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Sales & Marketing Director
Steve Hawkins
,
Bath, United Kingdom
Experience
Other titles
Skills
I'm offering
An articulate and ambitious sales and business development professional with 25 years' experience in leadership of account management and sales teams spanning various B2B and B2C verticals in the media sector. Always a strategic thinker, my passions lie in identifying value and developing senior level relationships with clients to generate creative, innovative and above all, profitable partnerships.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
job
SALES DIRECTOR
MEDIACLASH.
Having continued to work on a freelance basis for MediaClash, I was approached by the Chief Exec to return on a full-time basis in a redefined role as Sales Director.
RESPONSIBILITIES:
• Focus on developing the sales team and recruiting where necessary to both fill
vacancies and make new appointments.
• Key role in newly formed management team setting and delivering commercial
strategy for growth with clear focus on Bristol, Bath, Exeter and Cardiff.
• Focus on advertising and sponsorship revenues with specific emphasis on new
portfolio of 'Property Awards' spanning Bristol, Bath and Cardiff.
KEY ACHIEVEMENTS:
• Recruited/replaced 50% of sales team plus appointment of a new BDM as an
additional role focussed on delivering accelerated growth across events portfolio.
• Developed new 'on boarding' programme to improve experience of new sales
people when joining and accelerate their learning and integration to the business.
• Personally secured new events sponsorships valued at £48.5k.
1
RESPONSIBILITIES:
• Focus on developing the sales team and recruiting where necessary to both fill
vacancies and make new appointments.
• Key role in newly formed management team setting and delivering commercial
strategy for growth with clear focus on Bristol, Bath, Exeter and Cardiff.
• Focus on advertising and sponsorship revenues with specific emphasis on new
portfolio of 'Property Awards' spanning Bristol, Bath and Cardiff.
KEY ACHIEVEMENTS:
• Recruited/replaced 50% of sales team plus appointment of a new BDM as an
additional role focussed on delivering accelerated growth across events portfolio.
• Developed new 'on boarding' programme to improve experience of new sales
people when joining and accelerate their learning and integration to the business.
• Personally secured new events sponsorships valued at £48.5k.
1
Advertising, Management, Integration, Sales, Growth, Sales Director, Sponsorship
2018 - 2019
job
Business development consultancy
STEVE HAWKINS CONSULTING.
(Freelance)
DATES: Jan 2018 to March 2019
Variety of roles and projects including:
• Supporting clients on their BD, marketing and media strategies.
• Feasibility study for Bristol based professional institute who were exploring the potential for third party advertising in their quarterly member's magazine.
• Business development consultancy for a local content marketing agency.
• MediaClash: various projects spanning sales, marketing, coaching and consultancy
including launch and expansion of Bath, Bristol and Cardiff Property Awards.
DATES: Jan 2018 to March 2019
Variety of roles and projects including:
• Supporting clients on their BD, marketing and media strategies.
• Feasibility study for Bristol based professional institute who were exploring the potential for third party advertising in their quarterly member's magazine.
• Business development consultancy for a local content marketing agency.
• MediaClash: various projects spanning sales, marketing, coaching and consultancy
including launch and expansion of Bath, Bristol and Cardiff Property Awards.
Marketing, Content marketing, Business development, Advertising, Coaching, Sales, Content, Development
2012 - 2013
job
SALES DIRECTOR / DIRECTOR OF CRM
DIGITALBOX.
RESPONSIBILITIES:
• Brought in to create and implement sales strategy for this early stage/start up lead
generation specialist, the role quickly evolved to incorporate leadership of CRM
activity with a view to monetising existing traffic and data files.
2
KEY ACHIEVEMENTS:
• Quickly established a thorough understanding of lead generation incorporating co-
registration and email marketing covering CPL and CPA campaigns.
• Comprehensive overhaul of reporting to provide clarity on key KPIs and focus on
higher margin sales and profitability.
• Successful recruitment of new sales exec and implementation of commission
scheme for previously unmotivated 'Head of Sales'.
• Forged new relationships with a number of affiliates and rev share partners with a
view to integrating new revenue streams across relevant white label solutions
including aggregators and cash back schemes.
• Brought in to create and implement sales strategy for this early stage/start up lead
generation specialist, the role quickly evolved to incorporate leadership of CRM
activity with a view to monetising existing traffic and data files.
2
KEY ACHIEVEMENTS:
• Quickly established a thorough understanding of lead generation incorporating co-
registration and email marketing covering CPL and CPA campaigns.
• Comprehensive overhaul of reporting to provide clarity on key KPIs and focus on
higher margin sales and profitability.
• Successful recruitment of new sales exec and implementation of commission
scheme for previously unmotivated 'Head of Sales'.
• Forged new relationships with a number of affiliates and rev share partners with a
view to integrating new revenue streams across relevant white label solutions
including aggregators and cash back schemes.
Marketing, CRM, Email marketing, Leadership, Sales, Recruitment, Implementation, Sales Director, UP
2004 - 2011
job
ADVERTISING SALES DIRECTOR
FUTURE PUBLISHING.
DATES: May 2007 - Nov 2011
RESPONSIBILITIES:
• Responsibility for all commercial revenues from the Automotive Group comprising
10 magazines, their websites and up to 7 live events per year. The group collectively
generated c. £3m per year in advertising and sponsorship.
• Leading a sales team of 15 including 5 Ad Managers.
• Strategic planning and budgeting for all commercial activity across the group
including UK board level presentations, reports and reviews.
KEY ACHIEVEMENTS:
• Personally developed and instigated a 'Performance Partner Programme' that
generated £254k of direct new business in Yr1 from key strategic partners across our
digital, print and events channels.
• Lead role in brand development of 2 key titles within the portfolio from distant
second place to clear market leaders in volume share, yield and advertiser
perception.
• Personally responsible for delivering over £20k of revenue from mainstream
automotive brands and their agencies including Ford, Mazda, Honda, Fiat, Hyundai,
RESPONSIBILITIES:
• Responsibility for all commercial revenues from the Automotive Group comprising
10 magazines, their websites and up to 7 live events per year. The group collectively
generated c. £3m per year in advertising and sponsorship.
• Leading a sales team of 15 including 5 Ad Managers.
• Strategic planning and budgeting for all commercial activity across the group
including UK board level presentations, reports and reviews.
KEY ACHIEVEMENTS:
• Personally developed and instigated a 'Performance Partner Programme' that
generated £254k of direct new business in Yr1 from key strategic partners across our
digital, print and events channels.
• Lead role in brand development of 2 key titles within the portfolio from distant
second place to clear market leaders in volume share, yield and advertiser
perception.
• Personally responsible for delivering over £20k of revenue from mainstream
automotive brands and their agencies including Ford, Mazda, Honda, Fiat, Hyundai,
Advertising, Websites, Strategic Planning, C, Print, Sales, Sales Director, Development, Advertising sales, Sponsorship, UP
1997 - 2003
job
RECRUITMENT ADVERTISING MANAGER
REED BUSINESS INFORMATION.
RESPONSIBILITIES:
• Joining on a graduate intake as a recruitment sales exec, I worked across numerous
market leading B2B brands in markets as diverse as construction and IT culminating
in Ad Manager on Computer Weekly.
• Rapid career development through various roles including high volume, professional
telesales and what I would consider a 'proper' field sales role spending 3-4 days per
week visiting and presenting to new and existing clients nationwide.
KEY ACHIEVEMENTS:
• Created and managed P&L on a range of high margin brand extensions to now
defunct fortnightly IT contractor title, Freelance Informer, including a CD hosted
'Virtual Recruitment Fair' (cutting edge for it's time!) and a range of printed
supplements.
• Joining on a graduate intake as a recruitment sales exec, I worked across numerous
market leading B2B brands in markets as diverse as construction and IT culminating
in Ad Manager on Computer Weekly.
• Rapid career development through various roles including high volume, professional
telesales and what I would consider a 'proper' field sales role spending 3-4 days per
week visiting and presenting to new and existing clients nationwide.
KEY ACHIEVEMENTS:
• Created and managed P&L on a range of high margin brand extensions to now
defunct fortnightly IT contractor title, Freelance Informer, including a CD hosted
'Virtual Recruitment Fair' (cutting edge for it's time!) and a range of printed
supplements.
Advertising, B2B, Sales, Recruitment, It, Presenting, Development, Manager
My education
CARDIFF UNIVERSITY
BSc, Psychology
BSc, Psychology
KING EDWARD VI GRAMMAR SCHOOL
Secondary, Geography (Minor in Maths)
Secondary, Geography (Minor in Maths)
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