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10 Years Experience in Behaviour Change Marketing
Carly Farley, MSc, Ba(hons) ACIM
,
Liverpool, United Kingdom
Experience
Other titles
Skills
I'm offering
Marketing and Neuro-Linguistic Program Business Coach.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2020
job
Marketing Lead for Tricel Composites GB and Tricel Composites NI
Tricel.
Role: Marketing Lead for Tricel Composites GB and Tricel Composites NI responsible for planning, implementing and measuring all marketing campaigns across the UK, looking after three depots in GB and Northern Ireland. Reporting to Global Head of Marketing and managing a Marketing Assistant and Sales Representative. Currently responsible for two e-commerce websites, and one lead generation website, as well as all print requirements for the business. I completed a full rebrand of the company in 2017 including all online and offline channels, managing with internal and external stakeholders, senior management and local and national press. In 2018 I improved conversion 74% on our ecommerce platforms by implementing a joined up approach across online and offline platforms. This resulted in a cost saving of 40% year on year. Since being in post I have implemented sales plans incorporating both composites and wider company marketing plans. This has resulted in a 10% cost savings company wide and being able to concentrate team efforts and abilities where most needed. In addition to this, I have also overseen the movement of two depot locations ensuring a smooth transition for customers and suppliers alike.
Marketing, Ecommerce, Websites, E-commerce, Print, Management, Sales, Website, Online, Planning, UP
2015 - 2017
job
Marketing and Business Development Manager
ICE Creates, Monks Ferry.
Project managing clients from public sector, SME's to International Blue Chips and developing campaigns following the ROSIE model. Clients and campaigns include International Pharmaceutical company looking to take a new drug to market, Merseyside Police tackling Honour Based Violence (HBV), Domestic Abuse and Rape and Sexual Assault. I worked with clients to achieve outcomes using various methods that included stakeholder engagement events, communications - both inward and outward facing, social media management, micro-site web building using Wordpress and PR to ensure campaigns were recognised nationally and picked up in local, national and international press. Highlights of my time at ICE included winning a PRide award for the work that we did with Black communities to raise awareness for the need of more organ donors.
Social Media, Wordpress, Marketing, Business development, Social media management, Pr, Management, Pharmaceutical, Development, Public sector, International, Web, Manager, Social, UP, Winning
2014 - 2015
job
Marketing and Sales Executive
Latitude Digital Marketing Limited.
I Returned to Latitude with a commercial focus supporting the Marketing and Sales Team based on my Marketing knowledge and experience in commercials to successfully deliver the strategic outcomes. I took ownership of Sales focused marketing collateral. I refocused the sales process to fit around the four areas of the business focusing on the UK and MENA regions across three spend levels. I worked with our parent blue chip company - Call Credit, and all levels of staff to bring a CRM system into Latitude that is fully functional and fit for purpose across Marketing, Sales, Client Services, Production and Finance. The final part of my role was around Marketing our Client Services Team as one of our key USP's.
Marketing, CRM, Marketing and sales, Finance, Sales, Production
2013 - 2014
job
Marketing and Development Executive
Hitch Marketing Limited.
Whilst studying for my MSc in Global Marketing, I supported Hitch in Marketing and Business Development. I contributed to the planning, coordination and execution of all marketing activities both on my own and with associates. I was responsible for delivering contracts which includes working on national projects which outreached to the Isle of Man to improve trade, relationships and investment. Campaigns and events were based on insights gain via Market Research and Evaluations from previous events. I acted as a key contact for a number of clients and work with the wider team to ensure projects are delivered on time, to specification and to budget.
Marketing, Business development, Market research, Research, Budget, Contracts, Global Marketing, Development, Contracts
2012 - 2012
job
Marketing and Communications Assistant
Alder Hey Children's Hospital.
I returned to Alder Hey to assist part time with a number of projects, including a CBBC Series filming - Operation Ouch, which won a Children's BAFTA. The launch of the new Alder Hey in the Park and re-launch of the staff intranet. I have been invited back several times to help out with VIP visits, including the Duchess of Cambridge' visit.
Marketing
2012 - 2012
job
Marketing Executive
Anglesey Insurance Services.
I joined the team at Anglesey Insurance Services in January 2012 part time whilst studying for my BA in Marketing. My main responsibilities included; providing a Marketing Plan for 2012, with recommendations for a promotional campaign which I lead on. I also created and developed their website and a small advertising campaign for North Wales.
Marketing, Advertising, Website, Insurance, Campaign
My education
2013
-
2015
University of Liverpool
MSc, Global Marketing
MSc, Global Marketing
2008
-
2012
Liverpool John Moores Univesity
Bachelors, MSc Global Marketing
Bachelors, MSc Global Marketing
2001
-
2008
St Marys College
N/a, N/a
N/a, N/a
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