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Experienced UK Copywriter for web and print media
Joanne McFarlane
,
Morpeth, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a British national with a BA Hons Degree in English and I am also a former UK Magazine Advertising Director. I have 15 years writing experience, including copywriting for web content and blogs. After a decade in UK Media, I moved to Asia. I worked in International Marketing, assisting businesses to excel by improving their online presence. My global clients included 5 Star Hotels and Villas, Beauty, Health and Fitness, Fashion, and Luxury Travel Companies. I have provided creative content for optimised web pages, online promotional email campaigns, blogs, brochures, and social media content.
I have the gift of being able to identify my client's voice and interpret their vision effectively. My range is broad, from heartfelt creative text to professional content. Deadlines are sacred to me and I have a highly professional attitude towards my projects.
I have the gift of being able to identify my client's voice and interpret their vision effectively. My range is broad, from heartfelt creative text to professional content. Deadlines are sacred to me and I have a highly professional attitude towards my projects.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2014 - ?
freelance
Freelance Copywriter
o Giorgio Armani Beauty L’Oréal Luxe Paris (France) – Voiceover copy creation for 13 x commercials for Crema Nera luxury beauty brand.
o Aman Venice (Italy) – Long term contract for all press releases / brochure / web content / promotional literature / in-house reports.
o 49 Winters (UK) – new website copy
o Soul Sanctuaries (Hong Kong) – all web content including blogs / press release.
o Florida Premier Rentals (USA) – regular newsletters /new property copy / blogs.
o Hotelminder (Ireland) – web content (technical copy).
o Solmar Villas (UK) – e-brochure copy.
o Heavenly by Westin Spa (Indonesia) - Marketing strategy / holistic activity calendar/ brand collateral content / press release /website content.
o Immortal Pharmaceuticals (Indonesia) – all brochure content / brochure creation.
o Aman Venice (Italy) – Long term contract for all press releases / brochure / web content / promotional literature / in-house reports.
o 49 Winters (UK) – new website copy
o Soul Sanctuaries (Hong Kong) – all web content including blogs / press release.
o Florida Premier Rentals (USA) – regular newsletters /new property copy / blogs.
o Hotelminder (Ireland) – web content (technical copy).
o Solmar Villas (UK) – e-brochure copy.
o Heavenly by Westin Spa (Indonesia) - Marketing strategy / holistic activity calendar/ brand collateral content / press release /website content.
o Immortal Pharmaceuticals (Indonesia) – all brochure content / brochure creation.
Copywriter, SEO texts, Press releases, Newsletters, Copy editing, English copywriter, Write articles, Blogging, Copywriting
2007 - 2014
freelance
Owner / International Marketing Consultant
ClearWhiteSpace, Bali.
Clients included:
o Starwood Group: Heavenly Spa by Westin at The Westin Resort Nusa Dua: New Spa
launch marketing strategy, SEO website and collateral copy creation.
o Des Indes Collection: 4-year marketing consultation for luxury villas in Bali and a private island in Java which were available to rent. Included management of all
bookings, marketing strategy and execution, 2 x optimized websites, brand
development as a luxury collection.
o Tirtha Bridal: Brand development assistance
o Immortal Cosmetics, Jakarta: Product catalogue and company profile content
o Karma Resorts: Social media marketing analysis and engagement (1 year)
o Alila Hotels: Social media marketing analysis engagement (8mths)
o Starwood Group: Heavenly Spa by Westin at The Westin Resort Nusa Dua: New Spa
launch marketing strategy, SEO website and collateral copy creation.
o Des Indes Collection: 4-year marketing consultation for luxury villas in Bali and a private island in Java which were available to rent. Included management of all
bookings, marketing strategy and execution, 2 x optimized websites, brand
development as a luxury collection.
o Tirtha Bridal: Brand development assistance
o Immortal Cosmetics, Jakarta: Product catalogue and company profile content
o Karma Resorts: Social media marketing analysis and engagement (1 year)
o Alila Hotels: Social media marketing analysis engagement (8mths)
Social Media, Marketing, Seo, Java, Social Media Marketing, MArketing Strategy, Websites, Management, Content, Website, Development, International, Spa, Social
2005 - 2007
job
Advisor to International Marketing
Bali Hai Cruises.
o Led sales team of 25 Indonesian staff.
o Ultimately responsible for all sales into Bali Hai Cruises, an Australian owned day
Cruise Company with 3 vessels and 2 x resorts offshore.
o Responsible for all major contracting both in Bali and Internationally.
o Responsible for all Marketing Strategy.
o Media buying and design.
o All creative collaterals including re-shooting product and website re-design.
o Ultimately responsible for all sales into Bali Hai Cruises, an Australian owned day
Cruise Company with 3 vessels and 2 x resorts offshore.
o Responsible for all major contracting both in Bali and Internationally.
o Responsible for all Marketing Strategy.
o Media buying and design.
o All creative collaterals including re-shooting product and website re-design.
Marketing, Design, MArketing Strategy, Sales, Website, Media buying, Offshore, International, LED
2002 - 2005
job
Diving Resort Manager/Scuba Diving Instructor
Scuba Zoo.
o Coral Grand Divers - Koh Tao, Thailand
o Scuba Zoo - Boracay, Philippines
o Vila Ombak Diving Academy - Gili Trawangan, Lombok.
o Scuba Zoo - Boracay, Philippines
o Vila Ombak Diving Academy - Gili Trawangan, Lombok.
Manager
2002 - 2002
job
New Business Development Director
Time Inc.
o Worked across ipc ignite! Men's and Music press which included Loaded and NME.
o Responsible for sourcing new business and presenting creative solutions.
o Responsible for sourcing new business and presenting creative solutions.
Business development, Sourcing, Presenting, Development, Music
1999 - 2000
job
Central Sales Account Manager
IPC Central Sales, IPC Media.
o IPC Sales Person of the Year - 2nd award
o Negotiated IPC contract with Mars worth over £1 million (sole publishing contract).
o Negotiated IPC contract with Kellogg's (sole publishing contract), which saw an increase in revenue
of 31% yoy.
o Brought in over £500K of new business into IPC.
o Negotiated IPC contract with Mars worth over £1 million (sole publishing contract).
o Negotiated IPC contract with Kellogg's (sole publishing contract), which saw an increase in revenue
of 31% yoy.
o Brought in over £500K of new business into IPC.
Account Manager, Sales, Manager
1998 - 1999
job
Group Account Manager
Emap Elan/Plc.
o Worked across 7 youth and young women's titles including Smash Hits and More.
o Responsible for both major ad agency contact and client direct (snacks and drinks category).
o Responsible for Account Management of J17 magazine, which included forecasting, planning, and liaising with editorial team.
o Responsible for both major ad agency contact and client direct (snacks and drinks category).
o Responsible for Account Management of J17 magazine, which included forecasting, planning, and liaising with editorial team.
Account management, Forecasting, Account Manager, Management, Manager
1995 - 1997
job
Advertisement Manager
Televisual Magazine, Centaur Communications.
o Responsible for a team of 4 display and classified sales execs across this magazine targeted at film and TV producers and directors.
o Responsible for all forecasting, planning and staff development.
o Responsible for all forecasting, planning and staff development.
Forecasting, Movie, Sales, TV, Development, Manager
1994 - 1995
job
Classified Ad Manager
DesignWeek Magazine, Centaur Communications.
o Promoted to run a team of 6 sales executives.
o Responsible for meeting all revenue targets across classified including the recruitment and semi
display pages of this weekly title.
o Responsible for all sales training and development.
o Responsible for meeting all revenue targets across classified including the recruitment and semi
display pages of this weekly title.
o Responsible for all sales training and development.
Training, Sales, Recruitment, Development, Manager
My education
1990
-
1993
Queen Mary AND Westfield College London University
Bachelors 2:1, English Language and Literature
Bachelors 2:1, English Language and Literature
1987
-
1989
North Tyneside College of Further Education
3 A Levels, English, Biology, Art
3 A Levels, English, Biology, Art
1984
-
1987
Willington High School
10 O Levels, N/A
10 O Levels, N/A
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