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jobs
UX/UI Designer
Ashley Oettle
,
LONDON, United Kingdom
Experience
Other titles
Skills
I'm offering
I have successfully designed and produced digital solutions for a variety of companies, large and small, working in collaborative and time-sensitive environments. I face every new challenge with knowledge gained over the past decade and a mind open to the possibilities each project presents.
An innovative and dynamic Digital Designer with a multifaceted skill set.
Adaptive and inquisitive by nature, I use my skills in research, sketching, prototyping and visual design to communicate and bring ideas to life.
Passionate about human-centred design and idea generation, I draw inspiration from mother nature, complex cities and behavioural psychology.
An innovative and dynamic Digital Designer with a multifaceted skill set.
Adaptive and inquisitive by nature, I use my skills in research, sketching, prototyping and visual design to communicate and bring ideas to life.
Passionate about human-centred design and idea generation, I draw inspiration from mother nature, complex cities and behavioural psychology.
Markets
United Kingdom
Germany
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - ?
freelance
UX / UI / Digital Designer
Various companies eg. GMR, Marketing, Hitachi Consulting, CBRE, UX Connections and Guru Systems.
• Produce digital products and design solutions
• Design concepts and solutions based on research, ideation, business requirements and brand guidelines
• Create wireframes, UI mockups and prototypes
• Develop UI specifications guides
• Deliver final design production-ready assets for development Review usability and visual styling during technical implementation
• Design concepts and solutions based on research, ideation, business requirements and brand guidelines
• Create wireframes, UI mockups and prototypes
• Develop UI specifications guides
• Deliver final design production-ready assets for development Review usability and visual styling during technical implementation
UI Design, UX Design, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Sketch, InVision Prototyping, Wireframes, User journey, User stories, Visual design
2017 - 2019
job
UX/UI Designer
Hometouch.
• Lead design to determine the overall experience and visual design direction
• Contribute to product strategy and roadmap with Head of Product and developers
• Redesign website, develop new brand identity, logo and design system
• Iterate through test and learn cycles to improve onboarding and platform engagement
• Discovery research and produce design concepts to pitch for further funding rounds
• Produce low to high fidelity wireframes, mockups and prototypes
• Interface and communicate with the founder and wider teams on brand and product
• Contribute to product strategy and roadmap with Head of Product and developers
• Redesign website, develop new brand identity, logo and design system
• Iterate through test and learn cycles to improve onboarding and platform engagement
• Discovery research and produce design concepts to pitch for further funding rounds
• Produce low to high fidelity wireframes, mockups and prototypes
• Interface and communicate with the founder and wider teams on brand and product
Design, UX, Visual design, UI, Usability, Styling, Wireframes, Implementation, Usability & UX, Development, Production, Direction, Digital design
2016 - 2016
freelance
UX/UI Designer
Barclays.
• Collaborate with product teams utilising research and UX best practice to produce compelling, customer-centric products
• Create wireframes and prototypes, refine through iteration and user-testing
• Plan and execute usability testing, incorporate user feedback into final designs
• Ensure all UI designs meet both visual and textual branding standards
• Create wireframes and prototypes, refine through iteration and user-testing
• Plan and execute usability testing, incorporate user feedback into final designs
• Ensure all UI designs meet both visual and textual branding standards
UX, Indesign, Research, UI, Usability, Wireframes, Invision, Usability & UX, Adobe, Testing, User journey, Prototyping, Sketch, Digital design
2014 - 2015
job
Visual Designer
Seren Design.
• Art direct, redesign and project manage the Seren website, design and build
• Design client and in-house communication collateral
• Contribute to the conceptual development and delivery of visual design work on pre-sales projects and new business proposals
• Infographic design for new and existing clients, such as Sainsbury’s, Hearst, Barclays, Virgin Media and Sky
• Design client and in-house communication collateral
• Contribute to the conceptual development and delivery of visual design work on pre-sales projects and new business proposals
• Infographic design for new and existing clients, such as Sainsbury’s, Hearst, Barclays, Virgin Media and Sky
Wordpress, Adobe Photoshop, Adobe Illustrator, Layout, Adobe Indesign, Art Direction, Visual design, Print design
2010 - 2015
job
Digital Designer
Arcadia Group.
• Develop and create creative solutions and graphic elements to achieve design goals, user experience and brand consistency
• Partner with the senior designer in research, user experience and design of first mobile and tablet platforms for the brand
• Conceptualise and art direct fashion features in line with trends, to be implemented across all platforms and channels
• Integrate print marketing strategy into coordinated online campaigns
• Manage multiple tasks within tight deadlines and adjust priorities when necessary
• Partner with the senior designer in research, user experience and design of first mobile and tablet platforms for the brand
• Conceptualise and art direct fashion features in line with trends, to be implemented across all platforms and channels
• Integrate print marketing strategy into coordinated online campaigns
• Manage multiple tasks within tight deadlines and adjust priorities when necessary
Design, Research, Layout, Graphic design, Digital design, Adobe Photoshop, Adobe Indesign, Visual identity, Web design, Email marketing, Creative content
My education
2018
Nielsen Norman Group
Course + Exam, UX team of one
Course + Exam, UX team of one
2018
Nielsen Norman Group
Course + Exam, Service Design Blueprint
Course + Exam, Service Design Blueprint
2012
Central Saint Martins
Short course, Graphic Design
Short course, Graphic Design
2012
Central Saint Martins
Short course, Typography
Short course, Typography
2010
London College of Computing
Short course, Webdesign
Short course, Webdesign
2003
-
2004
Design Academy of Fashion
Fashion Design Diploma, Fashion Design
Fashion Design Diploma, Fashion Design
2002
Auckland University of Technology
Bachelors, Art and Design
Bachelors, Art and Design
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