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Experienced marketing and digital professional with over 20 years experience
Claudia Orrell
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Self-motivated and results-driven digital and marketing professional with over 20 years’ experience delivering award-winning digital products, innovation and marketing for start-ups, top 100 brands and public
sector. Focused on the customer, solving real needs and driving deep engagement. Strategic and lateral thinker, detailed executor and able to achieve great things on budgets large and small. People-person with collaborative work ethic.
sector. Focused on the customer, solving real needs and driving deep engagement. Strategic and lateral thinker, detailed executor and able to achieve great things on budgets large and small. People-person with collaborative work ethic.
Markets
United Kingdom
Language
German
Good
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2012 - 2015
job
editorial and marketing staff
Harrods Magazine.
February 2012 - January 2015
Launched and led the ongoing development of a multi-award winning app for Harrods. The app featured the highly-acclaimed Harrods Magazine, store navigation tool, games, shopping functionality and more.
The App was recognised by Apple as leading the way for luxury brand and magazine apps, and was awarded
Webby, Lovie and Digital Magazine awards.
Oversaw initial app build and monthly content production schedule as well as UK and international marketing
- from app store optimisation through to on- and offline advertising, SEO, email marketing, PR, social media,
store promotion and brand partnerships.
Built and led team of six highly-talented digital design, editorial and marketing staff.
Cross-department collaboration: working with website team, store department heads, audience insight, CRM and other marketing specialities to ensure fully-integrated, seamless customer experience.
Developing partnerships with Apple and Google to drive exposure via App Store and Google Play.
Working with media sales team to maximise revenue opportunities through the app, through partner
initiatives, bespoke advertising packages and prospective buyer events.
Financial management including forecasting, budget setting and analysing expenditure and income.
Reporting and analysis on app performance and marketing activity.
rotceriD & rednuoF - tsudwaS & kliS
November 2009 - November 2014
Founded a Drapers Next Generation award-winning, vintage-inspired womenswear label, Silk & Sawdust
Five years trading, looking after all aspects of the business - from business plan and financials to design,
production, marketing, sales and customer service.
Management and ongoing marketing of online shop - including email marketing, CRM, SEO, social media,
PR and events.)revoc ytinretam(lairotidE latigiD fo daeH - VT srehcaeT
Launched and led the ongoing development of a multi-award winning app for Harrods. The app featured the highly-acclaimed Harrods Magazine, store navigation tool, games, shopping functionality and more.
The App was recognised by Apple as leading the way for luxury brand and magazine apps, and was awarded
Webby, Lovie and Digital Magazine awards.
Oversaw initial app build and monthly content production schedule as well as UK and international marketing
- from app store optimisation through to on- and offline advertising, SEO, email marketing, PR, social media,
store promotion and brand partnerships.
Built and led team of six highly-talented digital design, editorial and marketing staff.
Cross-department collaboration: working with website team, store department heads, audience insight, CRM and other marketing specialities to ensure fully-integrated, seamless customer experience.
Developing partnerships with Apple and Google to drive exposure via App Store and Google Play.
Working with media sales team to maximise revenue opportunities through the app, through partner
initiatives, bespoke advertising packages and prospective buyer events.
Financial management including forecasting, budget setting and analysing expenditure and income.
Reporting and analysis on app performance and marketing activity.
rotceriD & rednuoF - tsudwaS & kliS
November 2009 - November 2014
Founded a Drapers Next Generation award-winning, vintage-inspired womenswear label, Silk & Sawdust
Five years trading, looking after all aspects of the business - from business plan and financials to design,
production, marketing, sales and customer service.
Management and ongoing marketing of online shop - including email marketing, CRM, SEO, social media,
PR and events.)revoc ytinretam(lairotidE latigiD fo daeH - VT srehcaeT
Management, Social, Winning, LED, Online, Production, International, Google, App, Development, Apps, Website, Service, Content, Sales, Social Media, Customer service, Pr, Optimization, Content Production, Customer experience, Forecasting, Budget, Email marketing, CRM, Advertising, Seo, Digital design, Design, Marketing
2008 - 2009
temp
Maternity cover contract for head
Teachers TV.
of editorial, working on the relaunch of the Teachers TV - a government-
funded digital platform of some 3,500 educational video resources for teachers and students.
Re-vamped the editorial strategy and approach to create a more engaging user experience and developed
new tone of voice guidelines and style guide.
Managed and coached team of web editorial producers.
ENOHP 07968537714
NOITACOL
[email protected]
London
funded digital platform of some 3,500 educational video resources for teachers and students.
Re-vamped the editorial strategy and approach to create a more engaging user experience and developed
new tone of voice guidelines and style guide.
Managed and coached team of web editorial producers.
ENOHP 07968537714
NOITACOL
[email protected]
London
User Experience, Video, SoMe, Mac, TV, Web, Guide
My education
Early Learning Center and BT
N/a, Production and marketing
N/a, Production and marketing
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