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Gregory Allan
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Personal Statement A dedicated designer and creative lead with seventeen years experience catering to a broad spectrum of business sectors delivering successful and innovative campaigns and projects. A hands-on approach to the entire creative process means that each project is curated with the utmost attention from inception to final delivery. A strong, methodical communicator with the ability to convey ideas based on empathising with users through data and psychological research, to clients as well as creative and technical producers building consensus and ensuring projects meet all milestones, deadlines, and budget requirements. Intuitively adapting to new technology and innovative processes while ensuring compliance with corporate standards.
Markets
United Kingdom
Language
English
Fluently
Norwegian
Good
Ready for
My experience
2017 - ?
freelance
Consultant Creative Director & Freelance Designer
Win Technologies for 5.
After working at Win Technologies for 5 years, I wanted a new challenge and more creative freedom to do a wider variety of work. I currently have 3 recurring clients, a luxury hair salon, an event Management company and a Norwegian Insurance start-up for whom I create all branded content from printed matter to websites and emails. I was also tasked with rebuilding https://thefusionfestival.co.uk/ within the WordPress platform to allow in-house staff to manage the content.
Wordpress, Websites, Event, Management, Content, Insurance, UP
2014 - 2017
job
Creative Brand Lead
Win Technologies.
Win Technologies specialises in marketing online gaming for several digital only gambling brands including Betway who in 2016 was the 15th biggest gambling brand in the world, Serving the European market as well as Africa and China. Win technologies delivered an end to end service from designing the portals landing pages, email campaigns to sponsoring large scale events like Cheltenham and sponsoring the West Ham football team. Leading an in-house creative team on a variety of projects and delivering creative solutions to meet and exceed stakeholders' briefs. As Creative brand lead I over saw the creative direction of 3 design teams (2 of 7 in the U.K. and 1 of 4 in South Africa) a UX team of 4 and Copy team of 5 in the U.K.
Duties
• Assessing project requirements, translating them into a creative brief and strategic work-flows to be communicated to creative teams for execution.
• Mentoring team members and curating project development progression
• Applying user data and psychological papers to inform the direction of projects, and to use said research to support decisions to stakeholders.
• Presenting stake-holders with multiple creative options and ensuring overall satisfaction and direction
• Liaising with other developers to ensure all projects remained consistent
Achievements
• Betway re-brand implementation including implementation of guidelines and D.A.M. hosted templates for rapid production.
• Froch and Groves fight environmental branding
• Cheltenham sponsorship campaign across print, web, and environmental.
• Destination Cape Town gamified promotion
• Betway Esports Twitch video spot
• Introduced Bynder to the business
• Saving £4 000 000 by creating a landing page template that improved the Google rankings of our landing pages.
Duties
• Assessing project requirements, translating them into a creative brief and strategic work-flows to be communicated to creative teams for execution.
• Mentoring team members and curating project development progression
• Applying user data and psychological papers to inform the direction of projects, and to use said research to support decisions to stakeholders.
• Presenting stake-holders with multiple creative options and ensuring overall satisfaction and direction
• Liaising with other developers to ensure all projects remained consistent
Achievements
• Betway re-brand implementation including implementation of guidelines and D.A.M. hosted templates for rapid production.
• Froch and Groves fight environmental branding
• Cheltenham sponsorship campaign across print, web, and environmental.
• Destination Cape Town gamified promotion
• Betway Esports Twitch video spot
• Introduced Bynder to the business
• Saving £4 000 000 by creating a landing page template that improved the Google rankings of our landing pages.
Support, Online, Direction, Campaign, Production, Google, Sponsorship, Web, China, Development, Presenting, Implementation, Marketing, Landing pages, Service, Print, Mentoring, Creative direction, Research, UX, Video, Branding, Design
2010 - 2011
job
Senior Designer
Adconion UK Ltd.
Adconian Media Group provided customized solutions and innovative products delivered across multiple screens on a single platform. This Included, Email campaigns, banner adverts, and social media. My role was to develop and execute creative concepts according to clients briefs in collaboration with development teams in the US and Germany.
Duties:
• Creating promotional mailers
• Interactive banner design including UX strategy for external clients
• ranging from all business sectors from B2B to to FMCG.
• Internal communication design,
• External marketing and advertising design,
• Branding and corporate identity development.
• Creating presentations and pitches.
Duties:
• Creating promotional mailers
• Interactive banner design including UX strategy for external clients
• ranging from all business sectors from B2B to to FMCG.
• Internal communication design,
• External marketing and advertising design,
• Branding and corporate identity development.
• Creating presentations and pitches.
Social Media, Marketing, Design, Branding, Advertising, UX, B2B, Corporate identity, FMCG, Development, Communication design, Banner, Social
2010 - 2010
freelance
Freelance Cinema 4D Operator
ID Environmental.
ID Environmental provided experiential marketing experience I was contracted in a freelance capacity to create 3d visualisations promoting a partnership formed between Airfrance, KLM and Delta to allow premium customers to a greater choice of services
Marketing, Cinema 4D, 3D
2010 - 2010
freelance
Motion Graphics Contractor
FST The Group.
FST is an integrated agency with a broad client base. Hired in a contract capacity to fulfil video production skills gap within their team. Working with the creative director and full-time creative team, tasked with turning concepts into completed video treatments for existing projects and contributing to up-coming projects and pitches, designing DVD menu's and advising on time management and logistics on deliverables.
Duties:
• Video editing
• DVD menu design
• Presentation design
Duties:
• Video editing
• DVD menu design
• Presentation design
Design, Video, Motion graphics, Management, Video editing, Presentation Design, Production, UP
2008 - 2009
job
U.I. Designer
U.X.
IDNA created a customer profiling service for the banking industry which through cross referencing several data bases allowed for better due diligence to be completed. I would work with our clients to ascertain how they would like to work with the software and measure it off with what the developers said was possible.
Duties
• Researching user behaviour
• Mapping user journeys
• Dynamic info-graphics
• Wire-framing
• User interface design
Duties
• Researching user behaviour
• Mapping user journeys
• Dynamic info-graphics
• Wire-framing
• User interface design
Design, User Interface Design, Due Diligence, Service, Banking, It, Software
2003 - 2008
job
Senior Graphic Designer
Momentum Productions.
Momentum productions provided marketing services to the film and entertainment industries, creating TV and Theatrical trailers releases for Disney, Miramax, Pixar, Universal, Buena Vista International, Paramount and several other smaller studios and distributors. Invariably most of the productions had stringent style-guides developed in the U.S. particularly Disney and Pixar which were rigorously followed.
Marketing, Movie, TV, International
2001 - 2002
job
Online Customer Service Assistant
Tower Records.
Tower records was a leading music & dvd retailer, it online presence in the U.K. was managed by a small team of which I was part of, dealing with queries, executing fraud checks & assisting customers make purchases using the Tower Records website.
Customer service, Service, Website, It, Music, Online
2000 - 2001
job
New/multimedia designer
Lava Interactive.
Handling a broad range of tasks from animation, off line video editing & grading for both broadcast and corporate presentations; web UI using primarily flash, multimedia design and even composing music.
Design, Animation, Video, UI, Video editing, Flash, Music, Web
My education
1996
-
2000
Durban University of Technology
N/a, Graphic Design
N/a, Graphic Design
1995
-
1996
Durban University of Technology
N/a, FINE ART
N/a, FINE ART
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