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Senior
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0
jobs
Skilled digital marketer and experienced web developer
Matthew Hayes
,
Gillingham, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an experienced digital marketer with over 5 year's experience, specialising in PPC, with a mathematics and science degree from the University of Leeds. I'm skilled across many facets of digital marketing and experienced with a wide variety of tools and systems.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Available
My experience
2020 - ?
job
Web Marketing Specialist
NCompass.
Ncompass is a full coverage web design agency that specializes in start-ups. The role requires a multi-disciplined individual to work on a variety of websites, accounts and clients. Initially, I was charged with updating and formatting HTML websites, but as the role has progressed I have been developing websites from the ground up and creating marketing plans for the company.
− Audited websites for content, back-links and performance code, then advised client's on best course of action and SEO practises
− Updated clients' websites incl. Imagery, Product Lists, Price Points, CSS, JavaScript, Blogging Content
− Constructed a Data Studio report for all the companies clients, reporting across: Paid, Organic and Social Channels
− Innovated marketing plans for NCompass and clients as per request
− Websites being developed: FrostyFox.co.uk, UKAAF.org
− Audited websites for content, back-links and performance code, then advised client's on best course of action and SEO practises
− Updated clients' websites incl. Imagery, Product Lists, Price Points, CSS, JavaScript, Blogging Content
− Constructed a Data Studio report for all the companies clients, reporting across: Paid, Organic and Social Channels
− Innovated marketing plans for NCompass and clients as per request
− Websites being developed: FrostyFox.co.uk, UKAAF.org
Javascript, Marketing, Css, Html, Design, Seo, HTML/CSS/Javascript, Blogging, Websites, Web design, Content, Web, UP, Social
2019 - 2019
job
Digital Marketing Specialist
Hunterlodge.
Hunterlodge is a full coverage digital advertising agency that specialized in the education sector. I was charged with initialising their PPC strategy for a variety of educational clients, including: Queen Mary University of London, Exeter University, and Warwick University to name a few.
− Developed custom built macros, with the finance team, to help manage budget, spend and campaign construction
− Analysed PPC strategies and implemented recommended amends to campaigns
− Proofread colleagues SEO, Facebook, Twitter & PPC reports
− Audited tracking and implemented new tags using Google Tag Manager
− Implemented Google Data Studio dashboard for London School of Economics
− Trained members of Hunterlodge in PPC techniques
− Launched University PPC clearing campaigns for LSE, QMUL, SOAS, Warwick
− Developed custom built macros, with the finance team, to help manage budget, spend and campaign construction
− Analysed PPC strategies and implemented recommended amends to campaigns
− Proofread colleagues SEO, Facebook, Twitter & PPC reports
− Audited tracking and implemented new tags using Google Tag Manager
− Implemented Google Data Studio dashboard for London School of Economics
− Trained members of Hunterlodge in PPC techniques
− Launched University PPC clearing campaigns for LSE, QMUL, SOAS, Warwick
Digital Marketing, Marketing, Seo, Advertising, Budget, PPC, Facebook, Google tag manager, Finance, Google Data studio, Twitter, Google, Campaign, Manager
2018 - 2019
job
Digital Marketing Director
Stratton Group.
Stratton Group is a real estate team within Keller Williams Southern Arizona. The company hired me to improve their online presence as well as managing their PPC, Facebook, SEO, and Email marketing strategies.
− Built a new PPC strategy, resulting in twice as many leads for the same budget
− Grew the companies lead database by 100% (N = 16,000)
− Devised a new Facebook advertising strategy linking organic with paid
− Tutored realtors on how to utilize social media to acquire new business
− Created weekly topical blog posts, such as: Open House information, Community Events, Special Offers, Company Events and Monthly Real Estate Market Analysis
− Devised email strategy for the company creating HTML template emails
− Optimized and implemented tracking on the website enabling me to provide accurate reporting to senior management
− Managed admin team on key daily advertising tasks through the CRM Zoho
− Created and edited video ads for Facebook & Instagram marketing
− Built a new PPC strategy, resulting in twice as many leads for the same budget
− Grew the companies lead database by 100% (N = 16,000)
− Devised a new Facebook advertising strategy linking organic with paid
− Tutored realtors on how to utilize social media to acquire new business
− Created weekly topical blog posts, such as: Open House information, Community Events, Special Offers, Company Events and Monthly Real Estate Market Analysis
− Devised email strategy for the company creating HTML template emails
− Optimized and implemented tracking on the website enabling me to provide accurate reporting to senior management
− Managed admin team on key daily advertising tasks through the CRM Zoho
− Created and edited video ads for Facebook & Instagram marketing
PPC, Social, ME, Zoho, Online, Community, Blog, Website, ADS, Management, Instagram Marketing, Database, Facebook, Digital Marketing, Instagram, Budget, Facebook advertising, Email marketing, Video, CRM, HTML/CSS/Javascript, Advertising, Seo, Html, Marketing, Social Media
2017 - 2017
temp
PPC Account Manager
Mindshare.
I was contracted into Mindshare primarily filling in on their Jaguar and Landrover account, which were a recently acquired business.
− Re-organised budget trackers and re-allocated spending to be in line with the clients expectations
− Audited the accounts by updating URLs, Ad Copy, Sitelinks, Keywords, and Extensions.
− Provided account director key task planner for implementation throughout the year
− Provided materials and training for incoming employees
− Re-organised budget trackers and re-allocated spending to be in line with the clients expectations
− Audited the accounts by updating URLs, Ad Copy, Sitelinks, Keywords, and Extensions.
− Provided account director key task planner for implementation throughout the year
− Provided materials and training for incoming employees
Budget, Training, PPC, Account Manager, Implementation, Manager
2016 - 2016
temp
Digital Marketing Analyst
iCrossing.
I was contracted in to work with the wider team at iCrossing during their peak season primarily working on three accounts: Marks & Spencer, Lego, Hearst, and Steinhoff.
− Reallocated budget across the Marks & Spencer account to bring results in line with Black Friday and Christmas peaks
− Implemented and programmed automation AdWords scripts
− Built new product campaigns for Lego, Steinhoff, and Marks & Spencer
− Provided in-depth analysis for Steinhoff's RLSA activity and Marks & Spencer's account, focusing specifically on performance and structure
− Launched Facebook and AdWords ads for Hearst Magazines, including Elle and Country Living
− Reallocated budget across the Marks & Spencer account to bring results in line with Black Friday and Christmas peaks
− Implemented and programmed automation AdWords scripts
− Built new product campaigns for Lego, Steinhoff, and Marks & Spencer
− Provided in-depth analysis for Steinhoff's RLSA activity and Marks & Spencer's account, focusing specifically on performance and structure
− Launched Facebook and AdWords ads for Hearst Magazines, including Elle and Country Living
Digital Marketing, Marketing, Budget, Facebook, Adwords, Automation, ADS, Analyst, Adwords scripts
2016 - 2016
temp
PPC Digital Analyst
Whitbread.
I worked as a contractor for Whitbread who charged me with the improvement of their Premier Inn generic account, aiming to increase their quality score. Later, I was charged with building a PPC dashboard to automatically update and warn the client of discrepancies within the account.
− Worked with the client to improve the accounts quality score from 7.7 to 8.5 and lower the accounts CPC from £1.30 to £1.00
− Programmed scripts to remove all competing keywords and optimize the accounts landing pages resulting in an average CPC fall of £0.09
− Premier Inn was white listed for the new ETA's, which were implemented across the account
− Performed SQR's on each low performing keyword in the account resulting in the CTR of the account to rise from 4.9% to 7.3%
− Built an Excel dashboard utilising PowerPivot and their DAX system
− Used VBScript and an automatic FTP software to format data from Marin and automatically upload into the dashboard
− Worked with the client to improve the accounts quality score from 7.7 to 8.5 and lower the accounts CPC from £1.30 to £1.00
− Programmed scripts to remove all competing keywords and optimize the accounts landing pages resulting in an average CPC fall of £0.09
− Premier Inn was white listed for the new ETA's, which were implemented across the account
− Performed SQR's on each low performing keyword in the account resulting in the CTR of the account to rise from 4.9% to 7.3%
− Built an Excel dashboard utilising PowerPivot and their DAX system
− Used VBScript and an automatic FTP software to format data from Marin and automatically upload into the dashboard
Excel, PPC, Landing pages, Vbscript, Analyst, Powerpivot, Software, Performing, ME
2014 - 2016
job
PPC Account Executive
360i.
I worked primarily on three accounts: Save the Children, LV & Enterprise, as well as John Lewis and Allianz accounts. My role was to report on the day to day functionality of the accounts and to implement effective bidding strategies.
− Worked with the wider team and the client to provide 37% growth, in profit, YoY for Save the Children and 20% growth YoY for Enterprise
− Built the John Lewis account for their new PPC launch on the 28th November 2015
− Utilised both a Google PPC grants account and a Google PPC paid account to deliver optimum expenditure for both accounts keywords
− Created yearly testing plans for the accounts and implemented throughout the year
− Built emergency response campaigns for Save the Children
− Implemented a bid to weather strategy using AdWords scripts and automatically emailed clients of progress
− Worked with the wider team and the client to provide 37% growth, in profit, YoY for Save the Children and 20% growth YoY for Enterprise
− Built the John Lewis account for their new PPC launch on the 28th November 2015
− Utilised both a Google PPC grants account and a Google PPC paid account to deliver optimum expenditure for both accounts keywords
− Created yearly testing plans for the accounts and implemented throughout the year
− Built emergency response campaigns for Save the Children
− Implemented a bid to weather strategy using AdWords scripts and automatically emailed clients of progress
PPC, Adwords, Growth, Testing, Google, Adwords scripts, Enterprise
2014 - 2014
freelance
PPC Contractor
Periscopix.
I worked on a variety of ecommerce and direct response accounts, providing analysis and insights to increase their productivity and efficiency.
− Assisted with building out campaigns for various account managers typically shopping campaigns as PLAs were moving to the current format on August 1st
− Audited accounts, including checks on; keyword coverage, blocked keywords, SQRs, ad scheduling, location and mobile bid multipliers, tracking, RLSAs
− Assisted with building out campaigns for various account managers typically shopping campaigns as PLAs were moving to the current format on August 1st
− Audited accounts, including checks on; keyword coverage, blocked keywords, SQRs, ad scheduling, location and mobile bid multipliers, tracking, RLSAs
Ecommerce, PPC
2014 - 2014
job
PPC Account Executive
Reprisemedia.
I worked on the Amazon account, 'The Book Depository', as well as the global 'Tempur' account.
− Day to day account management, including: reporting, bid optimisation, copywriting, keyword research, SQRs & negative keyword mining
− Produced all weekly, monthly, and ad hoc clients reports, as well as providing the necessary commentary and analysis
− Day to day account management, including: reporting, bid optimisation, copywriting, keyword research, SQRs & negative keyword mining
− Produced all weekly, monthly, and ad hoc clients reports, as well as providing the necessary commentary and analysis
Copywriting, Account management, Research, PPC, Optimization, Management, KEYWORD RESEARCH, Amazon
My education
2007
-
2010
Leeds University
BSc, Mathematics 2:1
BSc, Mathematics 2:1
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