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Product Design & Design Direction
Samuel Viani
,
Helsinki, Finland
Experience
Other titles
Skills
I'm offering
I am a design specialist in Product Design and Design Direction.
Collaborating with businesses to envision, test, and validate their future potential, I design relevant and scalable digital products from 0 to 1, with a simple and holistic approach. A T-shaped designer with leadership experience in directing small design teams.
With a background in Computer Systems Analysis and Graphic Design, I lead and execute the entire product development process, from initial hypothesis to launch and scale through streamlined iteration cycles.
I bring over a decade of experience collaborating with top talent on projects across the USA, UK, Europe, Brazil, Australia, India, and Japan. My focus is on designing and building impactful digital products, providing new and fresh perspectives on established methods and solutions.
Services:
• Design Direction
• Product Design
• UX/UI Design
• Visual Identity
• Design Systems
• Design Audits
• Concept Development
• Prototyping (Interaction / Motion)
• Consultancy (Product / Design)
Experience:
• R/GA
• Huge
• AKQA
• B-Reel
• Method
• Nexus Studios
• AllofUs
• W12 Studios
• Publicis Sapient
• Elsewhen
• Critical Mass
• Syzygy
• The Telegraph
• Digitas
• Jio
• The Telegraph
• Yousician
Clients:
• America's Cup
• Amplifon
• Armani
• BBC
• BT Group
• Beko
• BlackBerry
• Coca-Cola
• Essex Schools
• Etihad Airways
• FutureLearn
• Formula 1
• Greenpeace
• HSBC
• Halifax
• IQOS
• Jio
• Johnson & Johnson
• Lloyds Bank
• Manchester City F.C.
• Mazda
• McDonald’s
• Mitsubishi Motors
• NHS
• Nickelodeon
• Nike
• O2 Priority
• Pizza Express
• Pozitif
• Sainsbury’s
• Samsung
• Siemens
• Timken
• Tesco
• The Telegraph
• Verizon
• Virgin Atlantic
• Wizarding World
• Yell
• Yousician
With a background in Computer Systems Analysis and Graphic Design, I lead and execute the entire product development process, from initial hypothesis to launch and scale through streamlined iteration cycles.
I bring over a decade of experience collaborating with top talent on projects across the USA, UK, Europe, Brazil, Australia, India, and Japan. My focus is on designing and building impactful digital products, providing new and fresh perspectives on established methods and solutions.
Services:
• Design Direction
• Product Design
• UX/UI Design
• Visual Identity
• Design Systems
• Design Audits
• Concept Development
• Prototyping (Interaction / Motion)
• Consultancy (Product / Design)
Experience:
• R/GA
• Huge
• AKQA
• B-Reel
• Method
• Nexus Studios
• AllofUs
• W12 Studios
• Publicis Sapient
• Elsewhen
• Critical Mass
• Syzygy
• The Telegraph
• Digitas
• Jio
• The Telegraph
• Yousician
Clients:
• America's Cup
• Amplifon
• Armani
• BBC
• BT Group
• Beko
• BlackBerry
• Coca-Cola
• Essex Schools
• Etihad Airways
• FutureLearn
• Formula 1
• Greenpeace
• HSBC
• Halifax
• IQOS
• Jio
• Johnson & Johnson
• Lloyds Bank
• Manchester City F.C.
• Mazda
• McDonald’s
• Mitsubishi Motors
• NHS
• Nickelodeon
• Nike
• O2 Priority
• Pizza Express
• Pozitif
• Sainsbury’s
• Samsung
• Siemens
• Timken
• Tesco
• The Telegraph
• Verizon
• Virgin Atlantic
• Wizarding World
• Yell
• Yousician
Markets
United States
Canada
United Kingdom
France
Germany
Ireland
Lithuania
Rest of Euro area
Denmark
Norway
United Arab Emirates
(Remote
only)
Sweden
Finland
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Portuguese
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2014 - ?
freelance
Designer, Director
Collaborating with businesses to envision, test, and validate their future potential. Designing relevant and scalable digital products from 0 to 1, with a simple and holistic approach. Working with top talent on projects across the USA, UK, Europe, Brazil, Australia, India, and Japan.
—
Leading and executing the entire product development process, from initial hypothesis to launch and scale through streamlined iteration cycles. Crafting and building impactful digital products, providing new and fresh perspectives on established methods and solutions.
—
Services: Design Direction • Product Design • UX/UI Design • Visual Identity • Design Systems • Design Audits • Concept Development • Prototyping (Interaction / Motion) • Consultancy (Product / Design)
—
Experience: R/GA • Huge • AKQA • B-Reel • Method • Nexus Studios • AllofUs • W12 Studios • Publicis Sapient • Elsewhen • Critical Mass • Syzygy • The Telegraph • Digitas • Jio • The Telegraph • Yousician
—
Clients: America's Cup • Amplifon • Armani • BBC • BT Group • Beko • BlackBerry • Coca-Cola • Essex Schools • Etihad Airways • FutureLearn • Formula 1 • Greenpeace • HSBC • Halifax • IQOS • Jio • Johnson & Johnson • Lloyds Bank • Manchester City F.C. • Mazda • McDonald’s • Mitsubishi Motors • NHS • Nickelodeon • Nike • O2 Priority • Pizza Express • Pozitif • Sainsbury’s • Samsung • Siemens • Timken • Tesco • The Telegraph • Verizon • Virgin Atlantic • Wizarding World • Yell • Yousician
—
Leading and executing the entire product development process, from initial hypothesis to launch and scale through streamlined iteration cycles. Crafting and building impactful digital products, providing new and fresh perspectives on established methods and solutions.
—
Services: Design Direction • Product Design • UX/UI Design • Visual Identity • Design Systems • Design Audits • Concept Development • Prototyping (Interaction / Motion) • Consultancy (Product / Design)
—
Experience: R/GA • Huge • AKQA • B-Reel • Method • Nexus Studios • AllofUs • W12 Studios • Publicis Sapient • Elsewhen • Critical Mass • Syzygy • The Telegraph • Digitas • Jio • The Telegraph • Yousician
—
Clients: America's Cup • Amplifon • Armani • BBC • BT Group • Beko • BlackBerry • Coca-Cola • Essex Schools • Etihad Airways • FutureLearn • Formula 1 • Greenpeace • HSBC • Halifax • IQOS • Jio • Johnson & Johnson • Lloyds Bank • Manchester City F.C. • Mazda • McDonald’s • Mitsubishi Motors • NHS • Nickelodeon • Nike • O2 Priority • Pizza Express • Pozitif • Sainsbury’s • Samsung • Siemens • Timken • Tesco • The Telegraph • Verizon • Virgin Atlantic • Wizarding World • Yell • Yousician
Product Design, Visual identity, UI / UX, Branding, Brand identity, Graphic design, Web design, Digital design, UX Design, UI Design, Website design, Design, Design thinking, App Design, Concept design, Responsive design, Fashion Design, User experience design, User Interface Design, Visual design, User-centered design, Interaction design, Service Design, IOS native app design, Mobile design
2021 - 2022
job
Design Lead
Siili Solutions, Helsinki/FI.
As part of my responsibilities, I supported the business by actively contributing to proposal creation, project planning and scoping. This involved direct collaboration with clients in the development of B2B web and mobile products. Simultaneously, I worked on improving and supporting internal design processes to ensure efficiency and continuous improvement.
Design, B2B, Continuous improvement, Development, Web, Processes
2013 - 2014
job
Senior Designer
Razorfish, London/UK.
In this role, I contributed to several projects, including digital campaigns and mobile applications for clients such as McDonald's and BlackBerry. Additionally, I led the new design system for Lloyds Bank.
Design, Design System, LED
2010 - 2013
job
Associate Designer
DigitasLBi, London/UK.
During my time in this position, I collaborated on diverse projects, including directing and designing Formula 1's GP2 Series web platform, Lloyds TSB and Halifax self-service banking kiosk, and Coke Studio mobile app for multiple platforms. I created identity and design systems for BT Business, the Financial Health Check Tool, Tesco Direct e-commerce and America's Cup web platforms. Additionally, I contributed to digital campaigns for Coca-Cola and concepts for Oracle, Turkcell, Unilever and others.
Design, Oracle, E-commerce, Banking, Service, Design systems, Health, Web, App, Platform
2009 - 2010
job
Associate Designer
TMP Worldwide, London/UK.
During my time in this position, I contributed to the development of interactive career-focused websites, notably Yell jobs, which emerged as a finalist in the RAD Awards and won the RAD Innovation Award. Additionally, I crafted engaging career web platforms, such as the NHS Lead the Way campaign. This initiative involved creating a dynamic video blog platform aimed at attracting candidates to the NHS Leadership Programme, thus boosting recruitment efforts within the healthcare sector. My portfolio of clients included organisations such as HSBC, RBS, Lloyds Group, Pizza Express, Tesco, British Airlines, The Fishmongers' Company, and BAE Systems, where I applied my design expertise to deliver impactful solutions tailored to their unique user needs and business objectives.
Design, Video, Websites, Innovation, Leadership, Recruitment, Blog, Express, Development, Campaign, Web, Platform
2007 - 2008
freelance
Designer, Art Director
Digital Agencies, São Paulo/BR.
For some time, I worked as a designer and art director on a full-time basis with a small digital agency named Sagüi Corp, and at Ogilvy focusing on design for immersive and interactive websites, working with an integrated 360 team to deliver engaging digital campaigns for real estate clients.
Additionally, I co-founded a partnership design studio focused on digital and graphic design, serving numerous small and medium-sized clients in Brazil.
Additionally, I co-founded a partnership design studio focused on digital and graphic design, serving numerous small and medium-sized clients in Brazil.
Design, Graphic design, Websites, SoMe, Art director
2006 - 2007
job
Associate Designer, Front-end Developer
CI&T, São Paulo/BR.
CI&T, often referred to as the Silicon Valley of Brazil, brings a 29-year track record of accelerating business impact through complete and scalable digital solutions. With a global presence of 6,200+ professionals in strategy, research, data science, design and engineering, unlocking top-line growth, improving customer experience and driving operational efficiency.
During my time as an Associate Designer and Frontend Developer, I worked with a dynamic team responsible for crafting and maintaining digital content across diverse platforms for Johnson & Johnson, operating across the United States, Canada, and Europe. Collaborating closely with leading advertising agencies from the USA and Canada, tasked with steering marketing campaigns, our team seamlessly integrated design and functionality for both new and existing websites. My role encompassed user interface design, front-end development, and ongoing website enhancements. Additionally, I assumed project management duties for a period, ensuring the successful execution and delivery of initiatives.
During my time as an Associate Designer and Frontend Developer, I worked with a dynamic team responsible for crafting and maintaining digital content across diverse platforms for Johnson & Johnson, operating across the United States, Canada, and Europe. Collaborating closely with leading advertising agencies from the USA and Canada, tasked with steering marketing campaigns, our team seamlessly integrated design and functionality for both new and existing websites. My role encompassed user interface design, front-end development, and ongoing website enhancements. Additionally, I assumed project management duties for a period, ensuring the successful execution and delivery of initiatives.
Web development
My education
2007
Superior School of Advertising and Marketing (ESPM)
Specialisation, Art Direction & Copywriting
Specialisation, Art Direction & Copywriting
2006
-
2007
Anhembi Morumbi University
Postgraduate Degree, Graphic Design
Postgraduate Degree, Graphic Design
2003
-
2005
Pontifical Catholic University of Campinas
Bachelor's Degree, Computer Systems Analyst
Bachelor's Degree, Computer Systems Analyst
2000
-
2003
Pontifical Catholic University of Campinas
Engineers Degree (not completed), Computer Engineering
Engineers Degree (not completed), Computer Engineering
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