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B2B SaaS Marketing Expert | B2B Marketing, Marketing Automation, Inbound Marketing, HubSpot
Radu Judele
,
Wolverhampton, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an experienced Head of Marketing with 10 years of experience in B2B marketing across multiple industries. I specialise in planning and delivering multi-channel strategies and have a proven track record of delivering growth and profitability.
Some of the most notable achievements of my career:
- Planned, set up and ran multi-channel campaigns that generated 400% more website visits and 325% more leads than campaigns ran by previous agencies ran with identical budgets.
- Increased the paid search traffic by 470% with an identical budget.
- Increased the Demo Requests by 135% for one employer.
- Regularly achieved 300-400% higher CTR than the LinkedIn benchmarks.
Some of the most notable achievements of my career:
- Planned, set up and ran multi-channel campaigns that generated 400% more website visits and 325% more leads than campaigns ran by previous agencies ran with identical budgets.
- Increased the paid search traffic by 470% with an identical budget.
- Increased the Demo Requests by 135% for one employer.
- Regularly achieved 300-400% higher CTR than the LinkedIn benchmarks.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
temp
HEAD OF DIGITAL
Qozo.io.
Qozo.io.
B2B Saas - e-Sourcing and contract
Responsible for revamping their digital strategy and optimising their
Marketing (ABM) / PPC / Marketing Operations processes.
Paid Media
Key Achievements:
SEMRush / Majestic SEO
❏ Successfully implemented Hubspot Marketing Automation and CRM
/ Screaming Frog /
❏ Planned and executed 2 website redesigns and one migration
HotJar / FullStory
❏ Planned and delivered a full-funnel Lead Journey strategy
❏ Planned, validated and executed on frameworks for the company to WordPress
continue running their Inbound Marketing program
❏ Measured the performance of digital marketing activity using a variety
HTML / CSS
of web analytics tools (Google Analytics, HubSpot, Full Story etc.)
❏ Worked with the sales team and agencies on the coordination and Photoshop
implementation of the broader sales and marketing strategies
❏ Built and implemented frameworks for the company to continue
Responsible for revamping their digital strategy and optimising their
Marketing (ABM) / PPC / Marketing Operations processes.
Paid Media
Key Achievements:
SEMRush / Majestic SEO
❏ Successfully implemented Hubspot Marketing Automation and CRM
/ Screaming Frog /
❏ Planned and executed 2 website redesigns and one migration
HotJar / FullStory
❏ Planned and delivered a full-funnel Lead Journey strategy
❏ Planned, validated and executed on frameworks for the company to WordPress
continue running their Inbound Marketing program
❏ Measured the performance of digital marketing activity using a variety
HTML / CSS
of web analytics tools (Google Analytics, HubSpot, Full Story etc.)
❏ Worked with the sales team and agencies on the coordination and Photoshop
implementation of the broader sales and marketing strategies
❏ Built and implemented frameworks for the company to continue
Implementation, Management, Analytics, Sales, Inbound Marketing, Google search console, Sourcing, Website, Hubspot, Google tag manager, Software, Web, Google, Search, Hotjar, Processes, Manager, CRM, Wordpress, Marketing, Css, Html, Seo, Digital Strategy, Google analytics, HTML/CSS/Javascript, Digital Marketing, B2B, Operations, PPC, Automation, Marketing Automation, Procurement, Saas
2017 - 2019
job
DIGITAL MARKETING LEAD
Rant & Rave (acquired by Upland Software).
Was hired as part of a company-wide project to help the company prepare for a successful acquisition. I was responsible for the website traffic, Lead Generation and Lead Nurturing to Sales Qualified Leads.
Responsibilities:
- Increase the website traffic and reach new, targeted prospects, plan and execute multi-channel inbound marketing programs.
Key Achievements:
- Increased the Demo Requests by 135% and regularly achieved 300-400% higher CTR than the LinkedIn benchmarks through the use of Account-Based Marketing and received an invitation from LinkedIn to participate in the LinkedIn Marketing Awards - Best B2B Lead Generation category
- Together with the rest of the team, we exceed the (already very ambitious) target for FY 2018 weeks before the end of the year
Responsibilities:
- Increase the website traffic and reach new, targeted prospects, plan and execute multi-channel inbound marketing programs.
Key Achievements:
- Increased the Demo Requests by 135% and regularly achieved 300-400% higher CTR than the LinkedIn benchmarks through the use of Account-Based Marketing and received an invitation from LinkedIn to participate in the LinkedIn Marketing Awards - Best B2B Lead Generation category
- Together with the rest of the team, we exceed the (already very ambitious) target for FY 2018 weeks before the end of the year
B2B Marketing, Digital Marketing, Digital Marketing Strategy, Account based marketing, Paid acquisition, Conversion Optimization
2010 - 2017
freelance
More info available on request
Various.
Search Engine Optimization, Social Media Marketing, Saas, Digital Strategy, Wordpress, Adobe Photoshop, Digital Marketing, Google analytics, Social media ads, Google adwords, Online marketing, Content marketing, Email marketing
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