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Dynamic and accomplished marketeer with extensive experience in brand development, event and exhibition production, social media, sponsorship and PR and media relations.
Caroline Sampson
,
Bath, United Kingdom
Experience
Other titles
Skills
I'm offering
An expert and creative marketing professional with both in-house and agency experience in developing and implementing a variety of campaigns for leading global brands including Hermés, Wallpaper*, Candy & Candy and Lee Broom.
I love getting stuck in to a project, building good working relationships with clients and suppliers, and seeing a complete project (whether it be a branding project, event or exhibition) through from start to finish. Without sounding like I'm bragging, I have been told on many occasions that I am a joy to work with!
I love getting stuck in to a project, building good working relationships with clients and suppliers, and seeing a complete project (whether it be a branding project, event or exhibition) through from start to finish. Without sounding like I'm bragging, I have been told on many occasions that I am a joy to work with!
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
freelance
MARKETING CONSULTANT (FREELANCE)
Clayton & Company.
(Interior design business, based near Bristol) www.clayton.co.uk
− Complete re-branding and re-positioning project following the decision to separate the interior design
ecommerce businesses (Jane Clayton & Company)
Lee Broom
− Exhibition project management for the brand's 2020 Salone del Mobile show
Wallpaper*
− Project management of the brand's major commercial events - Wallpaper* Design Awards and Wallpaper*
Handmade
Jo Sampson Studio (Leading British furniture and product designer)
− Strategy workshop, website refresh and social media content plan
− Complete re-branding and re-positioning project following the decision to separate the interior design
ecommerce businesses (Jane Clayton & Company)
Lee Broom
− Exhibition project management for the brand's 2020 Salone del Mobile show
Wallpaper*
− Project management of the brand's major commercial events - Wallpaper* Design Awards and Wallpaper*
Handmade
Jo Sampson Studio (Leading British furniture and product designer)
− Strategy workshop, website refresh and social media content plan
Social Media, Marketing, Design, Branding, Project Management, Ecommerce, Management, Content, Website, Interior, Workshop, Social
2015 - ?
job
one Account Director, an Account Manager and one Account
unknown.
since Dec '15
− Leading the production process, from concept to delivery, for all marketing collateral including
brochures, books, websites and films
− Managing a team of three direct reports - one Account Director, an Account Manager and one Account
Executive
− Leading the production process, from concept to delivery, for all marketing collateral including
brochures, books, websites and films
− Managing a team of three direct reports - one Account Director, an Account Manager and one Account
Executive
Marketing, Websites, Account Manager, Production, Manager
2015 - 2018
job
Head of Marketing
LUCHFORD APM.
Leading the marketing function for a London-based luxury and lifestyle communications agency
www.luchfordapm.com
Key achievements
Initiating and delivering a series of high profile 'legacy' design projects, partnerships and events for British Land, to demonstrate the company's commitment to the creative industries. The scope of work included:
− Headline partnership of the London Design Festival 2017
− Sponsorship of the British Land Celebration of Design (Medal Dinner)
− Organisation of 'The Chairman's Reception' for 400 guests at the Design Museum
− Coordination of the festival's 'Landmark Project' Villa Walala by Camille Walala at Broadgate
− Developing creative projects with the Royal College of Art and leading architectural practice Snøhetta
Launched British Land's brand-new flexible workspace brand - STOREY
− Developed a creative concept for the brand launch
− Full event and exhibition production and budget management
− Managed multiple stakeholders and suppliers
− Leading creative pitches for multiple new business opportunities, resulting in a 30% increase in revenue
www.luchfordapm.com
Key achievements
Initiating and delivering a series of high profile 'legacy' design projects, partnerships and events for British Land, to demonstrate the company's commitment to the creative industries. The scope of work included:
− Headline partnership of the London Design Festival 2017
− Sponsorship of the British Land Celebration of Design (Medal Dinner)
− Organisation of 'The Chairman's Reception' for 400 guests at the Design Museum
− Coordination of the festival's 'Landmark Project' Villa Walala by Camille Walala at Broadgate
− Developing creative projects with the Royal College of Art and leading architectural practice Snøhetta
Launched British Land's brand-new flexible workspace brand - STOREY
− Developed a creative concept for the brand launch
− Full event and exhibition production and budget management
− Managed multiple stakeholders and suppliers
− Leading creative pitches for multiple new business opportunities, resulting in a 30% increase in revenue
Marketing, Design, Budget, Event, Management, Reception, Festival, Organization, Sponsorship, Production
2009 - 2015
job
Marketing Manager
Wallpaper.
As the head of the marketing department at Wallpaper*, I was responsible for developing and delivering the strategy to promote the brand across all platforms (print, digital, events, exhibitions and subscriptions). I had
overall responsibility for managing the annual marketing budget as well as ad-hoc sponsorship budgets. I managed
a team of two and reported directly to the Managing Director. www.wallpaper.com
Key achievements
− Digital
Devised social media initiatives to engage with the brand's followers. Wallpaper* Twitter followers increased from
17,000 to over 1.2m over a four-year period. Developed digital marketing initiatives for Wallpaper.com and implemented a launch strategy for the brand's first iPad edition
− Events and exhibitions
Led all high-profile international commercial events and exhibitions. Launched profit making sub-brands including the Design Awards, Wallpaper* Composed (the brand's interior design service) and Wallpaper* Handmade. Since its
inception in 2010, Handmade has been visited by over 40,000 visitors during Salone del Mobile in Milan and has been
rolled out to satellite exhibitions in Miami, Shanghai and London.
− Sponsorship and partnerships
Responsible for delivering all sponsored initiatives with brands including Airbnb, Aston Martin, The Woolmark
Company, Brioni, Jaguar and HTC. Secured and led all brand partnerships at international design fairs ensuring all
opportunities to engage with new subscribers were maximised. Stands at 100% Design, Design Junction and ICFF,
New York led to a 30% YOY increase in annual subscriptions in 2014.
overall responsibility for managing the annual marketing budget as well as ad-hoc sponsorship budgets. I managed
a team of two and reported directly to the Managing Director. www.wallpaper.com
Key achievements
− Digital
Devised social media initiatives to engage with the brand's followers. Wallpaper* Twitter followers increased from
17,000 to over 1.2m over a four-year period. Developed digital marketing initiatives for Wallpaper.com and implemented a launch strategy for the brand's first iPad edition
− Events and exhibitions
Led all high-profile international commercial events and exhibitions. Launched profit making sub-brands including the Design Awards, Wallpaper* Composed (the brand's interior design service) and Wallpaper* Handmade. Since its
inception in 2010, Handmade has been visited by over 40,000 visitors during Salone del Mobile in Milan and has been
rolled out to satellite exhibitions in Miami, Shanghai and London.
− Sponsorship and partnerships
Responsible for delivering all sponsored initiatives with brands including Airbnb, Aston Martin, The Woolmark
Company, Brioni, Jaguar and HTC. Secured and led all brand partnerships at international design fairs ensuring all
opportunities to engage with new subscribers were maximised. Stands at 100% Design, Design Junction and ICFF,
New York led to a 30% YOY increase in annual subscriptions in 2014.
Digital Marketing, Social Media, Marketing, Design, Budget, Print, Service, Twitter, Interior, Sponsorship, International, LED, Manager, Social
2006 - 2009
job
Senior Marketing Manager
Hamptons International.
Appointed to energise a traditional corporate brand and help build its reputation in new international locations
following the company's acquisition by Emaar.
− Created and coordinated a new and integrated PR and marketing strategy to build the company's profile and increase sales of its international and UK development portfolio.
− Created advertisements, brochures, direct mail e-campaigns and PR campaigns ensuring response rates and return on investment were at the forefront of every activity.
following the company's acquisition by Emaar.
− Created and coordinated a new and integrated PR and marketing strategy to build the company's profile and increase sales of its international and UK development portfolio.
− Created advertisements, brochures, direct mail e-campaigns and PR campaigns ensuring response rates and return on investment were at the forefront of every activity.
Marketing, MArketing Strategy, Pr, Sales, Development, International, Manager
2005 - 2006
job
Senior Marketing Manager
Candy & Candy Limited.
Devised the marketing strategy and brand identity for One Hyde Park, Knightsbridge and created a £16 million
budget proposal that would account for all promotional activities until the development's completion.
− Project managed all marketing activities and collateral for the One Hyde Park Administration Office. This
included creating a 3-d interactive experience to show prospective purchasers the intricacies of the scheme as
well as a brochure, restricted access website and range of stationery.
− Planned, managed and executed Candy & Candy's first major fundraising PR event in Monaco in aid of Swarovski
Fashion Rocks for The Prince's Trust. The event successfully raised €14,000 for The Prince's Trust.
− Managed the Marketing department of three executives. Held appraisals and set short and long term work
objectives.
budget proposal that would account for all promotional activities until the development's completion.
− Project managed all marketing activities and collateral for the One Hyde Park Administration Office. This
included creating a 3-d interactive experience to show prospective purchasers the intricacies of the scheme as
well as a brochure, restricted access website and range of stationery.
− Planned, managed and executed Candy & Candy's first major fundraising PR event in Monaco in aid of Swarovski
Fashion Rocks for The Prince's Trust. The event successfully raised €14,000 for The Prince's Trust.
− Managed the Marketing department of three executives. Held appraisals and set short and long term work
objectives.
Marketing, MArketing Strategy, Administration, Budget, Fundraising, Fashion, Event, Pr, Brochure, Website, Development, Office, Manager
2001 - 2005
job
Communications Manager
Hermès (GB) Limited.
Co-headed department in the long absence of Communications Director, reporting directly to UK Managing
Director. Managed and led all communications activities
− Responsibility for £950k communications budget. Managed the budget to ensure all advertising, public
relations events, window displays and wholesale activities were catered for
− Planned and managed all communications activities surrounding the opening of Hermès in Dublin including
a series of high-profile launch events
− Successfully organised the Hermès fashion show in London, the first ever to be held outside Paris.
− Co-ordinated and managed all Hermès exhibitions, sponsorships and in-store promotional events.
− Responsible for reviewing and refining the customer database. Trained and monitored store staff during the implementation of a new database system
Director. Managed and led all communications activities
− Responsibility for £950k communications budget. Managed the budget to ensure all advertising, public
relations events, window displays and wholesale activities were catered for
− Planned and managed all communications activities surrounding the opening of Hermès in Dublin including
a series of high-profile launch events
− Successfully organised the Hermès fashion show in London, the first ever to be held outside Paris.
− Co-ordinated and managed all Hermès exhibitions, sponsorships and in-store promotional events.
− Responsible for reviewing and refining the customer database. Trained and monitored store staff during the implementation of a new database system
Advertising, Budget, Database, Fashion, Implementation, Wholesale, LED, Manager
2000 - 2001
job
Specialist Insurance Company
Hiscox plc.
Public Relations and Marketing Executive
Marketing, Public relations, Insurance
My education
1990
-
1995
Marlborough College
Bachelors, English and History of Art
Bachelors, English and History of Art
?
-
1999
University of Newcastle Upon Tyne
N/a, N/a
N/a, N/a
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