accor
brand and agency
• To monitor and forecast budgets for all existing and forthcoming campaigns
• To manage segmentation requirements, produce data briefs and present an analysis report at the end of a campaign
• To deliver competitor reviews and stay updated with offers and products within the sector
• To work with all areas of the agency to understand and support specialist expertise in order to achieve the most from integrated communications
• To ensure sufficient resource within the account is adequate at all times
• To produce press ads, posters, web updates, banners and e-newsletters
• To manage and assist with the development of the teams Account Executive and Account Manager
MBA - Accor Hotels (Integrated)
• To win new business by building strategic business plans and recommendations which increase revenue for both the Accor
brand and agency
• To monitor and forecast budgets for all existing and forthcoming campaigns
• To manage segmentation requirements, produce data briefs and present an analysis report at the end of a campaign
• To deliver competitor reviews and stay updated with offers and products within the sector
• To work with all areas of the agency to understand and support specialist expertise in order to achieve the most from integrated communications
• To ensure sufficient resource within the account is adequate at all times
• To produce press ads, posters, web updates, banners and e-newsletters
• To manage and assist with the development of the teams Account Executive and Account Manager
Account Manager, ADS, Support, Development, Web, Campaign, Forecast, Manager
2011 - 2011
job
Senior Account Manager
unknown.
(Contractor)
BD Network -Molson Coors; Carling (Integrated)
• To manage the production and timings of all POS creative for the launch of Carlings new lager
• To update the client every morning and afternoon on the campaign development and any issues which may hinder the project
• To liaise with a number of suppliers daily to ensure all production is running to time and within budget
BD Network -Molson Coors; Carling (Integrated)
• To manage the production and timings of all POS creative for the launch of Carlings new lager
• To update the client every morning and afternoon on the campaign development and any issues which may hinder the project
• To liaise with a number of suppliers daily to ensure all production is running to time and within budget
Budget, Account Manager, Stock, Network, Pos, Development, Campaign, Production, Manager
2009 - 2010
job
Senior Digital Account Manager
AirWick.co.uk.
(Permanent)
EHS Brann London - AirWick.co.uk (Online)
• To work alongside the Account Director to produce and present the yearly business plan, setting out full objectives, test & learn strategies and broken down budget in one comprehensive document
• To ensure product placements are seasonally relevant to current events taking place in the UK at the time of launch
• To produce bi-weekly e-newsletters and develop microsites
• To coordinate the status of the data agency in NYC and web developers in Germany to then report back to the client daily
• To play a key role in the development and influence of Air Wick's rebranding and new website launch
EHS Brann London - AirWick.co.uk (Online)
• To work alongside the Account Director to produce and present the yearly business plan, setting out full objectives, test & learn strategies and broken down budget in one comprehensive document
• To ensure product placements are seasonally relevant to current events taking place in the UK at the time of launch
• To produce bi-weekly e-newsletters and develop microsites
• To coordinate the status of the data agency in NYC and web developers in Germany to then report back to the client daily
• To play a key role in the development and influence of Air Wick's rebranding and new website launch
Budget, Account Manager, Test, Website, Development, Web, BEE, Online, Manager
2009 - 2009
job
Senior Digital Account Manager
Chemistry Group London.
(Contractor)
Chemistry Group London - Baileys.com (Online)
• To work for Diageo's The Baileys Lounge programme
• To produce web updates, banners, e-newsletters and microsites
• To deliver and publish online results in bi-weekly status meetings
• To establish relationships with relevant 3rd party companies for possible campaign collaborations plus driving the 250k
acquisition programme for FY10
• To manage the teams Account Executive, working closely together throughout the various campaigns to build confidence and ensure growth
• To support the Account Director with the strategic output, budget and forecasting for all projects
Chemistry Group London - Baileys.com (Online)
• To work for Diageo's The Baileys Lounge programme
• To produce web updates, banners, e-newsletters and microsites
• To deliver and publish online results in bi-weekly status meetings
• To establish relationships with relevant 3rd party companies for possible campaign collaborations plus driving the 250k
acquisition programme for FY10
• To manage the teams Account Executive, working closely together throughout the various campaigns to build confidence and ensure growth
• To support the Account Director with the strategic output, budget and forecasting for all projects
Budget, Forecasting, Account Manager, Chemistry, Support, Growth, Web, BEE, Campaign, Online, Manager
2008 - 2009
job
Senior Account Manager
Sky TV.
(Contractor)
Digital & Direct (DAD) - Sky TV (Integrated)
• To work on the Sky Acquisition team producing DRTV, daily press adverts, 6 sheets, tube panels, door drops and media inserts
for monthly specific campaigns
• To supervise, mentor and support the teams two Account Executives.
• To monitor and forecast budgets for all existing and forthcoming campaigns
• To represent the team at weekly client meetings and flag all potential issues
• To aid in the production of timing plans and general administrative duties when required
Digital & Direct (DAD) - Sky TV (Integrated)
• To work on the Sky Acquisition team producing DRTV, daily press adverts, 6 sheets, tube panels, door drops and media inserts
for monthly specific campaigns
• To supervise, mentor and support the teams two Account Executives.
• To monitor and forecast budgets for all existing and forthcoming campaigns
• To represent the team at weekly client meetings and flag all potential issues
• To aid in the production of timing plans and general administrative duties when required
Account Manager, Mentor, TV, Support, Production, Forecast, Manager
2008 - 2008
job
Senior Account Manager
Nissan GTR (Integrated).
(Contractor)
TMW - Nissan GTR (Integrated)
• To launch an exclusive CRM programme for Nissan Europe, increasing retention and acquisition of their premium GTR
customers
• To create highly personalised and luxurious gifts for customers who have ordered the new model in order to maintain interest
during the 18month wait before delivery
• To manage daily catch ups with production, data and digital to ensure campaigns are running to timings and to flag any
potential issues
• To direct Nissan's Regional Account Managers across Europe to ensure consistency of work and to provide updates on all
current and upcoming campaigns
• To support the Account Director with the budget and forecasting for all projects.
• To create timing plans, data briefs and minutes for all meetings
TMW - Nissan GTR (Integrated)
• To launch an exclusive CRM programme for Nissan Europe, increasing retention and acquisition of their premium GTR
customers
• To create highly personalised and luxurious gifts for customers who have ordered the new model in order to maintain interest
during the 18month wait before delivery
• To manage daily catch ups with production, data and digital to ensure campaigns are running to timings and to flag any
potential issues
• To direct Nissan's Regional Account Managers across Europe to ensure consistency of work and to provide updates on all
current and upcoming campaigns
• To support the Account Director with the budget and forecasting for all projects.
• To create timing plans, data briefs and minutes for all meetings
CRM, Budget, Forecasting, Account Manager, Support, Retention, Production, Manager
2007 - 2008
job
Senior Account Manager
Publicis London.
(Contractor)
Publicis London - Hewlett Packard (Integrated)
• To work on two integrated accounts. One purely serving SMB's and their software /storage needs. The other serving the accounts commercial audience and their printing needs
• To develop new strategic campaigns and ensure completion in accordance to the set timing plans
• To continue to monitor live offline and online campaigns via testing methods involving extensive data segmentation,
evaluation and reporting
• To work seamlessly with creative teams and planners when brainstorming and conceptualising new campaigns
• To liaise with Publicis offices and their sales teams worldwide to ensure consistent work is produced globally
• To manage client budgets exceeding £5m ensuring positive return is delivered on all activities
• To be responsible for managing and forecasting income targets as well as quarterly reconciliations
• To manage, mentor and support the teams Account Executives
Publicis London - Hewlett Packard (Integrated)
• To work on two integrated accounts. One purely serving SMB's and their software /storage needs. The other serving the accounts commercial audience and their printing needs
• To develop new strategic campaigns and ensure completion in accordance to the set timing plans
• To continue to monitor live offline and online campaigns via testing methods involving extensive data segmentation,
evaluation and reporting
• To work seamlessly with creative teams and planners when brainstorming and conceptualising new campaigns
• To liaise with Publicis offices and their sales teams worldwide to ensure consistent work is produced globally
• To manage client budgets exceeding £5m ensuring positive return is delivered on all activities
• To be responsible for managing and forecasting income targets as well as quarterly reconciliations
• To manage, mentor and support the teams Account Executives
Forecasting, Account Manager, Mentor, Sales, Support, Testing, Software, Storage, Brainstorming, Online, Smb, Manager
2005 - 2007
job
Account Executive - Senior Account Manager
TV Licensing.
(Permanent)
Proximity London - TV Licensing (Integrated), Eurostar (Online)
• To manage a number of campaigns on both accounts and develop excellent business relationships with clients through regular
and proactive contact
• To manage the client's strategic objectives and ensure they are met whilst working with other teams within the agency to deliver bottom line results
• To liaise directly with the in-house data team to assist with data briefs and campaign timings
• To be responsible for timely and accurate billing, manage individual budgets and reforecast for each campaign where
necessary
Proximity London - TV Licensing (Integrated), Eurostar (Online)
• To manage a number of campaigns on both accounts and develop excellent business relationships with clients through regular
and proactive contact
• To manage the client's strategic objectives and ensure they are met whilst working with other teams within the agency to deliver bottom line results
• To liaise directly with the in-house data team to assist with data briefs and campaign timings
• To be responsible for timely and accurate billing, manage individual budgets and reforecast for each campaign where
necessary
Account Manager, TV, Campaign, Online, Manager
2001 - 2005
job
Account Manager
Public Sector Quantitative Research (Market Research).
(Permanent)
BMRB - Public Sector Quantitative Research (Market Research)
BMRB - Public Sector Quantitative Research (Market Research)
Market research, Research, Account Manager, Quantitative research, Public sector, Manager
My education
Kings College London
Unspecified, Direct and Interactive Marketing
Unspecified, Direct and Interactive Marketing
University College of London
Bachelors, Marketing & Advertising
Bachelors, Marketing & Advertising
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