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jobs
Sheryl Ellis
,
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
Ready for
My experience
2019 - ?
freelance
Freelance Design Consultant / Design Director (Brand and Product)
unknown.
Freelance Role
Role involves: Being hands-on designing, directing and creating new brands and products for various clients.
Role involves: Being hands-on designing, directing and creating new brands and products for various clients.
Design
2018 - 2019
job
Head of Product Design (Global)
Ooyala.
Permanent Role
Role involved:
• Defining, directing and leading the creative strategy for a branded product transformation. This included creating a design
system to enable Ooyala's design team, engineers and product management team to scale the product vision effectively. This
also included a UI and UX overhaul for the entire product suite which has already resulted in less technical and design debt and a quicker ability for us to get new products and optimisations to market.
• Rebuilding a team and being hands-on with design, as well as line-managing 5+ product designers based globally in London,
America and Mexico. Finding talent and talent management as well as resource planning, budget management and forecasting.
• Working with key stakeholders globally to troubleshoot and help change culture and processes to ensure improvements in working processes and delivery.
1/3
• Meeting clients globally to pitch as well as understand their needs and problems and run workshops.
• Liaising with development teams and product managers in daily stand-ups to ensure the implementation of the product design is
on track.
• Running workshops and meetings to keep senior internal staff and client stakeholders abreast of key brand and product design
developments.
• Defining their UX strategy which will enable them to use data more effectively to roll out optimisations.
Role involved:
• Defining, directing and leading the creative strategy for a branded product transformation. This included creating a design
system to enable Ooyala's design team, engineers and product management team to scale the product vision effectively. This
also included a UI and UX overhaul for the entire product suite which has already resulted in less technical and design debt and a quicker ability for us to get new products and optimisations to market.
• Rebuilding a team and being hands-on with design, as well as line-managing 5+ product designers based globally in London,
America and Mexico. Finding talent and talent management as well as resource planning, budget management and forecasting.
• Working with key stakeholders globally to troubleshoot and help change culture and processes to ensure improvements in working processes and delivery.
1/3
• Meeting clients globally to pitch as well as understand their needs and problems and run workshops.
• Liaising with development teams and product managers in daily stand-ups to ensure the implementation of the product design is
on track.
• Running workshops and meetings to keep senior internal staff and client stakeholders abreast of key brand and product design
developments.
• Defining their UX strategy which will enable them to use data more effectively to roll out optimisations.
Design, Product Design, UX, Product Management, Budget, Forecasting, Creative Strategy, UI, Management, Less, Workshops, Implementation, Transformation, Development, Processes
2012 - 2018
temp
Head of Design and Brand
MusicQubed.
Contract then Permanent
Role involved:
• Directing and leading the creative strategy for all our client partnerships (including MTV, O2 and Vodafone) as well as the MusicQubed brand. This included brand creation and product design as well as winning pitches for new business.
• Being hands-on creating identities and design systems for our branded products from scratch including, the look and feel, logo,
typography hierarchy, iconography, colour palettes, tone of voice and brand guidelines. As well as hands-on product design
including visual, interaction, UI and UX design across iOS, Android, mobile, tablet and web.
• Being a brand guardian for all client partnerships and ongoing consultation with senior client stakeholders on creative positioning
for brand launches, rebrands, brand partnerships and brand extensions.
• Directing, building and leading a creative team. Finding talent and talent management as well as resource planning and budget management and forecasting. Managing workflow processes for my team and other teams that we interface with.
• Reviewing data to develop new strategies to drive the optimisation of the product design including; redesigning our core product
app framework and brand design systems which resulted in a 5 -10%+ increase in product usage time.
• Running workshops and meetings to keep senior internal staff and client stakeholders abreast of key brand and product design
developments.
• Storyboarding and leading storyboard creation for key animation and motion deliverables including TV Ads, promos and bumpers.
• Liaising with development teams and product managers in daily stand-ups to ensure the implementation of the product design is
on track.
Role involved:
• Directing and leading the creative strategy for all our client partnerships (including MTV, O2 and Vodafone) as well as the MusicQubed brand. This included brand creation and product design as well as winning pitches for new business.
• Being hands-on creating identities and design systems for our branded products from scratch including, the look and feel, logo,
typography hierarchy, iconography, colour palettes, tone of voice and brand guidelines. As well as hands-on product design
including visual, interaction, UI and UX design across iOS, Android, mobile, tablet and web.
• Being a brand guardian for all client partnerships and ongoing consultation with senior client stakeholders on creative positioning
for brand launches, rebrands, brand partnerships and brand extensions.
• Directing, building and leading a creative team. Finding talent and talent management as well as resource planning and budget management and forecasting. Managing workflow processes for my team and other teams that we interface with.
• Reviewing data to develop new strategies to drive the optimisation of the product design including; redesigning our core product
app framework and brand design systems which resulted in a 5 -10%+ increase in product usage time.
• Running workshops and meetings to keep senior internal staff and client stakeholders abreast of key brand and product design
developments.
• Storyboarding and leading storyboard creation for key animation and motion deliverables including TV Ads, promos and bumpers.
• Liaising with development teams and product managers in daily stand-ups to ensure the implementation of the product design is
on track.
Optimization, Winning, Processes, Framework, App, Web, Development, Implementation, Workflow, Workshops, TV, ADS, Management, Design, Logo, UI, Creative Strategy, Forecasting, Budget, UX, Product Design, Animation, Android, IOS, UX Design
2012 - 2013
freelance
Freelance Senior Designer
ACCA, Central London.
Freelance Role
Role involved:
• Consulting with and advising the Head of Brand to help ACCA unify their digital brand execution for increased user
engagement.
• Extending the ACCA brand identity across their key digital touchpoints and coming up with solutions for ACCA to improve their
2/3
user experience including reducing bounce rates from the homepage.
• Presenting proposals and pitching new creative at internal and external meetings.
• Mentoring and training other members of the digital team.
Role involved:
• Consulting with and advising the Head of Brand to help ACCA unify their digital brand execution for increased user
engagement.
• Extending the ACCA brand identity across their key digital touchpoints and coming up with solutions for ACCA to improve their
2/3
user experience including reducing bounce rates from the homepage.
• Presenting proposals and pitching new creative at internal and external meetings.
• Mentoring and training other members of the digital team.
User Experience, Training, Mentoring, Consulting, Presenting, Pitching, UP
2012 - 2012
freelance
Freelance Senior Designer
Orange Labs, R + D Dept.
Freelance Role
Role involved:
• Directing and leading on brand creation and product design for apps for their R + D lab. This included creating a brand design
system from scratch for their Music and Games apps and product design including visual, interaction, UI and UX for mobile and a TV app.
• Wireframing key user scenarios with the Product Managers as well as liaising with development teams.
Role involved:
• Directing and leading on brand creation and product design for apps for their R + D lab. This included creating a brand design
system from scratch for their Music and Games apps and product design including visual, interaction, UI and UX for mobile and a TV app.
• Wireframing key user scenarios with the Product Managers as well as liaising with development teams.
Design, Product Design, UX, Wireframing, UI, R, TV, Apps, Development, Music, App
2011 - 2012
temp
Visual and Interaction Designer
T-Mobile (Deustche Telekom).
Contract Role
Role involved:
• Working as part of a senior level product development team on visual, interaction, UI and UX for key global projects.
• Wireframing early key user scenarios with the product managers and then liaising with development teams to ensure smooth
implementation.
Role involved:
• Working as part of a senior level product development team on visual, interaction, UI and UX for key global projects.
• Wireframing early key user scenarios with the product managers and then liaising with development teams to ensure smooth
implementation.
Product development, UX, Wireframing, UI, Implementation, Development
2010 - 2011
temp
Senior Digital Designer
BPP University College, Central London.
Contract Role
Role overview: Extending the BPP brand identity across their key digital touchpoints by delivering branded interfaces for key web
projects as well as looking for ways to improve their user experience by reducing bounce rates. This resulted in conversion increases
of 5% plus across key campaigns.
Role overview: Extending the BPP brand identity across their key digital touchpoints by delivering branded interfaces for key web
projects as well as looking for ways to improve their user experience by reducing bounce rates. This resulted in conversion increases
of 5% plus across key campaigns.
User Experience, Web
2011 - 2011
temp
Visual Brand Designer
Vodafone Group.
Contract Role
Role overview: Brand guardianship, and designing solutions for Vodafone global.
Role overview: Brand guardianship, and designing solutions for Vodafone global.
2010 - 2011
temp
Creative Designer
The Carphone Warehouse.
Contract Role
Role overview: Creating a new brand and developing the product design for a web based training portal for Carphone Warehouse
staff.
Role overview: Creating a new brand and developing the product design for a web based training portal for Carphone Warehouse
staff.
Design, Product Design, Training, Web, Portal
2010 - 2010
freelance
Freelance Digital Designer
Uncle.
Contract Role
Role overview: Extending the Platts petrochemical brand and developing the UI/UX for their online presence.
Role overview: Extending the Platts petrochemical brand and developing the UI/UX for their online presence.
UX, UI, Online
2010 - 2010
temp
Senior Web Designer
Ministry of Sound.
Contract Role
Role overview: Rebranding and redefining the UX of key digital brands (including Hed Kandi and Global Underground) which
resulted in conversion increases of 5% plus across digital touchpoints.
Role overview: Rebranding and redefining the UX of key digital brands (including Hed Kandi and Global Underground) which
resulted in conversion increases of 5% plus across digital touchpoints.
UX, Web
2007 - 2010
freelance
My education
?
-
2007
Middlesex University School of Arts
N/a, N/a
N/a, N/a
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