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An insightful and entrepreneurial marketing leader with 20 years of experience helping tech/fintech companies grow.
James Ollerenshaw
,
Billericay, United Kingdom
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I'm offering
An insightful and entrepreneurial marketing leader with 20 years of experience helping tech/fintech companies convey their purpose and value. Specialises in innovative startups and scale-ups that are defining markets as well as brands. Innately strategic and practised in building marketing organisations to enable business plans. Imbues brands with clarity of mission and message, combining strategy, creativity and people skills to deliver marketing programmes that resonate with multiple stakeholders and drive actions by decision makers.
Markets
United States
(Remote
only)
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - 2021
job
Head of Business Development, UK & Ireland
SoftBank Robotics.
A SoftBank Group startup that has rapidly become the global leader in robotics and data-driven automation, focused on property and facilities management through its Whiz brand.
* Segued from marketing to business development during the coronavirus lockdown, drawing on skills in sales enablement and account-based marketing (ABM).
* Rapidly developed relationships with leading property and facilities management companies, including JLL, CBRE, Cushman & Wakefield, EMCOR, Sodexo, and ISS.
* Advised Marketing on account-based marketing (ABM) processes and multi-level content development to deepen engagement with top 10 enterprise accounts.
* Led a Coronavirus review of a major pilot with WeWork across 4 sites in 3 countries to test the potential of IoT and automation.
Established strategic partnerships with 6 enterprise customers
Took charge of failing proof-of-concept process and accelerated it 4x
Saved £150,000 by cancelling WeWork pilot due to lack of a viable business case
Consulted on incentives programmes for end users to resolve a potential blocker
* Segued from marketing to business development during the coronavirus lockdown, drawing on skills in sales enablement and account-based marketing (ABM).
* Rapidly developed relationships with leading property and facilities management companies, including JLL, CBRE, Cushman & Wakefield, EMCOR, Sodexo, and ISS.
* Advised Marketing on account-based marketing (ABM) processes and multi-level content development to deepen engagement with top 10 enterprise accounts.
* Led a Coronavirus review of a major pilot with WeWork across 4 sites in 3 countries to test the potential of IoT and automation.
Established strategic partnerships with 6 enterprise customers
Took charge of failing proof-of-concept process and accelerated it 4x
Saved £150,000 by cancelling WeWork pilot due to lack of a viable business case
Consulted on incentives programmes for end users to resolve a potential blocker
Marketing, Business development, Automation, Management, Content Development, Sales, Iot, Robotics, Test, Business Case, Content, It, Development, Enterprise, Processes, LED
2019 - 2020
job
Director of Marketing
DROPIT.
A B2B2C tech company that used SaaS, logistics and data to address the existential crisis facing retail. Dropit expanded to more than 90 employees and had operations in 6 countries.
* Wrote the marketing strategy and hired the team to launch Dropit in 23 retail destinations (USA, UK, France, Belgium), following Series A funding.
* Wrote the brand story and revised the company mission and vision. Engaged external consultancy to develop the brand narrative, brand strategy, and messaging.
* Established ABM, facilitating deals with major property groups (e.g. McArthurGlen, Simon, Brookfield) and brands (e.g. Lululemon, Hunter, L’Occitane en Provence).
* Invested in digital and social marketing, using A/B testing to build customer insights, refine messaging and reduce CPA, ahead of delivering geofenced campaigns.
* Built training and incentives app for store workers, improving scalability, performance and efficiency in Dropit’s primary channel to market.
Won £2 million in partner marketing investment, amplifying budget by 300%
Delivered most successful launch at Fashion Show Las Vegas winning TV coverage
Achieved 5x avg. increase in user acquisition at mall launches while halving CPA
Improved store channel performance 30% while reducing training costs by 20%
* Wrote the marketing strategy and hired the team to launch Dropit in 23 retail destinations (USA, UK, France, Belgium), following Series A funding.
* Wrote the brand story and revised the company mission and vision. Engaged external consultancy to develop the brand narrative, brand strategy, and messaging.
* Established ABM, facilitating deals with major property groups (e.g. McArthurGlen, Simon, Brookfield) and brands (e.g. Lululemon, Hunter, L’Occitane en Provence).
* Invested in digital and social marketing, using A/B testing to build customer insights, refine messaging and reduce CPA, ahead of delivering geofenced campaigns.
* Built training and incentives app for store workers, improving scalability, performance and efficiency in Dropit’s primary channel to market.
Won £2 million in partner marketing investment, amplifying budget by 300%
Delivered most successful launch at Fashion Show Las Vegas winning TV coverage
Achieved 5x avg. increase in user acquisition at mall launches while halving CPA
Improved store channel performance 30% while reducing training costs by 20%
Marketing, Retail, Operations, Budget, Training, Fashion, Network, Testing, International, App, Scalability, USA, MArketing Strategy, Digital Marketing, Public relations, Team Leadership, Business strategy
2015 - 2019
job
Director of Marketing
DIGITAL REASONING.
Pioneering AI vendor providing multimillion-dollar analytics solutions to global banks. Recently acquired by Smarsh, Digital Reasoning had 200 employees and raised $140 million in funding.
* Managed an international team and a $1.4m budget through an intense period of growth and change, inc. C/D funding and shifts from platform to solutions to SaaS.
* Devised product value propositions, engaged external consultancy to develop brand narrative, worked with CEO and exec team to apply outcomes cross-functionally.
* Engineered a more customer-centric approach by partnering with 1LoD and JWG to build industry communities, and by establishing a user group programme.
* Collaborated with partners (Nasdaq, BNP Paribas, Corlytics, Gartner, Forrester, Aite) on original research, thought leadership, and to shape compliance best practices.
* Responsible for content, digital marketing, events in US/UK/APAC, public relations, analyst relations, and awards. Established HubSpot for marketing automation.
* Worked closely with Sales to deliver ABM and sales enablement tools and content.
Earned brand’s reputation as the category leader in next gen conduct surveillance
Supported Sales to achieve 90% win rate with ABM and enablement content
Leveraged customer programmes to foster “under the radar” brand advocacy
200+ analyst citations, inc. Gartner, IDC, Aite, and Leader in The Forrester Wave™
Coverage in Forbes, Fortune, WatersTechnology, and The Financial Times
Grew social media audience 5x and digital content engagement 10x
Won numerous awards/accolades inc. Fast Company Best AI 2018, WatersTech Best AI 2017/18/19, Forbes Fintech 50 2016/18/19, RiskTech100® 2017/18/19
* Managed an international team and a $1.4m budget through an intense period of growth and change, inc. C/D funding and shifts from platform to solutions to SaaS.
* Devised product value propositions, engaged external consultancy to develop brand narrative, worked with CEO and exec team to apply outcomes cross-functionally.
* Engineered a more customer-centric approach by partnering with 1LoD and JWG to build industry communities, and by establishing a user group programme.
* Collaborated with partners (Nasdaq, BNP Paribas, Corlytics, Gartner, Forrester, Aite) on original research, thought leadership, and to shape compliance best practices.
* Responsible for content, digital marketing, events in US/UK/APAC, public relations, analyst relations, and awards. Established HubSpot for marketing automation.
* Worked closely with Sales to deliver ABM and sales enablement tools and content.
Earned brand’s reputation as the category leader in next gen conduct surveillance
Supported Sales to achieve 90% win rate with ABM and enablement content
Leveraged customer programmes to foster “under the radar” brand advocacy
200+ analyst citations, inc. Gartner, IDC, Aite, and Leader in The Forrester Wave™
Coverage in Forbes, Fortune, WatersTechnology, and The Financial Times
Grew social media audience 5x and digital content engagement 10x
Won numerous awards/accolades inc. Fast Company Best AI 2018, WatersTech Best AI 2017/18/19, Forbes Fintech 50 2016/18/19, RiskTech100® 2017/18/19
Content, Founder, Keynotes, International, Software, Community, Growth, Blogs, Website, Marketing, Sales, Analytics, Leadership, Saas, Mentoring, Networking, Budget, Research, Copywriting, Digital Marketing, Digital Strategy, Content marketing, Artificial Intelligence, Machine learning, Big Data, Public relations, Analyst relations, Thought Leadership
2011 - 2015
job
Senior Advisor, Forrester Leadership Boards
Forrester Research.
A globally renowned market research and technology analyst company. Forrester has around 1,500 employees, offices in 27 countries, and revenues in excess of $300 million.
* Approached by Forrester to lead its Technology Marketing Council EMEA, delivering high-touch advisory, events, and peer group learning to senior B2B tech marketers.
* Provided 1:1 advisory and group learning on marketing best practices, inc. branding, thought leadership, content, digital marketing, PR, AR, and customer experience.
Grew the business by 150%, enabled 20+ new accounts with PoC support to Sales
Built a highly active physical and digital community of CMOs, VPs and Directors
Achieved highest CXI and NPS scores among Forrester Leadership Boards
* Approached by Forrester to lead its Technology Marketing Council EMEA, delivering high-touch advisory, events, and peer group learning to senior B2B tech marketers.
* Provided 1:1 advisory and group learning on marketing best practices, inc. branding, thought leadership, content, digital marketing, PR, AR, and customer experience.
Grew the business by 150%, enabled 20+ new accounts with PoC support to Sales
Built a highly active physical and digital community of CMOs, VPs and Directors
Achieved highest CXI and NPS scores among Forrester Leadership Boards
Marketing Consultancy, Brand identity, Buyer centricity, Content marketing, Thought Leadership, Demand generation, Lead generation, Digital Marketing, Public relations, Analyst relations, Corporate events
2007 - 2011
job
Managing Director and Co-Founder
CURZON PR.
Mayfair-based marketing consultancy. Built the business from scratch, providing brand and marketing strategy, PR and events for fintech/regtech, lifestyle, and arts/culture. These included: Vyze (consumer finance); Adeptra (regtech); Avistar (fintech); Missoni, Krailler, Casa Forma, John Stefanidis (design); Mystetskyi Arsenal, Government of Ukraine (arts/soft power).
Public relations, MArketing Strategy, Communication, Content marketing, Copywriting
2004 - 2007
job
Head of Europe
AUSTIN LAWRENCE GROUP.
A New York-based marketing communications agency. Hired to establish and run its London office, focused on transatlantic accounts in tech and financial services. Won and led accounts with Swiss American Securities Inc. (Credit Suisse), Vanco, Reed Business, and Adeptra.
Public relations, MArketing Strategy, Communication
2001 - 2004
job
Account Director
PETER SAWELL & PARTNERS.
London PR firm, among the oldest in the UK, focused on B2B and tech. Account director for Vokera, TDG plc, Carrier, Vocollect, SmarTire.
Public relations, Copywriting, Marketing, Business development
2000 - 2001
job
Communications Consultant
DPA.
Tech-focused PR agency. Account manager for Sony BPE, Sun Microsystems, Seagate Software, Trend Micro, Peapod, BorderWare.
Public relations
My education
1997
-
1999
Lancaster University
Bachelors, Advertising & Marketing BA (Hons)
Bachelors, Advertising & Marketing BA (Hons)
Hired by McCann Erickson Manchester to work on copywriting and media buying over 3 years of university holidays, following a successful work experience placement.
1989
-
1996
Wilmslow High School
Secondary, A Level: A, B, B, C | GCSE: 7 As, 2 Bs
Secondary, A Level: A, B, B, C | GCSE: 7 As, 2 Bs
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