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jobs
Ecommerce specialist
Justine Wyness
,
Bournemouth, United Kingdom
Experience
Other titles
Skills
I'm offering
A freelance international head of e-commerce, product owner & digital consultant with 20 years experience in launching, managing, improving, and promoting commercially focused, usable websites and developing teams to support and grow a business. Experience gained from a career of 10 years in ality research, web analytics, team management,
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2014 - ?
freelance
Freelance Digital Consultant & Agile Product Owner
Justine Wyness [un]Limited.
justinewyness.com uk.linkedin.com/in/justinewyness
Career History and Achievements
Freelance Digital Consultant & Agile Product Owner Since March 2014
Certified Scrum Product Owner & Ecommerce Consultant. Ecommerce advice & strategy, P&L growth, digital marketing,
usability, troubleshooting, 'next-step' advice and filling the knowledge gap between client and agency to ensure that
ecommerce solutions are built with the International customer (and Google) in mind.
Recent projects include:
• Agile Product Owner, Radian: Digital Transformation project, House Association using Microsoft Dynamics systems.
Providing new digital processes and tools for multiple areas of the business.
• Web Re-launch Support, Toolstation.com: SEO & Analytics support during the launch of new website.
• Internationalisation Strategy, Screwfix UK: Using lessons learned from the German business (see role below) & country research including International SEO advice.
• Digital Content & News Site, WAG TV: Consultancy to TV production company launching an online news channel.
• Content development, Screwfix UK: Managing project to granulate 'text-string' product content from 25k+ products
for use online and in the Screwfix catalogue & App.
Key Contracts / Highlights:
Career History and Achievements
Freelance Digital Consultant & Agile Product Owner Since March 2014
Certified Scrum Product Owner & Ecommerce Consultant. Ecommerce advice & strategy, P&L growth, digital marketing,
usability, troubleshooting, 'next-step' advice and filling the knowledge gap between client and agency to ensure that
ecommerce solutions are built with the International customer (and Google) in mind.
Recent projects include:
• Agile Product Owner, Radian: Digital Transformation project, House Association using Microsoft Dynamics systems.
Providing new digital processes and tools for multiple areas of the business.
• Web Re-launch Support, Toolstation.com: SEO & Analytics support during the launch of new website.
• Internationalisation Strategy, Screwfix UK: Using lessons learned from the German business (see role below) & country research including International SEO advice.
• Digital Content & News Site, WAG TV: Consultancy to TV production company launching an online news channel.
• Content development, Screwfix UK: Managing project to granulate 'text-string' product content from 25k+ products
for use online and in the Screwfix catalogue & App.
Key Contracts / Highlights:
Website, Processes, Online, Production, Google, App, Web, International, Development, Usability & UX, Transformation, Growth, Support, TV, Digital Marketing, Content, Analytics, Content Development, Linkedin, Product owner, Usability, Agile, Contracts, Digital transformation, Research, Ecommerce, Scrum, Seo, Marketing
2019 - 2019
job
Client Director, Redweb
Digital Agency.
Support & consultancy for role development on Client Accounts, including RNLI, St John Ambulance, University of Leicester.
Support, Development
2017 - 2018
temp
Agile Product Owner, Wilko
Wilko.com.
MVP re-platforming project (Venda to Hybris), responsible for Marketing areas: Email Service Provider
Integration, SEO, GDPR, Analytics & Reporting, Accessibility & Performance & My Account / Customer Accounts.
Integration, SEO, GDPR, Analytics & Reporting, Accessibility & Performance & My Account / Customer Accounts.
Marketing, Seo, Agile, Product owner, GDpr, Integration, Analytics, Service, Accessibility
2014 - 2016
temp
Product Owner
Screwfix Germany.
Support & consultancy to Screwfix's German business, working with and developing their team in Frankfurt. Agile Product
Management, Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), P&L Growth, User Experience (UX).
• Integrated Screwfix.com (UK) activities & processes into newly formed German team for support & cost reductions.
• Business analysis & Product Ownership of all Magento site development & improvement initiatives.
• Increased conversion rate by over 500%, traffic by over 250% & online revenues by over 250%
• With Trade Marketing, increased brand awareness in German store locations via Google platforms
Management, Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), P&L Growth, User Experience (UX).
• Integrated Screwfix.com (UK) activities & processes into newly formed German team for support & cost reductions.
• Business analysis & Product Ownership of all Magento site development & improvement initiatives.
• Increased conversion rate by over 500%, traffic by over 250% & online revenues by over 250%
• With Trade Marketing, increased brand awareness in German store locations via Google platforms
Search engine optimization, Processes, Online, Search, Google, Cro, Development, Growth, Support, Marketing, Management, Product owner, Magento, Agile, UX, Business Analysis, User Experience, Seo
2013 - 2014
job
Head of E-Commerce
Animal.
Web, mobile and eBay channel P&Ls & strategy. Delivered digital strategy to drive customer experience, engagement,
conversion rate optimisation and revenue increases.
conversion rate optimisation and revenue increases.
Digital Strategy, Customer experience, E-commerce, Optimization, Ebay, Web
2011 - 2013
job
Head of E-Commerce / Multi-Channel
Hobbycraft.
Responsible for Hobbycraft's MultiChannel strategy. Product Manager on re-platforming website (re-launched site nominated for 3 industry awards). Built, managed and developed a team of 6 including Digital Marketing support for the
Hobbycraft brand and stores, content & merchandising and web design. Management of agency relationships. Reporting to board level with P&L responsibility.
• Increased sales by over 400% in 6 months with launch of new website & marketing strategy.
• Excellent SEO performance from launch.
• Designed process for generation of web-friendly product content & images for 45k+ products
• Achieved over 60,000 social followers in 6 months with 3x higher engagement than the average retail brand.
Hobbycraft brand and stores, content & merchandising and web design. Management of agency relationships. Reporting to board level with P&L responsibility.
• Increased sales by over 400% in 6 months with launch of new website & marketing strategy.
• Excellent SEO performance from launch.
• Designed process for generation of web-friendly product content & images for 45k+ products
• Achieved over 60,000 social followers in 6 months with 3x higher engagement than the average retail brand.
Product Manager, Social, Manager, Web, Support, Website, Content, Sales, Management, Digital Marketing, Web design, E-commerce, Retail, MArketing Strategy, Seo, Design, Marketing
2011 - 2011
freelance
Freelance Web Consultant
unknown.
Various projects including: Website Consolidation Project: ASDA, SEO strategy & copywriting for national cleaning business
& a marketplace start up, business advice & strategy to lingerie & travel start-ups.
& a marketplace start up, business advice & strategy to lingerie & travel start-ups.
Seo, Copywriting, Website, Web, UP
2008 - 2011
job
Managing Director / Head of E-Commerce
BeCheeky Ltd.
Joined BeCheeky as Head of Marketing & moved to head up the business in February 2009 at the request of the investment
team. Responsible for the strategic direction, financing and day-to-day management & marketing of the business using
affiliates, email, search (PPC & SEO), brand development, PR and partnership marketing, plus analytics and usability methods
to develop a positive user experience. In March 2011 BeCheeky was sold to LoveHoney.
• Increased conversion rate by 150% in 2 years
• Increased sales by 60% and reduced losses by 52%
• Secured two further funding rounds after a company restructure, aggressive cost and debt management and year on
year sales increases.
team. Responsible for the strategic direction, financing and day-to-day management & marketing of the business using
affiliates, email, search (PPC & SEO), brand development, PR and partnership marketing, plus analytics and usability methods
to develop a positive user experience. In March 2011 BeCheeky was sold to LoveHoney.
• Increased conversion rate by 150% in 2 years
• Increased sales by 60% and reduced losses by 52%
• Secured two further funding rounds after a company restructure, aggressive cost and debt management and year on
year sales increases.
Marketing, Seo, User Experience, PPC, Usability, E-commerce, Pr, Management, Analytics, Sales, Usability & UX, Development, Search, Direction, UP
2006 - 2008
job
Head of Digital Marketing
Future Publishing Ltd.
Set up and management of Future's Digital Marketing team, nominated for 2 excellence awards. Engaged specialist SEO, PPC,
online PR and viral marketing agencies. Responsible for marketing existing digital products and coordinating the launch and marketing of new products.
• Doubled traffic to Future's web portfolio in 12 months.
• Developed Future's mobile strategy & online syndication policy.
• Built solid SEO foundation on new sites (TechRadar.com, BikeRadar.com, MusicRadar.com & T3.com)
online PR and viral marketing agencies. Responsible for marketing existing digital products and coordinating the launch and marketing of new products.
• Doubled traffic to Future's web portfolio in 12 months.
• Developed Future's mobile strategy & online syndication policy.
• Built solid SEO foundation on new sites (TechRadar.com, BikeRadar.com, MusicRadar.com & T3.com)
Digital Marketing, Marketing, Seo, PPC, Pr, Management, SOLID, Web, Online, UP
2006 - 2007
temp
Site Merchandising Manager
B&Q.
6-month contract managing a team of 9 responsible for merchandising of the DIY.com re-launch and for the improvement
of site search, checkout, functionality and user experience. Day to day management of site development, including liaising with and reporting to other areas of the business.
of site search, checkout, functionality and user experience. Day to day management of site development, including liaising with and reporting to other areas of the business.
User Experience, Management, Development, Search, Manager
2005 - 2006
temp
Account Director
M-Corp (Agency).
Account management and relationship building for digital communications agency with specialisations in web, video and interactive marketing. Clients include: Bournemouth Symphony Orchestra, Merlin Entertainments, Animal, P&O, Explore!.
Marketing, Video, Account management, Management, Web
1997 - 2005
job
Business Development Manager, The Daltons Group
United Business Media.
Developing start-up, DaltonsBusiness.com, and managing its
integration into the UBM infrastructure. In 2005 DaltonsBusiness.com was the UK's largest database of businesses for
sale in the UK and abroad. Further responsibility for the launch, promotion, and management of DaltonsHolidays.com
and DaltonsProperty.com.
• Responsible for the commercial success & profitability of all business units.
• Initiated and launched a paid subscription service for DB.com, which gained over 25,000 paid-for subscription
transactions in 12 months, taking the business into profit after the first month (Service nominated for UBM Innovation Award).
United Business Media, Marketing Manager, New Media (Web/iTV/SMS)
Responsible for the development, marketing and functionality of a portfolio of 6 online magazine websites.
• Launched Exchange & Mart's web and interactive TV sites on ntl, Telewest and Sky Open.
• Controlled £1.1 million launch and subsequent £3 million annual marketing budgets.
United Business Media, Marketing Executive, Industrial Exchange & Mart
Responsible for the marketing of UAP's controlled circulation title both in print and online.
• Extended circulation into Europe & maintained market share in an increasingly depressed market.
integration into the UBM infrastructure. In 2005 DaltonsBusiness.com was the UK's largest database of businesses for
sale in the UK and abroad. Further responsibility for the launch, promotion, and management of DaltonsHolidays.com
and DaltonsProperty.com.
• Responsible for the commercial success & profitability of all business units.
• Initiated and launched a paid subscription service for DB.com, which gained over 25,000 paid-for subscription
transactions in 12 months, taking the business into profit after the first month (Service nominated for UBM Innovation Award).
United Business Media, Marketing Manager, New Media (Web/iTV/SMS)
Responsible for the development, marketing and functionality of a portfolio of 6 online magazine websites.
• Launched Exchange & Mart's web and interactive TV sites on ntl, Telewest and Sky Open.
• Controlled £1.1 million launch and subsequent £3 million annual marketing budgets.
United Business Media, Marketing Executive, Industrial Exchange & Mart
Responsible for the marketing of UAP's controlled circulation title both in print and online.
• Extended circulation into Europe & maintained market share in an increasingly depressed market.
Management, UP, Manager, Online, Web, Development, Infrastructure, TV, Service, Marketing, Integration, Print, Database, Exchange, Innovation, Websites, Business development
My education
1997
-
1999
Bournemouth AND Poole College of Art
HND, Graphic Design
HND, Graphic Design
1992
-
1996
University of Westminster
Bachelors, Media, Tourism & Marketing
Bachelors, Media, Tourism & Marketing
1988
-
1990
London College of Printing
HND, Bus. Studies/Publicity & Promotions
HND, Bus. Studies/Publicity & Promotions
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