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Digital healthcare copywriter and a whizz at Veeva
Suzanne Lynch McKay
,
Elgin, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm an experienced, flexible copywriter specialising in healthcare. I have the knowledge to unravel scientific jargon and the flair to craft it into clean, persuasive copy without losing sight of the brief. If you need a healthcare writer, a storyteller or just someone to help upload all those references to Zinc, get in touch.
Markets
United States
(Remote
only)
United Kingdom
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2013 - ?
freelance
Freelance copywriter
Highland Tonic Ltd.
Core clients:
• Atlantis Healthcare: Leavepieces, detail aids and online sales materials for renal cell carcinoma, rheumatoid arthritis and cardiovascular clinics
• ARK: CMV infection edetail, Hepatitis B edetail
• Big Pink: Plaque psoriasis detail aid and online resources
• Blue Latitude: Online materials, Zinc referencing and email newsletters for psoriatic arthritis, rheumatoid arthritis and prostate cancer
• CDM: PNET and RCC detail aids, implementations guides and objection handlers. Rheumatoid arthritis, psoriatic arthritis and psoriasis messaging.
• CEO Monthly: Company focus article, CEO profile
• Cohn & Wolfe: Atrial Fibrillation, DVT and PE chatbot
• Cognite: ADHD adult and adolescent materials, iPad edetail
• Concentric Health Experience: Global visual aid and implementation guide for schizophrenia
• Cormis: Flu vaccination training module
• Cuttsy & Cuttsy: Managing Zinc sign-off process
• DDB Remedy: Botulinum toxin - cosmetic and therapeutic indications. HIV/HepC sales aid and training guide
• DJM: Disease awareness videos and sales force training videos for influenza and HIV
• Eurocom Healthcare: Email newsletters, conference materials and a paediatric support pack for cystic fibrosis, sleep apnoea, iron deficiency, acne and pitch work
• Hamell: Cough training materials, Scleroderma website
• HAVAS: Rheumatoid arthritis detail aid
• Hays: Online articles for Linked In on Women in Science, Fear, Globalisation of Clinical Research, Social Media and the Pharma Industry
• Health4Brands: Multiple sclerosis detail aid, anti-fungal materials for launch
• ICC: IV immunoglobulin detail aid and leavepieces
• LEC: Psoriatic arthritis materials for salesforce.
• Mash Health: Pharmacy training materials, Ad board, leavepieces and online sales materials for cold and flu, tension type headache, migraine headache
• McCann Health: Reference packs, Zinc referencing, Veeva uploads, detail aids, training materials, messaging and branding guidelines for asthma, COPD, oncology, rheumatoid arthritis and ophthamology
• Ogilvy Healthworld: Messaging workshops for new cold & flu product launch
• PAN: Reference packs, Zinc referencing, pitch work and leavepieces for renal cell carcinoma, soft tissue sarcoma, haematology and vaccines
• Pharmacy Magazine: Opinion pieces on vaccination
• Wooley Pau Gyro: End stage renal disease briefing document and leavepeice
• Atlantis Healthcare: Leavepieces, detail aids and online sales materials for renal cell carcinoma, rheumatoid arthritis and cardiovascular clinics
• ARK: CMV infection edetail, Hepatitis B edetail
• Big Pink: Plaque psoriasis detail aid and online resources
• Blue Latitude: Online materials, Zinc referencing and email newsletters for psoriatic arthritis, rheumatoid arthritis and prostate cancer
• CDM: PNET and RCC detail aids, implementations guides and objection handlers. Rheumatoid arthritis, psoriatic arthritis and psoriasis messaging.
• CEO Monthly: Company focus article, CEO profile
• Cohn & Wolfe: Atrial Fibrillation, DVT and PE chatbot
• Cognite: ADHD adult and adolescent materials, iPad edetail
• Concentric Health Experience: Global visual aid and implementation guide for schizophrenia
• Cormis: Flu vaccination training module
• Cuttsy & Cuttsy: Managing Zinc sign-off process
• DDB Remedy: Botulinum toxin - cosmetic and therapeutic indications. HIV/HepC sales aid and training guide
• DJM: Disease awareness videos and sales force training videos for influenza and HIV
• Eurocom Healthcare: Email newsletters, conference materials and a paediatric support pack for cystic fibrosis, sleep apnoea, iron deficiency, acne and pitch work
• Hamell: Cough training materials, Scleroderma website
• HAVAS: Rheumatoid arthritis detail aid
• Hays: Online articles for Linked In on Women in Science, Fear, Globalisation of Clinical Research, Social Media and the Pharma Industry
• Health4Brands: Multiple sclerosis detail aid, anti-fungal materials for launch
• ICC: IV immunoglobulin detail aid and leavepieces
• LEC: Psoriatic arthritis materials for salesforce.
• Mash Health: Pharmacy training materials, Ad board, leavepieces and online sales materials for cold and flu, tension type headache, migraine headache
• McCann Health: Reference packs, Zinc referencing, Veeva uploads, detail aids, training materials, messaging and branding guidelines for asthma, COPD, oncology, rheumatoid arthritis and ophthamology
• Ogilvy Healthworld: Messaging workshops for new cold & flu product launch
• PAN: Reference packs, Zinc referencing, pitch work and leavepieces for renal cell carcinoma, soft tissue sarcoma, haematology and vaccines
• Pharmacy Magazine: Opinion pieces on vaccination
• Wooley Pau Gyro: End stage renal disease briefing document and leavepeice
Support, Social, Online, Guide, Science, Chatbot, Detail, Health, Ceo, Remedy, Implementation, Social Media, Pharma, Workshops, Website, Sales, Salesforce, Copywriter, Training, Research, Branding
2012 - 2013
job
Senior copywriter, PAN
unknown.
Core accounts:
• Votrient (aRCC) Developed the first iPad edetail for the aRCC indication
• Cimzia (rheumatoid arthritis) Involved on a global and a UK level. Helped develop the global messaging and the copy architecture for an iPad edetail full of interactive elements and compelling video.
• MoviPrep (colonoscopy prep) Involved in the adaptation of the global sales aid to the UK and Irish markets.
• Innohep (low molecular weight heparin) Scripted a number of videos to be included within the iPad edetail to explain mode of action and the importance of prescribing LMWH by brand.
• PAN house video Developed the script for a promotional house video to promote the rebranding of PAN.
• Renaissance Helped develop the branding, messaging and website for a new private health clinic opening 2013 in Harley Street.
• Votrient (aRCC) Developed the first iPad edetail for the aRCC indication
• Cimzia (rheumatoid arthritis) Involved on a global and a UK level. Helped develop the global messaging and the copy architecture for an iPad edetail full of interactive elements and compelling video.
• MoviPrep (colonoscopy prep) Involved in the adaptation of the global sales aid to the UK and Irish markets.
• Innohep (low molecular weight heparin) Scripted a number of videos to be included within the iPad edetail to explain mode of action and the importance of prescribing LMWH by brand.
• PAN house video Developed the script for a promotional house video to promote the rebranding of PAN.
• Renaissance Helped develop the branding, messaging and website for a new private health clinic opening 2013 in Harley Street.
Branding, Video, Copywriter, Sales, Website, Architecture, Global sales, Health, Mode
2009 - 2012
job
Senior copywriter, Concentric
unknown.
Core accounts:
• Aveeno (dermatitis) Developed a 3rd line detail aid, GP mailer (PM Society 2011 award winner), Professional Network (website), journal and online advertising.
• ABPI Updated briefing materials to be used in lobbying activities with MPs/MSPs, originated case studies to illustrate difficulties in ensuring access to orphan medicines.
• Tamiflu (seasonal influenza) Generated an internal strategy document and external objection handler toolkit for use by sales reps to help overcome common objections to Tamiflu.
• MabThera (rheumatoid arthritis) Developed a sales aid, sales aid training video, campaign launch meeting materials and theme, internal campaign launch videos and video teasers designed to launch a new marketing campaign.
• Neutrogena (beauty range) Crafted the concept and copy for a leave piece for dermatologists to encourage recommendation of Neutrogena to patients with everyday skin problems.
• Deep Freeze (sport injury) Created the website copy and overall theme to promote the Deep Freeze range of products and differentiate them from other forms of cooling therapy.
• Avastin Scripted a patient testimonial video for glioblastoma indication to motivate and inspire the marketing teams prior to launch.
• Aveeno (dermatitis) Developed a 3rd line detail aid, GP mailer (PM Society 2011 award winner), Professional Network (website), journal and online advertising.
• ABPI Updated briefing materials to be used in lobbying activities with MPs/MSPs, originated case studies to illustrate difficulties in ensuring access to orphan medicines.
• Tamiflu (seasonal influenza) Generated an internal strategy document and external objection handler toolkit for use by sales reps to help overcome common objections to Tamiflu.
• MabThera (rheumatoid arthritis) Developed a sales aid, sales aid training video, campaign launch meeting materials and theme, internal campaign launch videos and video teasers designed to launch a new marketing campaign.
• Neutrogena (beauty range) Crafted the concept and copy for a leave piece for dermatologists to encourage recommendation of Neutrogena to patients with everyday skin problems.
• Deep Freeze (sport injury) Created the website copy and overall theme to promote the Deep Freeze range of products and differentiate them from other forms of cooling therapy.
• Avastin Scripted a patient testimonial video for glioblastoma indication to motivate and inspire the marketing teams prior to launch.
Marketing, Advertising, Video, Training, Copywriter, Website copy, Sales, Sport, Website, Network, Detail, Campaign, Online
2007 - 2009
freelance
Freelance copywriter
McCann Healthcare.
Core clients:
Lime - Renal anaemia, febrile neutropenia, thrombocytopenia, ALL
Flutter&Wow - Pitch work, launch materials for new opioid analgesic, oncology website
McCann Healthcare - Pitch work, COPD, asthma, oncology
Langland - Pitch work
Junction 11 - Pitch work, diabetes, asthma, psoriasis
Brand(x) - Rheumatoid arthritis, HIV, intermittent claudication, asthma, multiple sclerosis, renal cell carcinoma, oral healthcare
CDM Europe - Atopic dermatitis, renal anaemia
Medicus London - Faecal incontinence, venous leg ulcers
Lime - Renal anaemia, febrile neutropenia, thrombocytopenia, ALL
Flutter&Wow - Pitch work, launch materials for new opioid analgesic, oncology website
McCann Healthcare - Pitch work, COPD, asthma, oncology
Langland - Pitch work
Junction 11 - Pitch work, diabetes, asthma, psoriasis
Brand(x) - Rheumatoid arthritis, HIV, intermittent claudication, asthma, multiple sclerosis, renal cell carcinoma, oral healthcare
CDM Europe - Atopic dermatitis, renal anaemia
Medicus London - Faecal incontinence, venous leg ulcers
Copywriter, Website
2005 - 2007
job
Copywriter, DDB Health
Philips Sonicare.
Core accounts:
• NeoRecormon (renal anaemia and chemotherapy-induced anaemia)
• Pulmozyme (cystic fibrosis)
• Evoltra (leukaemia)
• Philips Sonicare
I also regularly contributed to pitches both creatively in the development of concepts and during the actual pitch presentation helping to sell the concepts.
• NeoRecormon (renal anaemia and chemotherapy-induced anaemia)
• Pulmozyme (cystic fibrosis)
• Evoltra (leukaemia)
• Philips Sonicare
I also regularly contributed to pitches both creatively in the development of concepts and during the actual pitch presentation helping to sell the concepts.
Copywriter, Development, Health
2004 - 2005
job
Copywriter
NB Group.
Core accounts:
• Levemir (diabetes)
• NovoMix 30 (diabetes)
• NovoRapid (diabetes)
• Actonel (osteoporosis)
• Levemir (diabetes)
• NovoMix 30 (diabetes)
• NovoRapid (diabetes)
• Actonel (osteoporosis)
Copywriter
2004 - 2004
job
Copywriter, Healthworld
unknown.
Core accounts:
• Sustiva (HIV)
• Reyataz (HIV)
• Seven Seas vitamins
• Sustiva (HIV)
• Reyataz (HIV)
• Seven Seas vitamins
Copywriter
2002 - 2004
job
Copywriter, Langland
Smith & Nephew wound care.
Core accounts:
• Levitra patient programme (erectile dysfunction)
• Taxotere (breast and lung cancer)
• Campto (colorectal cancer)
• Smith & Nephew wound care
• Levitra patient programme (erectile dysfunction)
• Taxotere (breast and lung cancer)
• Campto (colorectal cancer)
• Smith & Nephew wound care
Copywriter
1999 - 2000
internship
MTO2 Trainee Cytogeneticist
Mayday University Hospital.
Laboratory based chromosomal analysis.
My education
1994
-
1998
University of Aberdeen
BSc, Genetics
BSc, Genetics
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