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Social Media Manager
Luke Farnworth
,
Market Harborough, United Kingdom
Experience
Other titles
Skills
I'm offering
Apart from being a total geek and loving nothing more than spending time with friends and family sharing good food and wine, I like to think of myself as a huge digital nerd.
I have worked within the industry for over 7 years crafting my skills, continuously questioning the norm and striving for nothing but excellence.
I really do count myself as seriously lucky to have worked with some of the worlds most iconic brands giving both strategic direction and implementation.
I am a freelancer you can rely on.
I have worked within the industry for over 7 years crafting my skills, continuously questioning the norm and striving for nothing but excellence.
I really do count myself as seriously lucky to have worked with some of the worlds most iconic brands giving both strategic direction and implementation.
I am a freelancer you can rely on.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
freelance
Freelance Social Media
Badoo.
I work with Badoo, the worlds biggest dating app providing all manner of social support. I spend the majority of my time performing community management and sentiment reporting for them. I have also helped in suggesting a new paid strategy while Badoo went through an exciting rebrand.
Smaller clients
Smaller clients
Social Media, Management, Support, Community, App, Performing, Dating, Social
2018 - ?
freelance
Freelance Social Media Manager
LinkedIn & Google.
I have a roster of smaller clients that I work with to provide digital support, anything from social, PPC to SEO. I enjoy working with these smaller clients because they allow me to use creativity and push the boundaries that bigger clients may shy away from. My smaller clients include an estate agent, brownie company, personal trainers agency and a mindful yoga retreat.
Key duties
- Providing strategic planning for both long term and short term marketing objectives
- Increasing conversion from paid media, including Facebook, LinkedIn & Google
- Content creation across multiple platforms
- Community management across a variety of clients with a varied TOV
- Ad reporting & reporting back to the business of success and giving recommendations for further growth
- Working with Facebook and Instagram LIVE & IGTV
Effect Digital
Key duties
- Providing strategic planning for both long term and short term marketing objectives
- Increasing conversion from paid media, including Facebook, LinkedIn & Google
- Content creation across multiple platforms
- Community management across a variety of clients with a varied TOV
- Ad reporting & reporting back to the business of success and giving recommendations for further growth
- Working with Facebook and Instagram LIVE & IGTV
Effect Digital
Content, Manager, Social, Agent, ME, Yoga, Creativity, Google, Community, Support, Growth, Social Media, Management, Linkedin, Strategic Planning, Facebook, PPC, Instagram, Content creation, Seo, Marketing
2018 - 2019
freelance
Freelance Social Media Manager
WPR Agency.
My initial contract at WPR was supposed to be four weeks, supporting over the busy Christmas period. While at WPR I worked across the Greene King brands to implement the paid and organic strategy. During this time I was also asked to complete a full audit of their current paid strategy, I was able to suggest a better route, which they ended up adopting across all of their accounts. I also implemented an idea to use Waze as part of their marketing mix which went down a storm.
Social Media, Marketing, Audit, Audit, UP, Social, Manager
2017 - 2018
job
Social Media Executive
unknown.
During my time at Effect Digital, I worked with our client's social media accounts, both paid and organic. I came up with and implemented the digital marketing strategy for Red Tractors national TV campaign, Above The Line. I also worked on a nationwide new customer & retargeting campaign across Facebook, Instagram & display for Panache Lingerie which saw a conversion rate of 8% for new customers and 18% for retargeting, much higher than was expected. I worked on the organic content for our clients, including The Savoy Hotel - which was a driving force behind the Instagram pages fanbase growing by 10,000 new followers in a three month stretch and also the engagement rate skyrocketing from 3% to 11% we were able to attribute new customers to their afternoon tea reservations from this growth.
Key Achievements
- Running a cutting edge Facebook Live competition for Red Tractor which saw more engagement in half an hour than the page would usually see over a one month period
- Implementing an always on digital advertising campaign for The Savoy Hotel to increase, room bookings, afternoon tea reservations & restaurant bookings
- Working at a strategic level for all our clients to best serve their marketing needs
Duties
- Content creation
- Facebook & Instagram advertising campaigns
- Campaign reporting & data analysis
- PPC campaign management
- SEO
- Presenting new digital trends to the directors for buy in
Purple Pear Media
Digital Marketing Specialist
While at PPM I worked with local businesses within retail, hospitality & medical industries providing digital marketing assistance, as PPM was a small company I was in charge of all digital marketing activities, however, I spent most my time working within social marketing as this is where most of our business came from. I developed multiple digital strategies and successfully sold them into both current and new clients.
Key achievements
- Increased children's clothing retailers sales by 15% after implementing an omni-channel digital strategy across, Facebook, Instagram (Paid and organic), PPC and SEO.
- Securing the agencies largest client that started from a speculative email after seeing opportunities for improvement for the client
- Taking a local retailer from only having a shop to providing a a fully optimised e-commerce website and full digital strategy
Duties
- Content creation
- Blog post writing
- PPC campaigns
- Paid social campaigns
- Reporting and analysis of results
CDS Global
Account Executive
I originally started at CDS Global as a Christmas temp in the customer service department. While at CDS Global I initially looked after a customer service team making sure at all times the team were giving the highest level of customer service.
I was then asked to work within the client management team working with our biggest client Hearst who publish magazines such as Good Housekeeping, and Men's Health. In this role I gained a strong understanding of managing a high profile client, and had to keep them promptly updated on projects. These included e-commerce web stores, direct mailing campaigns and customer retention campaigns.
In April 2015 I was seconded to the Australian office to work with their sales team, with a view to increasing their productivity and results. This was a great opportunity for me to get a good understanding of how other cultures work.
Key achievements
- Managing the delivery of a subscriptions web store that came in on time and under budget
- Increasing sales in the Australia office by 100%
Key duties
- Working with clients to understand their needs and briefing this into various teams
- Keeping projects moving within the design studio and giving updates
- Giving internal updates to the senior management team
Lily Systems
Marketing Executive
Within my role at Lily Systems I was a one man team setting up the sales and marketing processes. Prior to my arrival the Managing Director did all the sales and had not done any digital marketing.
Affair Group
Marketing Assistant
Key Achievements
- Running a cutting edge Facebook Live competition for Red Tractor which saw more engagement in half an hour than the page would usually see over a one month period
- Implementing an always on digital advertising campaign for The Savoy Hotel to increase, room bookings, afternoon tea reservations & restaurant bookings
- Working at a strategic level for all our clients to best serve their marketing needs
Duties
- Content creation
- Facebook & Instagram advertising campaigns
- Campaign reporting & data analysis
- PPC campaign management
- SEO
- Presenting new digital trends to the directors for buy in
Purple Pear Media
Digital Marketing Specialist
While at PPM I worked with local businesses within retail, hospitality & medical industries providing digital marketing assistance, as PPM was a small company I was in charge of all digital marketing activities, however, I spent most my time working within social marketing as this is where most of our business came from. I developed multiple digital strategies and successfully sold them into both current and new clients.
Key achievements
- Increased children's clothing retailers sales by 15% after implementing an omni-channel digital strategy across, Facebook, Instagram (Paid and organic), PPC and SEO.
- Securing the agencies largest client that started from a speculative email after seeing opportunities for improvement for the client
- Taking a local retailer from only having a shop to providing a a fully optimised e-commerce website and full digital strategy
Duties
- Content creation
- Blog post writing
- PPC campaigns
- Paid social campaigns
- Reporting and analysis of results
CDS Global
Account Executive
I originally started at CDS Global as a Christmas temp in the customer service department. While at CDS Global I initially looked after a customer service team making sure at all times the team were giving the highest level of customer service.
I was then asked to work within the client management team working with our biggest client Hearst who publish magazines such as Good Housekeeping, and Men's Health. In this role I gained a strong understanding of managing a high profile client, and had to keep them promptly updated on projects. These included e-commerce web stores, direct mailing campaigns and customer retention campaigns.
In April 2015 I was seconded to the Australian office to work with their sales team, with a view to increasing their productivity and results. This was a great opportunity for me to get a good understanding of how other cultures work.
Key achievements
- Managing the delivery of a subscriptions web store that came in on time and under budget
- Increasing sales in the Australia office by 100%
Key duties
- Working with clients to understand their needs and briefing this into various teams
- Keeping projects moving within the design studio and giving updates
- Giving internal updates to the senior management team
Lily Systems
Marketing Executive
Within my role at Lily Systems I was a one man team setting up the sales and marketing processes. Prior to my arrival the Managing Director did all the sales and had not done any digital marketing.
Affair Group
Marketing Assistant
Google retargeting, Content, Service, Website, Blog, TV, Growth, Digital Marketing Strategy, Presenting, Health, Sales, Office, Retention, Web, Campaign, PPM, ME, UP, Social, Processes, Content creation, Social Media, Marketing, Design, Seo, Digital Strategy, Data Analysis, Advertising, MArketing Strategy, Writing, Digital Marketing, Retail, Budget, Instagram, PPC, Facebook, E-commerce, Customer service, Management
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