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Strong communications and marketing specialist
Sarah Fowke
,
Bristol, United Kingdom
Experience
Other titles
Skills
I'm offering
A dynamic operational marketing and communications leader with over 15 year’s experience working in B2C and B2B environments. Continually considers the customer alongside consistently delivering and succeeding, without being afraid to take on a challenge. An excellent relationship builder and strong cross-functional operator at all levels with stamina, drive and energy. This success is delivered through a practical sleeves-up approach, keeping site of the objective whilst taking everyone on the journey.
Key areas of expertise – Campaign management, local marketing, project management, brand and creative development, advertising, experiential marketing, format development, agency management, International marketing and POS
Core skills – communication, budget management, problem solving, stakeholder management, driving change and improvement, working effectively cross functionally and leadership
Key areas of expertise – Campaign management, local marketing, project management, brand and creative development, advertising, experiential marketing, format development, agency management, International marketing and POS
Core skills – communication, budget management, problem solving, stakeholder management, driving change and improvement, working effectively cross functionally and leadership
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2020
job
Head of Marketing
unknown.
* Produce and deliver the Marketing strategy with clear strategic goals and brand equity measures to create a market leading proposition in the UK and International
* Drive customer, competitor and market insight across the business
* Work with the relevant sales teams to create, implement and manage the annual marketing activity plan
* Deliver strategic improvements in our digital offering with the customer at the heart. Through website development, PPC, SEO and social.
* Produce customer lead assets to support the business through internal and external communications
* Work with the category management team to deliver a clear product communications plan - including new product and brand creation
* Build a strong KPI dashboard that captures all brand equity measures and drives the effective delivery across the business
* Create and develop the brand values through tone of voice, look & feel. Strengthen the core values and drive brand consistency
* Lead & develop the Marketing team
* Drive customer, competitor and market insight across the business
* Work with the relevant sales teams to create, implement and manage the annual marketing activity plan
* Deliver strategic improvements in our digital offering with the customer at the heart. Through website development, PPC, SEO and social.
* Produce customer lead assets to support the business through internal and external communications
* Work with the category management team to deliver a clear product communications plan - including new product and brand creation
* Build a strong KPI dashboard that captures all brand equity measures and drives the effective delivery across the business
* Create and develop the brand values through tone of voice, look & feel. Strengthen the core values and drive brand consistency
* Lead & develop the Marketing team
Marketing, Seo, MArketing Strategy, PPC, Management, Management, Management, Management, Sales, Website, Support, Development, KPI, Category Management, International, Social
2016 - 2018
job
Senior Retail Marketing Manager
Screwfix Ltd.
* Drive and manage the promotional strategy and plan for the business
* Marketing lead for Screwfix Live - the largest tradesmen fair in the UK with over 170 brands exhibiting
* Continue to develop and deliver the local marketing strategy across over 600 stores
* Initiate and manage cross functional promotional projects
* Effectively manage and lead a strong and engaged team
* Investigate, inspire, develop and launch all new trade counter initiatives from new formats, standardisation and external store branding
* Marketing lead for Screwfix Live - the largest tradesmen fair in the UK with over 170 brands exhibiting
* Continue to develop and deliver the local marketing strategy across over 600 stores
* Initiate and manage cross functional promotional projects
* Effectively manage and lead a strong and engaged team
* Investigate, inspire, develop and launch all new trade counter initiatives from new formats, standardisation and external store branding
Marketing, Branding, MArketing Strategy, Retail, Manager
2005 - 2010
job
Senior Marketing Manager
Somerfield Plc.
Responsible for all national and local media strategy including all the media planning, creative management and production. This included leaflets, radio, magazines, local campaign, OOH and inserts.
As the business focus changed a new role was created where a local media strategy was imperative. This role enabled the opportunity to create effective local campaigns to support new stores launches, defended competitors and identify local opportunities. The strategy was developed whilst also building a team of 6 to deliver the campaigns.
As the business focus changed a new role was created where a local media strategy was imperative. This role enabled the opportunity to create effective local campaigns to support new stores launches, defended competitors and identify local opportunities. The strategy was developed whilst also building a team of 6 to deliver the campaigns.
Marketing, Management, Radio, Media planning, Support, Campaign, Production, Manager
My education
n/a
Secondary, CIM professional marketing qualifications
Secondary, CIM professional marketing qualifications
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