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Nicolas Bigaignon
Nicolas Bigaignon
,
LONDON, United Kingdom
Experience
Other titles
Skills
I'm offering
I have been helping companies to exceed their goals for more than 15 plus years now. Clients and business owners enjoy working with me because I can identify and define the right business strategy and then run performance-based campaigns with a strong focus on digital marketing.
Below are some of the key accomplishment that I have attained:
• Launched & ran a performance-based marketing agency achieving a gross profit of £800k in year two and £1.6m in year three by creating a tracking platform capable of running 100+ campaigns while handling more than 20 million clicks per day.
• Part of the initial five that launched an e-commerce operation that became a £100m+ ad-network company by running their marketing activities for 10 years.
• In my first year, increased Child Sponsoring by 67% while keeping CPA under control by introducing digital processes and implementing an integrated strategy to one of the biggest charities in the world.
Below are some of the key accomplishment that I have attained:
• Launched & ran a performance-based marketing agency achieving a gross profit of £800k in year two and £1.6m in year three by creating a tracking platform capable of running 100+ campaigns while handling more than 20 million clicks per day.
• Part of the initial five that launched an e-commerce operation that became a £100m+ ad-network company by running their marketing activities for 10 years.
• In my first year, increased Child Sponsoring by 67% while keeping CPA under control by introducing digital processes and implementing an integrated strategy to one of the biggest charities in the world.
Markets
United Kingdom
France
(Remote
only)
Links for more
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Language
English
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
job
Marketing Manager UK
Admo.tv.
The company: Admo.tv is a French SaaS platform, a leader in TV and radio analytics. Their solution transforms TV into a fully trackable “digital” marketing channel that can be integrated into an attribution modelling.
Heading the marketing department in the UK, my role was to develop and implement the new business strategy to penetrate the market, optimised current channels, running B2B campaigns, generating MQLs and maximising SQLs.
My projects: Conducted market research, advising on brand positioning and inbound/outbound marketing. Created a content strategy, amending/writing new eBooks and case studies. Boosted and ran SEM, SEO, PR, social media. Organised events focusing on guaranteeing one to one meetings. Promote content on key publications with guaranteed leads. Cooperating with the sales team to convert MQLS to SQLs through newsletters and email nurturing.
My key accomplishments:
• Managed to increase MQLs from 104 to 205 from S1 to S2 boosting SQLs from 40 to 92, a 43% increase.
• Improved first meetings for the sale team from 10 to 30 between S1 and S2, from 25% to 33%.
• Designed, created and launched the first email nurturing programme for the UK market.
Heading the marketing department in the UK, my role was to develop and implement the new business strategy to penetrate the market, optimised current channels, running B2B campaigns, generating MQLs and maximising SQLs.
My projects: Conducted market research, advising on brand positioning and inbound/outbound marketing. Created a content strategy, amending/writing new eBooks and case studies. Boosted and ran SEM, SEO, PR, social media. Organised events focusing on guaranteeing one to one meetings. Promote content on key publications with guaranteed leads. Cooperating with the sales team to convert MQLS to SQLs through newsletters and email nurturing.
My key accomplishments:
• Managed to increase MQLs from 104 to 205 from S1 to S2 boosting SQLs from 40 to 92, a 43% increase.
• Improved first meetings for the sale team from 10 to 30 between S1 and S2, from 25% to 33%.
• Designed, created and launched the first email nurturing programme for the UK market.
B2B Marketing, Event management, Project coordination, Social Media, Seo, Online marketing, Content marketing, Digital Marketing, Google analytics, Digital communication, MArketing Strategy, Business development, Business strategy, Email marketing
2017 - 2019
job
Digital Channel Manager
WorldVision UK.
The company: World Vision UK is a relief and development organisation working with children and communities to overcome poverty and injustice. It is one of the biggest charities in the world.
In charge of the newly created digital department, using digital as a catalyst to design and execute a unique cross-department strategy opening an untapped revenue stream for the organisation.
My projects: Implemented Google 360 (included attribution modelling) a data layer and in-house reporting. Ran market research to build a comprehensive understanding of WVUK digital marketing strategic challenges, including audience analysis, competitive benchmarking, content/brand repositioning and a strong focus on the value proposition. Optimised SEM and SEO, redesigned the existing UX while working with the media agencies to better accountability. Media planned and ran supporter-based integrated fundraising campaigns while collaborating and building relationships with other departments. Tested and learned from a wide range of channels including native ads, social media marketing (Facebook and Instagram), programmatic buying, interactive rich media, lead generation, video, mobile, radio and TV with a strong focus on data analytics, retargeting and conversion rate optimisation (CRO). Recruited, lead, trained and coached a team of five. Managed an average annual budget of £1m per year.
My key accomplishments:
• In my first year, increased Child Sponsoring by +800, a 67% increase compared to FY16.
• Ran the most successful supporter campaign, boosted reach by 85% on supporter pages while increasing CR by 20%.
• Restructured and streamlined the UX, SEO and SEM increasing the sale funnel from 3% to 4.5%.
• Digitally transformed the organisation impacting culture, tools and processes by creating the first fully integrated marketing strategy using the R.A.C.E. framework.
In charge of the newly created digital department, using digital as a catalyst to design and execute a unique cross-department strategy opening an untapped revenue stream for the organisation.
My projects: Implemented Google 360 (included attribution modelling) a data layer and in-house reporting. Ran market research to build a comprehensive understanding of WVUK digital marketing strategic challenges, including audience analysis, competitive benchmarking, content/brand repositioning and a strong focus on the value proposition. Optimised SEM and SEO, redesigned the existing UX while working with the media agencies to better accountability. Media planned and ran supporter-based integrated fundraising campaigns while collaborating and building relationships with other departments. Tested and learned from a wide range of channels including native ads, social media marketing (Facebook and Instagram), programmatic buying, interactive rich media, lead generation, video, mobile, radio and TV with a strong focus on data analytics, retargeting and conversion rate optimisation (CRO). Recruited, lead, trained and coached a team of five. Managed an average annual budget of £1m per year.
My key accomplishments:
• In my first year, increased Child Sponsoring by +800, a 67% increase compared to FY16.
• Ran the most successful supporter campaign, boosted reach by 85% on supporter pages while increasing CR by 20%.
• Restructured and streamlined the UX, SEO and SEM increasing the sale funnel from 3% to 4.5%.
• Digitally transformed the organisation impacting culture, tools and processes by creating the first fully integrated marketing strategy using the R.A.C.E. framework.
TV, Seo, Online marketing, Digital advertising, Programmatic, Native advertising, Facebook retargeting, Google remarketing, UX Design, Mobile design, Radio, B2c marketing, Media planning, Google adwords, Business Optimization, Business strategy, Project Management, Digital communication, Content marketing, Social Media, Google analytics, Digital Marketing, Integrated multi-channel campaigns, Website Optimization, Conversion Optimization
2015 - 2016
job
Group Marketing Director
MobAds Group.
The company: The MobAds Group was comprised of three divisions MobAds, MobBill and MobStuff. MobAds was one of the world
largest mobile ad networks, serving over 40b ad events per month. MobBill was a payment solution provider while MobStuff was a performance-based marketing agency. The Group was generating $35m monthly turnover.
MobAds Group London UK
Group Marketing Director Nov 2015 – Dec 2016 (1 year and 2 months)
My role consisted of formulating and executing the new marketing digital B2B strategy for gaining back our key position amongst the group of ad-networks leaders.
My projects: Started and managed new channels, such as SEM, social media, print ads, events and PR. Collaborated with the sales team to convert leads into active advertisers and publishers through remarketing, promotions and email marketing.
My key accomplishments:
• Increased brand awareness and visibility from 386 to 621 collaborating with key partners sites.
• Secured £21K profit and 2500 total leads, increasing CR from 2% to 4% using Google Ads.
largest mobile ad networks, serving over 40b ad events per month. MobBill was a payment solution provider while MobStuff was a performance-based marketing agency. The Group was generating $35m monthly turnover.
MobAds Group London UK
Group Marketing Director Nov 2015 – Dec 2016 (1 year and 2 months)
My role consisted of formulating and executing the new marketing digital B2B strategy for gaining back our key position amongst the group of ad-networks leaders.
My projects: Started and managed new channels, such as SEM, social media, print ads, events and PR. Collaborated with the sales team to convert leads into active advertisers and publishers through remarketing, promotions and email marketing.
My key accomplishments:
• Increased brand awareness and visibility from 386 to 621 collaborating with key partners sites.
• Secured £21K profit and 2500 total leads, increasing CR from 2% to 4% using Google Ads.
B2B Marketing, Event management, Social Media, Seo, Online marketing, Digital Strategy, Content marketing, Copywriting, Web content, Social media ads
2013 - 2015
job
Managing Director
MobStuff Ltd (Performance-based marketing agency).
Under the new Group restructure, launched and business managed a performance-based agency, a newly created division.
My projects: Defined new business strategies and built the company from inception to maturity by leading a team of four members three media buyers and one tech. Searched and ran new mobile affiliate offers across multiple channels managed using our in-house tracking and optimisation platform. Developed campaign through assets/landing pages creation, media planning, media buying, testing, and profit optimisation. Managed an average annual budget of £3m.
My key accomplishments:
• Kept growing year on year enhancing gross profit from £800k in 2014 and £1.6m in 2015.
• Achieved a gross profit of £800k in the second year and £1.6m in the third year.
• Developed with the tech team in-house ad-tracking analytics and optimisation platform, capable of aggregating and managing all running campaigns, while handling more than 20 million clicks per day.
My projects: Defined new business strategies and built the company from inception to maturity by leading a team of four members three media buyers and one tech. Searched and ran new mobile affiliate offers across multiple channels managed using our in-house tracking and optimisation platform. Developed campaign through assets/landing pages creation, media planning, media buying, testing, and profit optimisation. Managed an average annual budget of £3m.
My key accomplishments:
• Kept growing year on year enhancing gross profit from £800k in 2014 and £1.6m in 2015.
• Achieved a gross profit of £800k in the second year and £1.6m in the third year.
• Developed with the tech team in-house ad-tracking analytics and optimisation platform, capable of aggregating and managing all running campaigns, while handling more than 20 million clicks per day.
Affiliate marketing, Startups, Business development, MArketing Strategy, Business Optimization, Technical project management, Data Analysis, Management, Team Leadership
My education
1996
University of Minnesota
Bachelor, International Business Administration
Bachelor, International Business Administration
1993
-
1996
American University of Paris
Bachelors, International Business Administration
Bachelors, International Business Administration
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