$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Strategic marketing leader with CRM and digital marketing specialism and extensive experience of growing value for major UK brands.
Miranda Campbell, London, Norwich or remote working
,
Norwich, United Kingdom
Experience
Other titles
Skills
I'm offering
Miranda Campbell FIDM
I help businesses drive up to 100% more value from their customers whilst significantly improving marketing efficiency. My approach is based on decades of experience developing transformational and award-winning marketing strategies, programmes and campaigns for Virgin Money and other leading brands. Although my specialism is in customer value and eCRM, I have experience across the marketing mix including brand, product and digital growth marketing, in both b2c and b2b and on the agency and client side. My recent projects have included transforming Virgin Money's customer engagement experience through marketing automation; developing a CRM strategy for peer to peer lender Zopa and delivering numerous customer loyalty and advocacy propositions including a customer content portal. I am results-driven and strategically-focussed but equally happy to be hands on. I thrive on challenge and am adept at influencing senior stakeholders, building and training teams and mentoring the next generation of marketers.
I help businesses drive up to 100% more value from their customers whilst significantly improving marketing efficiency. My approach is based on decades of experience developing transformational and award-winning marketing strategies, programmes and campaigns for Virgin Money and other leading brands. Although my specialism is in customer value and eCRM, I have experience across the marketing mix including brand, product and digital growth marketing, in both b2c and b2b and on the agency and client side. My recent projects have included transforming Virgin Money's customer engagement experience through marketing automation; developing a CRM strategy for peer to peer lender Zopa and delivering numerous customer loyalty and advocacy propositions including a customer content portal. I am results-driven and strategically-focussed but equally happy to be hands on. I thrive on challenge and am adept at influencing senior stakeholders, building and training teams and mentoring the next generation of marketers.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2020
job
Head of Customer Marketing
Virgin Money UK PLC.
Developing and managing strategy, plans, propositions and programmes to deliver on ambitious customer value targets through cross sell, upsell, retention and advocacy.
• Leading the customer insight function, combining data science with technology to provide a 365 degree understanding of customers used to drive marketing and business decisions.
• Influencing senior stakeholders and developing cases for investment and resource.
• Sourcing and managing marketing agencies, tech and data suppliers such as CACI and Adobe.
• Leading and developing high performing teams.
Key achievements:
• Doubled the annual volume of cross sales in 3 years by creating a customer engagement vision, strategy and digital marketing centre of excellence.
• Achieved industry-leading digital engagement through automation and personalisation.
• Won the case for and led the implementation of £1.2m MarTech investment, transforming customer engagement by increasing digital contacts by 300% and marketing efficiency by 100%.
• Leading the customer insight function, combining data science with technology to provide a 365 degree understanding of customers used to drive marketing and business decisions.
• Influencing senior stakeholders and developing cases for investment and resource.
• Sourcing and managing marketing agencies, tech and data suppliers such as CACI and Adobe.
• Leading and developing high performing teams.
Key achievements:
• Doubled the annual volume of cross sales in 3 years by creating a customer engagement vision, strategy and digital marketing centre of excellence.
• Achieved industry-leading digital engagement through automation and personalisation.
• Won the case for and led the implementation of £1.2m MarTech investment, transforming customer engagement by increasing digital contacts by 300% and marketing efficiency by 100%.
CRM strategy, Digital Marketing Strategy, Online marketing strategy, B2c marketing, Banking, Investment, Insurance, Team Leadership, Stakeholder Management, Supplier selection, Digital Marketing, CRM implementation, Marketing Automation, Email marketing, Social Media Marketing, Negotiation, Content marketing, Contract negotiation, Marketing optimisation
2008 - 2017
job
Product Marketing Manager promoted to Head of Customer Activation
Virgin Money UK.
Head of Customer Activation
2016 to 2017
Developing new customer propositions, incentive schemes and campaigns to increase customer activation and value.
• Using insight and segmentation to build and inform automated digital customer journeys.
• Identifying and exploiting opportunities to engage customers with other Virgin brands.
Key achievements:
• Delivered a 5% uplift in cross sales with significant increase in balances and retention.
• Won ‘Best Engagement Programme, Financial Services’ in the 2016 Customer Engagement and Loyalty Awards.
Product Marketing Manager
2008 to 2016
Developing and managing marketing strategies and campaigns to meet challenging sales targets for Insurance and Investment products. Key channels included SEO, PPC, social and digital.
Key achievements:
• Created one of Virgin Money’s most successful campaigns: The UK’s Simplest Pension.
• Won ‘Customer Champion’ award for championing the customer in the wider business.
2016 to 2017
Developing new customer propositions, incentive schemes and campaigns to increase customer activation and value.
• Using insight and segmentation to build and inform automated digital customer journeys.
• Identifying and exploiting opportunities to engage customers with other Virgin brands.
Key achievements:
• Delivered a 5% uplift in cross sales with significant increase in balances and retention.
• Won ‘Best Engagement Programme, Financial Services’ in the 2016 Customer Engagement and Loyalty Awards.
Product Marketing Manager
2008 to 2016
Developing and managing marketing strategies and campaigns to meet challenging sales targets for Insurance and Investment products. Key channels included SEO, PPC, social and digital.
Key achievements:
• Created one of Virgin Money’s most successful campaigns: The UK’s Simplest Pension.
• Won ‘Customer Champion’ award for championing the customer in the wider business.
MArketing Strategy, CRM strategy, Digital Marketing Strategy, Team management, Stakeholder Management, Supplier management, PPC, Seo, Social Media Marketing, Marketing Planning, Content marketing, Affiliate marketing, Project Management, Marketing Automation, Email marketing
2003 - 2008
freelance
Marketing Consultant
Self employed.
Short term consultancy contracts to flex around childcare.
Key achievements:
• Delivered CRM strategy for peer-to-peer lender Zopa, including mapping core digital customer journeys and recruiting and training a new CRM team.
• Managed launch campaign for the Virgin Climate Change Fund, including new b2b proposition and Virgin Group rewards programme.
Key achievements:
• Delivered CRM strategy for peer-to-peer lender Zopa, including mapping core digital customer journeys and recruiting and training a new CRM team.
• Managed launch campaign for the Virgin Climate Change Fund, including new b2b proposition and Virgin Group rewards programme.
CRM strategy, Digital Marketing Strategy, CRM implementation, Marketing Planning, Project Management, Digital Marketing, Team management, B2B Marketing, B2c marketing, Stakeholder Management, Supplier management, Customer experience, Training, Press and PR, Brand Building, PPC, Seo, Digital communication
1999 - 2003
job
Direct Marketing Manager promoted to CRM Manager
Virgin Direct.
Responsible for launching and direct marketing investment, insurance and credit cards.
Key achievements:
• Developed and managed the successful launch campaign for the Virgin ISA on TV and radio.
Key achievements:
• Developed and managed the successful launch campaign for the Virgin ISA on TV and radio.
MArketing Strategy, CRM strategy, Direct marketing, Integrated multi-channel campaigns, Brand Building, Newsletters, Banking, Insurance, Campaign development, Tv-commercial, Supplier management, Stakeholder Management, Copywriting
1998 - 1998
job
Marketing Manager, EMEA, Car Care Plan
General Motors.
Developing direct marketing strategies and campaigns for white-labelled warranty products for Ford, Porsche, Land Rover and Hyundai, plus pan-European campaigns working with GM Card.
Key achievements:
• Achieved 150% of target for the GM launch campaign in Austria and Germany.
Key achievements:
• Achieved 150% of target for the GM launch campaign in Austria and Germany.
Business development, MArketing Strategy, Direct marketing, Team management, Stakeholder Management, Sales development, Campaign, Manager, Project coordination, B2B Marketing, B2c marketing, Insurance
1997 - 1998
job
Account Manager
Teamwork Direct.
Attracting and developing direct marketing business for a successful regional brand agency.
Key achievements:
• Won strategic pitches for Harry Ramsden's, Midland Mainline, Hoverspeed and Tetley.
Key achievements:
• Won strategic pitches for Harry Ramsden's, Midland Mainline, Hoverspeed and Tetley.
Marketing, Account Manager, Direct marketing, Manager, MArketing Strategy, Key account management, B2B Marketing, B2c marketing, Direct Marketing Strategy, Creative direction
1994 - 1997
job
Marketing Development Manager
Barbican Centre.
Establishing a direct marketing function to attract audiences and customers to the centre's cinemas, concert halls, restaurants and galleries, including a new loyalty proposition.
Key achievements:
• Increased marketing efficiency by 40% over above the line channels.
Key achievements:
• Increased marketing efficiency by 40% over above the line channels.
MArketing Strategy, Business development, Direct marketing, Teambuilding, Team management, Stakeholder Management, Brand Building, Supplier management, Qualitative research, Data Analysis
1988 - 1994
job
Various direct marketing roles
Norwich Union (Aviva).
Managing mass market direct mail, insert and national press campaigns for own brand and affiliate Life and General Insurance products, including with Barclaycard, American Express and Natwest.
Key achievements:
• Selected for secondment to Melbourne to start-up Norwich Union Direct Australia.
Key achievements:
• Selected for secondment to Melbourne to start-up Norwich Union Direct Australia.
Direct marketing, Marketing Planning, Insurance, Investment, Campaign development, Supplier management, Stakeholder Management, Press and PR, Affiliate marketing, Data Analysis, B2c marketing
My education
1997
-
1998
Norwich City College
Post Graduate Diploma, Administration
Post Graduate Diploma, Administration
1983
-
1986
University of Newcastle Upon Tyne
BA (Hons), Combined Studies
BA (Hons), Combined Studies
1981
-
1983
King Edward VI School
A Level, English, History, Biology
A Level, English, History, Biology
Miranda's reviews
Miranda has not received any reviews on Worksome.
Contact Miranda Campbell, London, Norwich or remote working
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Miranda directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark