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Expert
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4
jobs
Strategy Director experienced at working across all forms of communication
Miranda Ross
,
Charlton Adam nr Somerton, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m looking for projects where rigorous analysis combined with creative insight could make a significant difference to the communications outcome. On big brands, small brands, new brands, in any market sector – there’s no such thing as a boring brand.
I am good at working with clients to identify an ideal brand positioning and pinning down the core business problem that communications can solve. I love developing a creative and effective communications strategy and an inspiring creative brief, for whatever mix of communications best solves the problem. And I get a massive kick out of seeing exciting work that's been generated as a result of that brief.
Specialties: I try very hard to make things simple - I am there to help and to illuminate, not to confuse.
I am good at working with clients to identify an ideal brand positioning and pinning down the core business problem that communications can solve. I love developing a creative and effective communications strategy and an inspiring creative brief, for whatever mix of communications best solves the problem. And I get a massive kick out of seeing exciting work that's been generated as a result of that brief.
Specialties: I try very hard to make things simple - I am there to help and to illuminate, not to confuse.
Markets
United States
(Remote
only)
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Available
My experience
2009 - 2021
freelance
Planning consultant
Various agencies.
Projects that I've worked on have included:
- developing new fame building advertising for the Renault Clio at Publicis•Poke
- at Huge London, creating and then applying a core organizing thought to drive best in class user experience for a private bank.
- developing an inspiring creative idea and 48 ident executions for Hillarys Blinds' 2019 sponsorship of Homes on 4. All of this as part of a wider strategy proposed for evolution of the brand.
- at Leo Burnett, building the communications platform for a new European retail brand, GoodHome.
- developing and refining the strategic input for all Jaguar and Land Rover communications in the UK.
- launching and further developing a new digital first campaign at FCB Inferno, to achieve the Government's ambition to recruit three million new apprenticeships by 2020.
- at adam&eve/DDB, creating a global strategy for Mars Dreamies cat treats.
- building the foundation for a global brand communications strategy for Max Factor.
- helping Red Brick Road to win the Yorkshire Building Society account.
- positioning development for new Microsoft Lumia smartphones.
- creating a stand alone retail concept for The Royal Opera House
- creating a relevant positioning for the NSPCC brand in 2013 and beyond.
- developing the NSPCC's "Underwear Rule" campaign to help parents keep their children safe from sexual abuse.
- developing new fame building advertising for the Renault Clio at Publicis•Poke
- at Huge London, creating and then applying a core organizing thought to drive best in class user experience for a private bank.
- developing an inspiring creative idea and 48 ident executions for Hillarys Blinds' 2019 sponsorship of Homes on 4. All of this as part of a wider strategy proposed for evolution of the brand.
- at Leo Burnett, building the communications platform for a new European retail brand, GoodHome.
- developing and refining the strategic input for all Jaguar and Land Rover communications in the UK.
- launching and further developing a new digital first campaign at FCB Inferno, to achieve the Government's ambition to recruit three million new apprenticeships by 2020.
- at adam&eve/DDB, creating a global strategy for Mars Dreamies cat treats.
- building the foundation for a global brand communications strategy for Max Factor.
- helping Red Brick Road to win the Yorkshire Building Society account.
- positioning development for new Microsoft Lumia smartphones.
- creating a stand alone retail concept for The Royal Opera House
- creating a relevant positioning for the NSPCC brand in 2013 and beyond.
- developing the NSPCC's "Underwear Rule" campaign to help parents keep their children safe from sexual abuse.
Advertising, User Experience, Retail, Safe, Development, Sponsorship, Campaign, Planning
2007 - 2009
job
Board Account Planner
AMV BBDO.
Complete redevelopment of the RAC brand, resulting in a new high profile internal and external campaign and in secured income for the agency.
Provided strategic leadership for an all agency integrated team on Mercedes that helped to take the brand to its highest ever volumes in 2008, prior to the financial crash. Also led strategy on the smart brand, encouraging clever tactical use of different media and creative opportunities.
Product and positioning development for Norwich Union (now Aviva) to restore their competitive position in the marketplace.
Provided strategic leadership for an all agency integrated team on Mercedes that helped to take the brand to its highest ever volumes in 2008, prior to the financial crash. Also led strategy on the smart brand, encouraging clever tactical use of different media and creative opportunities.
Product and positioning development for Norwich Union (now Aviva) to restore their competitive position in the marketplace.
Leadership, Development, Campaign, LED
2005 - 2007
job
glue London, Head of Planning
unknown.
Built and shaped the planning resource in glue to deliver higher level strategic thinking, and truly inspiring creative briefs. This helped in securing a greater proportion of client
business on retainer, and expanding the range of clients on which we could do award-winning work.
Personally developed digital strategies for the launch of the new MINI range and for the current award-winning Royal Navy and Royal Marines campaigns. Also created the core communications strategy that reversed McCain's sales decline and restored mums' affection for the brand.
Influential in both Eurostar's and 3's decision to ask glue to pitch for all its advertising business, not just its digital communications.
business on retainer, and expanding the range of clients on which we could do award-winning work.
Personally developed digital strategies for the launch of the new MINI range and for the current award-winning Royal Navy and Royal Marines campaigns. Also created the core communications strategy that reversed McCain's sales decline and restored mums' affection for the brand.
Influential in both Eurostar's and 3's decision to ask glue to pitch for all its advertising business, not just its digital communications.
Advertising, Sales, Winning
2003 - 2005
job
Head of Planning
Harrison Troughton Wunderman.
Built the planning resource of HTW from a reactive data - based department of six to a department of ten focused on generating insights to drive more effective communications for our clients.
Quality controlled all creative briefs.
Personally pitched for and won San Miguel beer using semiotics to provide a fresh angle on the lager market. Six months later, Scottish Courage rewarded our strategic and creative performance on San Miguel with the assignment of Baltika beer, the number one Russian lager.
Won the Macmillan Cancer Relief "Cost of Cancer" campaign by challenging their thinking on priorities of tasks and showing how eight disparate target audiences could be addressed by understanding how those audiences interact.
Quality controlled all creative briefs.
Personally pitched for and won San Miguel beer using semiotics to provide a fresh angle on the lager market. Six months later, Scottish Courage rewarded our strategic and creative performance on San Miguel with the assignment of Baltika beer, the number one Russian lager.
Won the Macmillan Cancer Relief "Cost of Cancer" campaign by challenging their thinking on priorities of tasks and showing how eight disparate target audiences could be addressed by understanding how those audiences interact.
Stock, Russian, Campaign, SAN
1994 - 2002
job
Planning Partner, Board Director
Ogilvy & Mather.
Working on Unilever global npd in 'yellow fats', the European launch of NiQuitiinCQ and Guinness in the UK.
Npd
1992 - 1994
job
Planning Director
Woollams Moira Gaskin O'Malley.
Responsible for building a team of five planners and the development of campaigns such as RAC 'New Knights of the Road' and the launch of Mercury One 2 One.
Development
1987 - 1992
job
Joint Planning Director
Colman RSCG.
Working on Cadbury brands and Tampax.
1986 - 1987
job
Joint owner of the Guille
Marrett Ross consultancy.
Shared ownership of a short lived but profitable brand consultancy.
1983 - 1986
job
Board Account Planner
TBWA.
Working on LEGO, Johnson and Johnson, and Volvo corporate advertising.
Advertising
1981 - 1983
job
FCB, Account Planner
unknown.
Working on Dairy Crest and Canadian Club.
1978 - 1981
internship
trainee Account Planner
SJIP.
and Berni Inns.
My education
1974
-
1978
St Anne's College, Oxford
Litterae Humaniores, Literature and philosophy
Litterae Humaniores, Literature and philosophy
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