$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Client Services & Strategy Lead specialising in Digital, Shopper and Integrated Developments
Juan José Rodríguez Álvarez
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
• Twenty one years of experience in Advertising, Marketing, Digital, Structural and Design Packaging and Brand Development across FMCG and Industry-Specific accounts.
• A strategic thinker who firmly believes in strengthening consumer’s relationship with brands to build brand equity.
• A passionate bilingual solution-giver who builds strong relationships with senior strong-minded key stakeholders to become a business partner to the client.
• A strategic thinker who firmly believes in strengthening consumer’s relationship with brands to build brand equity.
• A passionate bilingual solution-giver who builds strong relationships with senior strong-minded key stakeholders to become a business partner to the client.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Fluently
French
Good
Russian
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2020
job
Key Industry
DS Smith Retail.
Senior Client Lead - Maternity Cover
Leading the Senior Client Services Team to strengthen the partnership on Global and EMEA Digital & Shopper Developments, working cross-functionally with Strategy, Creative, Digital,/Social & Production teams to deliver comprehensive digital and offline shopper activations to drive conversion and purchase.
Main point of contact for Neutrogena, Visibly Clear, Johnson's, Johnson & Johnson, The Coca-Cola Company, Coca-Cola Enterprises (CCEP), Optimum Nutrition, Nutramino, John West Tuna, Heinz.
Leading the development of digital strategy and toolkit master assets for markets to activate across EMEA markets depending on retailer objectives.
Leading the Client services team in the creation and delivery of Trade and Shopper Digital Solutions across digital point of sale, out of home digital media and online retail platforms for each brand campaign to drive brand awareness, conversion and trial for Coca-Coca Energy, Fanta Grape, Fanta Halloween across all major online retail platforms.
Beauty Care (Health & Beauty), FMCG, Consumer Healthcare, Sports Nutrition, Petrochemicals, Home Entertainment.
• Lead and win of Glanbia EMEA Account Pitch.
• Lead and win of Sherwin Williams Pitch.
• Development of EMEA digital and shopper toolkit for Coke Energy and launch of Coke Energy in UK through a £2.5million 360 Campaign.
Leading the Senior Client Services Team to strengthen the partnership on Global and EMEA Digital & Shopper Developments, working cross-functionally with Strategy, Creative, Digital,/Social & Production teams to deliver comprehensive digital and offline shopper activations to drive conversion and purchase.
Main point of contact for Neutrogena, Visibly Clear, Johnson's, Johnson & Johnson, The Coca-Cola Company, Coca-Cola Enterprises (CCEP), Optimum Nutrition, Nutramino, John West Tuna, Heinz.
Leading the development of digital strategy and toolkit master assets for markets to activate across EMEA markets depending on retailer objectives.
Leading the Client services team in the creation and delivery of Trade and Shopper Digital Solutions across digital point of sale, out of home digital media and online retail platforms for each brand campaign to drive brand awareness, conversion and trial for Coca-Coca Energy, Fanta Grape, Fanta Halloween across all major online retail platforms.
Beauty Care (Health & Beauty), FMCG, Consumer Healthcare, Sports Nutrition, Petrochemicals, Home Entertainment.
• Lead and win of Glanbia EMEA Account Pitch.
• Lead and win of Sherwin Williams Pitch.
• Development of EMEA digital and shopper toolkit for Coke Energy and launch of Coke Energy in UK through a £2.5million 360 Campaign.
Digital Strategy, Retail, FMCG, Development, Health, Campaign, Production, Online, Energy, Social
2017 - 2018
job
Key Industry
Bluemarlin Branding & Design.
Business Director
Leading a team of seven across diverse industries to strengthen Senior Client relationships and increase account profitability & growth across all the agency's client portfolio. Act as a Senior Strategic Advisor to Key Accounts and work in conjunction with the Strategy Directors to drive strategic brand and packaging projects and activate brands on POS, digital and Social Media in addition. Clients included Müller, Doctor Beckmann's, Philip Morris International, Pernod Ricard, Britannia Industries (Bourbon, Treat, Nutri Choice, Marigold), ITC Personal Care (Fiama, Savlon, Charmis), Marico India, Perrigo / Omega Pharma.
FMCG, Consumer Healthcare, Pharma OTC, Personal Care (Health & Beauty), Foods & Snacks, Soft Drinks, Restricted Industries, Household Care, Luxury Spirits, Petrochemicals.
• Gold FAB Award for Brand Re-design of Treat (Britannia Industries)
• Silver FAB Award for Packaging Design of Ballantine's 17 YO Limited Edition Pack.
• On pack developments for the Core Reduced Risk Products Heets Range.
• Brand Guardianship of Ballantine's for the WWDF LEP developments creation and delivery of the Duty-Free Digital Campaign for the Korean Market.
Leading a team of seven across diverse industries to strengthen Senior Client relationships and increase account profitability & growth across all the agency's client portfolio. Act as a Senior Strategic Advisor to Key Accounts and work in conjunction with the Strategy Directors to drive strategic brand and packaging projects and activate brands on POS, digital and Social Media in addition. Clients included Müller, Doctor Beckmann's, Philip Morris International, Pernod Ricard, Britannia Industries (Bourbon, Treat, Nutri Choice, Marigold), ITC Personal Care (Fiama, Savlon, Charmis), Marico India, Perrigo / Omega Pharma.
FMCG, Consumer Healthcare, Pharma OTC, Personal Care (Health & Beauty), Foods & Snacks, Soft Drinks, Restricted Industries, Household Care, Luxury Spirits, Petrochemicals.
• Gold FAB Award for Brand Re-design of Treat (Britannia Industries)
• Silver FAB Award for Packaging Design of Ballantine's 17 YO Limited Edition Pack.
• On pack developments for the Core Reduced Risk Products Heets Range.
• Brand Guardianship of Ballantine's for the WWDF LEP developments creation and delivery of the Duty-Free Digital Campaign for the Korean Market.
Social Media, Design, Packaging, Pharma, Growth, FMCG, Pos, Health, International, Campaign, Social
2016 - 2016
job
Key Industry
Anthem Worldwide / Schawk.
Client Director
Being the SPOC for all work streams of the Japan Tobacco International Business, focusing on strengthening the relationship with the Glamour Brand Group for all Core Brand Packaging and Branding developments. Working alongside the Creative and Design teams to support ASPAC and EMEA markets in the roll-out of products.
Leadership of JTI's Business Structure for the development of LEP's for the Global Brand Group.
Proactive leadership of Digital and Consumer Experience developments across WWDF and Brand Group Teams.
• Scope Increase for 2017's Limited Edition Pack Library, with a budget increase of 45% versus SPLY.
• Leadership of Digital Roster Pitch for JTI
Being the SPOC for all work streams of the Japan Tobacco International Business, focusing on strengthening the relationship with the Glamour Brand Group for all Core Brand Packaging and Branding developments. Working alongside the Creative and Design teams to support ASPAC and EMEA markets in the roll-out of products.
Leadership of JTI's Business Structure for the development of LEP's for the Global Brand Group.
Proactive leadership of Digital and Consumer Experience developments across WWDF and Brand Group Teams.
• Scope Increase for 2017's Limited Edition Pack Library, with a budget increase of 45% versus SPLY.
• Leadership of Digital Roster Pitch for JTI
Design, Branding, Budget, Packaging, Leadership, Support, Development, International
2013 - 2015
job
Key Industry
Leo Burnett Worldwide.
Client Services Director (Directeur Conseil) - Philip Morris France, Nordics, West & Central Africa
Strengthening the relationship with PMI across France, Sweden, Norway, Denmark, Finland, Iceland and all the West & Central African markets.
Working cross-functionally with the entire PMI Client Service, Strategic and Creative teams to conceptualise, develop and execute compelling brand framework ideas and communicational solutions that will help drive brand growth and effectively engage consumers.
Direction of the creation and localization of the Digital Retail Advocacy Programme for PMI with France as a lead market ensuring comprehensive solutions for bright and dark market environments.
Leadership of all Brand and Communication Plan Developments across all markets.
Leadership of all the Annual Marlboro Monaco Grand Prix Event.
Launch of IQOS in France/Monaco/Sweden.
Development of localised digital campaign developments for trade and retails programmes
Management of six direct reports and two indirect reports.
• Leading of Business Key Global Brand Relaunch with France as lead market, delivering final project with extreme tight deadlines.
• Development of all B2B and B2C Digital Programmes for PM France, Nordics and West & Central Africa.
• Lead the deployment of the Digital Retail Advocacy Programme.
• Deployment of all digital tools suite for Trade Engagement during the Marlboro Relaunch.
Strengthening the relationship with PMI across France, Sweden, Norway, Denmark, Finland, Iceland and all the West & Central African markets.
Working cross-functionally with the entire PMI Client Service, Strategic and Creative teams to conceptualise, develop and execute compelling brand framework ideas and communicational solutions that will help drive brand growth and effectively engage consumers.
Direction of the creation and localization of the Digital Retail Advocacy Programme for PMI with France as a lead market ensuring comprehensive solutions for bright and dark market environments.
Leadership of all Brand and Communication Plan Developments across all markets.
Leadership of all the Annual Marlboro Monaco Grand Prix Event.
Launch of IQOS in France/Monaco/Sweden.
Development of localised digital campaign developments for trade and retails programmes
Management of six direct reports and two indirect reports.
• Leading of Business Key Global Brand Relaunch with France as lead market, delivering final project with extreme tight deadlines.
• Development of all B2B and B2C Digital Programmes for PM France, Nordics and West & Central Africa.
• Lead the deployment of the Digital Retail Advocacy Programme.
• Deployment of all digital tools suite for Trade Engagement during the Marlboro Relaunch.
Retail, B2B, B2C, Deployment, Event, Leadership, Management, Service, Growth, Localization, Development, Campaign, Norway, Direction, Framework
2011 - 2012
job
Key Industry
BD Network.
Account Director - NESTEA Global Account / Coca Cola Enterprises UK
Responsible for offering account direction within the NESTEA team, ensuring that projects are managed to time, resource and budget. Development of comprehensive global shopper brand toolkits for markets to implement, delivering fully functional digital solutions for the Augmented Reality QSR Mini Cooper brand partnership and Spring Campaign digital solutions for Facebook and Mobile Applications.
Responsible for all forecast and financial account aspects. Support the CCE team with account supervision on UK based projects.
• Exceeding account forecast target for 2011 by £500,000.00
• Augmented Reality QSR Global Development
• Facebook and Social Media Applications developments to support the Spring Campaign
Responsible for offering account direction within the NESTEA team, ensuring that projects are managed to time, resource and budget. Development of comprehensive global shopper brand toolkits for markets to implement, delivering fully functional digital solutions for the Augmented Reality QSR Mini Cooper brand partnership and Spring Campaign digital solutions for Facebook and Mobile Applications.
Responsible for all forecast and financial account aspects. Support the CCE team with account supervision on UK based projects.
• Exceeding account forecast target for 2011 by £500,000.00
• Augmented Reality QSR Global Development
• Facebook and Social Media Applications developments to support the Spring Campaign
Social Media, Budget, Facebook, Spring, Augmented Reality, Support, FMCG, Supervision, Development, Campaign, Forecast, Direction, Social
2010 - 2011
job
Key Industry
Casa del Habano.
Marketing Manager
Responsible for the implementation of the brand's overall strategy across digital and offline channels. Lead the CRM and email campaign developments to drive database growth and drive conversions during key seasons for the brand. Development of strategic marketing annual plan (generic communication and promotional/special events slots), database management.
• Creation of a long-term view strategy marketing plan across all brands
• Increase of online communication through CRM platform, mobile and social media
• Effective implementation of bespoke collateral ad hoc to each of the brand's worlds
Responsible for the implementation of the brand's overall strategy across digital and offline channels. Lead the CRM and email campaign developments to drive database growth and drive conversions during key seasons for the brand. Development of strategic marketing annual plan (generic communication and promotional/special events slots), database management.
• Creation of a long-term view strategy marketing plan across all brands
• Increase of online communication through CRM platform, mobile and social media
• Effective implementation of bespoke collateral ad hoc to each of the brand's worlds
Social Media, Marketing, CRM, Database, Management, Strategic Marketing, Implementation, Growth, Development, Campaign, Online, Manager, Social
2003 - 2004
job
English Spanish CSI-911 Interpreter
Language Line Services.
Reported into Interpreter Supervisor. responsible of giving 100% accurate consecutive interpretation to English speaking clients who needed to get in touch with Spanish speaking natives in the United States and the United Kingdom.
Achievements • Mention of 100% accuracy renditions throughout the service given to the company
Achievements • Mention of 100% accuracy renditions throughout the service given to the company
Service
2002 - 2002
job
Key Industry
Tribu Nazca Saatchi & Saatchi.
Regional Brands Manager for Payless ShoeSource.
Strategy development for regional promotional TTL campaigns for roll-out across the region, supervision and production of in-store launch toolkits.
• Direction of Pan-Regional Campaigns for PSS in Lima, Guayaquil and Costa Rica without client supervision
Strategy development for regional promotional TTL campaigns for roll-out across the region, supervision and production of in-store launch toolkits.
• Direction of Pan-Regional Campaigns for PSS in Lima, Guayaquil and Costa Rica without client supervision
Retail, Fashion, Supervision, Development, Strategy development, Production, Apparel, Direction, Manager
My education
Latin University of Costa Rica
Bachelors, Mass Media Communications
Bachelors, Mass Media Communications
Latin University of Costa Rica
Masters, Marketing and Communication
Masters, Marketing and Communication
Latin American University of Science and Technology
N/a, N/a
N/a, N/a
Juan's reviews
Juan has not received any reviews on Worksome.
Contact Juan José Rodríguez Álvarez
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Juan directly in Worksome.
38000+ qualified freelancers
are ready to help you
Tell us what you need help with
and get specific bids from skilled talent in Denmark