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Award-winning Copywriter. Creative Director. Content Strategist.
Kerry Robinson
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A Creative Director and Copywriter with over 20 years in digital and advertising, including 18 years at AKQA. I'm a highly-skilled copywriter with a great depth of experience. I’ve driven content projects from idea to execution, developed and shaped brand platforms, prototyped voice experiences, shaped new brand positioning, planned and transformed social content visions, run ideation and tone of voice workshops, written every word of a connected product interface, crafted eCRM programmes, led and presented new business pitches, and concepted and executed multi-territory campaigns.
Skills: Creative leadership, presenting, content strategy, content production, story-telling, cross-platform copywriting, copywriting for product design, brand language and expression, social strategy and content planning, writing for ecrm and ecomm, campaign concepting and execution, scripting and planning for voice services, storytelling and scripting for film.
Clients: IWG, Queen’s Commonwealth Trust, Rolls-Royce Motor Cars, Westbank, Bulgari, Nivea, TAG Heuer, Ferrari, McLaren Automotive, Fiat, M&S, Lancôme, Jo Malone, Clinique, Barclays, World Gold Council, Mini, Coutts, Virgin Atlantic, Virgin Holidays, Johnnie Walker, Coca-Cola, Nike.
Awards: D&AD, BIMA, The Drum, Creative Review.
Judged: D&AD New Blood, Cannes Future Lions, FAB Awards, Lovie Awards.
Accolades: 2019 Campaign & Creative Equals’ 30 Future Leaders, 2019 Pitch 100 Superwomen.
Skills: Creative leadership, presenting, content strategy, content production, story-telling, cross-platform copywriting, copywriting for product design, brand language and expression, social strategy and content planning, writing for ecrm and ecomm, campaign concepting and execution, scripting and planning for voice services, storytelling and scripting for film.
Clients: IWG, Queen’s Commonwealth Trust, Rolls-Royce Motor Cars, Westbank, Bulgari, Nivea, TAG Heuer, Ferrari, McLaren Automotive, Fiat, M&S, Lancôme, Jo Malone, Clinique, Barclays, World Gold Council, Mini, Coutts, Virgin Atlantic, Virgin Holidays, Johnnie Walker, Coca-Cola, Nike.
Awards: D&AD, BIMA, The Drum, Creative Review.
Judged: D&AD New Blood, Cannes Future Lions, FAB Awards, Lovie Awards.
Accolades: 2019 Campaign & Creative Equals’ 30 Future Leaders, 2019 Pitch 100 Superwomen.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Available
My experience
2019 - ?
freelance
Consultant Head of Copy / Content Strategist
Self-employed.
Content, Copywriting, Web content, Content Strategy, Creative Strategy, Creative direction, Branding, Tone-of-voice
2019 - ?
freelance
Content and Copy Lead
Huge.
Branding, Core Values and Branding, Copywriting, Content Strategy
2001 - 2019
job
Creative Director (Copy) / Head of Copy
AKQA.
I led the copywriting discipline at AKQA for over a decade. I nurtured client relationships, managed and mentored teams of copywriters and cross-discipline creatives, and delivered the highest-quality creative work. I guided clients to find the ideal creative expression of their brand, crafting their unique tone of voice and helping them execute it both on and offline. I’ve driven content projects from idea to execution, developed and shaped brand platforms,
prototyped voice experiences, shaped new brand positioning, planned and transformed social content visions, run ideation and tone of voice workshops, written every word of a connected product interface, crafted eCRM programmes, and concepted and executed multi-territory campaigns.
prototyped voice experiences, shaped new brand positioning, planned and transformed social content visions, run ideation and tone of voice workshops, written every word of a connected product interface, crafted eCRM programmes, and concepted and executed multi-territory campaigns.
1998 - 2001
job
Head of Copy
Zinc.
Copywriting, Advertising, Copywriter, Content, Communication Design, Social
1997 - 1998
job
Copywriter / Creative
McCann-Erickson.
Copywriter
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