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Rachel Gavin
,
Experience
Other titles
Skills
I'm offering
I am a skilled marketing consultant with global experience and passionate about bringing a brands story to life with creative solutions and cutting-edge technology to build customer engagement and loyalty. I am adept at managing a cross-functional team with multiple stakeholders. Managing teams to conceive, develop and execute marketing communications strategy across business units. Establishing a centralized marketing function including workflows, team structure and responsibilities. Building teams skill sets and knowledge to deliver in a short period of time. Working closely with insights to develop campaigns that engage the audience and position the business as value added partners.
Markets
United Kingdom
Language
English
Fluently
Spanish
Good
French
Good
Italian
Good
Ready for
My experience
2019 - ?
job
Global Product, Portfolio & Trade Marketing Manager
Lintbells.
Marketing, Manager
2019 - 2019
freelance
Global Product and Content Marketing Consultant
Coats.
(Contract)
Key achievements
• Implemented an augmented reality interactive tool to engage with automotive customers so show how Coats can support them.
https://www.coats.com/en/Solutions/Automotive
https://mbryonic.com/portfolio/coats-automotive/
https://youtu.be/35eoR3cjUmg
• Successfully launched the opening of the EMEA Hub - implementing the above mentioned car, a sustainable thread project, launch day POS, hub assets and content such as iPad content, mannequin set up with product, social media posting and post launch video.
https://www.youtube.com/watch?v=WJU-ZTfbgqM
Roles and Responsibilities
• Responsible for the content creation strategy, brand positioning and execution approach to budget
• People manager of 4 x Marketing Specialists across 3 countries
• Central (UK) marketing team lead to a cluster marketing unit of 6 locations (America, Mexico & Central America, South America, EMEA, South Asia, East Asia) working together to build local marketing plans
• Working with the product teams across business units (Apparel and Footwear, Performance Materials & Global Services) and other stakeholders to develop customer value propositions to demonstrate a customer centric approach and ensure an effective marketing campaign
• Building upon campaigns with a digital focus and working to build a customer focussed strategy online on web and social
• Implemented a workflow process for briefing and execution to ensure timelines are adhered to. Including ROI process to evaluate successes
• Delivered 'Marketing Connect' news to the wider business to promote the successes in order to build company trust in the new marketing function. Along with a number of new marketing assets with a 'marketing brand identity'.
• Working closely with the RSC (Royal Shakespeare Company) to commission garment designs utilising Coats products with design workshops and inclusion of digital interactive tools
• Supported the opening of another innovation hub with content, branding and scheduling
• Updating numerous marketing assets with a fresh look and better to understand layout for use on digital applications which taps into the business' sustainable approach
• Working with the web team to redefine the email strategy and building modular templates for consistency
• Built campaign launch process to encourage more creative thinking
• Redefining how Performance Materials is communicated online
• Reviewing the current website and working with the team to build a better customer journey online globally. From layout, to functionality, CTA, design and branding to ensure content is viewed at it's best consistently across all markets.
• Ensuring content is frequent and relevant for SEO
• Building a strategy for paid media across the top markets for the automotive industry
Key achievements
• Implemented an augmented reality interactive tool to engage with automotive customers so show how Coats can support them.
https://www.coats.com/en/Solutions/Automotive
https://mbryonic.com/portfolio/coats-automotive/
https://youtu.be/35eoR3cjUmg
• Successfully launched the opening of the EMEA Hub - implementing the above mentioned car, a sustainable thread project, launch day POS, hub assets and content such as iPad content, mannequin set up with product, social media posting and post launch video.
https://www.youtube.com/watch?v=WJU-ZTfbgqM
Roles and Responsibilities
• Responsible for the content creation strategy, brand positioning and execution approach to budget
• People manager of 4 x Marketing Specialists across 3 countries
• Central (UK) marketing team lead to a cluster marketing unit of 6 locations (America, Mexico & Central America, South America, EMEA, South Asia, East Asia) working together to build local marketing plans
• Working with the product teams across business units (Apparel and Footwear, Performance Materials & Global Services) and other stakeholders to develop customer value propositions to demonstrate a customer centric approach and ensure an effective marketing campaign
• Building upon campaigns with a digital focus and working to build a customer focussed strategy online on web and social
• Implemented a workflow process for briefing and execution to ensure timelines are adhered to. Including ROI process to evaluate successes
• Delivered 'Marketing Connect' news to the wider business to promote the successes in order to build company trust in the new marketing function. Along with a number of new marketing assets with a 'marketing brand identity'.
• Working closely with the RSC (Royal Shakespeare Company) to commission garment designs utilising Coats products with design workshops and inclusion of digital interactive tools
• Supported the opening of another innovation hub with content, branding and scheduling
• Updating numerous marketing assets with a fresh look and better to understand layout for use on digital applications which taps into the business' sustainable approach
• Working with the web team to redefine the email strategy and building modular templates for consistency
• Built campaign launch process to encourage more creative thinking
• Redefining how Performance Materials is communicated online
• Reviewing the current website and working with the team to build a better customer journey online globally. From layout, to functionality, CTA, design and branding to ensure content is viewed at it's best consistently across all markets.
• Ensuring content is frequent and relevant for SEO
• Building a strategy for paid media across the top markets for the automotive industry
Youtube, UP, Asia, Social, Manager, Online, Apparel, Campaign, Web, Pos, Support, Workflow, It, Workshops, Website, Social Media, Content, Augmented Reality, ROI, Budget, Innovation, Video, Content creation, Branding, Layout, Seo, Design, Content marketing, Marketing
2018 - 2018
freelance
Marketing Consultant
Coussins Associates.
(Contract)
• Responsible for the creation and delivery of marketing training for both in person workshop and e learning
• Acted as the go to within the business for anyone with questions or queries regarding training and development plans
• Had an awareness of the allocated budget and an ability to find solutions in order to implement the required training
• Creation of e learning training on the nimble software.
• Creation of the workshop training using the ombre participation application.
• Conducted interviews with client staff to aid personalisation of their training requirements
• Conducted business audit to highlight areas of improvement e.g. communication tactics and platforms
• Event management including delivery materials, technical scripts, app creation, agenda & programming, table plans.
• Creation of client newsletters using InDesign and translations x 6
• Assisted in market review report for materials handling industry
• Website management including blog posts
• Social media management
• People management - 2 x marketing executives. Implemented personal development plans.
• Responsible for the creation and delivery of marketing training for both in person workshop and e learning
• Acted as the go to within the business for anyone with questions or queries regarding training and development plans
• Had an awareness of the allocated budget and an ability to find solutions in order to implement the required training
• Creation of e learning training on the nimble software.
• Creation of the workshop training using the ombre participation application.
• Conducted interviews with client staff to aid personalisation of their training requirements
• Conducted business audit to highlight areas of improvement e.g. communication tactics and platforms
• Event management including delivery materials, technical scripts, app creation, agenda & programming, table plans.
• Creation of client newsletters using InDesign and translations x 6
• Assisted in market review report for materials handling industry
• Website management including blog posts
• Social media management
• People management - 2 x marketing executives. Implemented personal development plans.
People management, Social, Go, Workshop, Audit, App, Software, Development, Blog, Website, Social Media, Management, Event, Audit, Training, Social media management, Budget, Indesign, Marketing
2016 - 2018
job
Senior Customer and Channel Marketing Manager
Bidfood.
• People manager of Marketing Executive and Marketing Assistant (yearly graduate placement scheme). Dotted line of two marketing managers also.
• Responsible for building, executing and delivering annual B2B strategy and content across 4 channels within budget (hotels, restaurants, coffee shops, contract caterers)
• Responsible for building relationships with and creating/executing joint marketing plans with our tier 1 customers
• Management of £100,000 budget allocating budget across all channels to meet agreed outcomes cost effectively & efficiently.
• Managed the team through the content calendar adhering to timelines and deadlines.
• Creative campaigns include but are not limited to:
• 'Day-part series' for hotel channel. E.g. Breakfast, lunch, dinner, weddings, conferences, etc.
• 'Cuisine series' for restaurant channel. E.g. Italian range, Spanish range etc.
• 'Coffee Brochure' to highlight the coffee shop range. Followed by 'Home-bake Guide' to inspire those artisanal/free from customers
• 'Concepts' and 'Lunch' projects to help contract caterer (workplace) outlets stop their customers leaving for the high street offers
• Presented annual plans to senior staff and other key stakeholders to get their buy in and support.
• Creation of content and activation of plans run across targeted print formats (brochures, leaflets, key cards, and prospect boxes), digital (website, email and social, SEOl) and PR (press release, feature, opinion piece, targeted journalist boxes).
• Present quarterly ROI by campaign including digital analytics
• Reviewed channel marketing elements of the website and worked with the team to enhance the customer journey and provide consistent content updates
• Lead the process for capturing and feeding back project outcomes, successes and key learnings, proactively sharing across the portfolio and wider teams to assist continuous improvement.
• Implemented internal team PR in order to engage with all teams for planning efficiency.
• Built relationships with suppliers to work together and gain funding on certain projects in order to reach more customers
• Brought creativity to plans. For example: Next years' plans for coffee shops are around the emotional side of bringing people together #momentsmatter. Getting coffee shops to operate as the 'third space' and cater towards the needs of all consumers through food and drink.
• Work with insights team to bring relevant trends and market/industry information to the channel teams and to use in customer meetings so that I remain an industry expert
• Work with PR agencies to become thought leaders in trade magazines
• Introduced channel pages to the website to target information specifically to our customers
• Implemented structure to a disorganised and chaotic team that had gone through lots of change
• Built connections across departments to work towards a common goal
• Implemented standardised templates to work more efficiently across the team
• Manage all work from the team through studio ensuring work doesn't get deprioritised by other departments
• Implemented a regional 'Food Safari' programme for sales teams to use with their customers
• Responsible for building, executing and delivering annual B2B strategy and content across 4 channels within budget (hotels, restaurants, coffee shops, contract caterers)
• Responsible for building relationships with and creating/executing joint marketing plans with our tier 1 customers
• Management of £100,000 budget allocating budget across all channels to meet agreed outcomes cost effectively & efficiently.
• Managed the team through the content calendar adhering to timelines and deadlines.
• Creative campaigns include but are not limited to:
• 'Day-part series' for hotel channel. E.g. Breakfast, lunch, dinner, weddings, conferences, etc.
• 'Cuisine series' for restaurant channel. E.g. Italian range, Spanish range etc.
• 'Coffee Brochure' to highlight the coffee shop range. Followed by 'Home-bake Guide' to inspire those artisanal/free from customers
• 'Concepts' and 'Lunch' projects to help contract caterer (workplace) outlets stop their customers leaving for the high street offers
• Presented annual plans to senior staff and other key stakeholders to get their buy in and support.
• Creation of content and activation of plans run across targeted print formats (brochures, leaflets, key cards, and prospect boxes), digital (website, email and social, SEOl) and PR (press release, feature, opinion piece, targeted journalist boxes).
• Present quarterly ROI by campaign including digital analytics
• Reviewed channel marketing elements of the website and worked with the team to enhance the customer journey and provide consistent content updates
• Lead the process for capturing and feeding back project outcomes, successes and key learnings, proactively sharing across the portfolio and wider teams to assist continuous improvement.
• Implemented internal team PR in order to engage with all teams for planning efficiency.
• Built relationships with suppliers to work together and gain funding on certain projects in order to reach more customers
• Brought creativity to plans. For example: Next years' plans for coffee shops are around the emotional side of bringing people together #momentsmatter. Getting coffee shops to operate as the 'third space' and cater towards the needs of all consumers through food and drink.
• Work with insights team to bring relevant trends and market/industry information to the channel teams and to use in customer meetings so that I remain an industry expert
• Work with PR agencies to become thought leaders in trade magazines
• Introduced channel pages to the website to target information specifically to our customers
• Implemented structure to a disorganised and chaotic team that had gone through lots of change
• Built connections across departments to work towards a common goal
• Implemented standardised templates to work more efficiently across the team
• Manage all work from the team through studio ensuring work doesn't get deprioritised by other departments
• Implemented a regional 'Food Safari' programme for sales teams to use with their customers
Brochure, Social, Manager, Guide, Creativity, Campaign, Feature, Support, Digital analytics, Website, Content, Marketing, Sales, Analytics, Management, Journalist, Pr, Continuous improvement, Print, ROI, Budget, B2B
2016 - 2016
job
Shopper Marketing Manager
The KraftHeinz Company.
• Design, deliver and evaluate in-store media in all ASDA stores across the UK
• Amend media plans to fit specific ASDA outlets i.e. Superstores vs supermarkets
• Manage shopper marketing budgets (£400k + each campaign) across KraftHeinz brand portfolio (10 x brand categories)
• Created critical path plans for a proactive approach
• Present quarterly ROI by campaign
• Implemented ways of working across both internal and external stakeholders for efficiency. Ensuring Sales and Marketing functions are in-sync.
• Work closely with insights teams at both customer and category level to deliver targeted media plans to help maximise KraftHeinz profits and grow the overall category
• Created a networking planner to increase my sphere of influence within ASDA to help build relationships
• Linked up with a savoury category partner to bring new shopper opportunities in-store
• Introduced category captains to the shopper team to work more efficiently with the brand teams
• Share views and opinions on brand marketing activities I/e repositioning soup away from being seasonal and towards being relatable to 'Health, wellness, fitness, smoothies, juicing' trends.
• Present shopping marketing initiatives to internal and external stakeholders
• Amend media plans to fit specific ASDA outlets i.e. Superstores vs supermarkets
• Manage shopper marketing budgets (£400k + each campaign) across KraftHeinz brand portfolio (10 x brand categories)
• Created critical path plans for a proactive approach
• Present quarterly ROI by campaign
• Implemented ways of working across both internal and external stakeholders for efficiency. Ensuring Sales and Marketing functions are in-sync.
• Work closely with insights teams at both customer and category level to deliver targeted media plans to help maximise KraftHeinz profits and grow the overall category
• Created a networking planner to increase my sphere of influence within ASDA to help build relationships
• Linked up with a savoury category partner to bring new shopper opportunities in-store
• Introduced category captains to the shopper team to work more efficiently with the brand teams
• Share views and opinions on brand marketing activities I/e repositioning soup away from being seasonal and towards being relatable to 'Health, wellness, fitness, smoothies, juicing' trends.
• Present shopping marketing initiatives to internal and external stakeholders
Marketing, Design, Networking, ROI, Sales, Health, Campaign, Manager, UP
2014 - 2016
job
Foodservice Channel Marketing Manager
Arztya Food Solutions.
• Create marketing collateral including flyers, posters and presentations for B2B and B2C
• Introduced 'Business Builders' (sector guides) to the sales force to target specific customer sectors - This included suggested products and top 20 products for each sector based on market insights and included added value information such as recipes ideas and marketing trends. Managed the print and delivery into 3 depots. Now currently running post launch analysis.
• Run monthly product discount promotions and follow up with post promotion analysis to confirm an uplift
• Support Field Sales team with bespoke marketing collateral such as specific customer promotions
• Support National Account team in meetings by creating pre-presentation materials as well as attending meetings to present
• Manage the online marketing collateral portal
• Implementation of gap analysis promotion
• Presented at the company bi-annual conferences
• Created product specification sheets (700+ products)
• Created a Gluten Free specific guide with added information such as recipes ideas
• Work closely with the NPD team proving marketing insights and flavour trends
• Attend monthly industry marketing insight briefs to keep updated on what to offer our customers
• Work with the online manager to get information onto our website and social media sites
• Create seasonal brochures on how to utilise our products for each season
• Launched Christmas 2015 brochure a year in advance (previously only 6 months prior) in order to get sales from the national accounts who set their menus a year in advance. This included working with the product team in France to secure new products to the UK and SAP product & price set up.
• Run Business Objective (BOBJ) reports
• Provide monthly forecasts for Sales and Operations reports
• Managed our French Marketing Graduate over a 6-month period as well as a young work experience intern.
• Researched the possibility of entering other social media channels such as YouTube to share recipes ideas using our products
• Regularly monitor competitor's activity and report back to the team with any interesting ideas
• Attend meetings at European level to assist in a large insights project and bring ideas back to the UK market
• Managed two trade shows including stand set up, sponsorship and staffing within budget
• Manage a marketing budget to cover trade shows, catalogues, collateral print, and customer specific activity
• Manage the roll out of bi-annual catalogue launches
• Introduced 'Business Builders' (sector guides) to the sales force to target specific customer sectors - This included suggested products and top 20 products for each sector based on market insights and included added value information such as recipes ideas and marketing trends. Managed the print and delivery into 3 depots. Now currently running post launch analysis.
• Run monthly product discount promotions and follow up with post promotion analysis to confirm an uplift
• Support Field Sales team with bespoke marketing collateral such as specific customer promotions
• Support National Account team in meetings by creating pre-presentation materials as well as attending meetings to present
• Manage the online marketing collateral portal
• Implementation of gap analysis promotion
• Presented at the company bi-annual conferences
• Created product specification sheets (700+ products)
• Created a Gluten Free specific guide with added information such as recipes ideas
• Work closely with the NPD team proving marketing insights and flavour trends
• Attend monthly industry marketing insight briefs to keep updated on what to offer our customers
• Work with the online manager to get information onto our website and social media sites
• Create seasonal brochures on how to utilise our products for each season
• Launched Christmas 2015 brochure a year in advance (previously only 6 months prior) in order to get sales from the national accounts who set their menus a year in advance. This included working with the product team in France to secure new products to the UK and SAP product & price set up.
• Run Business Objective (BOBJ) reports
• Provide monthly forecasts for Sales and Operations reports
• Managed our French Marketing Graduate over a 6-month period as well as a young work experience intern.
• Researched the possibility of entering other social media channels such as YouTube to share recipes ideas using our products
• Regularly monitor competitor's activity and report back to the team with any interesting ideas
• Attend meetings at European level to assist in a large insights project and bring ideas back to the UK market
• Managed two trade shows including stand set up, sponsorship and staffing within budget
• Manage a marketing budget to cover trade shows, catalogues, collateral print, and customer specific activity
• Manage the roll out of bi-annual catalogue launches
Npd, UP, Internal, Social, Manager, Portal, Online, Guide, Sponsorship, BEE, Foodservice, Implementation, Support, Social Media, Website, Youtube, Brochure, Sales, Print, B2C, SAP, Budget, Operations, B2B, Online Marketing, Marketing
2012 - 2014
job
Integrated Marketing Executive
Herbalife.
• Creating in depth training for Distributors E.g. Skills Training & Social Media Training
• Managing corporate Facebook page content and growth and monitoring competitor's activity - providing reports on a monthly basis and suggesting new plans
• Creating social media posts for Distributors to use for several marketing campaigns
• Creating training materials across a few different formats such as PPT and Videoscribe. Whilst continually looking into other means of communicating the messages
• Assisted in the launch of the Level 10 campaign in the UK and currently working with a number of EMEA markets to implement the same
• Supporting the EMEA markets daily
• Reviewing markets activities and sharing best practise
• Briefing the creative services team and external agencies in order to bring campaigns to life for online and office marketing collateral
• Preparing scripts for video shoots and aid in post-production with agencies
• Managed the roll out of Shake Parties across EMEA and continuing to support the markets
• Working closely with Marketing Communications team to produce compelling content for all marketing campaigns online and offline
• Putting proposals forward with new ideas
• Creating monthly website campaign reports using google analytics
• Providing website rebrand ideas
• Reviewing content for claims purposes
• Managing EMEA market video uploads to YouTube and the internal video library including creating Metadata
• Liaising and sharing content with Global
• Working at a major international event of 15k+
• Attending Distributor Events and reporting back
• Visiting Distributors across EMEA for insights
• Managing corporate Facebook page content and growth and monitoring competitor's activity - providing reports on a monthly basis and suggesting new plans
• Creating social media posts for Distributors to use for several marketing campaigns
• Creating training materials across a few different formats such as PPT and Videoscribe. Whilst continually looking into other means of communicating the messages
• Assisted in the launch of the Level 10 campaign in the UK and currently working with a number of EMEA markets to implement the same
• Supporting the EMEA markets daily
• Reviewing markets activities and sharing best practise
• Briefing the creative services team and external agencies in order to bring campaigns to life for online and office marketing collateral
• Preparing scripts for video shoots and aid in post-production with agencies
• Managed the roll out of Shake Parties across EMEA and continuing to support the markets
• Working closely with Marketing Communications team to produce compelling content for all marketing campaigns online and offline
• Putting proposals forward with new ideas
• Creating monthly website campaign reports using google analytics
• Providing website rebrand ideas
• Reviewing content for claims purposes
• Managing EMEA market video uploads to YouTube and the internal video library including creating Metadata
• Liaising and sharing content with Global
• Working at a major international event of 15k+
• Attending Distributor Events and reporting back
• Visiting Distributors across EMEA for insights
Support, Social, PPT, Online, Campaign, Production, Google, International, Office, Monitoring, Growth, Social Media, Website, Youtube, Content, Analytics, Event, Facebook, Training, Video, Google analytics, Marketing
2011 - 2012
job
Trade Marketing Assistant
Continental Tyres.
Marketing
2010 - 2010
job
Sales and Marketing Assistant
Gold Key Media.
Marketing, Sales
My education
Vyners School
Secondary, 3 A-C A-Levels (Minor in Education)
Secondary, 3 A-C A-Levels (Minor in Education)
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